Inbound 2016 was an excellent digital marketing conference. A summary of some of the best speakers and sessions follows. I selected sessions based on personal preference and what I thought would be of value to my company. With few exceptions, I got many ideas and great value out of each session.
Inbound marketing workshop covering strategy, content generation, curation, distribution, repurposing and measurement. Also includes a case study on the Congregation.ie content led marketing approach.
UI is language. Interaction is conversation. Content is the fuel that powers our designs. So what happens when the writer’s not in the room, or missing from your project team altogether? Good news: you don’t need to settle for lorem ipsum or half-baked prose. In this talk, Kristina shares language principles and content design tools anyone can put to work—yes, even the “non-writers” among us. Using examples from popular products and well-loved websites, Kristina uncovers the secrets to stellar content that anyone can create, no matter your role or area of expertise.
Content Marketing (presented by Sean Kavanaugh)
Today's Growth Consultant Digital Footprint 2014
November 14-16, 2014 - Day One
Concourse LAX (Los Angeles, CA)
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Brandi...Doyle Buehler
Want to build and maintain a compelling competitive online presence with your business? Based upon Doyle Buehler's award winning digital strategy framework, this webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc).
Webinar 2 - Squeezing Social Media Through Your Brand Story
Tuesday, 19 May 2015 9:00pm
How to utilise social media and sharing concepts across your online platform.
Learn how to measure social media ROI for more effective marketing.
How to enhance your brand story through videos and visuals.
The Social Experiment: A Presentation from Staffing World 2016Haley Marketing
Great ideas on how to quickly and effectively capitalize on social media.
In this presentation:
- The theory behind a social media strategy
- A review of best practices in using social media for sales, recruiting, personal branding, and inbound marketing.
- How to put theory into practice.
Watch free social media related webinars: http://www.lunchwithhaley.com/?s=social+media
Digital Strategy and Online Marketing - How To Become The Ultimate Brand Auth...Doyle Buehler
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets with a remarkable digital strategy? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pieces together, to work FOR you.
Inbound marketing workshop covering strategy, content generation, curation, distribution, repurposing and measurement. Also includes a case study on the Congregation.ie content led marketing approach.
UI is language. Interaction is conversation. Content is the fuel that powers our designs. So what happens when the writer’s not in the room, or missing from your project team altogether? Good news: you don’t need to settle for lorem ipsum or half-baked prose. In this talk, Kristina shares language principles and content design tools anyone can put to work—yes, even the “non-writers” among us. Using examples from popular products and well-loved websites, Kristina uncovers the secrets to stellar content that anyone can create, no matter your role or area of expertise.
Content Marketing (presented by Sean Kavanaugh)
Today's Growth Consultant Digital Footprint 2014
November 14-16, 2014 - Day One
Concourse LAX (Los Angeles, CA)
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Brandi...Doyle Buehler
Want to build and maintain a compelling competitive online presence with your business? Based upon Doyle Buehler's award winning digital strategy framework, this webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc).
Webinar 2 - Squeezing Social Media Through Your Brand Story
Tuesday, 19 May 2015 9:00pm
How to utilise social media and sharing concepts across your online platform.
Learn how to measure social media ROI for more effective marketing.
How to enhance your brand story through videos and visuals.
The Social Experiment: A Presentation from Staffing World 2016Haley Marketing
Great ideas on how to quickly and effectively capitalize on social media.
In this presentation:
- The theory behind a social media strategy
- A review of best practices in using social media for sales, recruiting, personal branding, and inbound marketing.
- How to put theory into practice.
Watch free social media related webinars: http://www.lunchwithhaley.com/?s=social+media
Digital Strategy and Online Marketing - How To Become The Ultimate Brand Auth...Doyle Buehler
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets with a remarkable digital strategy? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pieces together, to work FOR you.
Find Your Voice: A Content Strategy Workshop (revised)Big Big Design
Do you love the way your organization communicates on social media? Are your posts and tweets and updates consistent? Are they unique, so no one else could be saying the same things? Are they memorable enough that anyone cares?
To best communicate with the communities you serve and connect to — on social media or through any channel — you need to be clear about your communication goals. In this hands-on workshop, you and your team will work together to develop a Message Architecture. You'll be able to use this fundamental yet simple tool to make tactical communication decisions — on content, style and tone, visual design, and more. It will help you project a clear and consistent message to the world — and to all within your organization.
By the end of this workshop you will:
* Know what a content strategy is and how it helps you keep a consistent brand identity
* Know how a message strategy forms the foundation of your content strategy
* Have developed with your team members a memorable message strategy that's unique to your organization
* Understand how to use this message strategy to inform decisions for your social media presence and beyond
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...Daniel Eizans
This presentation attempts to begin to define how content strategists can evaluate and plan for content through a more specific contextual lens through examining how the brain processes, accesses and stores information and what factors content strategists can begin to consider when planning for supporting content and creating deeper, more meaningful content plans across multiple devices (iPad, Smart Phone, Laptop, Desktop, Etc.).
Everything you need to know to leverage Growth Hacking for your start up, going concern or mature organization. Examples of popular growth hacks and growth strategies that you can begin using today.
Finding Your Voice: A Social Media Content Development WorkshopBig Big Design
Not sure what to say on Twitter? Looking for a relevant status update? Trying to connect your mission with your audience? In this content development workshop, Cynthia Closkey of Big Big Design helps you develop the social media style of your organization’s mission. The workshop centers on an exercise to determine the voice of your organization. Updating your social media is not only about what to say, but how to say it.
