This pptx will throw some light on how Vodafone India uses the marketing strategy. Its SWOT Analysis with the other telecom companies exits in India.

1. Presentation on Vodafone

2. Introduction
•It is a British MNC Telecom Company headquarter in London,UK.
•The Second largest mobile network operator in India by subscriber base
headquarter in Mumbai, Maharashtra.
•Operates in 26 countries & has partner networks in additional 50 nations.
•Offers both Prepaid & Postpaid GSM facilities (900 MHz & 1800 MHz).
•Market share in Indian Telecom Sector is 18.42%.
•Total number of Vodafone India Subscribers : 142 Billion*
•Total number of Vodafone Subscribers : 432 Billion*
*as per June,2015

3. Origin
1992: Hutchison Whampoa and MAX group establish Hutchison Max.
2000: Acquisition of Delhi operations and entry into Kolkata
and Gujarat markets through Essar acquisition.
2003: Acquired AirCel Digi link (ADIL — ESSAR Subsidiary) which operated
in Rajasthan, Uttar Pradesh East and Haryana telecom circles and
rebranded it Hut h .
2007: Vodafone acquires a 67% stake in Hutchison Essar for $10.7 billion
The company is renamed Vodafone Essar. 'Hutch' is rebranded to
Vodafo e .
2014: On 11 April Vodafone acquires 100 percent stake in Vodafone
India.

4. Top Competitors for Vodafone

5. Vodafo e s Cir les a ross
INDIA
Competitor Circles across India

6. Mission
Vodafone Group Vision​
Our Vision is to be the communication leader in an increasingly connected world.
Vodafone India Mission
Vodafo e ill e ha e alue for its stakeholders a d o tri ute to ​so iety y
providing our customers with innovative, affordable and customer friendly
communications services.

7. Money
•Vodafone wants to make its services accessible to as many people as possible,i.e.,from
the young, through apprentices & high powered business executives, to the more
mature users.
• Vodafo e s 3.6 illio o ile su s ri ers are a le to a ess Vodafo e li e! a d ie
Banner Ads., each month Vodafone live! sees 500,000 Unique Visitors, who produce a
vast 3.2 million homepage impressions.
•Ability to link to Campaign WAP Microsites, Dynamic online campaign activity reports.
Optional detailed activity reports available by user segment, location, behavior and
more!
•Expected Response Rate: 6-10% & CPM: $75.00

8. Message
Consistency in ServiceWhat Service & What to
Pay for!!
High Quality of Network
Service

9. Media
•Advertising on
TV,Cinema,Radio,Billboards,Magazines &
other media outlets.
•Stores have Special Offers,promotion &
POS to attract those who are inside the
store.
•Vodafone store,its products & all the
staffs projects brand image.
•Actively develops Customer Relations by
sending Press Releases & Magazine.

10. Measurement
Service revenue grew by 14.7% for the year, with fourth quarter growth of
6.5% including a 0.3 % benefit from Indus Towers.
EBITDA grew by 9.2%(*) driven by the increased customer base and the
37.6% increase in total mobile minute usage during the year, with costs
decreasing as a percentage of service revenue despite the pressure on
pricing. Network expansion continued with the addition of 9,000 base
stations by Indus Towers and an additional 16,000 by Vodafone Essar.
Vodafone India added 3.3 million subscribers in the quarter, taking the
total at the end of June to 169.9 million.

11. References
Co pa y s A ual Report-2015
Economic Times
Business Standard