Social Media Overload for Minot Chamber Members
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This document provides 10 tips for simplifying social media and seeing better results. It recommends focusing efforts on 1-2 major social media platforms rather than spreading efforts too thin across many platforms. It also stresses the importance of maintaining active and up-to-date profiles, asking happy customers for reviews and testimonials, using paid advertising strategically, and creating and sharing valuable content on a regular basis. The overall message is that businesses need a consistent social media presence and brand, and should leverage customer feedback and paid promotion to stay top-of-mind with prospects.
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Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
Corey Perlman's Social Media Masterclass
This document provides an overview and action plan for digital marketing. It includes recommendations to focus marketing efforts on key platforms like Google My Business and social media channels. Specific tips are given for optimizing websites, profiles, content creation and using video and client testimonials. The goal is to stay top of mind with clients and prospects through consistent, compelling content across multiple channels.
Online Toolbox
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2) Common online tools like Facebook, Twitter, LinkedIn and video should be used across marketing channels. Engagement is important on social media through questions, incentives and live content.
3) Managing a business's online presence requires choosing tools, testing strategies, and potentially appointing someone to oversee social media as the online portion of the business grows. The document emphasizes starting small and gradually increasing online allocation of budgets and resources.
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Social Media Overload for Minot Chamber Members
- 1. 10 Ways to Simplify Social Media and See Better Results
- 2. #1 Beware the shiny new social media site.
- 3. #2 Don’t be a Jack of All Social Media Sites, Master of None.
- 4. Double Down or Delete • Consistent brand? • Current information? • Consistent Content? • A tribe that you’re proud of? • Double down or delete
- 5. Nothing Kills Credibility Faster than an Untouched Profile
- 6. #3 Look for results beyond leads.
- 7. #4: modernize your website.
- 8. Don’t wind up on www.WebsitesThatSuck.com
- 11. What’s wrong with this picture?
- 13. #5: Outperform your competition on Google
- 19. #6 Ask for reviews from happy customers.
- 21. Reviews/Testimonials Best Practices • Give them. • Timing is everything. • Ask on the right platforms. • Never let a verbal testimonial go unheard.
- 22. • Instagram signs • Your location should be a virtual showroom • Turn a thank you into a pic of video. • crowdsigns.com • followmesticker.com #7 Let your customers become your salesforce
- 23. IsYour Biz on Snapchat?
- 24. #8You Have to Pay to Play • Facebook/Instagram • Boost • ReMarketing • Lookalike
- 27. #9 Add Value & Stay ‘Top of Mind with Customers and Prospects
- 28. Write Compelling Content • AddValue • FAQs • Client Case Studies • Client interviews • More funny, more money • Curate • NewsJacking
- 29. • Publish one article/ video per month. • Use bullets. • Call to action. • Syndicate on your social sites daily. SyndicateYour Content to Keep Your Sanity
- 30. Become best friends with canva.com
- 32. #10 Use Facebook Live!!
- 34. • Fish where the fish are. • Don’t be a Jack of all social media sites, master of none. • Be creative - stand above the noise. • Syndicate to keep your sanity. • Get help. Don’t go it alone. In Summary
- 36. • www.ebootcamp.com • corey@ebootcamp.com • 248-388-9788 • Signed copy of book - $20 (cash/credit)