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I Am a Product | Seema Lakhani | ProductTank Toronto

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PT Toronto #5: Seema Lakhani (Head of Core Product at Wattpad) shares her talk “I Am a Product."

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I Am a Product | Seema Lakhani | ProductTank Toronto

  1. 1. @ProductTankTO | #ProductTank SPONSORED BY TWEETS AWAY! producttankto.com A MEETUP FOR PRODUCT PEOPLE, BY PRODUCT PEOPLE
  2. 2. I am a product Seema Lakhani, Head of Core Products Wattpad October 27, 2016
  3. 3. The most important product you can build is you
  4. 4. Product Vision Product Principles Product Strategy Product / Customer Discovery Delivery / Execution Purpose Personal Values Goal Setting & Planning Learning & Self Discovery Behaviours & Actions Product Person
  5. 5. Start with why
  6. 6. GoldieBox’s goal is to correct the gender imbalance in engineering. Airbnb aims to connect millions of people in real life all over the world, through a community marketplace – so that you can belong anywhere. Uber wants to evolve the way the world moves.
  7. 7. Our vision Wattpad is how billions of people are entertained, inspired, and connected around stories they love.
  8. 8. Finding your why ● What problems will you solve? ● Why will people care? ● This has nothing to do with what is your dream job or ideal industry or title. ○ This is not what you do. This is why you do it. ● Just like a company vision, this should hardly ever change.
  9. 9. Principles & Values
  10. 10. Instagram 1. Make every picture beautiful 2. Make it super fast to upload a photo 3. Share to all places and people at once Product principles translate product vision into product decisions Personal values help guide career and life decisions 1. Be passionate 2. Make a difference 3. People first Me Principles and values evolve over long periods of time
  11. 11. Strategy & Planning
  12. 12. Strategy = Choices = Prioritization
  13. 13. Framing product decisions ● What problem exactly are you trying to solve? ● Who exactly are your trying to solve this problem for? Which user profile? ● What are the goals you are trying to satisfy with this product? ● What is the relative priority of each goal? Problem Definition User Identification Business Objectives Strategic Priority Source: Silicon Valley Product Group
  14. 14. Strategic Priorities (Goal Setting) Outcome OKRs (Objectives & Key Results) for Product Teams ● Objectives = solving clear business objectives (that flow from the vision) ● Key results = measurable way to know if we are successful Output
  15. 15. Invest in outcome based planning for yourself ● Personal goal setting is NOT about long to do lists ● What are you trying to achieve and how will you know if you’ve been successful? ○ Give yourself the freedom to change your approach ● What is the relative priority of your goals? ○ Go back to your purpose and values for guidance
  16. 16. Discovery
  17. 17. Source: Marc Andreessen Product discovery is a critical piece of finding product / market fit
  18. 18. Finding Product / Market Fit Where do you need to go to find the right market for your value? Role? Company? Industry? Culture? Product Market Building a Product Personal Development How much can / will you change to better meet the needs of your role? Finding the right market that is in most need of your product Evolving your product to meet the needs of the market and your users Levers
  19. 19. Learning through Product Discovery at Wattpad
  20. 20. Most organizations can survive (for a while) without product What do you bring to your company / business / product that makes a difference?
  21. 21. Be self aware
  22. 22. Manager Subordinates Self Peers Understand how you are perceived by collecting real data and insights Customers / External Stakeholders
  23. 23. Optimize for learning ● Try out different things ● Don’t expect to get it right on the first try ● Seek feedback and learn
  24. 24. It all comes down to what you do
  25. 25. How you spend your time With every decision of what to do in a given moment, you are making a choice about what is important, and your are also making a choice about what is not important
  26. 26. Constant questions to ask yourself ● How many users or customers did you talk to this week? ● Have you had a chance to come up with your long-term product strategy? ● What’s changed in the competitive landscape? ● What big insights about your product have you had this week? ● What new technologies do you see emerging that may enable new approaches to our products? ● What new skills are you trying to learn right now? As a PM managing a product Source: Silicon Valley Product Group
  27. 27. Constant questions to ask yourself ● How much feedback did you collect from those around you this week? ● Have you invested time in thinking about your goals / longer term plans? ● What’s changed in the world around you? ● What big insights about yourself have you had this week? ● What new methodologies and information do you see emerging that may impact you? ● What new skills are you trying to learn right now? As a PM managing yourself
  28. 28. Ship it! As they say, ship early and often BUT It’s not over once you ship ● As a PM, you own the outcomes of your product ● Treat yourself as a product → you own the outcomes of your actions
  29. 29. I am a Product - Recap
  30. 30. Product Vision Product Principles Product Strategy Product / Customer Discovery Delivery / Execution Purpose Personal Values Goal Setting & Planning Learning & Self Discovery Behaviours & Actions Product Person
  31. 31. Questions Seema Lakhani, Head of Core Products wattpad.com/seemalakhani @seemalakhani seema@wattpad.com

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