Great ideas on how to quickly and effectively capitalize on social media.
In this presentation:
- The theory behind a social media strategy
- A review of best practices in using social media for sales, recruiting, personal branding, and inbound marketing.
- How to put theory into practice.
Watch free social media related webinars: http://www.lunchwithhaley.com/?s=social+media
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.
In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
The economy has shifted!
In 2018 - You Must Shift! Your business must shift!
Your thoughts must shift! Your focus must shift!
In this workshop you will learn how to make this year...
Your Best Year Ever!
From Goals to Right Actions to Focus to Building Business Relationships, this workshop is a tool to grow your business and yourSELF!
Join me in this life-changing workshop as I help you...
Make 2018 Your Best Year Ever!
Manny Sarmiento - President and CEO
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Creating Content for Facebook presented at the Facebook Bootcamp Sunshine Coast 16th September 2013 by Natalie Alaimo
Shared the four different types of content to use on your Facebook page.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.
In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
The economy has shifted!
In 2018 - You Must Shift! Your business must shift!
Your thoughts must shift! Your focus must shift!
In this workshop you will learn how to make this year...
Your Best Year Ever!
From Goals to Right Actions to Focus to Building Business Relationships, this workshop is a tool to grow your business and yourSELF!
Join me in this life-changing workshop as I help you...
Make 2018 Your Best Year Ever!
Manny Sarmiento - President and CEO
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Creating Content for Facebook presented at the Facebook Bootcamp Sunshine Coast 16th September 2013 by Natalie Alaimo
Shared the four different types of content to use on your Facebook page.
Social Selling means using social media to create a relationship with your buyer. If you're looking for a job, you are a product and the employer is the buyer. Use #SocialSelling techniques to get your next job.
Flexible Foam Company MDI Drops Pay-Per-Click and Saves Time with HubSpotHubSpot
Flexible Foam Company MDI dropped PPC and focused on organic search with HubSpot. The company now saves time capturing more targeted traffic and high-quality leads.
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Inbound Nurturing - Make them Fall In Love All Over AgainHubSpot
Learn how creating marketing that people LOVE and engaging with them over time via personalization can result in improved conversion and customer retention over time.
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfBrent Csutoras
Http://www.kairaymedia.com
With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.
Selling Better Together - Webinar with Work.comHubSpot
Better sales performance means learning how to align sales teams around key goals, motivate them to achieve those goals, and provide ongoing feedback and coaching along the way.
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
What is content marketing, and how can it help your small business? Learn more about this marketing tactic and how you can use it to grow your business!
Web Analytics for Communicators, created for University of Minnesota Communicators Forum, 2015. Some slides have been removed to protect the identity of the clients.
Social Selling means using social media to create a relationship with your buyer. If you're looking for a job, you are a product and the employer is the buyer. Use #SocialSelling techniques to get your next job.
Flexible Foam Company MDI Drops Pay-Per-Click and Saves Time with HubSpotHubSpot
Flexible Foam Company MDI dropped PPC and focused on organic search with HubSpot. The company now saves time capturing more targeted traffic and high-quality leads.
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Inbound Nurturing - Make them Fall In Love All Over AgainHubSpot
Learn how creating marketing that people LOVE and engaging with them over time via personalization can result in improved conversion and customer retention over time.
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfBrent Csutoras
Http://www.kairaymedia.com
With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.
Selling Better Together - Webinar with Work.comHubSpot
Better sales performance means learning how to align sales teams around key goals, motivate them to achieve those goals, and provide ongoing feedback and coaching along the way.
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
What is content marketing, and how can it help your small business? Learn more about this marketing tactic and how you can use it to grow your business!
Web Analytics for Communicators, created for University of Minnesota Communicators Forum, 2015. Some slides have been removed to protect the identity of the clients.
There are a lot of well-known questions and stereotypes what everybody knows and everybody has an own voice about. Brunettes or blondes? Is money really that important? What about look and appearance? How many of us are up for an adventure as an undercover lover?
Experiments in Social Learning for organizationsCuratr
Social Learning represents a fantastic opportunity for organizational learning departments to break out of the compliance niche and start facilitating transformational online learning experiences.
This presentation will talk through the advantages of taking a more social approach and describe a new methodology and platform for facilitating social learning.
This presentation was delivered at the Chicagoland ELE Fall Conference, 2013.
Make the most out of your time on the world's most popular social network for business. Create a killer profile, maximize your company page, convert connections into sales and more! Learn tips and tricks to leverage this powerful sales, marketing, human resources and professional development tool for your business.
