SlideShare a Scribd company logo
1 of 27
Download to read offline
@leowid
Top 10 Learnings Growing
to $10 Million ARR
by @leowid
Co-founder and COO at Buffer
@leowid
1. Experiment with a weekly
mastermind with your
co-founder in this format
@leowid
How masterminds work
• We take around 1-2 hours, preferably when it feels a bit less busy.
• We talk for 10 minutes each about our achievements; like “I shipped this
feature” or “I hit the gym 3 times this week”
• Then we spend 40 minutes each on challenges. We try to really dive in here
and not stay on the surface.
• We then add a section at the end where we share feedback for each other.
@leowid
2. Avoid being distracted by
data too early on
@leowid
Most early stage startups won't have enough customers to
rely on quantitative data. You need to be acquiring
hundreds of customers every month (preferably thousands)
to have enough data to support A/B tests, etc.
Hiten Shah
Co-founder of CrazyEgg, KISSmetrics and QuickSprout
@leowid
3. Try asking these 5
questions to learn better
from customers
@leowid
“You need to learn how
customers behave and what
they need. In other words,
focus on their problem, not
their suggested solution.”
Cindy Alvarez
@leowid
Questions to ask
Tell me about how you do _________ today…. 
Do you use any [tools/products/apps/tricks] to help you get
________ done? 
If you could wave a magic wand and be able to do anything that
you can’t do today, what would it be? Don’t worry about whether
it’s possible, just anything. 
Last time you did ___________, what were you doing right before
you got started? Once you finished, what did you do afterward? 
Is there anything else about _________ that I should have asked?
Link to full template
bit.ly/buffercustdev
@leowid
4. Keep your data in house
to be more flexible
Buffer’s journey with data
2010-11: In-house data-tools built by Joel
2012: Experimentation with various 3rd party event-tracking tools
(KISSmetrics, Mixpanel)
2013-14: Moving back to build all data-tools in-house
2015-2016: Transitioning to using Looker
@leowid
5. Pick one channel to
double down on instead of
many (Bullseye exercise)
@leowid
How to find your 1 channel
that works
• Outer ring: What’s possible -
brainstorm all 19 traction channels
there are
• Middle ring: What’s probable - Promote
3-4 most promising ideas and run tests
• Inner ring: What’s working - Focus
solely on the 1 channel that’s working
—> Marketing flywheel
http://tractionbook.com/ by Gabriel Weinberg, founder of DuckDuckGo
@leowid
6. Seek conflicting advice
from at least 2 mentors on
your biggest decisions
@leowid
7. Experiment with changing
your prices often as you add
value
@leowid
Doubling Buffer’s pricing
Free
$0/mo
Standard
$5/mo
Max
$20/mo
Awesome Plan
$10/mo
Business
$50-250/mo
Enterprise
Starts at $300/mo
@leowid
8. Use the lean startup
methodology for every feature
you build, especially post launch
@leowid
@leowid
• Hypothesis for your feature
• A customer development phase
• An (InVision), clickable proto-type to get feedback
• A roll-out of a working version that embarrasses you slightly
Create a process around it
that includes
@leowid
9. When you get an offer to sell,
list the experiences of personal
growth you might miss
@leowid
• How to serve tens of thousands of customers
• How to let someone go
• How to hire key positions and train leaders
• How to acquire another company
• How to raise bigger funding rounds
• How to recover from a hack
What we’d miss out on
learning
@leowid
“Stop thinking about making a million dollars and start
thinking about serving a million people”
Dharmesh Shah
Founder & CTO at HubSpot
@leowid
10. Start getting better at
your strengths and stop
working on your weaknesses
@leowid
Identifying and embracing your
strengths allows more forward
momentum and can free you to move
much more strongly as a team.
Example: Editor/Operator
• We identified Joel as an Editor: thrives when going deep into one project at
a time.
• On the other hand, Leo finds joy in shipping and moving many projects
forward at once, as an operator.
@leowid
@leowid
buffer.com/transparency
leo@buffer.com
@LeoWid
Thanks!

More Related Content

What's hot

SaaSFest 2015 - "Improve Your Retention with this One Change" by David Cancel...
SaaSFest 2015 - "Improve Your Retention with this One Change" by David Cancel...SaaSFest 2015 - "Improve Your Retention with this One Change" by David Cancel...
SaaSFest 2015 - "Improve Your Retention with this One Change" by David Cancel...Price Intelligently
 
[U&I SUMMIT 2017] Skurt >> Everette Taylor "Fueling Growth Through Emotional ...
[U&I SUMMIT 2017] Skurt >> Everette Taylor "Fueling Growth Through Emotional ...[U&I SUMMIT 2017] Skurt >> Everette Taylor "Fueling Growth Through Emotional ...
[U&I SUMMIT 2017] Skurt >> Everette Taylor "Fueling Growth Through Emotional ...500 Startups
 
SaaSFest 2015: Accelerating Organic Growth Through High Tempo Testing
SaaSFest 2015: Accelerating Organic Growth Through High Tempo TestingSaaSFest 2015: Accelerating Organic Growth Through High Tempo Testing
SaaSFest 2015: Accelerating Organic Growth Through High Tempo TestingSean Ellis
 
