Visual merchandising is the practice of coordinating physical elements in a store to project the right image to customers. This includes elements like storefront, interior design, lighting, signage, and merchandise displays. The goal is to attract customers, engage them in the store environment, and motivate them to make purchases. Effective visual merchandising techniques include using mannequins, fixtures, and props to creatively display merchandise in a way that tells a story and highlights product features. Regularly changing interior displays is also important to keep the store looking fresh and interesting to customers.
this presentation first define what is visual merchandising then deal about design elements and principle that basically support how to apply on retail store exterior and interior parts.
Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.
Visual merchandising can be simply defined as the physical presentation of products. It is the coordination of all physical elements of a business to project the right image. Visual merchandising has increased tremendously in importance with the growth of self-service retailing. Good to marketing & presenting is merchandising, which attempts to maximize sales and profitability by inducing consumers to buy a company’s products.
Visual Merchandising is the activity of maximizing the impact of Retail Display space and has become an important element in retailing. Visual Merchandisers create displays using color, lighting, space, product information, sensory inputs such as smell, touch, and sound as well as technologies such as digital displays and interactive installations. The objective of this highly practical program is to ensure that attendees are furnished with the core concepts and skills used in visual merchandising. Hamstech course will enable students to identify, select and pursue their career opportunities in the retail industry. The retail sector is a major employer and requires skilled staff in a range of jobs such as: Shop Floor Planning and Display, Window Display, Sales, Buying, Staff Management and Supervision.
this presentation first define what is visual merchandising then deal about design elements and principle that basically support how to apply on retail store exterior and interior parts.
Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.
Visual merchandising can be simply defined as the physical presentation of products. It is the coordination of all physical elements of a business to project the right image. Visual merchandising has increased tremendously in importance with the growth of self-service retailing. Good to marketing & presenting is merchandising, which attempts to maximize sales and profitability by inducing consumers to buy a company’s products.
Visual Merchandising is the activity of maximizing the impact of Retail Display space and has become an important element in retailing. Visual Merchandisers create displays using color, lighting, space, product information, sensory inputs such as smell, touch, and sound as well as technologies such as digital displays and interactive installations. The objective of this highly practical program is to ensure that attendees are furnished with the core concepts and skills used in visual merchandising. Hamstech course will enable students to identify, select and pursue their career opportunities in the retail industry. The retail sector is a major employer and requires skilled staff in a range of jobs such as: Shop Floor Planning and Display, Window Display, Sales, Buying, Staff Management and Supervision.
Here's a Visual Merchandising booklet from Visplay for both the young student and the "old pro".
Excellent guide to either refresh your knowledge or to spark your creativity.
Enjoy.
This file will ensure a greater look of the visual merchandising of any category of products. It covers a large part of how the VM is carried on into different sectors in the business arena.
Here's a Visual Merchandising booklet from Visplay for both the young student and the "old pro".
Excellent guide to either refresh your knowledge or to spark your creativity.
Enjoy.
This file will ensure a greater look of the visual merchandising of any category of products. It covers a large part of how the VM is carried on into different sectors in the business arena.
Pull & Bear was established in 1991 as a result of a market diversification initiated by the Inditex Group to provide a strategic response to its direct competitors.
The Brand initially catered to a younger generation between the age group of 15 to 30years, who demanded a fashion influenced by international trends that quickly adapted
to their needs, while maintaining the quality and price.
The fashion industry has traditionally met the growing demand of women’s fashion and has ignored men’s need of style and comfort. In early 2011, Pull&Bear launched the Heritage collection, a range which catered to men in thirties.
In order to gain market share in the mens wear segment and to maintain the increasing demand of men’s collection from our younger brand loyal customers, a two step medium
term marketing plan is formulated which focuses on:
The Marketing Audit, which analyses current organisation and marketing objectives,strategy, tactics, implementation targets. (The tool used in this step is SOSTAC to
give some structure to the plan).
The evaluation report, which details with the feasibility of the marketing plan in regards to segmentation, targeting, positioning (STP) and providing recommendation
The Definitive Guide To Retail Visual Merchandising GuideASD Market Week
Visual merchandising is important component of retail store sales. If retailers showcase their products in impactful ways, customers will buy. Learn how to visually merchandise your show floor!
Visual Merchandising is nothing but silent selling in simple term.
Merchandising is a marketing practice in which the brand or image from one product or service is used to sell another.
objectives of V.M
Principle of V.M
Importance of V.M ETC for more content please ping me at mdfarooq4u.111@gmail.com
Linear design, checkerboard pattern.