Social Media Presentation At North East Expo #neexpo v2Philip Search
Social Media Presentation at North East Expo 16th April 2014 - Outline of Social Media Including some hints tips & tools using local content from businesses in the North East .
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Learn why this presentation (all new for 2014) is one of the National DMA’s top 5 “Back by Popular Demand” presentations the last 4 years running….
Do you know…The 9 Immutable Laws of Social Media Marketing?
Do you manage… The 8 stages of Social Media Engagement (and disengagement)?
What is… The State of Social Media Marketing 2014?
Details:
To be successful in social media marketing one must understand the rules. These 9 laws provide context for what to both expect via Social Marketing and how to engage, build an engaged fan base and also drive sales.
Social Media is getting more fragmented and its becoming harder to engage. Get the ammunition you need to engage fans and drive social media ROI in 2014!
Unique case studies will be presented as an example of how to successfully use the 9 laws…
In this informative session Jim Gilbert, author for ROI Magazine, President of the FDMA and former direct marketing professor will take you through example packed case studies including how The Fresh Diet went from 94 fans to 60,000 likes, and their secrets for driving engagement, FANaticism and sales.
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0Dan Sodergren
These are the Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0. Produced and delivered by Dan Sodergren of Great Marketing Works. Where we cover branding and values, values and marketing, digital marketing and social media, social media and planning, creation of a calendar, creating content and memes, mastering twitter, advanced blogging, google analytics, email marketing, mobile marketing, pinterest, instagram, vine and youtube! As well as AIDA RRR and how you create a full and rich digital marketing plan and customer experience for your business.
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
This is a presentation I gave at Rocky Mountain Promotional Products Regional Association on networking at events as well as linkedin. The stories and details are delivered live but this is a good overview of the content.
Digital marketing fundamentals for new business owners presented in Charleston, S.C. for SCORE. Covering content marketing strategy, SEO, blogging, and pay per click advertising.
Learn how to source like a boss and win in recruiting PLUS be more productive than you ever thought possible. Test and use these tools to decipher what is the best use of your time and money. Ask questions if you need help @marieburns
Mastering LinkedIn is not as complicated as you think. Make the most out of your time on the world's most popular social network for business. Create a killer profile, maximize your company page, convert connections into sales and more! Learn tips and tricks to leverage this powerful sales, marketing, human resources and professional development tool for your business.
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
Dream Local Digital: latest trends in social mediaShannon Kinney
Presented to a group hosted by the Penobscot Bay Regional Chamber of Commerce in July covering tactics of how to use social media for their small businesses
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing
In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013!
Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!
Similar to The Social Experiment: A Presentation from Staffing World 2016 (20)
How Can My Company Gain More Social Media Followers?Haley Marketing
A question our social media experts hear regularly from our clients is, “How can we grow our social following?” Truthfully, the answer isn’t as simple as most people would like. The goal isn’t having a higher number of followers, the goal is to gain targeted followers that are currently or may possibly be interested in your services in the future.
So how can you grow a strong following?
20 Lessons from 20 Years in the Staffing IndustryHaley Marketing
20 years. How can it be?
Of course, when I reminisce about 1996 like it was yesterday, I just sound old!
The reality is that 20 years is a LONG time, and looking back, I am amazed by how much has changed. Back then, no staffing firm had a website. No one had even dreamed of social media. Even email was relatively new.
In the past two decades, the staffing industry has greatly matured. And marketing barely looks like it did back then.
As I reflect on 20 years, I realize how much I have personally changed (and not just my hairline!). I’ve been lucky enough to be surrounded by smart, hard-working people, great clients, and lots of friends and colleagues in the staffing industry.
Mind blowing design and content ideas!
In this guide:
• Design best practices
• The most critical elements of any staffing or recruiting website
• Must-do’s for today’s mobile job seeker
• What really works for search engine optimization (SEO)
• Strategies to maximize the value of social media
• Why managed hosting is a must
Stop working harder and start working smarter.
Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time.
Samples (and results) of some of the best websites and marketing campaigns in the staffing industry.
Check out the free webinar with full details: http://www.lunchwithhaley.com/videos/show-n-tell/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
2. The MAD SCIENCE of social media
• AWESOME sales tool…or INSANE waste of time?
• Get found. Get connected. SELL STUFF.
• 19 things you must do…
• Be a master scientist in JUST 22-MINUTES a day• Be a master scientist in JUST 22-MINUTES a day
3. An AMAZINGLY COMPELLING case
• Cold calling sucks.
• People don’t want to be sold to.
• Social media makes sales more effective.
• Social media brings people you don’t know to you.• Social media brings people you don’t know to you.
• Some of those people need a job. Some need to hire.
• Social media makes you more money.