Building the Ultimate Full Company Growth Team
Building the Ultimate Full Company Growth TeamBuilding the Ultimate Full Company Growth Team
Building the Ultimate Full Company Growth TeamSean Ellis
 
The Biggest Growth Opportunity is Right Under Your Nose
The Biggest Growth Opportunity is Right Under Your NoseThe Biggest Growth Opportunity is Right Under Your Nose
The Biggest Growth Opportunity is Right Under Your NoseSean Ellis
 
Happy to Help by Merci Victoria Grace, Partner, Lightspeed Venture Partners
Happy to Help by Merci Victoria Grace, Partner, Lightspeed Venture PartnersHappy to Help by Merci Victoria Grace, Partner, Lightspeed Venture Partners
Happy to Help by Merci Victoria Grace, Partner, Lightspeed Venture PartnersAmplitude
 
Forget the Fairy Dust - How to Create Content That (Actually) Works
Forget the Fairy Dust - How to Create Content That (Actually) WorksForget the Fairy Dust - How to Create Content That (Actually) Works
Forget the Fairy Dust - How to Create Content That (Actually) WorksJoel Klettke
 
Professionalism for the Wildlife Control Operator
Professionalism for the Wildlife Control OperatorProfessionalism for the Wildlife Control Operator
Professionalism for the Wildlife Control OperatorLaura Schmidt
 
Digital Strategy Workbook
Digital Strategy WorkbookDigital Strategy Workbook
Digital Strategy Workbooktim richards
 
Practical customer development
Practical customer developmentPractical customer development
Practical customer developmentCindy Alvarez
 
Understanding users without getting bored
Understanding users without getting boredUnderstanding users without getting bored
Understanding users without getting boredStefan Ivanov
 
[WMD2016] GrowthHackers >> Sean Ellis "Make your marketing team agile or die"
[WMD2016] GrowthHackers >> Sean Ellis "Make your marketing team agile or die" [WMD2016] GrowthHackers >> Sean Ellis "Make your marketing team agile or die"
[WMD2016] GrowthHackers >> Sean Ellis "Make your marketing team agile or die" 500 Startups
 
The Home Depot by Caleb Roberts
The Home Depot by Caleb RobertsThe Home Depot by Caleb Roberts
The Home Depot by Caleb RobertsCalebRoberts13
 
The Art of Growth - Lloyed Lobo
The Art of Growth - Lloyed LoboThe Art of Growth - Lloyed Lobo
The Art of Growth - Lloyed LoboTraction Conf
 
[#GHConf17] Devotion Hacking — Delivering Value to Drive Advocacy for Growth
[#GHConf17] Devotion Hacking — Delivering Value to Drive Advocacy for Growth[#GHConf17] Devotion Hacking — Delivering Value to Drive Advocacy for Growth
[#GHConf17] Devotion Hacking — Delivering Value to Drive Advocacy for GrowthGrowthHackers
 
Killer Content Marketing
Killer Content MarketingKiller Content Marketing
Killer Content MarketingHiten Shah
 
How to get placed in product based companies as a software developer
How to get placed in product based companies as a software developer How to get placed in product based companies as a software developer
How to get placed in product based companies as a software developer varunbhatt23
 
Design Revolution Toolkit
Design Revolution ToolkitDesign Revolution Toolkit
Design Revolution ToolkitActionGood
 
Building a Minimum Viable Product
Building a Minimum Viable ProductBuilding a Minimum Viable Product
Building a Minimum Viable ProductBrian Park
 

What's hot (20)

SaaSFest 2015 - "Improve Your Retention with this One Change" by David Cancel...
SaaSFest 2015 - "Improve Your Retention with this One Change" by David Cancel...SaaSFest 2015 - "Improve Your Retention with this One Change" by David Cancel...
SaaSFest 2015 - "Improve Your Retention with this One Change" by David Cancel...
 
[U&I SUMMIT 2017] Skurt >> Everette Taylor "Fueling Growth Through Emotional ...
[U&I SUMMIT 2017] Skurt >> Everette Taylor "Fueling Growth Through Emotional ...[U&I SUMMIT 2017] Skurt >> Everette Taylor "Fueling Growth Through Emotional ...
[U&I SUMMIT 2017] Skurt >> Everette Taylor "Fueling Growth Through Emotional ...
 