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
So your newsletter sucks. Or your newsletter rocks and your email lists suck. Or your newsletter rocks and your email lists rock, but your open rates and click thru rates are falling.
Here's a presentation to change all of that. Well it's still in your hands but we're here to help.
Learn how to pitch your little startup heart out and actually get somewhere with the media peeps!
Join tech journalist Erica Swallow for an overview of how to interact with tech media as a startup. You'll learn the basics of PR for startups, including how to engage and build relationships with the media, how to craft a press release, top tips for writing an awesome email pitch, what "exclusive" and "embargo" mean, which assets are useful for journalists and what not to do. This class will also include a number of case studies from recent pitches that Erica has received. She will show you a behind-the-scenes look at how she was pitched and where each pitch led. Of course, questions are welcome, so bring your queries and a notebook for taking down your top learnings!
Learn more about Erica's class on Skillshare: http://www.skillshare.com/PR-for-Startups/2036846353
Maintaining the competitive edge in the digital age: Crafted IoD presentationCrafted
Our businesses operate in a world in which Google handles 100 billion searches every month, half of Britain owns a smartphone and the average UK resident spends nine hours each day glued to a screen. We are trading in the digital age, and it is vital to understand how to get the most from online technologies in order to compete.
Measurable, scalable and highly-targeted, effective digital marketing can help businesses sell more and better engage with customers. But, with so many channels available, how do you determine which outlets will work best for your business, and how do you make the most of the tools you already have? In this presentation, experts from integrated digital agency Crafted will take you through the digital journey, helping you to focus on the channels that can deliver real ROI for your business to ensure that you maintain the competitive edge in the online era.
The presentation will explore:
1) Crafting your digital strategy – Tom Gillman, Business Development Director, will explain the basics of formulating a digital marketing strategy, help you define your objectives and understand your current positioning
2) Increasing web sales and enquires – Barnie Mills, Head of Creative, will highlight design considerations for more successful websites and outline helpful tweaks to boost the performance of your existing site
3) Influencing customers in the digital age – Ian Miller, Search Director, will explore ways to blend traditional and online PR to resonate with your audience and generate better business results
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Energy Digital Summit
This presentation was written by Brittany Thomas, Coordinator, External Affairs, Cabot Oil & Gas Corporation. Brittany was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014.
Find Your Voice: A Content Strategy Workshop (revised)Big Big Design
Do you love the way your organization communicates on social media? Are your posts and tweets and updates consistent? Are they unique, so no one else could be saying the same things? Are they memorable enough that anyone cares?
To best communicate with the communities you serve and connect to — on social media or through any channel — you need to be clear about your communication goals. In this hands-on workshop, you and your team will work together to develop a Message Architecture. You'll be able to use this fundamental yet simple tool to make tactical communication decisions — on content, style and tone, visual design, and more. It will help you project a clear and consistent message to the world — and to all within your organization.
By the end of this workshop you will:
* Know what a content strategy is and how it helps you keep a consistent brand identity
* Know how a message strategy forms the foundation of your content strategy
* Have developed with your team members a memorable message strategy that's unique to your organization
* Understand how to use this message strategy to inform decisions for your social media presence and beyond
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...Daniel Eizans
This presentation attempts to begin to define how content strategists can evaluate and plan for content through a more specific contextual lens through examining how the brain processes, accesses and stores information and what factors content strategists can begin to consider when planning for supporting content and creating deeper, more meaningful content plans across multiple devices (iPad, Smart Phone, Laptop, Desktop, Etc.).
Everything you need to know to leverage Growth Hacking for your start up, going concern or mature organization. Examples of popular growth hacks and growth strategies that you can begin using today.
Finding Your Voice: A Social Media Content Development WorkshopBig Big Design
Not sure what to say on Twitter? Looking for a relevant status update? Trying to connect your mission with your audience? In this content development workshop, Cynthia Closkey of Big Big Design helps you develop the social media style of your organization’s mission. The workshop centers on an exercise to determine the voice of your organization. Updating your social media is not only about what to say, but how to say it.
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
So your newsletter sucks. Or your newsletter rocks and your email lists suck. Or your newsletter rocks and your email lists rock, but your open rates and click thru rates are falling.
Here's a presentation to change all of that. Well it's still in your hands but we're here to help.
Learn how to pitch your little startup heart out and actually get somewhere with the media peeps!
Join tech journalist Erica Swallow for an overview of how to interact with tech media as a startup. You'll learn the basics of PR for startups, including how to engage and build relationships with the media, how to craft a press release, top tips for writing an awesome email pitch, what "exclusive" and "embargo" mean, which assets are useful for journalists and what not to do. This class will also include a number of case studies from recent pitches that Erica has received. She will show you a behind-the-scenes look at how she was pitched and where each pitch led. Of course, questions are welcome, so bring your queries and a notebook for taking down your top learnings!
Learn more about Erica's class on Skillshare: http://www.skillshare.com/PR-for-Startups/2036846353
Maintaining the competitive edge in the digital age: Crafted IoD presentationCrafted
Our businesses operate in a world in which Google handles 100 billion searches every month, half of Britain owns a smartphone and the average UK resident spends nine hours each day glued to a screen. We are trading in the digital age, and it is vital to understand how to get the most from online technologies in order to compete.
