Vodafone is a global mobile network operator headquartered in the UK. It acquired Hutchison Essar in India in 2007, becoming one of the largest mobile operators in India. Vodafone's vision is to enrich customers' lives through mobile communication. It has operations in 25 countries and partnerships in 42 more countries worldwide.

1. Mumbai, March 5, 2008WFA/ISA - Global Advertiser Conference1Chitkara University - BrandmanagementAditya Kalia31.08.2011

2. The name Vodafone comes from Voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones.“

3. Mumbai, March 5, 2008WFA/ISA - Global Advertiser Conference3cvcVodafone is a mobile network operator with its headquarters in Newbury, Berkshire, England, UK. It is the largest mobile telecommunications network company in the world by turnover and has a market value of about £75 billion (August 2008). Vodafone currently has operations in 25 countries and partner networks in a further 42 countries. Make the most of now

4. Vodafone in INDIA came with acquiring Hutchison essar limited.Vodafone was launched officially on 21st September 2007.Than on hutch was rebranded as vodafone

5. Mumbai, March 5, 2008WFA/ISA - Global Advertiser Conference5…..and we have made a commitment to customersthrough our new Customer PromiseOur Promise to youWe value your time more than anyone else. That’s why,wherever you see Vodafone, you can expect:A network you can rely on when you need itExpert, friendly help and advice – you only have to ask onceWhen you’re abroad, the services you need will be as easy to use as at home, and you’ll know what you are payingNew and inspiring solutions to help you make the most of your time

6. Our brand is built on a foundation of a number of strategic components, with the Marketing Framework at their heartBRANDED CUSTOMEREXPERIENCEMARKETING FRAMEWORKBRANDCOMMUNICATIONSBRANDVALUES & ENGAGEMENT

7. OUR VISIONTo enrich our customers’ lives through unique power of mobile communication.

8. OUR PASSION1. FOR CUSTOMERS: In anticipation of their customers’ trust Vodafone understands their needs & delights thems with its services.2.FOR OUR PEOPLE: Outstanding people working together make Vodafone exceptionally successful.3.FOR RESULTS: Vodafone believes in being action oriented & is driven by a desire to be the BEST.4. FOR THE WORLD AROUND US: Vodafone believes helping people of the world to have fuller lives through their services & its impacts.

9. BUSINESS STRATEGIES.

10. ProductsPrepaid Cellphone connectionPrepaid recharge cardTop - upsVodafone PostpaidCalling CardsVodafone PCOVodafone Handyphone

11. Service SectionTunes & DownloadsEntertainment SportsDevotionalNews & updatesAstrology

12. Service Section contd.FinanceTravelMail, messaging & moreDial in servicesBill infoMiscellaneous

13. FINANCIAL RESULTS

15. MARKETCOMPETITORS IN INDIAAIRTELBHARTIRELIANCEBSNLUNIVERSAL COMPETITORSORANGET-MOBILE INTERNATIONALTELEFONICA02EUROPE

17. DETAILS ABOUT HUTCHISON ESSAR Hutchison Essar is a leading India telecommunications mobile operator with 25 million customers currently, representing a 16.4% national market share. Hutchison Essar has over 6,000 employees, operates in 16 circles and has licenses in an additional six circles. In the year to 31 December 2005, Hutchison Essar reported revenue of US$1.3 billion, EBITDA of US$415 million, and operating profit of US$313 million. In the six months to 30 June 2006, Hutchison Essar reported revenue of US$908 million, EBITDA of US$297 million, and operating profit of US$226 million.

18. ACQUISITION DETAILSEnterprise value of Hutchison Essar is $18.8 billion

19. Value of 67% stake in Hutch Essar - $11.1 billion

20. Vodafone is selling 5.6% stake in Bharti for $1.6 billion

21. Vodafone will retain 4.4% in Bharti as pure financial investment