SaaSFest 2015: Accelerating Organic Growth Through High Tempo Testing
SaaSFest 2015: Accelerating Organic Growth Through High Tempo TestingSaaSFest 2015: Accelerating Organic Growth Through High Tempo Testing
SaaSFest 2015: Accelerating Organic Growth Through High Tempo Testing
 
Building the Ultimate Full Company Growth Team
Building the Ultimate Full Company Growth TeamBuilding the Ultimate Full Company Growth Team
Building the Ultimate Full Company Growth Team
 
The Biggest Growth Opportunity is Right Under Your Nose
The Biggest Growth Opportunity is Right Under Your NoseThe Biggest Growth Opportunity is Right Under Your Nose
The Biggest Growth Opportunity is Right Under Your Nose
 
Happy to Help by Merci Victoria Grace, Partner, Lightspeed Venture Partners
Happy to Help by Merci Victoria Grace, Partner, Lightspeed Venture PartnersHappy to Help by Merci Victoria Grace, Partner, Lightspeed Venture Partners
Happy to Help by Merci Victoria Grace, Partner, Lightspeed Venture Partners
 
Forget the Fairy Dust - How to Create Content That (Actually) Works
Forget the Fairy Dust - How to Create Content That (Actually) WorksForget the Fairy Dust - How to Create Content That (Actually) Works
Forget the Fairy Dust - How to Create Content That (Actually) Works
 
Professionalism for the Wildlife Control Operator
Professionalism for the Wildlife Control OperatorProfessionalism for the Wildlife Control Operator
Professionalism for the Wildlife Control Operator
 
Digital Strategy Workbook
Digital Strategy WorkbookDigital Strategy Workbook
Digital Strategy Workbook
 
Practical customer development
Practical customer developmentPractical customer development
Practical customer development
 
Understanding users without getting bored
Understanding users without getting boredUnderstanding users without getting bored
Understanding users without getting bored
 
[WMD2016] GrowthHackers >> Sean Ellis "Make your marketing team agile or die"
[WMD2016] GrowthHackers >> Sean Ellis "Make your marketing team agile or die" [WMD2016] GrowthHackers >> Sean Ellis "Make your marketing team agile or die"
[WMD2016] GrowthHackers >> Sean Ellis "Make your marketing team agile or die"
 
The Home Depot by Caleb Roberts
The Home Depot by Caleb RobertsThe Home Depot by Caleb Roberts
The Home Depot by Caleb Roberts
 
The Art of Growth - Lloyed Lobo
The Art of Growth - Lloyed LoboThe Art of Growth - Lloyed Lobo
The Art of Growth - Lloyed Lobo
 
[#GHConf17] Devotion Hacking — Delivering Value to Drive Advocacy for Growth
[#GHConf17] Devotion Hacking — Delivering Value to Drive Advocacy for Growth[#GHConf17] Devotion Hacking — Delivering Value to Drive Advocacy for Growth
[#GHConf17] Devotion Hacking — Delivering Value to Drive Advocacy for Growth
 
Killer Content Marketing
Killer Content MarketingKiller Content Marketing
Killer Content Marketing
 
How to get placed in product based companies as a software developer
How to get placed in product based companies as a software developer How to get placed in product based companies as a software developer
How to get placed in product based companies as a software developer
 
Design Revolution Toolkit
Design Revolution ToolkitDesign Revolution Toolkit
Design Revolution Toolkit
 
Sip ppt akshay
Sip ppt akshaySip ppt akshay
Sip ppt akshay
 
Building a Minimum Viable Product
Building a Minimum Viable ProductBuilding a Minimum Viable Product
Building a Minimum Viable Product
 

Viewers also liked

Three Breakthroughs and Two Failures That Have Shaped Buffer in the Past Six ...
Three Breakthroughs and Two Failures That Have Shaped Buffer in the Past Six ...Three Breakthroughs and Two Failures That Have Shaped Buffer in the Past Six ...
Three Breakthroughs and Two Failures That Have Shaped Buffer in the Past Six ...Buffer
 
Buffer culture 0.6 (With a change to Be a No Ego Doer)
Buffer culture 0.6 (With a change to Be a No Ego Doer)Buffer culture 0.6 (With a change to Be a No Ego Doer)
Buffer culture 0.6 (With a change to Be a No Ego Doer)Buffer
 
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016Price Intelligently
 
How the Pros Get Leads From Social Media
How the Pros Get Leads From Social MediaHow the Pros Get Leads From Social Media
How the Pros Get Leads From Social MediaBuffer
 
The Buffer Culture (with a new 10th value)
The Buffer Culture (with a new 10th value)The Buffer Culture (with a new 10th value)
The Buffer Culture (with a new 10th value)Buffer
 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsBuffer
 
Culture Code: Creating A Lovable Company
Culture Code: Creating A Lovable CompanyCulture Code: Creating A Lovable Company
Culture Code: Creating A Lovable CompanyHubSpot
 
3 Soon-to-Be-Everywhere Social Media Trends for 2016
3 Soon-to-Be-Everywhere Social Media Trends for 20163 Soon-to-Be-Everywhere Social Media Trends for 2016
3 Soon-to-Be-Everywhere Social Media Trends for 2016Buffer
 
The Asana Culture Code
The Asana Culture CodeThe Asana Culture Code
The Asana Culture CodeAsana
 
Embrace What You Don't Know
Embrace What You Don't KnowEmbrace What You Don't Know
Embrace What You Don't KnowBuffer
 
91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any Need91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any NeedBuffer
 
Mixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MMixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MSuhail Doshi
 
Power Words - 189 Words That Convert
Power Words - 189 Words That ConvertPower Words - 189 Words That Convert
Power Words - 189 Words That ConvertBuffer
 
