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PRESENTED BY:
SHUBHAM KUSHWAHA
SAURABH CHAUDHARY
SUBHASH KUMAR
KARAN VERMA
What is Visual
Merchandising?
• Visual merchandising in the retail industry refers
to all of the display techniques used to highlight
the appearance and benefits of the products and
services being sold.
• It educates the customer and create desire to buy.
• It is a presentation of a store.
• Visual merchandising can include elements of
spacing, lighting, and design.
Key Elements of Visual Merchandising
1. Store Front: Total exterior of a store.
Encompasses a store’s sign or logo, marquee,
banners, awnings, windows, and the exterior
design, ambiance , and landscaping.
2. Store Layout: The way floor space is allocated to
facilitate sales and serve the customers.
– Selling Space
– Merchandise Space
– Customer Space
– Personnel Space
3. Store Interior: Interior fixtures, flooring, wall
covering, furniture lighting, colors, interior
signage, and graphics.
4. Interior Displays: Displays and demonstrates
use of products.
– Closed Displays
– Open Displays
– Architectural Displays
– Point-of-Purchase Display
– Store Decorations
Advantages of visual
merchandising
• Increased customers- Visual merchandising can
increase the amount of customers who notice and enter
your retail business.
• Increased sales - Effective visual merchandising can
have a clear and positive effect on retail sales.
• Maximizing the potential of your retail space- A
creative approach to merchandising can help you to get
more out of your space without the need for expansion
or renovations.
• Getting the most value out of products- If you have
products that are difficult to sell, clever visual
merchandising could help you to market them without
having to reduce their price.
Disadvantages of visual
merchandising
• Changing layout and space- You may be required to
spend time rearranging aisles, shelves, display fixtures
and the general layout of the interior retail space.
• Increased demands on staff- The success of your
visual merchandising techniques may mean you have to
handle more daily customers, more sales and more
deliveries. There may also be more customer service
issues, longer hours and the need for more staff.
• Expense- If you install new fixtures, create new
signage or improve the appearance of your retail space,
costs can quickly add up.
Responsibilities of Visual
Merchandiser
• The main responsibilities of a visual merchandiser is to increase
sales and buyer attention, capitalizing on the human tendency to
“window-shop”.
• Visual merchandiser should be responsible for creating and
maintaining a compelling presentation of merchandise that will
engage customers and help stimulate sales activity.
• Proper knowledge how to use space for product display and
lighting system for product visibility.
• Creating new design ideas for exhibitions and developing floor
plans also he/she making total company plan.
• Making special displays for promoting a specific product which
will make next to a satisfy offer.
• Drawing product designs and tactics by help of hand or computer.
Continued….
• Creating proper environment of a store’s space for product
display.
• Developing exclusive merchandising plans and send them
each branch of a store.
• Always try to giving support both of product manufacturer and
buyer.
• Make up displays with dummies by the help of buyer
product.
• Assembling screens, fabric, display materials and posters for a
successful displays.
• Ensuring the total prices, size level, bar code and other
essential details can be seen on product.
• Follow up all the process and note down for the further
information.
Tips for effective Visual
Merchandising
• Point out different areas.
• Use art.
• Group products.
• Use social media language.
• Use mannequins effectively.
• Keep seasonal items upfront.
• Utilize the point of sale.
• Use signage.
Types of Window Displays
• Closed Windows: Large glass panel at the front and solid
wall at the back.
• Semi-closed Windows: Large glass panel at the front and
half-covered at the back so that the inside of the store is
partially visible.
• Open-back Windows: Large glass panel at the front and no
wall at the back.
• Corner Windows: Windows that are located at the corner
of the building and are seen from two directions.
• Elevated Windows: It can either be closed or open window
that is located in a higher level.
• Shadowbox window displays: Small box-like windows
that are usually used for jewelry and cosmetics displays.
