This document discusses gamification and the growing importance of gamification experiences (GX). It notes that gamification goes beyond just making games and involves using game elements to motivate and engage users. The document outlines several gamification frameworks and models. It also provides statistics showing the increasing number of people who play games regularly, including half of mobile players being female. The document advocates designing gamification with psychology and story/meaning in mind, not just technology. It provides some examples of successful gamified apps and argues gamification will become increasingly important.

1. Does One UX
Fits Them All?
WELCOME TO THE ERA OF GX:
GAMIFICATION EXPERIENCE

2. We are…

3. Olcayto Cengiz
Chief Creative Spooner
olcayto@flyingspoon.de
Christian Bittler
Chief Executive Spooner
C.Bittler@flyingspoon.de
E.Altuğ Yılmaz
Gamification Consultant
A.Yilmaz@flyingspoon.de

5. GAME…IFICATION?
(Wrong Name -sorry Gabe-, Right Approach)

7. Let The History Talk:
We just need a good TV commercial campaign!
Website thing is for the kids. No ROI in it.
Nothing serious!
30 Years
Ago
We just need a good website!
Social Media thing is for the kids. No ROI in it.
Nothing serious!
15 Years
Ago
We just need a good social media strategy!
Gamification thing is for the kids. No ROI in it.
Nothing serious!
NOW

8. Gamification.
Hmm… So, you are
making games?

9. COMPETE CHALLENGE CONTROL
MOTIVATE PLAY CONQUER
MOVE FORWARD WIN EXPLORE
GAME ELEMENTS
GAMIFICATION

11. SALES & KPIs
GAMIFICATION
LEARNIFICATION

12. The Gamer

13. “Mostly men, between 16-23, single, living with parents”

14. The average game player is 35years old.
Source: Entertainment Software Association

15. Source: Entertainment Software Association

16. Demographics by Gender
Traditional Player vs. Mobile Player
%SpielernachGeschlecht
Traditional Player Mobile Player
60%
50%
40%
30%
20%
10%
0%
Male
60%
Female
40%
Male
47%
Female
53%
Source: Furry Analytics

17. Player ≠ Gamer

18. Generation X + Millenials = Gamified from Birth

19. Old Online Tactics Won‘t Work with Today‘s Mobile User

20. Source: NewZoo

21. Player > Gamer

22. 2.6 BillionPeople Who Play Regularly
Source: Unity Q1:17 estimate (5/17). Unity estimates reflect the total number of users seen playing mobile games
(at least once every three months) powered by both proprietary and leading 3rd party game engines. This number
assumes all PC or console gamers also play at least 1mobile game.

23. Everyone
is Player

24. *: K. Werbach - “For the Win: How Game Thinking Can Revolutionize Your Business”
Define business objectives.
Delineate target behaviours.
Describe your players.
Devise activity loops.
Do NOT forget the fun!
Deploy the appropiate tools
6DGamification
Framework

26. UX design is about,
removing obstacles from the user.
Game design is about,
giving obstacles to the user.
Ralph Koster

27. Designing for
Gamification Experience

29. ‘’ The opposite of play is not working,
it is depression. ‘’
- Jane McGonigal

30. Kids Toilet Training Calender

32. ‘’ The games has story like ‘Saving the World’ are effected my
character too much. For playing better games I had to buy
better computers, for better computers I had to be better. ‘’
- Elon Musk

33. Players Has Different
Motivation Types

35. Gabe Zichermann’s SAPS Rewarding Model

36. Amy Jo Kim’s “The Players Journey”

37. A journey has to have
some hard moments.

38. Yukai Chou’s “White Hat vs. Black Hat Core Drives Octalysis"

39. "I think gamification is probably more like
75% psychology and 25% technology ‘’
- Gabe Zichermann

41. Games are all about juicy positive feedbacks.
Why cant be at real lifes?

42. Michael Wu’s “Gamification Spectrum”

45. MySugr

47. 3 – Hikayeleştirme (Meaning – Purpose)
Scode App

49. “Games are the new norm.”
- Al Gore

50. Do you REALLY think
Gamification is THIS
Important?

51. Cannes 2017:

52. GX is all about:
Changing the Perspective,
Changing the Behavior,
Creating a Meaning,
Being more than a “product”.

53. FlyingSpoon.de
Olcayto Cengiz
Chief Creative Spooner
Olcayto@flyingspoon.de
E.Altuğ Yılmaz
Gamification Consultant
A.Yilmaz@flyingspoon.de
@OlcaytoCengiz @ErcanAltug