Talent Acquisition
with Social Media
24th March 2010
Jon Davies




                     1
Introductions


• Jon Davies
• Digital Strategist – Penna Barkers North

• Working across clients including:
  O2, Peugeot...
Social Media Revolution
Video: http://www.youtube.com/watch?v=sIFYPQjYhv8




                                            ...
What do we mean by Social Media?




                                   4
What is Twitter?


• A microblogging service, that allows millions of users to answer
  the same question: “What are you d...
Why does this all matter?

•   Two reasons:
     – Employer brand and reputation          £1.75b
     – Valuable new recru...
“A brand is what
people say about you
behind your back...”
- Jeff Bezos, Amazon




                       7
First impressions count…




                           8
Online reputation


• Keeping up with the conversation and buzz about
  your brand is vital
• If you don’t take part, you ...
What might you be missing?

“Every Day I Work At --------, I Die A Little Inside...”
“I used to work at --------- and now ...
Reputation management tools




                              12
There are no short cuts…content is king




                                          13
Add value and accentuate the positive…




                                         14
Always have an escape plan…




                              15
Rules to live by...


•   Be honest and transparent
•   Encourage your staff to engage appropriately
•   Work on an Accept...
Asda Response
Video: http://www.youtube.com/watch?v=A5zs5fUhspE




                                                    17
Social Recruiting




                    18
New improved YOU! ™


• The evolution of the “personal brand”
• What you say, do, write and share online is all
  linked b...
Search Engine Marketing




                          20
21
Even the candidates are doing it…




                                    22
The CV is dead...long live the CV


• LinkedIn = The “Professional Facebook”
• Sites like LinkedIn, give candidates an ins...
Twitter / Job Aggregation




                            24
Some practical homework...


• Make sure your careers site and
  candidate experience is up to scratch
• Set up some buzz ...
26
Thanks!
Any questions?




                 27
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Talent Acquisition Via Social Media (North West HR Directors Forum 24 March 2010)

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Talent Acquisition Via Social Media (North West HR Directors Forum 24 March 2010)

  1. 1. Talent Acquisition with Social Media 24th March 2010 Jon Davies 1
  2. 2. Introductions • Jon Davies • Digital Strategist – Penna Barkers North • Working across clients including: O2, Peugeot Citroen and Nestlé • www.linkedin.com/in/jndavies • Twitter: – @penna_barkers – @pennaplc 2
  3. 3. Social Media Revolution Video: http://www.youtube.com/watch?v=sIFYPQjYhv8 3
  4. 4. What do we mean by Social Media? 4
  5. 5. What is Twitter? • A microblogging service, that allows millions of users to answer the same question: “What are you doing right now?” • Used to: – Keep up with friends – Organise social life – Share interesting articles and web links – Network with colleagues • Each update (or tweet) is no more than 140 characters long and can be to everyone, to a single user (@) or sent privately as a direct message. 5
  6. 6. Why does this all matter? • Two reasons: – Employer brand and reputation £1.75b – Valuable new recruitment Online Ad Spend channels (Overtaken TV!) • Both of which are integral to Attraction, Engagement and 62.6% Recruitment Search Engine Marketing • Not monitoring what’s going on, leaves you vulnerable. 25.7% Recruitment (Biggest Sector!) 6
  7. 7. “A brand is what people say about you behind your back...” - Jeff Bezos, Amazon 7
  8. 8. First impressions count… 8
  9. 9. Online reputation • Keeping up with the conversation and buzz about your brand is vital • If you don’t take part, you don’t know what’s being said about you... • Your responses become part of the wider conversation • If employees are making negative comments, then what are the underlying issues? 10
  10. 10. What might you be missing? “Every Day I Work At --------, I Die A Little Inside...” “I used to work at --------- and now I have a life” “Oh my god, they let absolutely any thick *!*£* in” “I hate my Team Leader - so ------ ----- if u ever get to read this - I HATE U!” “I’m starting work here next week, I’m really worried now...” “I love my job, the people here are so nice!” 11
  11. 11. Reputation management tools 12
  12. 12. There are no short cuts…content is king 13
  13. 13. Add value and accentuate the positive… 14
  14. 14. Always have an escape plan… 15
  15. 15. Rules to live by... • Be honest and transparent • Encourage your staff to engage appropriately • Work on an Acceptable Use Policy • Listen and learn ... then respond • Engage with the issues causing any negative responses • Celebrate the positive responses 16
  16. 16. Asda Response Video: http://www.youtube.com/watch?v=A5zs5fUhspE 17
  17. 17. Social Recruiting 18
  18. 18. New improved YOU! ™ • The evolution of the “personal brand” • What you say, do, write and share online is all linked back to you • No longer have to rely on colleagues and managers to help you build your network and career 19
  19. 19. Search Engine Marketing 20
  20. 20. 21
  21. 21. Even the candidates are doing it… 22
  22. 22. The CV is dead...long live the CV • LinkedIn = The “Professional Facebook” • Sites like LinkedIn, give candidates an instant portable CV for easy distribution. • Some employers are already allowing candidates to enter their LinkedIn URL instead of uploading a CV. • They topped 1 million UK users last year and are showing consistent growth • Now offer both social and display advertising 23
  23. 23. Twitter / Job Aggregation 24
  24. 24. Some practical homework... • Make sure your careers site and candidate experience is up to scratch • Set up some buzz monitoring (it’s free!) • Let others share your content • Set up some analytics if you haven’t already • Check the keywords people are using against what your offering 25
  25. 25. 26
  26. 26. Thanks! Any questions? 27

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