The document discusses store layout, design, and visual merchandising. It covers objectives of store design like being consistent with the retailer's image. It describes common layout types like grid, racetrack, and free-form and provides examples. It also discusses space planning, prime locations for merchandise, visual merchandising techniques, and creating an overall store environment through elements like lighting, color, scent, and music.
Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.
This presentation gives an overview about the concept of Category Management in Retail. It covers topic such as Visual Merchandising, Planogram, CM in Grocery Store vs Apparel Store
this presentation first define what is visual merchandising then deal about design elements and principle that basically support how to apply on retail store exterior and interior parts.
Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.
This presentation gives an overview about the concept of Category Management in Retail. It covers topic such as Visual Merchandising, Planogram, CM in Grocery Store vs Apparel Store
this presentation first define what is visual merchandising then deal about design elements and principle that basically support how to apply on retail store exterior and interior parts.
Retailing from three different perspectives, Characteristics, Activities performed by Retailers, Organized Retail Trade, Advantages of organized retail, Types of Retailing, Store & Non-Store Retailing, Internet Retailing, Catalog Retailing (Mail-order retailing), Direct Selling (door-to-door retailing), Tele Selling, TV Home Shopping, Vending Machines (Automatic Retailing), Retail Formats, On the basis of Merchandise Offered or Store Strategy Mix, Super Market, Hyper Market, Shopping Mall, Form of Ownership, Independent, Retal, Franchising, Leased Department, Co-Operative Outlet
Key measure of the retailer’s success is selling as much merchandise as possible at the highest profit margin.
Retailers can no longer depend on random sourcing / buying in the hope that they will sell them all.
There are two major areas of profit leakage in retail. Firstly - lost sales resulting from lack of stock, and secondly - forced margin reductions (markdown) due to excessive stock.
There are processes and solutions in order to reduce and eliminate excess inventory and maximise profit. That is "Merchandise Planning".
Merchandise Planning is "A systematic approach by the retailer, aimed at maximising return on investment, through sales & inventory planning, in order to increase profitability”.
Main goal of Merchandise planning is to maximize the use of assets, and resources a company owns.
In the long run, effective merchandise planning can save time, help streamline business processes and objectives, and optimize and mobilize inventory to get it off the shelves into the hands of the consumers for the right price.
A full presentation over how the retailer can attract and influence the demand of the customers and success in the competitive market with customer satisfaction and how it is different from interior designing.
Every time you enter a retail store, your shopping experience has been extensively planned, from the items you see for sale to the layout and design of the store. Many times these decisions are made by someone working in retail operations, or the area of retail concerned with the day-to-day functions of stores
Visual Merchandising is the activity of maximizing the impact of Retail Display space and has become an important element in retailing. Visual Merchandisers create displays using color, lighting, space, product information, sensory inputs such as smell, touch, and sound as well as technologies such as digital displays and interactive installations. The objective of this highly practical program is to ensure that attendees are furnished with the core concepts and skills used in visual merchandising. Hamstech course will enable students to identify, select and pursue their career opportunities in the retail industry. The retail sector is a major employer and requires skilled staff in a range of jobs such as: Shop Floor Planning and Display, Window Display, Sales, Buying, Staff Management and Supervision.
Retailing from three different perspectives, Characteristics, Activities performed by Retailers, Organized Retail Trade, Advantages of organized retail, Types of Retailing, Store & Non-Store Retailing, Internet Retailing, Catalog Retailing (Mail-order retailing), Direct Selling (door-to-door retailing), Tele Selling, TV Home Shopping, Vending Machines (Automatic Retailing), Retail Formats, On the basis of Merchandise Offered or Store Strategy Mix, Super Market, Hyper Market, Shopping Mall, Form of Ownership, Independent, Retal, Franchising, Leased Department, Co-Operative Outlet
Key measure of the retailer’s success is selling as much merchandise as possible at the highest profit margin.
Retailers can no longer depend on random sourcing / buying in the hope that they will sell them all.