Vertical and horizontal aisles
May have one main aisle and many secondary aisles.
Efficient use of space
Simple and predictable to navigate
Focal points at aisle ends
Major Customer Aisle(s) Begins At Entrance, Loops Through The Store (Usually In Shape Of Circle, Square Or Rectangle) And Returns Customer To Front Of Store.
Exposes Shoppers To The Greatest Possible Amount Of Merchandise By Encouraging Browsing And Cross-shopping
Idea oriented- furniture , linen
Color presentation
Price lining
Frontage presentation- presenting one out of the lot
Vertical merchandise- presented vertically high. people have a tendency to see from top left to right. All national level brand are displayed up and their own brand in the middle
Here's the latest "guidelines" for Retail Merchandising presentation.
Much of this you may already be quite familiar - but it's always good to have a refresh.
Enjoy!
Robert Perilstein
robert.perilstein@visplay.com
Explain the importance of visual merchandising
Describe the two main areas of store layout
Summarize the aspects of merchandise presentation
Describe the components of in-store displays
List the advantages, disadvantages, and types of window displays
Visual merchandising is the physical display of products in the most attractive and appealing ways
Purposes are to sell products and promote store image
Should always try to be different, new, and creative
Selling areas (75%-80%)
Where merchandise is displayed and customers interact with salespeople
Sales support areas
Customer services and all other operations
Grid layout
One or more main aisles with secondary aisles intersecting
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
3. VISUAL MEANING
Relating to the sense of sight.
MERCHANDISING MEANING
Merchandising is a marketing
practice in which the brand or
image from one product or
service is used to sell another
5. Coordination of physical elements in place of
business, so that its project the right image to
its customers
Change a “passive looker into active buyers”
Responsible for total merchandise
Overall business image
Placements of design elements
6. Contd……..
It is the activity and profession of developing
the floor plans and three dimensional
displays in order to maximize their sales
The display of products which makes them
appealing and attractive
It utilizes displays, colors, lighting ,smells
and sounds
9. The purpose is to attract ,engage,
motivate the customers towards
making a purchase
Both goods and services can be
displayed to highlight their features
and benefits
11. Make it easier for the customer to locate
the desired category and merchandise
Make it easier to self select
Make it possible to coordinate and
accessorize
Educate about the product in an effective
and creative way
Make proper arrangements in such a way to
increase the sale of unsought goods
13. Purposes are to sell products and promote
store image
Should always try to be different, new, and
creative
Change a “passive looker” into an “active
buyer”
Enhances brand image
Generates impulse sales
Overall business image
17. Too much signage
Confusing traffic patterns
Too much propping
Disconnection between exterior
window and store contents
Poor lighting
No point of view
Inconsistency in visual executions
19. Design should:
be consistent with image and strategy
positively influence consumer behavior
consider costs versus value
be flexible
recognize the needs of the disabled –
The Americans with Disabilities Act
21. Get customers into the store (store image)
Serves a critical role in the store selection process
Important criteria include cleanliness, labeled prices,
accurate and pleasant checkout clerks, and well-stocked
shelves
The store itself makes the most significant and last
impression
Once they are inside the store, convert them into
customers buying merchandise (space productivity)
The more merchandise customers are exposed to that is
presented in an orderly manner, the more they tend to
buy
24. Fashion apparel wall presentation.
In the correct example, formal balance is
achieved by creating a mirror image of
garment on both sides of a center line. This
does not occur in the incorrect example
27. In this, Informal balance is achieved
because an equal amount of space is filled
on either side of a centre line.
This does not occur in the incorrect
example.
30. The ways goods are
hung, placed on
shelves, or otherwise
made available to
customers
Shoulder-out
Only one side shows
Face-forward
Hanging garment so
full front faces viewer
34. DISPLAYED MERCHANDISE
Should be current
Represent styles and lines
Should be well stocked
In demand
New (inform customers of
what is available)
Encourage additional
purchases
Promote current theme
Look good on display
46. TYPES OF ENTRANCES
Revolving – up scale stores
Push-Pull – full service stores often with fancy
handles
Electronic – Self-serve stores, with carts such
as Wal-Mart, Meijer, Kroger.
Climate Controlled – shopping malls.
47. WINDOW DISPLAYS
The store’s FIRST IMPRESSION with the
customer.
Begin the selling process even before the
customer enters the store.
Suggests the type of merchandise carried
in the store
48.