Measurable, scalable and highly-targeted, effective digital marketing can help businesses sell more and better engage with customers. But, with so many channels available, how do you determine which outlets will work best for your business, and how do you make the most of the tools you already have? In this presentation, experts from integrated digital agency Crafted will take you through the digital journey, helping you to focus on the channels that can deliver real ROI for your business to ensure that you maintain the competitive edge in the online era.
The presentation will explore:
1) Crafting your digital strategy – Tom Gillman, Business Development Director, will explain the basics of formulating a digital marketing strategy, help you define your objectives and understand your current positioning
2) Increasing web sales and enquires – Barnie Mills, Head of Creative, will highlight design considerations for more successful websites and outline helpful tweaks to boost the performance of your existing site
3) Influencing customers in the digital age – Ian Miller, Search Director, will explore ways to blend traditional and online PR to resonate with your audience and generate better business results
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Energy Digital Summit
This presentation was written by Brittany Thomas, Coordinator, External Affairs, Cabot Oil & Gas Corporation. Brittany was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014.
Generate UK Digital Marketing Strategy seminar 2012 Generate UK
slides from the various presentations at the Generate UK Digital Marketing Strategy seminar held in October 2012 at The Donnington Grove Hotel in Newbury.
A presentation put together by myself and Tony Donnellan on helping SMB's with Content Management focused around B2B.
It explains why content marketing is worth doing and how to go about doing it.
@tonester & @brandjoe
ETSOS & Conscious Solutions Digital Marketing CPD workshop, aimed at helping law firms increase their revenue through Digital Marketing and Social Media.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Debunking the myths of user acquisition. Leveraging low-cost methods and case studies of familiar brands.
Written and delivered in 2016 in Gaza Sky Geeks and Leaders.ps startup incubators.
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.John Walsh
April 15th 2014 - Dublin
www.insideecommerce.ie
@insideecommerce
Inside eCommerce has partnered with online retailers, MicksGarage.com, to share their experiences in Building for Scale Internationally.
This one day event will provide invaluable insights into the strategy, innovation and technical implementation behind creating a successful eCommerce offering. Six speakers from the company’s top management team including the two founders will give masterclass sessions focusing on key areas of the business. Attendees will learn over the course of the day how all these functions fit together to form a well oiled machine.
MicksGarage, car parts experts and now one of Irelands leading “eTailers”, was started 10 years ago in the bedroom of company founder, Mick Crean. Mick and his brother, Ciaran, now ship over 1000 products daily to more than 70 countries worldwide and employ 48 people in their Dublin headquarters.
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
Marketing your farm is crucial for success. Social media marketing adds another tool, along with traditional marketing avenues and yourself, as a way to get the word out.
Importance of Having Children - FHE LessonJimmy Smith
This family home evening (FHE) lesson is a follow up to the importance of marriage FHE. Many people in the world, and even in the Church, underestimate the value of children so I wanted to make sure my family knows my testimony that having children is the highest and holiest calling one can have and it brings the richest blessings of God. I also wanted to respond to accusations that the Earth is overpopulated, so this lesson presents some data showing "the earth is full, and there is enough and to spare." We can trust in the Lord and His wisdom in commanding us to multiply and replenish the Earth.
This is a Family Home Evening lesson I prepared for my kids. In a world where the importance of marriage and family are continually downplayed, I thought it was important to review this topic. The lesson has a review of some scriptures on marriage and the words of modern prophets about the doctrine of marriage. Also some statistics are shown demonstrating that the fruits of this doctrine are good.
A Gospel Centered Warning about Critical Race Theory (CRT)Jimmy Smith
In part 1 of this presentation, I review vocabulary definitions and ideology statements from proponents of Critical Race Theory (CRT). In part 2, I contrast CRT with the teachings of the Gospel of Jesus Christ as found in the scriptures and the words of the prophets. Based on my reading and understanding of the words of Jesus and His prophets, CRT is incompatible with the Gospel of Jesus Christ. But please, read on, seek for the enlightenment of God’s Spirit, and decide for yourself.
Mission Prep Class: Lesson 15: Temple and Family History WorkJimmy Smith
In this presentation, I am teaching Lesson 15 of the Mission Preparation class from The Church of Jesus Christ of Latter-day Saints to my teenage kids. The lesson is called “Temple and Family History Work” and discusses how temple and family history work are an integral part of missionary work for both the missionaries and those they teach.
Please find the video and podcast version of this lesson here: https://latterdaysaintmissionprep.com/preparing-for-a-mission/mission-prep-class-lesson-15-temple-and-family-history-work-video-and-podcast/
Mission Prep Class: Lesson 14: Teaching the Gospel of Jesus Christ (Part 2)Jimmy Smith
In this presentation, I am teaching Lesson 14 of the Mission Preparation class from The Church of Jesus Christ of Latter-day Saints to my teenage kids. The lesson is called “Teaching the Gospel of Jesus Christ (Part 2)” and discusses how missionaries help investigators complete the first principles and ordinances of the gospel–baptism, receiving the gift of the Holy Ghost, and enduring to the end.
Please find the video and podcast version of this lesson here: https://latterdaysaintmissionprep.com/preparing-for-a-mission/mission-prep-class-lesson-14-teaching-the-gospel-of-jesus-christ-part-2-video-and-podcast/
Mission Prep Class: Lesson 13: Teaching the Gospel of Jesus Christ (Part 1)Jimmy Smith
In this presentation, I am teaching Lesson 13 of the Mission Preparation class from The Church of Jesus Christ of Latter-day Saints to my teenage kids. The lesson is called “Teaching the Gospel of Jesus Christ (Part 1)” and discusses how missionaries help investigators complete the first principles and ordinances of the gospel–faith is Jesus Christ and Repentance.
