This document outlines three core concepts for MVP design: 1) Find and delight early adopters by focusing on their needs and helping them bring key systems to life. 2) Research and design the player's journey through a narrative of discovery, onboarding, habit-building, and mastery. 3) Prototype and test the core habit-building loop by designing activities, triggers, feedback and progress to engage early adopters and iterate based on their insights.
10. Early Adopters
move quickly through the Build/measure/Learn cycle
To increase your chances of
success, minimize time through
the Build-Measure-Learn cycle
Eric Ries – The Lean Startup
11. 2. Research & Design your Player’s Journey
Create a coherent narrative & compelling core loop
18. 3. Prototype & test your Core Loop
Iterate & refine your product experience with early adopters
19. Core Loop = Habit-Building System
you are here
20. Fuel the Loop with Engaging, Repeatable Activities
Engaging Activity
Task / Mission / Game / Quiz / Gift
Internal
Trigger
21. Feedback & Progress
Messages / Stats / Challenges / Awards
Motivate skill-building with feedback & progress
Engaging Activity
Task / Mission / Game / Quiz / Gift
Internal
Trigger
22. Feedback & Progress
Investment & CTA
Customize / Earn / Share / Help / Follow
Pull people back with Investment & Triggers
Engaging Activity
Internal
Trigger
External
Trigger
23. Design using early adopter insights
When I
situational and/or emotional trigger
I want to a
activity + goal
so I can
desired outcome
Job Story
Capturing key research finding
Quote
from subject illustrating that pattern
“This is what
I think”
24. Build and test your core loop
Investment &
CTA
Engaging
Activity
External TriggerInternal Trigger
Feedback &
Progress
When I
trigger
I want a
activity + goal
so I can
outcome
Habit Story
Job story about
customer behavior + unmet need
25. Update & Validate your Key Assumptions
Key
Assumptions
Before
After
Early
Market
Before
After
Unmet
Needs
Before
After
Unfair
Advantage
Before
After
Your
Solution
Before
After
Value
Prop
Before
After
Early
Metrics
Before
After
26. 1. Find & Delight
your early adopters
3 Core Concepts
27. 1. Find & Delight
your early adopters
1. Research & Design
your Player’s Journey
3 Core Concepts
Discovery
Onboarding
Habit-Building
Mastery
28. 1. Find & Delight
your early adopters
1. Research & Design
your Player’s Journey
1. Prototype & Test
your Core Loop
3 Core Concepts
Habit-Building