Twitter Tips for Beginners
Twitter Tips for BeginnersTwitter Tips for Beginners
Twitter Tips for BeginnersBuffer
 
Mattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckMattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckDanielle Morrill
 
The 30 Best Books for Online Marketers
The 30 Best Books for Online MarketersThe 30 Best Books for Online Marketers
The 30 Best Books for Online MarketersBuffer
 
The investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollarsThe investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollarsMikael Cho
 

Viewers also liked (20)

Three Breakthroughs and Two Failures That Have Shaped Buffer in the Past Six ...
Three Breakthroughs and Two Failures That Have Shaped Buffer in the Past Six ...Three Breakthroughs and Two Failures That Have Shaped Buffer in the Past Six ...
Three Breakthroughs and Two Failures That Have Shaped Buffer in the Past Six ...
 
Buffer culture 0.6 (With a change to Be a No Ego Doer)
Buffer culture 0.6 (With a change to Be a No Ego Doer)Buffer culture 0.6 (With a change to Be a No Ego Doer)
Buffer culture 0.6 (With a change to Be a No Ego Doer)
 
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016
 
How the Pros Get Leads From Social Media
How the Pros Get Leads From Social MediaHow the Pros Get Leads From Social Media
How the Pros Get Leads From Social Media
 
The Buffer Culture (with a new 10th value)
The Buffer Culture (with a new 10th value)The Buffer Culture (with a new 10th value)
The Buffer Culture (with a new 10th value)
 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollars
 
Culture Code: Creating A Lovable Company
Culture Code: Creating A Lovable CompanyCulture Code: Creating A Lovable Company
Culture Code: Creating A Lovable Company
 
3 Soon-to-Be-Everywhere Social Media Trends for 2016
3 Soon-to-Be-Everywhere Social Media Trends for 20163 Soon-to-Be-Everywhere Social Media Trends for 2016
3 Soon-to-Be-Everywhere Social Media Trends for 2016
 
The Asana Culture Code
The Asana Culture CodeThe Asana Culture Code
The Asana Culture Code
 
Embrace What You Don't Know
Embrace What You Don't KnowEmbrace What You Don't Know
Embrace What You Don't Know
 
91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any Need91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any Need
 
Culture
CultureCulture
Culture
 
Mixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MMixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65M
 
Power Words - 189 Words That Convert
Power Words - 189 Words That ConvertPower Words - 189 Words That Convert
Power Words - 189 Words That Convert
 
Twitter Tips for Beginners
Twitter Tips for BeginnersTwitter Tips for Beginners
Twitter Tips for Beginners
 
Front series A deck
Front series A deckFront series A deck
Front series A deck
 
Mattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckMattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A Deck
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
 
The 30 Best Books for Online Marketers
The 30 Best Books for Online MarketersThe 30 Best Books for Online Marketers
The 30 Best Books for Online Marketers
 
The investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollarsThe investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollars
 

Similar to Buffer's Top 10 Learnings Growing to $10 Million ARR

"Top 10 Learnings Going to 10 Million ARR" at SaaStr Annual 2016
"Top 10 Learnings Going to 10 Million ARR" at SaaStr Annual 2016"Top 10 Learnings Going to 10 Million ARR" at SaaStr Annual 2016
"Top 10 Learnings Going to 10 Million ARR" at SaaStr Annual 2016saastr
 
No Nonsense Content Marketing - MNsearch 2017 - Slideshare
No Nonsense Content Marketing - MNsearch 2017 - SlideshareNo Nonsense Content Marketing - MNsearch 2017 - Slideshare
No Nonsense Content Marketing - MNsearch 2017 - SlideshareJohn Doherty
 
EiR & Engineering Continuing Ed: Understanding the Web Site Feedback Loop
EiR & Engineering Continuing Ed: Understanding the Web Site Feedback LoopEiR & Engineering Continuing Ed: Understanding the Web Site Feedback Loop
EiR & Engineering Continuing Ed: Understanding the Web Site Feedback LoopLaunch Angels
 
Avalaunch Media Double Diamond Digital Series March 2019
Avalaunch Media Double Diamond Digital Series March 2019Avalaunch Media Double Diamond Digital Series March 2019
Avalaunch Media Double Diamond Digital Series March 2019Avalaunch Media
 
Building Startups and Minimum Viable Products (NDC2013)
Building Startups and Minimum Viable Products (NDC2013)Building Startups and Minimum Viable Products (NDC2013)
Building Startups and Minimum Viable Products (NDC2013)Ben Hall
 
Building A Content Marketing Machine - Vertical Measures Webinar
Building A Content Marketing Machine - Vertical Measures WebinarBuilding A Content Marketing Machine - Vertical Measures Webinar
Building A Content Marketing Machine - Vertical Measures WebinarJohn Doherty
 
Powerpoint dropbox
Powerpoint dropboxPowerpoint dropbox
Powerpoint dropboxxristou
 
Dropbox: Building Business Through Lean Startup Principles
Dropbox: Building Business Through Lean Startup PrinciplesDropbox: Building Business Through Lean Startup Principles
Dropbox: Building Business Through Lean Startup PrinciplesVishal Kumar
 