4. Use Social to Sell
78% of salespeople
using social media
outsell their peers.
Source: Forbes
5. CASE STUDY
Social Media – The Real Value
CASE STUDY
This Haley Marketing
Social Pro client sees a 54%
conversion of social visitors
reaching a contact page.
Social Visitors spend more
time on your website!
8. • Strategy 1:
Direct selling…to the people you want to reach.
• Strategy 2:
Be in the right place…to attract clients and candidates.
Get found. Get connected. SELL STUFF.
• Strategy 3:
Dominate search engines.
10. 19 THINGS you must do
• Embrace social…or give biz away!
• Pick your strategy(ies).
• Use social to SELL.
• Use LinkedIn to gather intel.
• Build your network…every day!
• Ask for referrals & endorsements.
• Start conversations with content.
• Use a mix of media (with video).
• Mix it up, have some fun.
• Get more leads from your site.•
• Endorse prospects, then call.
• Build followers with Tweepi.
• Use Twitter’s advanced search.
• Use Twitter to sell.
•
• Share content. Then share more.
• Use data to know what to post.
• Build reach with paid media.
• Re-engage with remarketing.
Get started NOW…it can have an immediate impact!
13. What Makes a Great Social Post?
• Has a purpose beyond your services.
• Adds value for someone else.
• It’s a topic people care about.
• It isn’t so damn boring.
• Includes an engaging headline that excites people.• Includes an engaging headline that excites people.
• Uses a great image that stands out, doesn’t blend in!
• Gets your message in front of the right people.
• Gets engagement.
14. Have Purpose and Value
Review HR Forums
and LinkedIn Groups:
- HR.com
- Hr-exchange.com
- CiteHR.com
- Laborlawtalk.com- Laborlawtalk.com
- Linked: HR
15. Have Purpose and Value
Ask your clients and candidates
what they care about!
www.surveymonkey.com
18. Make sure people care!
• buzzsumo.com
- Look for topics based on engagement
• Facebook insights
- Look at past posts
- Look at competitors
• Google Analytics
- Look at past posts
- Look for topics that get visits/engagement
19. Keys to Writing a Good Headline
• Share the key takeaway from
the article (value)
• Use engaging keywords that evoke
an emotional response
• Don’t be boring• Don’t be boring
• Test different approaches
20. Words matter
• 4 Surprising Things Interviewers Notice Before You Say a Word
• 3 Excel Hacks that Will Save You a TON of Time
• The Science Behind Reducing Bad Hires
• 10 Critical Questions You Need to Ask Every Travel Nurse• 10 Critical Questions You Need to Ask Every Travel Nurse
• 5 Smart Ways to Test Headlines and See Huge Results
21. Experiment #1
Come up with 5 different title variations for this topic:
“Why your best employees are leaving your company.”
26. Experiment #2
Come up with 3 different images from www.istock.com for this topic:
“Why your best employees are leaving.”
27. 1 article = months of content.
5 Surprising
Reasons Why
People Quit
Their Jobs
5 Critical Things
That Keep
People From
Jumping Ship
These BIG
Management
Blunders Can
Ruin Morale
28. 1 article = months of content.
5 Smart
Management
Hacks That
Improve Morale
and Create Smiles
The Science
Behind
Improving
Morale and
Teamwork
Apple.
Southwest.
Google. How
Smart Companies
Retain Top Talent.
29.
30.
31. “Okay, I have some content.
Now what do I do with it?”
33. • LinkedIn – How to choose groups.
Where and how to post?
• LinkedIn – How to choose groups.
• Blog content sharing – HaleyMarketing.com example.
34. Experiment #3
Find at least 3 relevant LinkedIn groups
Case 1:
Technical recruiting
firm in California
Contract Assignments
Case 2:
LI/Clerical
90% temp staffing
Case 3:
Executive Recruiter
100% perm
placement, high levelContract Assignments
Developers, Project
Managers, Data
Analysts, ERP
Specialists.
Offices in San Diego,
Carlsbad, Irvine
placement, high level
professionals
National
Accounting/Finance
Engineering
35. “So, I shared my content…
How do I get more people to see it?”
37. This is a take home experiment
- Get a list of attendees for an upcoming
job fair or trade show.
- Go to LinkedIn > My Network > Add Contacts.
Experiment #4
- Go to LinkedIn > My Network > Add Contacts.
- Select Import File.
40. • Engage with the company brand
- Example: www.facebook.com/haleymarketing
• Engage with co-workers
Social Sharing
Increase Engagement
• Engage with co-workers
- Example: LinkedIn Recent Activity
41. Choose 1:
- Visit your company Facebook page and like,
comment and share an article.