Please find the video and podcast version of this lesson here: https://latterdaysaintmissionprep.com/preparing-for-a-mission/mission-prep-class-lesson-13-teaching-the-gospel-of-jesus-christ-part-1-video-and-podcast/
Mission Prep Class: Lesson 12: Finding People to TeachJimmy Smith
In this presentation, I am teaching Lesson 12 of the Mission Preparation class from The Church of Jesus Christ of Latter-day Saints to my teenage kids. The lesson is called “Finding People to Teach” and discusses how missionaries should exercise faith to find the people God is preparing to hear the restored gospel of Jesus Christ.
Please find the video and podcast version of this lesson here:
https://latterdaysaintmissionprep.com/preparing-for-a-mission/mission-prep-class-lesson-12-finding-people-to-teach-video-and-podcast/
Mission Prep Class: Lesson 11: Teaching the Plan of Salvation (Part 2)Jimmy Smith
In this presentation, I am teaching Lesson 11 of the Mission Preparation class from The Church of Jesus Christ of Latter-day Saints to my teenage kids. The lesson is called “Teaching the Plan of Salvation (Part 2)” and discusses how the atonement of Jesus Christ overcomes the effects of physical death and spiritual death (sin). The lesson also provides an overview of our eternal progression and the three degrees of glory.
Please find the video and podcast version of this lesson here:
https://latterdaysaintmissionprep.com/preparing-for-a-mission/mission-prep-class-lesson-11-teaching-the-plan-of-salvation-part-2-video-and-podcast/
Mission Prep Class: Lesson 10: Teaching the Plan of Salvation (Part 1)Jimmy Smith
In this presentation, I am teaching Lesson 10 of the Mission Preparation class from The Church of Jesus Christ of Latter-day Saints to my teenage kids. The lesson is called “Teaching the Plan of Salvation (Part 1)” and discusses our pre-Earth life, the creation, the Fall of Adam and Eve, and some aspects of our life on Earth such as physical and spiritual death.
Please find the video and podcast version of this lesson here:
https://latterdaysaintmissionprep.com/preparing-for-a-mission/mission-prep-class-lesson-10-teaching-the-plan-of-salvation-part-1-video-and-podcast/
Mission Prep Class: Lesson 9: Developing Christlike AttributesJimmy Smith
In this presentation, I am teaching Lesson 9 of the Mission Preparation class from The Church of Jesus Christ of Latter-day Saints to my teenage kids. The lesson is called “Developing Christlike Attributes” and discusses the importance of striving to become like Jesus Christ in order to be better servants of God and others during our missions and our entire lives.
Please find the video and podcast version of this lesson here:
https://latterdaysaintmissionprep.com/preparing-for-a-mission/mission-prep-class-lesson-9-developing-christlike-attributes-video-and-podcast/
Mission Prep Class: Lesson 8: Teaching the Message of the Restoration (Part 2)Jimmy Smith
In this presentation, I am teaching Lesson 8 of the Mission Preparation class from The Church of Jesus Christ of Latter-day Saints to my teenage kids. The lesson is called “Teaching the Message of the Restoration (Part 2)” and covers Joseph Smith’s First Vision and how the Book of Mormon and Spirit of God will testify that he was a true latter-day prophet of the Lord.
Please find the video and podcast version of this lesson here:
https://latterdaysaintmissionprep.com/preparing-for-a-mission/mission-prep-class-lesson-8-teaching-the-message-of-the-restoration-part-2-video-and-podcast/
Mission Prep Class: Lesson 7: Teaching the Message of the Restoration (Part 1)Jimmy Smith
In this presentation, I am teaching Lesson 7 of the Mission Preparation class from The Church of Jesus Christ of Latter-day Saints to my teenage kids. The lesson is called “Teaching the Message of the Restoration (Part 1)” and covers the nature of God, how families are integral to God’s plan, the role of prophets , and the apostasy.
Please find the video and podcast version of this lesson here:
https://latterdaysaintmissionprep.com/preparing-for-a-mission/mission-prep-class-lesson-7-teaching-the-message-of-the-restoration-part-1-video-and-podcast/
Mission Prep Class: Lesson 6: Preparing for Life as a MissionaryJimmy Smith
In this presentation, I am teaching Lesson 6 of the Mission Preparation class from The Church of Jesus Christ of Latter-day Saints to my teenage kids. The lesson topic is preparing for life as a missionary, particularly, how to prepare physically, mentally, and emotionally.
Please find the video and podcast version of this lesson here:
https://latterdaysaintmissionprep.com/preparing-for-a-mission/mission-prep-class-lesson-6-preparing-for-life-as-a-missionary-video-and-podcast/
Mission Prep Class: Lesson 5: What is the Role of the Book of Mormon?Jimmy Smith
In this presentation, I am teaching Lesson 5 of the Mission Preparation class from The Church of Jesus Christ of Latter-day Saints to my teenage kids. The lesson topic is the role of the Book of Mormon in missionary work. For investigators, an essential part of conversion is receiving a witness from God that the Book of Mormon is true. For missionaries, a personal testimony of the Book of Mormon is also essential to share their message with power. The Book of Mormon is powerful evidence of the divinity of Jesus Christ and provides another testament of his life, mission, and atonement.