How to build a content marketing and social media engine
How to build a content marketing and social media engineHow to build a content marketing and social media engine
How to build a content marketing and social media engineMarcel Santilli
 
Defining the Damn Data
Defining the Damn DataDefining the Damn Data
Defining the Damn DataJen Matson
 
Spend Stack: An iOS Case Study
Spend Stack: An iOS Case StudySpend Stack: An iOS Case Study
Spend Stack: An iOS Case StudyJordan Morgan
 
Solopreneuring Lessons Learned - Phoenix Startup Week
Solopreneuring Lessons Learned - Phoenix Startup WeekSolopreneuring Lessons Learned - Phoenix Startup Week
Solopreneuring Lessons Learned - Phoenix Startup WeekGuy Bieber
 
How to Manage Open Source Product by Github Sr. PM
How to Manage Open Source Product by Github Sr. PMHow to Manage Open Source Product by Github Sr. PM
How to Manage Open Source Product by Github Sr. PMProduct School
 
How To Kick Ass Online Webinar - Part 3 Digital Leadership Website Sales Funn...
How To Kick Ass Online Webinar - Part 3 Digital Leadership Website Sales Funn...How To Kick Ass Online Webinar - Part 3 Digital Leadership Website Sales Funn...
How To Kick Ass Online Webinar - Part 3 Digital Leadership Website Sales Funn...Doyle Buehler
 
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0Dan Sodergren
 
Building kickass content marketing for 21st century
Building kickass content marketing for 21st centuryBuilding kickass content marketing for 21st century
Building kickass content marketing for 21st centuryElton Kuah
 
Validating business ideas through design
Validating business ideas through designValidating business ideas through design
Validating business ideas through designNicolò Volpato
 
Your Company Cares About Open Source Sustainability, But Are You Measuring an...
Your Company Cares About Open Source Sustainability, But Are You Measuring an...Your Company Cares About Open Source Sustainability, But Are You Measuring an...
Your Company Cares About Open Source Sustainability, But Are You Measuring an...All Things Open
 
A Big Data Journey
A Big Data JourneyA Big Data Journey
A Big Data JourneyPaul Boal
 

Similar to Buffer's Top 10 Learnings Growing to $10 Million ARR (20)

"Top 10 Learnings Going to 10 Million ARR" at SaaStr Annual 2016
"Top 10 Learnings Going to 10 Million ARR" at SaaStr Annual 2016"Top 10 Learnings Going to 10 Million ARR" at SaaStr Annual 2016
"Top 10 Learnings Going to 10 Million ARR" at SaaStr Annual 2016
 
No Nonsense Content Marketing - MNsearch 2017 - Slideshare
No Nonsense Content Marketing - MNsearch 2017 - SlideshareNo Nonsense Content Marketing - MNsearch 2017 - Slideshare
No Nonsense Content Marketing - MNsearch 2017 - Slideshare
 
EiR & Engineering Continuing Ed: Understanding the Web Site Feedback Loop
EiR & Engineering Continuing Ed: Understanding the Web Site Feedback LoopEiR & Engineering Continuing Ed: Understanding the Web Site Feedback Loop
EiR & Engineering Continuing Ed: Understanding the Web Site Feedback Loop
 
Avalaunch Media Double Diamond Digital Series March 2019
Avalaunch Media Double Diamond Digital Series March 2019Avalaunch Media Double Diamond Digital Series March 2019
Avalaunch Media Double Diamond Digital Series March 2019
 
Building Startups and Minimum Viable Products (NDC2013)
Building Startups and Minimum Viable Products (NDC2013)Building Startups and Minimum Viable Products (NDC2013)
Building Startups and Minimum Viable Products (NDC2013)
 
Building A Content Marketing Machine - Vertical Measures Webinar
Building A Content Marketing Machine - Vertical Measures WebinarBuilding A Content Marketing Machine - Vertical Measures Webinar
Building A Content Marketing Machine - Vertical Measures Webinar
 
Building a Content Marketing Machine -John Doherty's deck
Building a Content Marketing Machine -John Doherty's deckBuilding a Content Marketing Machine -John Doherty's deck
Building a Content Marketing Machine -John Doherty's deck
 
Powerpoint dropbox
Powerpoint dropboxPowerpoint dropbox
Powerpoint dropbox
 
Dropbox: Building Business Through Lean Startup Principles
Dropbox: Building Business Through Lean Startup PrinciplesDropbox: Building Business Through Lean Startup Principles
Dropbox: Building Business Through Lean Startup Principles
 
How to build a content marketing and social media engine
How to build a content marketing and social media engineHow to build a content marketing and social media engine
How to build a content marketing and social media engine
 
Defining the Damn Data
Defining the Damn DataDefining the Damn Data
Defining the Damn Data
 
Spend Stack: An iOS Case Study
Spend Stack: An iOS Case StudySpend Stack: An iOS Case Study
Spend Stack: An iOS Case Study
 
Solopreneuring Lessons Learned - Phoenix Startup Week
Solopreneuring Lessons Learned - Phoenix Startup WeekSolopreneuring Lessons Learned - Phoenix Startup Week
Solopreneuring Lessons Learned - Phoenix Startup Week
 
How to Manage Open Source Product by Github Sr. PM
How to Manage Open Source Product by Github Sr. PMHow to Manage Open Source Product by Github Sr. PM
How to Manage Open Source Product by Github Sr. PM
 
How To Kick Ass Online Webinar - Part 3 Digital Leadership Website Sales Funn...
How To Kick Ass Online Webinar - Part 3 Digital Leadership Website Sales Funn...How To Kick Ass Online Webinar - Part 3 Digital Leadership Website Sales Funn...
How To Kick Ass Online Webinar - Part 3 Digital Leadership Website Sales Funn...
 
