Visual merchandising is the art of displaying retail products to attract customers and increase sales. It involves thoughtfully designing store layouts, displays, and environments to encourage browsing and impulse purchases. Effective visual merchandising is important as it introduces customers to new products, makes shopping enjoyable, and creates a memorable brand experience that builds loyalty. Specifically, attractive window displays and in-store arrangements can draw people into stores, while creative product placement and lighting boost visibility and sales. Overall, visual merchandising is a powerful retail tool that increases foot traffic, drives desire for certain items, and ultimately impacts profits.

1. Importance and Impact
MADE BY-
Anupriya
X- B

2. What is visual merchandising?
• Visual merchandising is the art
of displaying products to
increase sales.
• Visual merchandising is the
term used to describe
everything we see and
experience when we walk up to,
into and through a retail

4. To introduce, explain, show and sell
the merchandise.
To encourage the shopper to enter
the store and make it easier to self
select.
To establish, promote and enhance
the store’s visual image and to
increase profitable revenue.

6. Importance of Visual Merchandising
Customer behaviour studies have
conformed that the sight of a beautiful
display or show window proves
irresistible and attracts customers to
walk in to check out what is on offer.
Popular products draw consumer
attention and help to sell other items
and near the display.
For repeat visits it is important to make
the customer’s first visit memorable.

8. Importance of Visual Merchandising
• When new products are introduced, they
should be emphasized by setting them up
on a prominent display in the front of
the store. This will increase their sales,
because customers can't miss them when
they enter the store.
• If you make your customers feel at ease,
they will linger longer. Music, lighting,
colors etc can all have a huge effect on
the stress levels of the shopper

9. Impact of
Visual Merchandising
• Its help create the right image.
• Invites interest in the right merchandise.
• Encourages purchasing.
• Makes the customer feel good about where
he or she is doing work.
• Creates a vision of the organization.
• Draws in the customer.

10. Impact of
Visual Merchandising
• Creates desire for impulse buying. A consumer’s
choice of a store is influenced greatly by
merchandising which signifies the relationship
between consumer perception and product.
• Retailers can develop an advantage over
competition through merchandising.
• Merchandising plays an important role in
maintaining a balance between rack stock and the
balance stock.

12. Impact of
Visual Merchandising
Visual merchandising helps the retailer increase
the number of walk-ins to the outlet and in turn
increases sales.
By displaying products in ways that are appealing,
accessible and attractive, retailers can increase
sales and improve their profit margins.
Visual merchandising needs to encompass
advertising, window display, shop design and
packaging appearance and placement.

14. TIPS FORVISUAL MERCHANDISING
• Display products in a creative
way
• Use accent lighting to feature
products
• Change displays daily/weekly
• Color matters very much, so use
it.
• Merchandising themes