References
• visual merchandising and display ( by martin
m. pegler) 5th edition
• visual merchandising ( window and in store
displays for retail) by tony morgan
• https://www.shopify.com/retail/10-visual-
merchandising-tips-for-increasing-event-sales
• https://prezi.com/wp75aka71rrb/4-elements-
of-visual-merchandising/
THANK

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Visual Merchandising

  • 1. PRESENTED BY: SHUBHAM KUSHWAHA SAURABH CHAUDHARY SUBHASH KUMAR KARAN VERMA
  • 2. What is Visual Merchandising? • Visual merchandising in the retail industry refers to all of the display techniques used to highlight the appearance and benefits of the products and services being sold. • It educates the customer and create desire to buy. • It is a presentation of a store. • Visual merchandising can include elements of spacing, lighting, and design.
  • 3. Key Elements of Visual Merchandising 1. Store Front: Total exterior of a store. Encompasses a store’s sign or logo, marquee, banners, awnings, windows, and the exterior design, ambiance , and landscaping.
  • 4. 2. Store Layout: The way floor space is allocated to facilitate sales and serve the customers. – Selling Space – Merchandise Space – Customer Space – Personnel Space
  • 5. 3. Store Interior: Interior fixtures, flooring, wall covering, furniture lighting, colors, interior signage, and graphics.
  • 6. 4. Interior Displays: Displays and demonstrates use of products. – Closed Displays – Open Displays – Architectural Displays – Point-of-Purchase Display – Store Decorations
  • 7. Advantages of visual merchandising • Increased customers- Visual merchandising can increase the amount of customers who notice and enter your retail business. • Increased sales - Effective visual merchandising can have a clear and positive effect on retail sales. • Maximizing the potential of your retail space- A creative approach to merchandising can help you to get more out of your space without the need for expansion or renovations. • Getting the most value out of products- If you have products that are difficult to sell, clever visual merchandising could help you to market them without having to reduce their price.
  • 8. Disadvantages of visual merchandising • Changing layout and space- You may be required to spend time rearranging aisles, shelves, display fixtures and the general layout of the interior retail space. • Increased demands on staff- The success of your visual merchandising techniques may mean you have to handle more daily customers, more sales and more deliveries. There may also be more customer service issues, longer hours and the need for more staff. • Expense- If you install new fixtures, create new signage or improve the appearance of your retail space, costs can quickly add up.
  • 9. Responsibilities of Visual Merchandiser • The main responsibilities of a visual merchandiser is to increase sales and buyer attention, capitalizing on the human tendency to “window-shop”. • Visual merchandiser should be responsible for creating and maintaining a compelling presentation of merchandise that will engage customers and help stimulate sales activity. • Proper knowledge how to use space for product display and lighting system for product visibility. • Creating new design ideas for exhibitions and developing floor plans also he/she making total company plan. • Making special displays for promoting a specific product which will make next to a satisfy offer. • Drawing product designs and tactics by help of hand or computer.
  • 10. Continued…. • Creating proper environment of a store’s space for product display. • Developing exclusive merchandising plans and send them each branch of a store. • Always try to giving support both of product manufacturer and buyer. • Make up displays with dummies by the help of buyer product. • Assembling screens, fabric, display materials and posters for a successful displays. • Ensuring the total prices, size level, bar code and other essential details can be seen on product. • Follow up all the process and note down for the further information.
  • 11. Tips for effective Visual Merchandising • Point out different areas. • Use art. • Group products. • Use social media language. • Use mannequins effectively. • Keep seasonal items upfront. • Utilize the point of sale. • Use signage.
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  • 13. Types of Window Displays • Closed Windows: Large glass panel at the front and solid wall at the back. • Semi-closed Windows: Large glass panel at the front and half-covered at the back so that the inside of the store is partially visible. • Open-back Windows: Large glass panel at the front and no wall at the back. • Corner Windows: Windows that are located at the corner of the building and are seen from two directions. • Elevated Windows: It can either be closed or open window that is located in a higher level. • Shadowbox window displays: Small box-like windows that are usually used for jewelry and cosmetics displays.
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  • 17. References • visual merchandising and display ( by martin m. pegler) 5th edition • visual merchandising ( window and in store displays for retail) by tony morgan • https://www.shopify.com/retail/10-visual- merchandising-tips-for-increasing-event-sales • https://prezi.com/wp75aka71rrb/4-elements- of-visual-merchandising/
  • 18. THANK