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0
 
Building kickass content marketing for 21st century
Building kickass content marketing for 21st centuryBuilding kickass content marketing for 21st century
Building kickass content marketing for 21st century
 
Validating business ideas through design
Validating business ideas through designValidating business ideas through design
Validating business ideas through design
 
Your Company Cares About Open Source Sustainability, But Are You Measuring an...
Your Company Cares About Open Source Sustainability, But Are You Measuring an...Your Company Cares About Open Source Sustainability, But Are You Measuring an...
Your Company Cares About Open Source Sustainability, But Are You Measuring an...
 
A Big Data Journey
A Big Data JourneyA Big Data Journey
A Big Data Journey
 

More from Buffer

How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo...
How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo...How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo...
How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo...Buffer
 
The 10 Words That Motivate Us Most
The 10 Words That Motivate Us MostThe 10 Words That Motivate Us Most
The 10 Words That Motivate Us MostBuffer
 
Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0 Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0 Buffer
 
Buffer's 6 Core Values, version 2.0
Buffer's 6 Core Values, version 2.0 Buffer's 6 Core Values, version 2.0
Buffer's 6 Core Values, version 2.0 Buffer
 
Trello board inspiration for remote teams
Trello board inspiration for remote teamsTrello board inspiration for remote teams
Trello board inspiration for remote teamsBuffer
 
State of Remote Work 2018 [Data & Analysis]
State of Remote Work 2018 [Data & Analysis]State of Remote Work 2018 [Data & Analysis]
State of Remote Work 2018 [Data & Analysis]Buffer
 
How to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-StepHow to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-StepBuffer
 
The 30-Second Guide to URL Shorteners
The 30-Second Guide to URL ShortenersThe 30-Second Guide to URL Shorteners
The 30-Second Guide to URL ShortenersBuffer
 
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.Buffer
 
What 1 Million Tweets Taught Us About Tweeting Successfully
What 1 Million Tweets Taught Us About Tweeting SuccessfullyWhat 1 Million Tweets Taught Us About Tweeting Successfully
What 1 Million Tweets Taught Us About Tweeting SuccessfullyBuffer
 
Social Media Frequency: How Often to Post to Twitter, Facebook, and More
Social Media Frequency: How Often to Post to Twitter, Facebook, and MoreSocial Media Frequency: How Often to Post to Twitter, Facebook, and More
Social Media Frequency: How Often to Post to Twitter, Facebook, and MoreBuffer
 
Buffer Marketing Culture
Buffer Marketing CultureBuffer Marketing Culture
Buffer Marketing CultureBuffer
 
The Psychology of Social Media (Mozcon 2015)
The Psychology of Social Media (Mozcon 2015)The Psychology of Social Media (Mozcon 2015)
The Psychology of Social Media (Mozcon 2015)Buffer
 
The 10 Best Copywriting Formulas for Social Media Headlines
The 10 Best Copywriting Formulas for Social Media HeadlinesThe 10 Best Copywriting Formulas for Social Media Headlines
The 10 Best Copywriting Formulas for Social Media HeadlinesBuffer
 
The Workspaces of Buffer
The Workspaces of BufferThe Workspaces of Buffer
The Workspaces of BufferBuffer
 
The 19 Best Headline Formulas
The 19 Best Headline FormulasThe 19 Best Headline Formulas
The 19 Best Headline FormulasBuffer
 
La Cultura Buffer
La Cultura BufferLa Cultura Buffer
La Cultura BufferBuffer
 
Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Buffer
 
The Burrito Principle and Beyond: 10 Unique Marketing Ideas
The Burrito Principle and Beyond: 10 Unique Marketing IdeasThe Burrito Principle and Beyond: 10 Unique Marketing Ideas
The Burrito Principle and Beyond: 10 Unique Marketing IdeasBuffer
 
10 Important, New Social Media Stats
10 Important, New Social Media Stats10 Important, New Social Media Stats
10 Important, New Social Media StatsBuffer
 

More from Buffer (20)

How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo...
How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo...How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo...
How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo...
 
