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Vodafone entered the Indian market through its acquisition of Hutchison Essar Limited in 2007. It is now the second largest mobile telecommunications company in the world, operating networks in over 30 countries. Vodafone uses strategies like partnerships, promotions, and value added services like Zoozoo characters to engage customers and achieve competitive advantages in challenging markets. Market research found that customers are most satisfied with Vodafone's call and SMS rates, as well as network quality, and less satisfied with the number of value added services available.
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Vodafone launched its "Zoozoos" advertising campaign in 2008 during the second season of the Indian Premier League to promote its value-added services. The campaign featured animated characters called Zoozoos that represented common people. It was a low-cost viral campaign that helped increase Vodafone's customer base and revenue. While successful, some aspects could have been improved, such as making the messages easier for rural audiences to understand and avoiding promoting too many products at once. Overall, the Zoozoos campaign showed that a simple, relatable concept could be an effective advertising strategy.
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Vodafone entered the Indian market in 2005 by acquiring Hutchison Essar. To rebrand Hutchison Essar as Vodafone in India, it launched the ZooZoos advertising campaign featuring cartoon characters to promote its value-added services. The ZooZoos ads were a big viral marketing success, achieving over 3 million YouTube views. The campaign helped establish Vodafone as the most visible brand during the IPL season and increased awareness of its services.
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Vodafone-micro environmental factors-marketing
Vodafone originated from the name "voice data fone" and was founded in 1991. It is a public telecom company headquartered in the UK with Gerard Kleisterlee as Chairman and Vittorio Colao as CEO. Vodafone offers various products and services including mobile plans, devices, and international roaming. It operates in multiple countries and has faced regulatory issues including tax and antitrust disputes in markets like India and Europe. Vodafone's business is impacted by technological advances in mobile networks as well as macro factors such as demographic trends, economic conditions, and political and regulatory environments in its various markets.
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Vodafone Essar in India is a subsidiary of Vodafone Group Plc that began operations in 1994. It now has over 34 million customers across 16 regions of India. Vodafone Essar has been recognized as the most respected telecom company and most creative advertiser. Vodafone partners with Essar Group for the Indian market and has over 200 million customers worldwide. Their brand positioning focuses on connectivity and a more vibrant brand compared to the previous Hutch brand. Vodafone India has seen significant revenue and customer base growth in recent years.
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This is a slide about the Vodafone zoozoo campaign, which helped Vodafone gain the spot of the 2nd largest telecommunication firm in the world.
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The document discusses Vodafone's ZooZoos advertising campaign during the 2008 Indian Premier League season. ZooZoos were cartoon characters that promoted Vodafone's value-added services. The campaign was a viral marketing success, with videos receiving millions of views. It helped position Vodafone as a young, fun brand connected to common people in India compared to its previous 'Hutch' brand. The low-cost animated ads were more relatable than expensive celebrity endorsements.
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Vodafone originated from the name "voice data fone" and was founded in 1991. It is a public telecom company headquartered in the UK with Gerard Kleisterlee as Chairman and Vittorio Colao as CEO. Vodafone offers various products and services including mobile plans, devices, and international roaming. It operates in multiple countries and has faced regulatory issues including tax and antitrust disputes in markets like India and Europe. Vodafone's business is impacted by technological advances in mobile networks as well as macro factors such as demographic trends, economic conditions, and political and regulatory environments in its various markets.
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Vodafone Essar in India is a subsidiary of Vodafone Group Plc that began operations in 1994. It now has over 34 million customers across 16 regions of India. Vodafone Essar has been recognized as the most respected telecom company and most creative advertiser. Vodafone partners with Essar Group for the Indian market and has over 200 million customers worldwide. Their brand positioning focuses on connectivity and a more vibrant brand compared to the previous Hutch brand. Vodafone India has seen significant revenue and customer base growth in recent years.
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Vodafone rebranded after acquiring Hutchison Essar in India in 2007, replacing Hutch's dog mascot with ZooZoo. Vodafone's marketing strategy focused on ZooZoo ads promoting VAS offerings airing during the IPL cricket tournament, gaining a large viewership. This successful viral marketing campaign helped Vodafone rapidly grow into India's third largest telecom company within a short time period after launching.