Please find the video and podcast version of this lesson here:
https://latterdaysaintmissionprep.com/preparing-for-a-mission/mission-prep-class-lesson-5-what-is-the-role-of-the-book-of-mormon-video-and-podcast/
Mission Prep Class: Lesson 4: Teaching by the Spirit of GodJimmy Smith
In this presentation, I am teaching Lesson 4 of the Mission Preparation class from The Church of Jesus Christ of Latter-day Saints to my teenage kids. The lesson topic is Teaching by the Spirit of God. Missionaries must teach by the power of the Holy Ghost because it is the Spirit of God, not the missionaries or their words, that cause people to be converted to Jesus Christ.
Please find the video and podcast version of this lesson here:
https://latterdaysaintmissionprep.com/preparing-for-a-mission/mission-prep-class-lesson-4-teaching-by-the-spirit-of-god-video-and-podcast/
Mission Prep Class: Lesson 3: Learning by the Spirit of GodJimmy Smith
In this presentation, I am teaching Lesson 3 of the Mission Preparation class from The Church of Jesus Christ of Latter-day Saints to my teenage kids. The lesson topic is Learning by the Spirit of God. Before missionaries can teach by the Spirit, which is essential, they first must come to understand how to learn by the Spirit.
Please find the video and podcast version of this lesson here:
https://latterdaysaintmissionprep.com/preparing-for-a-mission/mission-prep-class-lesson-3-learning-by-the-spirit-of-god-video-and-podcast/
Mission Prep Class: Lesson 2: Our Need for the Atonement of Jesus ChristJimmy Smith
In this presentation, I am teaching Lesson 2 of the Mission Preparation class from The Church of Jesus Christ of Latter-day Saints to my teenage kids. The lesson topic is Our Need for the Atonement of Jesus Christ. When young people understand the blessings that only come through Jesus and have a testimony of his role as our Savior, they naturally will have desires to share the good news of the gospel by being a missionary.
Please find the video and podcast version of this lesson here:
https://latterdaysaintmissionprep.com/preparing-for-a-mission/mission-prep-class-lesson-2-our-need-for-the-atonement-of-jesus-christ/
Mission Prep Class: Lesson 1: The Missionary PurposeJimmy Smith
In this presentation, I am teaching Lesson 1 of the Mission Preparation class from The Church of Jesus Christ of Latter-day Saints to my teenage kids. The lesson topic is the Missionary Purpose–to invite others to come unto Christ. While I am going by the Church’s Mission Prep manual, please remember this is not a publication of the Church. I am simply a dad, teaching my children, and I’m sharing our lesson for others to enjoy.
Please find the video and podcast version of this lesson here: https://latterdaysaintmissionprep.com/preparing-for-a-mission/mission-prep-class-lesson-1-the-missionary-purpose/
This is a family home evening (FHE) lesson I put together for my kids on the topic of priorities. Mostly it focuses on eternal priorities, but there is also some discussion of temporal priorities. Jesus is our prime example in all things, and he prioritized doing the will of God the Father, and taught us that if we seek first the kingdom of God, and his righteousness, all other blessings will be added unto us. I also cite Dallin Oak's talk "Good, Better, Best" as well as many other scriptures and quotes from other prophets and apostles.
What the Church Teaches about The U.S. ConstitutionJimmy Smith
Quotes about the divine inspiration for the U.S. Constitution from the Scriptures, the Prophet Joseph Smith, other Modern Prophets, the Founding Fathers, and the Living Prophets. I believe that God inspired the formation of the United States of America and its Constitution and I hope that good people everywhere will uphold and defend this important document.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
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3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
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4. Best combo offers on website Hosting,design along with digital marketing services
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Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
1. 1
Summary of Inbound Marketing Conference 2016
Conference held Nov 8 – 11, 2016 in Boston
by Jimmy Smith, Jan 2017
2. Inbound 2016 was an excellent digital
marketing conference
• Summary of Best Speaker/Sessions Follows
• I selected sessions based on personal preference and what I thought would
be of value to my company
• Tip of the Ice berg
• More information available about speakers and topics
• Many of the sessions were video recorded
• I can also provide the PowerPoint decks from many
• In some cases neither video nor PPT deck is available in which case I’m just
going off my personal notes
2
3. Keynote with Gary Vaynerchuk
CEO of VaynerMedia, NYT Bestselling Author
• Importance of Creativity
• We are all battling for attention.
• Once you have my attention, creative is
the variable of success
• His company stitched together a two-
minute video making it look like Harry
Caray was calling the final out in the
Cubs World Series win.
• It had 3 million views in one week.
• Bulk email does not work. Stop it.
• Make sure emails are as targeted as
possible
• “I bought these Nike shoes because
of branding, not because of the CTR
of a campaign.”
• Social media platforms of today are
the TV networks of yesterday
• Use social media more for high-level
awareness and brand building campaigns
• Influencer marketing. Do it. Find the
big players.
• If you don’t put yourself out of
business, somebody else will.
• You have to evolve your products and
services.
• Always be solving the customers pain
points
• Think: what is the customer hiring our
product to do? (from Clay Christensen)
3
4. Could a Robot Create Your Content?
Carmen Simon - Cognitive Neuroscientist, Rexi Media
• Algorithms are everywhere we turn.
• Guy in dating service exchanged emails
for 4 months. Later found out “she” was
a robot.