The 10 Words That Motivate Us Most
The 10 Words That Motivate Us MostThe 10 Words That Motivate Us Most
The 10 Words That Motivate Us Most
 
Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0 Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0
 
Buffer's 6 Core Values, version 2.0
Buffer's 6 Core Values, version 2.0 Buffer's 6 Core Values, version 2.0
Buffer's 6 Core Values, version 2.0
 
Trello board inspiration for remote teams
Trello board inspiration for remote teamsTrello board inspiration for remote teams
Trello board inspiration for remote teams
 
State of Remote Work 2018 [Data & Analysis]
State of Remote Work 2018 [Data & Analysis]State of Remote Work 2018 [Data & Analysis]
State of Remote Work 2018 [Data & Analysis]
 
How to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-StepHow to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-Step
 
The 30-Second Guide to URL Shorteners
The 30-Second Guide to URL ShortenersThe 30-Second Guide to URL Shorteners
The 30-Second Guide to URL Shorteners
 
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.
 
What 1 Million Tweets Taught Us About Tweeting Successfully
What 1 Million Tweets Taught Us About Tweeting SuccessfullyWhat 1 Million Tweets Taught Us About Tweeting Successfully
What 1 Million Tweets Taught Us About Tweeting Successfully
 
Social Media Frequency: How Often to Post to Twitter, Facebook, and More
Social Media Frequency: How Often to Post to Twitter, Facebook, and MoreSocial Media Frequency: How Often to Post to Twitter, Facebook, and More
Social Media Frequency: How Often to Post to Twitter, Facebook, and More
 
Buffer Marketing Culture
Buffer Marketing CultureBuffer Marketing Culture
Buffer Marketing Culture
 
The Psychology of Social Media (Mozcon 2015)
The Psychology of Social Media (Mozcon 2015)The Psychology of Social Media (Mozcon 2015)
The Psychology of Social Media (Mozcon 2015)
 
The 10 Best Copywriting Formulas for Social Media Headlines
The 10 Best Copywriting Formulas for Social Media HeadlinesThe 10 Best Copywriting Formulas for Social Media Headlines
The 10 Best Copywriting Formulas for Social Media Headlines
 
The Workspaces of Buffer
The Workspaces of BufferThe Workspaces of Buffer
The Workspaces of Buffer
 
The 19 Best Headline Formulas
The 19 Best Headline FormulasThe 19 Best Headline Formulas
The 19 Best Headline Formulas
 
La Cultura Buffer
La Cultura BufferLa Cultura Buffer
La Cultura Buffer
 
Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?
 
The Burrito Principle and Beyond: 10 Unique Marketing Ideas
The Burrito Principle and Beyond: 10 Unique Marketing IdeasThe Burrito Principle and Beyond: 10 Unique Marketing Ideas
The Burrito Principle and Beyond: 10 Unique Marketing Ideas
 
10 Important, New Social Media Stats
10 Important, New Social Media Stats10 Important, New Social Media Stats
10 Important, New Social Media Stats
 

Recently uploaded

MBA 674 Final Research Paper Livengood Harnessing Entrepreneurial Spirit .pdf
MBA 674 Final Research Paper Livengood Harnessing Entrepreneurial Spirit .pdfMBA 674 Final Research Paper Livengood Harnessing Entrepreneurial Spirit .pdf
MBA 674 Final Research Paper Livengood Harnessing Entrepreneurial Spirit .pdfHeidiLivengood
 
Proposal Qurban Ma'had Tahfizhul Qur'an Ahlus Shuffah 1445 H.pdf
Proposal Qurban Ma'had Tahfizhul Qur'an Ahlus Shuffah 1445 H.pdfProposal Qurban Ma'had Tahfizhul Qur'an Ahlus Shuffah 1445 H.pdf
Proposal Qurban Ma'had Tahfizhul Qur'an Ahlus Shuffah 1445 H.pdfzaenuttamim
 
Codes and Conventions for music videos .
Codes and Conventions for music videos .Codes and Conventions for music videos .
Codes and Conventions for music videos .LukeNash7
 
Salma Karina Hayat - The Ultimate Guide to Becoming a Successful Business Adv...
Salma Karina Hayat - The Ultimate Guide to Becoming a Successful Business Adv...Salma Karina Hayat - The Ultimate Guide to Becoming a Successful Business Adv...
Salma Karina Hayat - The Ultimate Guide to Becoming a Successful Business Adv...Salma Karina Hayat
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaljazherman
 
Bromazolam CAS 71368-80-4 high quality opiates, Safe transportation, 99% pure
Bromazolam CAS 71368-80-4 high quality opiates, Safe transportation, 99% pureBromazolam CAS 71368-80-4 high quality opiates, Safe transportation, 99% pure
Bromazolam CAS 71368-80-4 high quality opiates, Safe transportation, 99% pureamy56318795
 

Recently uploaded (6)

MBA 674 Final Research Paper Livengood Harnessing Entrepreneurial Spirit .pdf
MBA 674 Final Research Paper Livengood Harnessing Entrepreneurial Spirit .pdfMBA 674 Final Research Paper Livengood Harnessing Entrepreneurial Spirit .pdf
MBA 674 Final Research Paper Livengood Harnessing Entrepreneurial Spirit .pdf
 
Proposal Qurban Ma'had Tahfizhul Qur'an Ahlus Shuffah 1445 H.pdf
Proposal Qurban Ma'had Tahfizhul Qur'an Ahlus Shuffah 1445 H.pdfProposal Qurban Ma'had Tahfizhul Qur'an Ahlus Shuffah 1445 H.pdf
Proposal Qurban Ma'had Tahfizhul Qur'an Ahlus Shuffah 1445 H.pdf
 
Codes and Conventions for music videos .
Codes and Conventions for music videos .Codes and Conventions for music videos .
Codes and Conventions for music videos .
 
