Uploaded bySandra Draskovic
Retail design and planning or How to design GREAT STORE
The document outlines essential elements of commercial interior design, emphasizing the importance of branding and emotional engagement in retail spaces. It discusses innovative design approaches by various brands like Nike, Audi, and Burberry, detailing how they create unique customer experiences through spatial dynamics and visual identity. Key design considerations include layout, circulation, display techniques, and the integration of technology to enhance interaction and accessibility.
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Retail design and planning or How to design GREAT STORE
- 1. HOW TO DESIGN GREATSTORE? DESIGN PROCESS Module: Commercial Interior Design Term: July 2013 Lecturer: M.Arch Sandra Draskovic
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- 3. Think of yourselfas a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique skill, get noticed for something — it creates a talking point. Chris Arnold “ “
- 4. Brands are likepeople They have personality, character, values, stories and history. Like people, brands express themselves in a variety of ways. How? Through logos, colors, slogans, campaigns, products, ev ents, experience, identity to respond to growing needs of sophisticated audience and customers. * *
- 9. ... strong emotionalresponse personality and individuality freedom and flexibility of creation different approaches and mediums innovation, up-to-date relevance physical presence, unique spatial experience ... ... ... ... ... *
- 10. BRANDS to researchtheir complex, sometimes radical and experimental interior layouts, spatial application, strong aesthetic personality and design appearance: NIKE. AUDI. CAMPER. BRANDS to research with more defined image and variation on common visual theme with elements of spatial surprise and value in store in each location: AESOP. ISSEY MIYAKE. UNIQLO. GAP
- 11. BRANDS to researchtheir experimental spirit and the way they push boundaries in aesthetic diversity of how branded retail space can look like, pursuit in creativity, exciting spatial experience and social awareness in communication with customers: ADIDAS. IKEA. GAGGENAU. CAMPER
- 16. ... Unique andquirky characteristics craving to distinguish from aesthetic homogenous retail mainstream desire for original, for change, for individuality, for story, for sparks craving for tactile, sensorial, acoustic and physical experience presence in digital and online-social interaction and responsibility mix between visual vocabulary, logo and one-of-a-kind store concepts ... ... ... ... ... *
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- 23. An effort toreinvent retail space and foster a community connection, athletic brand Nike started unveiling Nike Stadium locations in 2010. The locations in New York, Berlin, London, Milan, Tokyo and Paris “refresh” every few months, offering a mix of space for live performances and art exhibits, as well as a platform to increase retail awareness (Nike undergone significant changes). The ever-evolving locations provide an adaptive presentation space for design, architecture, and retail marketing. *
- 24. The Wilson Brothers Nextto new seating, a illuminated running track, new shelves, as well as other small details, the Pixaramic display is certainly the most impressive of the re-design of the space by The Wilson Brothers. Take a look a the video here below, giving you a better idea of how the installation works and what it is capable of doing.
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- 36. AUDI SHWOROOM, MIAMI Ourpavilion for AUDI renders visible the invisible forces that flow through our city – the driverless car is relying on sophisticated sensory and computational technology that constantly observes and calculates the dynamic space that the living city constitutes. The result is an architecture of movement whose forms have not been predetermined by the architect but are constantly being recomposed by the people populating the pavilion. Bjarke Ingels, Founder & Partner, BIG. “ “
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- 46. * - Exterior:façade, logo - Threshold, transition - Shop windows - Transparency - Interaction - Mystery, posters - Display
- 47. * - Entryarea – starting point - Open, spacious area - Time to pause, feel, sense, experience - Leisure, display, seating, main flow - Access for all users with disabilities
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- 49. * Zara installationby Duccio Grassi Architects, Milan
- 50. * Zara windowdisplays, Budapest
- 51. * Zara Christmaswindows, Toronto
- 52. * Hermès Bijenkorfwindow displays by Studio Kiki van Eijk, Amsterdam
- 53. * Zara flagshipstore Via del Corso – Rome
- 54. * Window displayat theSPACE by SFD, London
- 55. * The ManchesterUnited Experience Retail by HEAD Architecture, Macau
- 56. * redcurrent storeby Studio Gascoigne, Wellington
- 57. * Guess flagshipstore, New York
- 58. * Harvey Nicholsby Callison, Jakarta
- 59. * H&M storeEstudio Mariscal, Barcelona
- 60. * Shanghai TangMansion flagship store by Design MVW, Hong Kong
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- 62. * - Visualidentity - LOGO - Colors - Branding experience - Up-to-date products - Display, tasting, sensing, discussing
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- 64. * Connect Hearingstore, Upland, Temecula – California
- 65. * Jorge SilvaHair Salon and Spa by AAMD, Guimarães – Portugal
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- 67. * - Humancirculation and pathways: - Circulation diagrams - Routes, arrows, way of communication and interest - Space division: areas between products and merchandising
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- 69. *- Horizontally - Vertically -Spine – lead - Circular - Loop - Zig-zag - Free flow
- 70. * GRID LAYOUTBETWEEN RACKS
- 71. * FREE FLOWBETWEEN FIXTURES
- 72. * CIRCULAR LOOP(RACE TRACK)
- 73. * CIRCULAR LOOPALONG FIXTURES
- 74. * FREE FLOWAROUND FIXTURES
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- 76. * - Sellingthe products or services - Display of products, present ation and distribution - Essential part of store organization
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- 78. * - Fixtureand furniture: low, high, mid floor - Displays: custom- made hooks and hangers - Using interior walls: fixed, hang, - Free standing: low cabinets, shelves, drawers, displays
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- 82. * Illy-temporary shopby Caterina T. Milan
- 83. * MINI pop-upstore by Studio 38, London
- 84. * Weekday storeby Gonzalez Haase, Amsterdam
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- 88. - Storage areafor products and stock - Supporting rooms for furniture, fixtures and fittings repair and storage - Fitting areas - “back of the house” rooms for employees - *
- 89. - “try andexperience before buy” - Dividers, curtains, doors, mirrors, lighting and position of luminaires, hooks, shelves, fixtures, screens, seat, shop assistant … - Space to catch the breath, *
- 90. * Marie Franceshop by Clifton Leung Design Workshop, Nanjing – China
- 91. * H&M dressingrooms
- 92. * Yve saintlaurent dressing rooms
- 93. * Prada dressingrooms
- 94. * Prada dressingrooms
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