49. TYPES OF WINDOW DISPLAYS
1. Promotional – promote the sale of one or
more items by using special lighting and
/or props.
Skiwear with fake snow for accents
2. Institutional – promote store image rather
than specific items.
Designed to build customer good will,
show that the business is interested in the
community
50. STORE INTERIOR
Affects the store’s image
Includes items such as:
Floor & wall coverings
Lighting
Colors
Fixtures
51. It is important to create a relaxing,
comfortable place for customers to shop
Customers shop longer & are more relaxed
and spend more when they are not pressed
by crowds, delays & long lines
54. Used to direct customer’s attention to the display
and creates mood.
-Use more light for dark colors, less light for light
colors .
-Beam spread; the diameter of the circle of light.
59. COLORS
Color selection should
be perfect.
Help to make
merchandise look
more interesting.
Color schemes help to
create moods.
Capture shoppers
attention.
60. Example; in Christmas displays only
complementary color scheme i.e. reds and greens
are placed next to each other in setting as no other
scheme can accomplish this
61. STORE FIXTURES
To make store’s wall merchandisable, wall usually
covered with a skin that is fitted with vertical
columns of notches.
62. TYPES OF FIXTURES
Most common types
of fixtures:
Stands
Platforms and
Elevations
Round rack
Bin
T-Stand
Four way faceout
63. STANDS
Used in a variety
or assortment
window- from
glass line to the
back of the display
window
64. PLATFORMS AND ELEVATIONS
Platforms or Elevations can be tables and other
pieces of furniture that can be used to raise up a
mannequin, a form or arrangement of
merchandise
66. BIN
A rimmed table or bin used to hold sale or special
merchandise on the sales floor, especially in
discount operations; it has no formal arrangement
74. CUSTOMER SPACE
Comfort and convenience of customers:
Restaurants
Dressing rooms
Lounges
Restrooms
Recreation area for children
Stores are competing more & more in these
areas
Allocating more dollars and space for customer
convenience than ever before
75. Once the floor space has been
allocated, management & visual
personnel spend a lot of time
planning the effective use of the
space.
76. VISUAL DECISIONS
What product are to go where
Agencies – what products should be next
to each other
Where to put seasonal merchandise such
as coats, swimwear and Christmas items
Traffic patterns
78. STRAIGHT FLOOR LAYOUT
( GRID DESIGN)
Best used in retail environments in which majority of
customers shop the entire store
Can be confusing and frustrating as it is difficult to
see over the fixtures to other merchandise
Forcing customers to back of large store may
frustrate and cause them to look elsewhere
Most familiar examples for supermarkets and
drugstores
79.
80.
81. DIAGONAL FLOOR LAYOUT
Good store layout for self-service type retail
stores
Offers excellent visibility for cashier and
customers
Movement and traffic flow in the store is
smooth
82.
83. ANGULAR FLOOR LAYOUT
( CURVING/LOOP –RACETRACK DESIGN)
Best used for high-end stores
Curves and angles of fixtures and walls
makes for more expensive store design
Soft angles create better traffic flow
throughout the retail store
84.
85.
86. GEOMETRIC FLOOR LAYOUT
(SPINE DESIGN)
Is a suitable store design for clothing
and apparel shops.
Uses racks and fixtures to create
interesting and out- of- the – ordinary
type of store design without a high cost.
87.
88.
89. MIXED FLOOR LAYOUT
(FREE FLOW DESIGN)
Incorporates the straight, diagonal
and angular plans
Helps generates the most functional
store design
Layout moves traffic towards walls
and back of the store
90.
91. Storage, Receiving, Marketing
Underwear
Dressing Rooms
Tops
Accessories
Hats and Handbags
Checkout counter
Stockings
Clearance Items
Tops
Pants
Casual Wear
Skirts and Dresses
Feature Feature
Jeans
Open Display Window Open Display Window
92. 3. MERCHANDISE DISPLAYS
They are part of the general store
interior
Displays generate 1 out of 4 sales
They enable the customer to make a
selection without personal assistance
93. KINDS OF DISPLAYS
1. Closed Displays
2. Open Displays
3. Architectural Display
4. Point-of-Purchase
5. Store Decorations
94. CLOSED DISPLAYS
Look but don’t touch
Require sales person assistance
Expensive or fragile merchandise
Jewellery cases
101. TYPES OF PROPS
Functional Props - practical items for holding
merchandise such as mannequins and shirt
forms
Decorative Props -Only purpose is to enhance
merchandise. Items such as trees, tables, cars.