There are two major areas of profit leakage in retail. Firstly - lost sales resulting from lack of stock, and secondly - forced margin reductions (markdown) due to excessive stock.
There are processes and solutions in order to reduce and eliminate excess inventory and maximise profit. That is "Merchandise Planning".
Merchandise Planning is "A systematic approach by the retailer, aimed at maximising return on investment, through sales & inventory planning, in order to increase profitability”.
Main goal of Merchandise planning is to maximize the use of assets, and resources a company owns.
In the long run, effective merchandise planning can save time, help streamline business processes and objectives, and optimize and mobilize inventory to get it off the shelves into the hands of the consumers for the right price.
A full presentation over how the retailer can attract and influence the demand of the customers and success in the competitive market with customer satisfaction and how it is different from interior designing.
Every time you enter a retail store, your shopping experience has been extensively planned, from the items you see for sale to the layout and design of the store. Many times these decisions are made by someone working in retail operations, or the area of retail concerned with the day-to-day functions of stores
Visual Merchandising is the activity of maximizing the impact of Retail Display space and has become an important element in retailing. Visual Merchandisers create displays using color, lighting, space, product information, sensory inputs such as smell, touch, and sound as well as technologies such as digital displays and interactive installations. The objective of this highly practical program is to ensure that attendees are furnished with the core concepts and skills used in visual merchandising. Hamstech course will enable students to identify, select and pursue their career opportunities in the retail industry. The retail sector is a major employer and requires skilled staff in a range of jobs such as: Shop Floor Planning and Display, Window Display, Sales, Buying, Staff Management and Supervision.
The Definitive Guide To Retail Visual Merchandising GuideASD Market Week
Visual merchandising is important component of retail store sales. If retailers showcase their products in impactful ways, customers will buy. Learn how to visually merchandise your show floor!
Merchandise, store and financial planning with TargettaMärt Parker
Targetta offers affordable merchandise, store and financial planning tool for retail companies. Our software is designed to improve the accountability and performance in small or large organiztions.
After implementing RFID, Macy’s has reduced its inventory accuracy deterioration to 3%-5% from 30%. American Apparel has cut the time it take associates to count items on the sales floor to 2 hours from 6 hours. “This is technology that has proven effective in our testing, and we believe now is the right time to roll out RFID aggressively," said Tom Cole, Chief Administrative Officer of Macy's, Inc. In this session, industry experts will discuss the fact that 2013 could be the year of the perfect storm of RFID implementations: technology costs have dropped significantly; and more companies are proving that RFID creates inventory efficiencies, improves loss prevention and saves money.
Product selection and availability have a high impact on retail sales. Developed to bridge the gap between financial planning and order processing, Raymark Assortment Planning allows merchandise from the merchandise financial plan in Raymark’s Planning module to be selected for assortment before purchase orders are created and approved in the Global Ordering Purchasing module.
Eagle-i secondary sales information system is a real-time secondary sales tracking system which integrates with your current ERP/Other systems, collects the distributor’s sales/secondary sales information using state of the art enterprise mobility solution. Our analytic s provides Real-Time reporting of sales & stock data, resulting in dynamic decision making in logistics & warehouse management & manufacturing.
Retail sector companies need to face many challenges in their daily work. Hicron support companies from this area since 2006. Numerous projects conducted in the sectors of food, bakery, furniture or clothing, make that we can effectively help companies to realize a highly complex business processes.
Trust our experience and see what we can do for your business!