- Visit www.facebook.com/HaleyMarketing/
and like, comment and share an article.
Experiment #5
and like, comment and share an article.
- Visit a co-worker’s LinkedIn updates and comment.
49. The BIG conclusion
Do your own experiments!
• Test topics
• Test writers
• Test format
• Test when and where you post
• Use data to make smarter decisions
• Rinse, lather and repeat!
52. Must do #1
Embrace social…or just give the business away!
Light industrial staffing agency with offices in NC and SC
53. Must do #1
Embrace social…or just give the business away!
• Check out this Google Analytics data.
• It’s from a staffing firm with 10 offices in North and South Carolina.
• In one month, they had nearly 11,000 visitors to their website.
• Not bad…• Not bad…
• But compare that to this next firm…
54. Must do #1
Embrace social…or just give the business away!
Light industrial staffing agency with fewer offices in NC and SC
55. Must do #1
Embrace social…or just give the business away!
• Here is a firm in the same markets…with half the number of offices.
• In one month, they had:
• More than 42,000 visitors.
• 108,000 pages viewed on their website.• 108,000 pages viewed on their website.
• The difference? 100% driven by social media!
56. Must do #2
Understand how you will achieve results.
• Connect. Nurture. Close.
This is the direct selling model (think of it as social media cold calling).
• Attract. Engage. Convert. Close.
This is the inbound marketing model (it’s about selling…without having to sell).
57. Must do #3
Use social for DIRECT sales.
• Build your networks…with the right people.
• Use direct messaging to communicate.
Use content to start conversations• Use content to start conversations
and nurture relationships.
• Ask for referrals. Ask for help. Ask for the sale.
59. Must do #4
Use LinkedIn to gather intel.
• Before making a sales call, do your research.
• When planning out content, look at what your best
clients engage with.
• When choosing which Groups to join, look at the• When choosing which Groups to join, look at the
groups where your clients and prospects are members.
• Look at any “shared contacts” you have with prospects.
61. Must do #5
Build your network…every day!
• Connect on social with every contact you come across.
• Import your address book or tradeshow lists into your
social accounts and connect.
• Make it easy to follow your social accounts on your• Make it easy to follow your social accounts on your
website and email signature.
• Set a quota for yourself and your staff.
63. Must do #6
Endorse prospects before you call.
• Two to three days before calling on a client or prospect,
endorse them on LinkedIn.
• LinkedIn will notify them about your endorsement.
• This increases name recognition, builds goodwill, and• This increases name recognition, builds goodwill, and
turns your cold-call into a warm-call!
64. Must do #7
Use Twitter advanced search to find key people.
65. Must do #7
Use Twitter advanced search to find key people.
• Search by company, name, keyword, etc.
• Look for people using key terms like “hiring,” “job,” etc.
• Search within your specific geographic region.
• Identify other vendors that already have the ear of your
audience—and connect with them!
67. Must do #8
Use Tweepi to build followers.
Tweepi allows you to quickly follow the followers of other
Twitter accounts. Take 5 minutes each day to follow others.
Start with the followers from:
• Your competitors
• Local Chambers of Commerce
• Industry associations
• Business associations
• Other vendors that sell to your audience
69. Must do #9
Use Twitter to SELL!
• When at conferences, look for people live tweeting.
• If you see a client or prospect tweeting, retweet them.
• If they follow you, message them.
(And if you’re not connected, follow them).(And if you’re not connected, follow them).
• Give them a compelling reasons to meet.
• Turn your twitter conversation into a live conversation.
70. Must do #10
Ask for referrals and endorsements.
“91% of customers say they’d give referrals.
Only 11% of salespeople ask for referrals.”
Source: Dale Carnegie
71. Must do #10
Ask for referrals and endorsements.
Once you gather those testimonials:
• Ask people to also leave them on social review sites like
Yelp, Indeed, Glassdoor, Google, etc.
• Turn the testimonials into bold visuals that you can post• Turn the testimonials into bold visuals that you can post
on social sites.
• Embed the testimonials graphics on your website.
73. Must do #11
Use content to create conversations.
• Post content with a bold message (take risks!).
• When posting to social media (a group or status update),
ask a question or ask for a comment.
• Be timely or even controversial.• Be timely or even controversial.
• Mix in pop-culture or local events/news.
• Kick start the conversation by getting internal staff to
comment.
75. Must do #12
Use a mix of media that includes video.
• Video gets more engagement on all social sites.
• It doesn’t have to be fancy. Use your Smartphone or create
animated videos with sites like Powtoon and Animoto.