• Bots that can write content are
emerging
• Computer that compose music so
well you can’t tell that a robot wrote
it
• Are you building “hand crafted”
content or “robotic” content?
• Hand-crafted takes longer but
connects with the audience
• Techniques to create content that are
uniquely human
• 1) Disrupt the pattern the brain is
expecting
• 2) Add unique style to your writing
• 3) Make room for the unpredictable
4
5. Origins of the Marketing Intelligence
Paul Roetzer - CEO, PR 20/20
• The many things artificial intelligence
(AI) can do these days…
• Write reports: The AP now writes most
earnings reports by machines
• “Natural language generation”
• Tell Stories: Epagogix is algorithm that
will analyze a move script and predict
how much money it will make.
• Even recommends plot lines to improve it
• Facial Recognition: Apple has a feature
to automatically recognized people,
dogs, Legos, etc. without having to tag
the photos.
• Pull Insights from Data: IBM Watson
analytics will look through your data and
find a story to tell about it
• Search: Google announced that it is an AI
company several years ago
• Diagnose Illness and Prescribe
Treatment: Mayo Clinic cancer patients
analyzed by Watson found hundred
cases where doctors missed important
treatments
• How we will use AI to augment
marketing productivity
• Humans have access to mountains of
data but we have a finite ability to
process it
• AI must be given data but then have
almost infinite ability to process it and
deliver recommendations (and do it
faster and cheaper than humans)
• What to look for in the (near?) future
• Marketing intelligence engines that
process data and recommend actions to
improve campaign performance
5
6. Brian Halligan Keynote
Co-founder of HubSpot
• Match how you sell with how people buy
• The 2016 vs 2006 buying process:
• Buyers have MANY more choices
• Much more competition for each customer
• How do they learn? Old school = reading.
Today = watching video.
• “Don’t just get a blogger, get a videographer”
• In 2006, Social media was the drive-through
lane. Now social media is their favorite
internet café where they stay for hours.
• Provide engaging content that informs and
builds the brand
• Yesterday, search helped people find
answers. Today Google gives them answers.
• “The salesman should augment the
website, not the other way around.”
• Cold calls are dead. Email is not.
• “Don’t incentivize account managers to get
more sales, incentivize them to increase
customer satisfaction.”
• The 2016 vs 2006 buying process cont:
• People expect to get some value before
they buy your product.
• “Don’t strive to extract value from the
customer but rather to add value to the
customer”
• Top sources of information today:
• 1: word of mouth
• 2: media articles
• 3: customer references
• 4: vendor authored materials
• 5: analyst reports and recommendations
6
7. Dharmesh Shah Keynote
Co-founder of HubSpot
• More than 50% of shoppers start looking
for a product on Amazon
• To win at SEO you have to be good at HEO
(Human Enjoyment Optimization)
• Does your website provide an enjoyable
experience for users?
• Messaging apps (WhatsApp, Slack,
Facebook Messenger, WeChat) are
outpacing the growth of social networks
• GrowthBot
• It’s a chat bot that HubSpot Labs is working
on for sales and marketing
• Ask it a question and it can look up data
and return summaries in natural language
• GrowthBot can integrate with your CRM.
• It can monitor results and take action
• Can also be configured to be customer
facing
• “Decades ago, business started building
websites, soon, they will start building
bots”
7
8. Voice Search, Chatbots and Conversational UIs
Purna Virji - Senior Manager, PPC Training, Microsoft
• The future of search is now: Visual,
Smart, Vocal
• Visual search
• Users are 80% more likely to engage with
content that has relevant images
• Use images that add value and relevant
information rather than fluffy pictures
used to make the page pretty
• Virtual reality app that let’s women see
what clothes will look like on themselves
• Captionbot.ai website will describe the
photo you upload.
• Smart Search thru chat apps
• 2.5 billion people using messaging apps
• Bing has a chatbot powered by search
• Microsoft has prototype glasses that
describe what is going on around you
• Video of these glasses describing the
world around him to a blind man
• Vocal Search
• By 2020, 50% of search will come from
voice
• We use more intent words in voice
search
• SIRI and Amazon Echo can interface with
Venmo, Uber and other apps for you.
• To find out what users search for by
voice…
• look at organic search keyword filtered by
mobile device (not exact, but a good
start)
8
9. Rise of the Chief Marketing Technology Officer
Sheldon Monteiro - Chief Technology Officer, SapientNitro
• 7 key levers to reinvent marketing with digital
at the core:
• 1. Experience: move from customer focused to
focusing on the customer experience
• Companies that focus on the user experience are
the fastest growing brands
• Customer experience leaders out perform the
laggards by 35% over 8 years
• 2. Marketing: move from mass marketing to
precision marketing
• It is not sufficient to yell your brand message
• 3. Commerce: move from single point solution
to omni-channel commerce
• 4. Ecosystems: move from individual products
and services to integrated ecosystems
• 5. Data: move from backward looking data to
real-time and forward looking data
• 6. Enterprise IT: from industrial to multi-speed
IT
• 7. Organization: from silos to collaborative
organizations
• Be prepared for disruption
• An S&P 500 company is being replaced every 2
weeks, on average
• Marketing is changing because customers are
changing
9
10. How to Develop Your Inner Producer
Arvell Craig - CEO, Design That Speaks!