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Vodafone is one of the world's largest telecommunications companies operating in over 30 countries with over 130 million customers. In India, Vodafone acquired Hutchison Telecommunications in 2007 and Essar in 2011, making it the second largest mobile network in the country. Vodafone offers a wide range of voice, data, and messaging products and services through competitive pricing and a large distribution network of company-owned and independent retail stores across India in order to meet the needs of its large customer base. The company promotes its brand through high-profile sports and entertainment sponsorships as well as traditional advertising avenues.
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Vodafone launched the Zoozoos advertising campaign featuring cartoon characters to promote its value-added services. The Zoozoos ads were created by the ad agency Ogilvy & Mather and cost only Rs. 3 crores to produce 30 advertisements. The Zoozoos campaign was successful in generating viral marketing through social media and becoming the most watched brand during the IPL cricket matches. However, the messages in the ads were difficult for some rural viewers to understand and the Zoozoos characters became more popular than the Vodafone brand.
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Vodafone's strategy involves targeting different customer segments through a variety of products and pricing plans. It positions itself as providing a network that allows customers to stay connected wherever they are.
Vodafone Essar : Marketing Analysis
The company was founded in 1982 as a joint venture and was named Vodafone, deriving from its goal of establishing voice and data services over mobile networks. It has grown to be one of the largest mobile operators globally. In India, it began as a partnership between Hutchison Whampoa and Essar Group operating as Hutchison Essar. In 2007, Vodafone Group acquired a majority stake in the business, rebranding it as Vodafone Essar. The company now offers a range of prepaid and postpaid voice and data services across India, targeting various customer segments through differentiated products and pricing. It faces competition from other major mobile operators in India like Airtel but has
31735605 summer-training-project-of-vodafone-121209234222-phpapp01
This document is a summer training project report submitted by Kumar Satyam Singh for their MBA program. The report provides a comparative study of mobile services offered by Vodafone and other telecom companies in Siddharth Nagar, India. The report includes an acknowledgment, preface, table of contents, and initial chapters on the introduction, company profile of Vodafone, and profiles of their mobile products and services.
My project report (vodafone)
The document discusses enhancing blackberry and data card sales for Vodafone in Maharashtra and Goa, India. It aims to increase in-shop demonstrators, visit Vodafone stores and outlets, research customer buying behavior, and analyze competition. It provides an introduction to Vodafone Essar Ltd and its products, objectives of the study, findings from surveying retailers, and a competition mapping of dongle plans. In summary, the document outlines a market research study on enhancing sales of Blackberry phones and data cards/dongles for Vodafone in the target region.
Vodaphone online marketing case study
Vodafone's e-marketing strategy aims to integrate web, email, and mobile channels to enhance the customer experience. A key challenge is linking customer activity across devices using cookies. Vodafone sends reminder emails to customers who added items to their online shopping basket but did not complete the purchase. These emails contain links to return customers to their abandoned baskets. However, if customers browse the website on a laptop but access the reminder email on a smartphone, the basket cannot be recreated due to lack of cookies on the mobile device. Vodafone's strategy is to develop a comprehensive, mobile-optimized customer experience while measuring the impact of mobile marketing to improve future campaign effectiveness and efficiency.
4 P's of Vodafone company
Vodafone is the third largest mobile network operator in India with approximately 147.48 million customers as of December 2012. It offers both prepaid and postpaid GSM cellular phone coverage throughout India with a presence in major metro areas. Vodafone provides value-added services across fixed line, mobile, internet, digital television and branded handsets. It prices its services around Rs. 30 generally and promotes them heavily through television, print, internet, outdoor advertising and sponsorships to target both urban and rural audiences across India.
STRATEGIC MANAGEMENT ON VODAFONE
Vodafone is a global telecommunications company headquartered in London. It operates networks in over 30 countries and has partner networks in over 40 additional countries. Vodafone realized its traditional product concept testing was not effective for differentiating its products in the highly competitive mobile market. To address this, Vodafone developed the Differentiation Potential System (DPS) to put customer insights at the heart of product development and ensure products are developed based on customer needs. By the end of 2005, DPS provided Vodafone with a common framework to measure product idea success and allow further development of products based on deep customer understanding. This profoundly changed Vodafone's approach to perceiving and reacting to
31735605 summer-training-project-of-vodafone
This document provides information about Vodafone, including:
- It describes Vodafone as the world's leading mobile telecommunications company with a presence in Europe, the Middle East, Africa, Asia Pacific and the United States.