Retailing management unit - 2 - IMBA- Osmania UniversityBalasri Kamarapu
Store planning;
Design and Layout;
Retail merchandising;
Supply Chain Management in Retailing, key areas of retail store planning , Steps involved in choosing a Retail Location, Three elements of a good design, Significance/Importance of Store layout, Types of store layout, Layout selection – Chief Considerations, The Rights of Merchandising, basic an in-store merchandising plan , Factors affecting retail merchandising, Process of merchandise planning, Merchandise Buying, Merchandise Performance, Supply Chain Management in Retailing, Supply Chain Integration, Vendor Managed Inventory(VMI), Collaborative Planning, Forecasting and Replenishment(CPFR), Benefits of CPFR
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5. Store Design Objectives
• Consistent with retailers image and
strategy
• Positive influence on customer
satisfaction and purchase behavior
• Cost effective
• Flexible
• Meet needs of disabled
PPT 18-5
6. Tradeoff in Store Design
Easy of locating
merchandise for
planned purchases
Exploration of
store, impulse
purchases
PPT 18-6
7. Types of Store Layouts
• Grid
• Racetrack
• Free Form
PPT 18-7
8. Grid Layout
Long gondolas in repetitive pattern.
• Easy to locate merchandise
• Does not encourage customers to explore store
– Limited site lines to merchandise
• Allows more merchandise to be displayed
• Cost efficient
Used in grocery, discount, and drug stores. Why?
PPT 18-8
9. Grid Store Layout
Receiving & storage
Fruit
Books, magazines, seasonal Cart
display area
Vegetables Checkouts
Entrance
Office &
customer
service
Exit
PPT 18-9
10. Racetrack Layout
Loop with a major aisle that has access to
departments and store’s multiple entrances.
• Draws customers around the store.
• Provide different site lines and encourage
exploration, impulse buying
• Used in department stores
PPT 18-10
13. Free-Form (Boutique) Layout
Fixtures and aisles arranged asymmetrically
• Pleasant relaxing ambiance doesn’t come
cheap – small store experience
• Inefficient use of space
• More susceptible to shoplifting – salespeople
can not view adjacent spaces.
Used in specialty stores and upscale department
stores
PPT 18-13
14. Free-Form Layout
Storage, Receiving, Marketing
Hats and Handbags
Underwear Dressing Rooms
Stockings
Accessories
Tops
Checkout counter
Casual Wear
Tops
Pants
Clearance
Skirts and Dresses
Items
Jeans
Feature Feature
Open Display Window Open Display Window
PPT 18-14
16. Display Areas
Feature areas
– End caps
– Promotional aisle
– Freestanding
fixtures
– Point-of-sale areas
– Walls
PPT 18-16
17. Designing a Webpage:
Lessons from Store Design
• Simplicity matters
• Getting around
• Prioritize
• Design layout based on what you want to
accomplish
• Follow the standards of the industry leaders
PPT 18-17
18. Space Planning
Allocating floor/shelf space locating merchandise
in store (or on website)
Where should merchandise be displayed?
How much space should be allocated to each
category/item?
How many items of each SKUs should be
displayed?
PPT 18-18
19. Space Planning Considerations
• Profitability of merchandise
• Customer Buying considerations
– Impulse products near front
– Demand/Destination areas off the beaten path
• Physical characteristics of product.
• Complementary products should be adjacent
• Sales rate
– More units of faster selling merchandise need to be
displayed
PPT 18-19
20. Prime Locations for Merchandise
• Highly trafficked areas
– Store entrances
– Near checkout counter
• Highly visible areas
– End aisle
– Displays
PPT 18-20
21. Special Considerations
• Avoid the “butt-brush” effect.
• Make merchandise accessible.
• Allow a transition zone.
PPT 18-21
30. Evaluating Space Productivity
Productivity ratios are output/input
– Sales per square foot
– Sales per linear foot
– Gross or contribution margin per square foot
PPT 18-30
37. Creating a Store Environment
Color Lighting
Store Atmosphere
Scent Music
PPT 18-37
38. Visual Communications
• Coordinate signs and graphics with the store’s
image.
• Inform the customer.
• Use signs and graphics as props.
• Keep signs and graphics fresh.
• Limit the copy of signs.
• Use appropriate typefaces on signs
• Create theatrical effects.
PPT 18-38
39. Lighting
• Highlight merchandise.
• Structure space and
capture a mood.
• Downplay features.
PPT 18-39