• Topic: How to get projects done that you’ve
been putting on the back burner
• Marketing DNA measures your preferences in
four sliding scales:
• 1. Alchemist (starter, creative) to Producer
(finisher, wants structure)
• 2. Text (words written, spoken) to Images
(Photoshop, video, a visual person)
• 3. Comfortable Live (networking) to Recorded
(wants everything polished)
• 4. Empathy (understands wants, needs,
emotions) to Analytical (data and stats)
• Find your Marketing DNA and commit to it
• Beating Resistance
• Giving in to resistance stunts your growth
• 1. Start small. Build momentum
• 2. Don’t let originality slow you down.
• 3. Allow for failure
• Failure gives you experience. Learn fast.
• 4. Minimize decisions
• Develop good routines
• 5. Disconnect from all forms of media
10
• Habits that increase productivity:
‒ “No one has a discipline problem, you have a
habit problem.”
‒ 1. Stay in your lane (Marketing DNA)
‒ 2. Find accountability.
» Ask others to hold your feet to the fire
‒ 3. Pick a complimentary partner who has skills
you don’t and will compliment you
‒ 4. Separate creating from shipping.
» Create daily but do not necessarily ship daily
‒ 5. Airplane mode.
» Relocate to be by yourself.
‒ 6. Capture existing content or interactions for
future use and publication
‒ 7. Reward every win. Weekly milestones.
‒ 8. Remember the “Why”
» Your reasons. How is it tied to your values?
11. The Neuroscience of Decision Making
Carmen Simon - Cognitive Neuroscientist, Rexi Media
• We are at this conference because we
want people to move in our direction
• Brain decides to move in only three ways
• 1. Reflexive. Automatic. Hot stove.
Subconscious
• 2. Habitual. Actions that have served us
well in the past. You know what has
worked.
• 3. Goal-Oriented. Making a decision in light
of new information.
• Requires the most cognitive energy.
• Stay top of mind by using to peoples’
reflexes, habits, and goals
• Reflexes
• Physical properties and aesthetics are the
way to appeal to this in marketing
• Attention paves the way to memory
• Professor had woman with crying baby in class.
Instead of getting mad, he held the baby
throughout class. It was a very memorable
lecture
• Simplifying is done at the expense of memory
• Habits
• The more the habits forms, the less cognitive
energy required
• Appeal to habits to make it easier for them to
move toward you
• Goals
• Memory is about the future, not past
• Memories help us make better decisions
• Consider devaluing a goal (like poison in the
cheese that makes a mouse sick) to change
habits
• We share content here (A) hoping consumers
will remember and act there (B)
• Give people cues that trigger memories to help
them do what you want
• Food pyramid printed on a plate
11
12. Why Inbound PR is the Future of PR
Iliyana Stareva - Channel Consultant, HubSpot
• What is Inbound PR?
• PR is media relations, and media has evolved
with digital
• Earned media (news), Paid media (ads), Shared
media (social), Owned media (blog)
• Inbound marketing model applied to PR:
• Attract (Blogs, SEO, Social, Press Releases)
• Convert (forms, landing pages, CTA, Newsroom)
• Close (Email, Events, Exclusives)
• Delight (Inbound Links, Social Monitoring)
• Why Inbound PR?
• 80% of purchasing decisions are made before
ever speaking to a sales person.
• People do their own research.
• If you are not out there in the community/social,
you won’t even be considered.
• Traditional PR uses outbound methodologies
and that reach is more and more limited.
• 7 steps to get started with inbound PR
• 1. Nail the stakeholder personas.
• Do your research. Who are the influencers?
• 2. Define their journey.
• What challenges do they face?
• 3. Create a content plan.
• Persona --> Define questions and keywords -->
Answer with content --> Publish everywhere
• 4. Promote your content.
• Use all media: earned, paid, shared, owned
• 5. Do Inbound Media Relations.
• Create remarkable content
• Make it easy to get in touch with you
• Create an Inbound PR newsroom
• PRs, bios, whitepapers, case studies, media kit,
factsheets, product/services guides, blog, social
• 6. Nurture Your Media Leads
• 7. Measure Results.
• Measure outcomes, not outputs.
12
13. Design is Not Art
Austin Knight - Senior UX Designer, HubSpot
• Art is about personal expression
• Art has intrinsic, independent value
• Art is about provocation, friction
• Art is about exploration, it is whimsical
• Art is about appreciation
• Art is reflective of creator
• Art is about the artist
• Art comes from internal data sources
• Art is subjective
• Art expresses creativity
• Design is about use and function
• Design has extrinsic dependent value
• Design is about reducing friction
• Design is about observation and iteration
• Design is about function
• Design is reflective of audience
• Design is about the user
• Design must utilize external data sources
• Design is objective
• Design leverages creativity
13
• Dangers of confusing design with art
‒ Something aesthetic but not functional will not succeed
‒ Something functional but not aesthetic may still succeed
‒ Artistic egos can do real damage to teams
‒ A designer practicing art is less likely to receive feedback
• Benefits of keeping design and art separate
‒ Design decisions are verifiable with data and research
‒ Design brings together function and aesthetics to delight
users
14. How to Keep Up With Google in 2017
Rand Fishkin - Wizard of Moz, Moz
• What Marketers Must Do Differently in the Years Ahead
• #5 Diversify traffic to Keep Earning Visits from Google
• #4 Evolve Keyword Targeting to Match Google’s Sophistication
• #3 Use Searcher Intent & SERP Features to Break Through
Google’s Changing Results
• #2 Create a Link Strategy That Scales with Decreasing Friction
• #1 Searcher Engagement May Be the New Silver Bullet in
Rankings
• #5 Diversify traffic to Keep Earning Visits from Google
• Google gets suspicious when they see that your site gets most
of its traffic from them.