Salma Karina Hayat - The Ultimate Guide to Becoming a Successful Business Adv...
Salma Karina Hayat - The Ultimate Guide to Becoming a Successful Business Adv...Salma Karina Hayat - The Ultimate Guide to Becoming a Successful Business Adv...
Salma Karina Hayat - The Ultimate Guide to Becoming a Successful Business Adv...
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 
Bromazolam CAS 71368-80-4 high quality opiates, Safe transportation, 99% pure
Bromazolam CAS 71368-80-4 high quality opiates, Safe transportation, 99% pureBromazolam CAS 71368-80-4 high quality opiates, Safe transportation, 99% pure
Bromazolam CAS 71368-80-4 high quality opiates, Safe transportation, 99% pure
 

Buffer's Top 10 Learnings Growing to $10 Million ARR

  • 1. @leowid Top 10 Learnings Growing to $10 Million ARR by @leowid Co-founder and COO at Buffer
  • 2. @leowid 1. Experiment with a weekly mastermind with your co-founder in this format
  • 3. @leowid How masterminds work • We take around 1-2 hours, preferably when it feels a bit less busy. • We talk for 10 minutes each about our achievements; like “I shipped this feature” or “I hit the gym 3 times this week” • Then we spend 40 minutes each on challenges. We try to really dive in here and not stay on the surface. • We then add a section at the end where we share feedback for each other.
  • 4. @leowid 2. Avoid being distracted by data too early on
  • 5. @leowid Most early stage startups won't have enough customers to rely on quantitative data. You need to be acquiring hundreds of customers every month (preferably thousands) to have enough data to support A/B tests, etc. Hiten Shah Co-founder of CrazyEgg, KISSmetrics and QuickSprout
  • 6. @leowid 3. Try asking these 5 questions to learn better from customers
  • 7. @leowid “You need to learn how customers behave and what they need. In other words, focus on their problem, not their suggested solution.” Cindy Alvarez
  • 8. @leowid Questions to ask Tell me about how you do _________ today….  Do you use any [tools/products/apps/tricks] to help you get ________ done?  If you could wave a magic wand and be able to do anything that you can’t do today, what would it be? Don’t worry about whether it’s possible, just anything.  Last time you did ___________, what were you doing right before you got started? Once you finished, what did you do afterward?  Is there anything else about _________ that I should have asked? Link to full template bit.ly/buffercustdev
  • 9. @leowid 4. Keep your data in house to be more flexible
  • 10. Buffer’s journey with data 2010-11: In-house data-tools built by Joel 2012: Experimentation with various 3rd party event-tracking tools (KISSmetrics, Mixpanel) 2013-14: Moving back to build all data-tools in-house 2015-2016: Transitioning to using Looker
  • 11. @leowid 5. Pick one channel to double down on instead of many (Bullseye exercise)
  • 12. @leowid How to find your 1 channel that works • Outer ring: What’s possible - brainstorm all 19 traction channels there are • Middle ring: What’s probable - Promote 3-4 most promising ideas and run tests • Inner ring: What’s working - Focus solely on the 1 channel that’s working —> Marketing flywheel http://tractionbook.com/ by Gabriel Weinberg, founder of DuckDuckGo
  • 13. @leowid 6. Seek conflicting advice from at least 2 mentors on your biggest decisions
  • 14. @leowid 7. Experiment with changing your prices often as you add value
  • 15. @leowid Doubling Buffer’s pricing Free $0/mo Standard $5/mo Max $20/mo Awesome Plan $10/mo Business $50-250/mo Enterprise Starts at $300/mo
  • 16. @leowid 8. Use the lean startup methodology for every feature you build, especially post launch
  • 18. @leowid • Hypothesis for your feature • A customer development phase • An (InVision), clickable proto-type to get feedback • A roll-out of a working version that embarrasses you slightly Create a process around it that includes
  • 19. @leowid 9. When you get an offer to sell, list the experiences of personal growth you might miss
  • 20. @leowid • How to serve tens of thousands of customers • How to let someone go • How to hire key positions and train leaders • How to acquire another company • How to raise bigger funding rounds • How to recover from a hack What we’d miss out on learning
  • 21. @leowid “Stop thinking about making a million dollars and start thinking about serving a million people” Dharmesh Shah Founder & CTO at HubSpot
  • 22. @leowid 10. Start getting better at your strengths and stop working on your weaknesses
  • 23. @leowid Identifying and embracing your strengths allows more forward momentum and can free you to move much more strongly as a team.
  • 24. Example: Editor/Operator • We identified Joel as an Editor: thrives when going deep into one project at a time. • On the other hand, Leo finds joy in shipping and moving many projects forward at once, as an operator.