Structural Props -used to support functional
and decorative props and change the physical
makeup of displays. (boxes, rods, stands,
stairways, etc)
105. IMPORTANCE OF
INTERIOR DISPLAYS
Show the customer what’s new
Show customer how to put together a total
look
A good display helps create multiple sales
Customers want to look like the display
Customers want you to show them what to
wear
106. INTERIOR DISPLAYS
Often convey a common theme
through out the store
Animal prints, patriotic theme
Used to tell a color story
107. The large display in a store including the
mannequins & wall displays are usually
set up by visual department
Small table displays and fixture top
displays are usually set up & maintained
by the individual department staff
108. It is important to change
departmental displays
frequently
109. INTERIOR DISPLAY LOCATIONS
Should be chosen to
maximize merchandise
exposure
Just inside store entrance
At entrances to
departments
Near cash/wrap counter
Next to related items
By elevators and
escalators
Open-to-mall areas
118. ABSTRACT
Is concerned with creating an overall effect rather
than reproducing natural lines and proportions.
Features such as elbows, fingernails are rarely
indicated.
119. SEMI ABSTRACT
Is more stylized
than the
semi-realistic
mannequin and its
feature may be
painted or
suggested rather
than defined.
120. HEADLESS:
Has a full-size or
Semi-realistic body
with Arms and legs
but no Head.
It offers no
personality or
image.
121. ALTERNATIVES TO MANNEQUINS
Three quarter forms
Articulated artist’s figures
Dress forms and suit forms
Drapers
Hangers
Lay down techniques
Pin up techniques
Flying techniques
123. ARTICULATED ARTIST’S FIGURES
based on small wooden miniatures used by
artists and designers to get correct proportions
and poses for figure drawing when live model is
not available
127. HANGERS
Simple hanger can be an
alternative to the
mannequin. Hangers can
either be hung by invisible
wire from a ceiling grid or
it can be hung from a look
that extends from a wall
or panel.
128. PINUP TECHNIQUES
Makes use of a panel, wall Or some vertical
surface onto which a Garment can be
pinned, shaped and Dimensional zed.
129. LAY-DOWN TECHNIQUE
Involves the folding, pleating and placement of
garment next to garment or accessories next to
featured garment.
130. FLYING TECHNIQUES
merchandise is pulled, Stretched or pulled the
garment into abstract Shapes that present an
angular and crisp presentation.
131. ATMOSPHERICS
The design of an environment via:
visual communications
lighting
color
sound
scent
To stimulate customers’ perceptual and emotional
responses and ultimately influence their purchase
behavior
132. VISUAL COMMUNICATIONS
Name, logo and retail identity
Institutional signage
Directional, departmental and category signage
Point-of-Sale (POS) Signage
Lifestyle Graphics
133. CONTD…..
Coordinate signs and graphics with store’s
image
Inform the customer
Use signs and graphics as props
Keep signs and graphics fresh
Limit sign copy
Use appropriate typefaces on signs
Create theatrical effects
134. SOUND AND SCENT
Sound
Music viewed as valuable marketing tool
Often customized to customer demographics - AIE
(http://www.aeimusic.com)
Can use volume and tempo for crowd control
Scent
Smell has a large impact on our emotions
Victoria Secret, The Magic Kingdom, The Knot Shop
Can be administered through time release atomizers or
via fragrance-soaked pellets placed on light fixtures
137. Adidas
• Effectiveness : The display of upside down
women signifies the freedom and
independency of women which will motivate
them to walk in the store.
• Why did it work : It forces female customers to
ponder what the store holds for them.
139. Marks & Spencer
• Clarity of thought : The window display clearly
shows that the sale season is going on for the
apparels and accessories offered by the store.
• Creativity : The red color is used to indicate
sale period which can be discovered from a far
distance. Red colour is psychologically
attached to the customers; it portrays
excitement/ impulse purchase decisions
140. • Effectiveness : A customer interested would
surely walk-in to avail the discounts as the
display is shouting out for the sale season.
• Why did it work : The entire display used the
red color tints and shades indicating sales
period & also providing an opportunity to avail
extra reduction. The big banners as well as
mannequins wearing similar t-shirts talking
about sale are also very helpful
141. CONCLUSION
Visual merchandising is first and foremost
strategic activity.
Put your best-selling merchandise in your best-
selling space.
If you only do one thing with your store, make
it professional.
The storefront, tell the right story about what
kind of merchandise is available
Invest proper signage to take your store to the
next level.