• If 80% of traffic comes from Google, 80% of marketing efforts
should be non-Google.
• How is your presence on other major search engines
• YouTube is the 2nd biggest search engine
• Amazon is the most under rated search engine
• #4 Evolve Keyword Targeting to Match Google’s
Sophistication
• More “answer boxes” at the top spot
• Counter intuitively, “answer boxes” increase traffic to your
site
• Give people what they want, and they want more
• For your site to become an “answer box”, phrase/format your
content to match the *answer* users are looking for
14
15. How to Keep Up With Google in 2017
Rand Fishkin - Wizard of Moz, Moz
• #3 Use Searcher Intent to Break Through
• Google is masterful at understanding intent
• Matching your content to searchers’ intent is
more important than ever
• Image SEO is valuable and doable.
• It pays to generate visual charts
• Keyword matching isn’t what it used to be
• Though still very important
• On-Page SEO in 2016 Requires:
• 1) Intelligent keyword use in meta data
• 2) Use of related topics to indicate relevance
• 3) Serving KWs w/ matching intent on one page
• 4) Thorough answers/solutions to the queries
• 5) Unique value over other sites in the SERP
• Moz has seen the emergence of content
comprehensiveness trumping all other factors
• #2 Create a Link Strategy That Scales with
Decreasing Friction
• Find points of friction (where you content isn’t
getting traction) and inject hacks there
• That doesn’t mean it is spammy or inauthentic,
but it requires strategy
• #1 Searcher Engagement May Be the New
Silver Bullet in Rankings
• We must focus on engagement and quality
• If your site doesn’t satisfy, your results will
decline
• How do I sell “sous vide” cooking machines is
the WRONG question
• How to help people looking for “sous vide”
cooking machines is the RIGHT question
• Rank for long tail of topics, then you’ll be there
when they are ready to buy
• Long tail ranking requires lots of content relevant
to valuable keywords and topics
• User experience is cornerstone of SEO
• Authoritative, comprehensive content
• Uniquely valuable content
• Loads quickly. Speed, speed, speed
• Easy, enjoyable experience on every device
• Encourage visitors to engage, share, and return
• Avoid features that dissuade or annoy
• Create an emotional response of awe, joy,
anticipation, and/or admiration
• Solve a problem or answer a question
15
16. Scientific Secrets of Superpowerful Storytellers
Amina Moreau, co-founder Stillmotion
• We're not trying to convince people
of something. We're trying to make
them feel something.
• Don’t just tell people what to do but
help them feel compelled to act
• Story over stats
• The story you tell is as important as the
product you sell
• Coming to their own conclusions
• People don’t like being told what to think
or how to behave.
• Conflict is vital part of the story line
• Don’t shy away from talking about the
problems and go straight to the solution
• The conflict, the problem, is an
important part of the journey in
storytelling.
• Having meaningful conversations is a
two-way street
• Her calls to action for us:
• Find a unique angle for your company
• Develop and use personas
• Choose a character to represent the
concepts you're trying to convey
• Highlight their desire
• Explore the conflicts that stand in the
way
• Take your audience on a journey
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17. Summary of Action Items for My Company
• Make emails as targeted as possible
• Use social media for high-level awareness
and brand building campaigns
• Provide engaging content that informs
• Always be solving customers pain points
• To connect with the audience by creating
more “hand-crafted” content
• Conduct periodic usability testing to find
out what delights and what frustrates
users about our website
• Use images that add value and relevant
information rather than fluffy pictures
used to make the page pretty
• Improve image SEO
• Conduct voice keyword research project
• Build an Inbound PR Newsroom
• Develop and/or use personas
• Build with business goals in mind on
landing pages
• They are not pieces of artwork to be
admired, but rather tools to serve a
purpose.
• Boost YouTube and Amazon SEO
• Expand and edit editorial content to
become Google Answers
• Develop content that matches the intent
behind valuable SEO keywords
• When someone searches for <keyword>,
what do they want? What do we want them
to see?
• Measure and improve user experience:
• Customer satisfaction survey for our
website
• Usability tests for key tasks on our website
• Display different results types for the
different keyword searches on our website
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18. Other Discussion Points for My Company
• Are there industry influencers we could
work with more in digital marketing?
• How can we produce more content that’s
engaging and “hand-crafted”?
• A: Hire, insource, outsource, etc.
• What repetitive, manual marketing tasks
could be intelligently automated?
• Emails? Press releases? Etc.
• What opportunities can we explore to get
more out of our data through AI?
• What marketing automation tools would
we need to do that?
• Should our presence on Amazon be
optimized or augmented?
• Even if only for facilitating product research
• How can we capitalize on the emerging
bots and intelligent messenger apps?
• Does our 2020 strategy include facilitating
voice searches?
• “Siri: Buy 10 cases of _________.”
• What can we do to make the online
experience as excellent as offline?
• Digital sales chat line?
• Content that addresses customer pain
points
• Can we capture and publish content we
are already creating?
• Videos for the annual meeting
• Presentations from product managers
• What habits do our sales people have that
we could use to encourage more usage of
the website?
• What physical reminders can we give
customers and sales people to use
eCommerce?
• How can we help customers feel they’re
part of a community journey together?
• Authentic marketing that really connects
• User groups or user conferences
• How can we make our website more of a
two-way street?
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