- It gives a brief history of Vodafone, noting it was formed in 1984 in the UK and has expanded globally through acquisitions.
- It highlights some key milestones and developments for Vodafone over the years, including partnerships, acquisitions, and launching new services.
Vodafone case study
Vodafone entered the Indian market through acquisition of Hutchison Essar in 2007. It has since utilized strategic marketing campaigns featuring the Zoozoo character to promote its plans and services. Vodafone also partnered with Bharti Airtel and Idea Cellular through resource sharing agreements to provide pan-India 3G coverage, as the companies did not individually have nationwide 3G licenses. Internationally, Vodafone expanded its services through strategic partnerships and by being an early innovator in offerings like 3G, messaging, and data services.
1
Vodafone is the largest mobile telecommunications network company in the world. It has equity interests in 25 countries and partner networks in 42 additional countries. Vodafone acquired Hutchison Telecommunication Ltd in 2007, migrating the Hutch brand to Vodafone and renaming it Vodafone Essar in India. Vodafone Essar's advertising is handled by Ogilvy & Mather India, who increased outdoor ad spending by 100% after the acquisition to announce the name change with a budget of Rs 320 crore. Vodafone Essar has blanketed Madurai with outdoor and indoor ads in streets, shops, airports, bus stops, buildings, and more. Recommend
Study on consumer behaviour @ vodafone project report
The document summarizes a study on consumer behavior of Vodafone subscribers in Bangalore, India. The study aims to understand consumer perceptions, satisfaction levels, brand awareness, and expectations of Vodafone's prepaid services. Primary data was collected through questionnaires with 100 existing and new Vodafone subscribers. Secondary data came from company reports and publications. The findings provide insights for Vodafone to improve their services and delight customers.
Ovum_Spring in its step in Asia
Vodafone aims to become a truly global provider of communication services. It has invested £7 billion in expanding its network and capabilities through Project Spring, including £500 million in Asia-Pacific. This investment will enhance Vodafone's networks and support for enterprise customers across regions. Vodafone's focus on communications services rather than the entire ICT stack, mobile heritage, and acquisition of Cable & Wireless have strengthened its position in Asia-Pacific. Its strategies in cloud, M2M through the Cobra acquisition, and managed mobility aim to differentiate it in the market and support its goal of global leadership.
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31735605 summer-training-project-of-vodafone-121209234222-phpapp01
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Presentation1 jinde
- 2. The name Vodafone comes from Voice data fone, chosen by the company to “Reflect The Provision Of Voice And Data Services Over Mobile Phones.“
- 3. Vodafone in INDIA came with acquiring Hutchison essar limited. Vodafone was launched officially on 21st September 2007. Than on hutch was rebranded as Vodafone. It is the world's second-largest mobile telecommunications company • Vodafone owns and operates networks in over 30 countries
- 4. AWARDS & REWARDS 2011: Global Mobile Awards - Winner, Best Mobile Money for the Unbanked Service (Vodafone Group, Safaricom, Vodacom, Vodafone Essar Limited and Roshan Ltd) 2010: Africa Com Awards - Telecom Innovation of the Year & Changing Lives Award While India deliberated, Advertising Age in New York listed it as the world’s top viral campaign, two weeks in a row.
- 5. Strategy is direction & scope of an organization over the long term: which achieves advantage for the organization through its configuration of resources within a challenging environment to meet the need of markets and to fulfill stakeholder expectations
- 6. Vodafone has given birth to the Zoozoo: a special character created specifically to convey a value added service (VAS) offering in each of the newly released commercials.
- 7. 0% 10% 20% 30% 40% 50% 60% 70% 63% 17% 7% 13% Advertisements Hoardings Newspapers Mouth Publicity
- 8. 0% 10% 20% 30% 40% 50% 60% Less than 1 month 2-6 months 6-12 months More than 1 year
- 9. Call Rates 36% SMS Rates 27% Network 30% Value Added Services 7% No. of respondents
- 10. Value Added Services Information regarding new schemes Complaining Other queries 33% 37% 10% 20% No. of respondents