• Besides video, try to include a mix of content formats that• Besides video, try to include a mix of content formats that
includes static photos, infographics and plain text.
• Variety yields the greatest response.
76. Must do #13
CATS!
The post:
- Was shared 17 times
- Was liked 54 times
- Received 128 comments
And a company thatAnd a company that
usually reaches around
100 people per post,
reached 7,692 Facebook
users with a single post.
77. Must do #13
CATS!
What do we really mean by this?
• Create content around things people are passionate about.
• Don’t be afraid to get personal.
• Step outside your comfort zone.
• Fun, less business focused content often generates the
most engagement.
79. Must do #14
Turn your website into a lead generation machine.
• Make sure it’s easy for people to “convert” (take action).
• Create a graphic call to action on every page of your site.
• Make forms as short as possible (long-forms have high
drop-off rates).
• Use sidebars, footers, in-copy links and more to drive
traffic to pages that convert.
80. Must do #15
Share content. Then share more.
Status updates. LinkedIn groups. Social messages. Automate. Get your team involved.
If you share consistently, you will see these spikes in traffic!
81. Must do #15
Share content. Then share more.
• Sharing yields responses…almost immediately.
• The more you share, the more traffic you will generate.
• Sharing is a team sport, get everyone involved.
• Share everywhere you can (not just one social site).• Share everywhere you can (not just one social site).
• Make time for sharing every day.
• Automate sharing with tools like Buffer.
82. Must do #16
Use data to know when and what to post.
Look for spikes
in traffic
What did I share?What did I share?
Where did I share it?Where did I share it?
How did I present it?How did I present it?
83. Must do #16
Use data to know when and what to post.
• Identify the pages on your site that get the most traffic.
• Create additional content around your most popular
topics/pages.
• Test different days/times on social platforms to see if there
are spikes in traffic/engagement.are spikes in traffic/engagement.
• Continually test and adjust.
85. Must do #17
Boost your reach with paid promotion.
Social media sites are becoming a “pay to play” forum.
Without putting advertising dollars behind your posts, total
reach will continue to decline.
But for a relatively low budget you can reach the exact rightBut for a relatively low budget you can reach the exact right
audience and drive a lot of engagement.
86. Must do #18
Re-engage clients and candidates with remarketing
A user visits your
website.
Facebook places a
“cookie” in this
The user leaves
your website and
The “cookie”
triggers your adwebsite. “cookie” in this
user's browser to
show they've
visited your
browser.
your website and
visits Facebook
triggers your ad
and content to be
shown. This gives
you another
chance to advertise
to this prospect.
87. Must do #18
Re-engage clients and candidates with remarketing
In this example, our client
saw a 300% increase in
the number of visitors
returning to their website.
This led to a 118%
increase in conversions!
88. Must do #19
Get started now…it can have an immediate impact!
A single post to a LinkedIn Group saw immediate, and extended traffic.
90. 2. Use the “People You
May Know” Tab.
• Build your network
• Use LinkedIn's "People You May Know" feature and send out two
connection invitations (2 minutes)
• Build your reputation
• Auto-feed blog content to your LinkedIn profile (0 minutes)
• Status update with a recent search assignment or placement (1 minute)
• Read discussions in 1-2 groups and "like" or "comment" (5 minutes)
12 min.
• Read discussions in 1-2 groups and "like" or "comment" (5 minutes)
• Manually post a blog to several LinkedIn groups using the LinkedIn
Share button on the blog (1 minute)
• Sell
• Connect with 1-2 key decision makers at prospect firms (1 minute)
• Send a 1:1 message to a prospect (1 minute)
91. 2. Use the “People You
May Know” Tab.
• Build a relevant following
• Use Tweepi to follow the people who follow a competitor (5 min)
• Build your local office brand
• Auto-feed blog content to your Twitter account (0 minutes)
• Auto feed local jobs to your Twitter account (0 minutes)
• Retweet key influencer or prospect Tweet (10 seconds)
8 min.
• Find sales opportunities
• Conduct Advanced Search for new job postings (1 minute)
• Search for a local business on Twitter and begin following (1 minute)
• Follow a local executive or key local leader (1 minute)
92. 2. Use the “People You
May Know” Tab.
• Auto-feed blog content to your Facebook account
(0 minutes)
• Visit the corporate Facebook page and Like,
Comment and Share a post (1 minute)
• Post an interesting article or image
on Facebook (1 minute)
2 min.
on Facebook (1 minute)
93. Automation Tools
www.bufferapp.com
Free tool. You create an account and link
your social profiles and share to every profile
with one click.
https://hootsuite.com/plans/free
Free trial. Manage multiple networks,
schedule posts and watch your audiences.