The document discusses gamification as a powerful tool that applies game design thinking and mechanics in non-game contexts to enhance engagement and interaction. It emphasizes the importance of user experience, providing immediate value, maintaining motivation, and creating a system that encourages positive reinforcement while carefully managing user choices. Additionally, it outlines common mistakes in gamification strategies and suggests focusing on long-term behavior and variable rewards for effective implementation.

1. Alireza Ranjbar Shourabi

3.  Gamification can love people and businesses
at the same time!
 Gamification
 Using game design thinking in non-game context.
 Using game mechanics and dynamics.
 Tap into people natural desire to compete and
play, and it results in high levels of engagement.
 Is a tool.
 And a very powerful one!

5.  6D framework
 MDA game design framework
 System-Thinking
 Game Mechanic
 Point System
 Point types
 Level Design
 Scaffolding
 Leaderboard

8.  Share
 Comment
 Review
 Register
 revisit
 Buy
 Unfold
 Donate
 ………

10.  Act of bringing a novice into your system

11.  The very First minute!
 Do not explain anything.
 Let the player experience.
 Give a value to your player in the first minute
 Don’t ask for registration.
 Don’t give to much information.
 Help player becomes a winner in the 1st
minute

13.  Challenging andComplex
 Reveal the complexity of the system slowly
 Reinforce the user positively
 Remove opportunities to fail
 Learn something about the players

14.  The History
 Automotive Industry / Boy Scouts / Military
 Status (Remember SAPS)
 Collecting
 Surprise
 Visual quality
 Social promotion

15.  Can show progress
 Badgenfreude happens!
 Pointless
 Aimless
 Meaningless
 Badging System
 Achievers / Explorers / Socializers

16.  Direction and Meaning
 Cooperation

18.  Designer must see
 The engagement of player and system
 How and Why he leaves the system
 What and how can bring him back

21.  Commitment
 Engagement
 Tyranny of Choice
 Two groups of choosers :
 Maximizers
 Satisficers (Satisfy + Suffice)
 Which one is happier?
 Enough choice  Good
 Too much choice  Bad

22.  Apple vs. Dell
 Well-placed customization
 One by one
 Redeem of currency inVirtual economy

23.  Disruptors
 Policing the design
 Administrator
 System Operator
 Use P in the SAPS
 Solid term of service

25.  Can we depend on chance?
 Multi-player to Single-player ?
 Foursquare badge and mayorship
 Groupon SOS mechanic
 Clear Goals
 Reliable and meaningful testing
 Having vision for future development

26.  Data Driven Analysis
 Data gathering and mining
 Data visualization

28.  Know your user
 Identify your mission
 Apply game mechanics
 3M
 Manage
 Monitor
 Measure
 Remember : Gamification is data driven

30.  Mistake: Focus on Competition
 Mistake: No Clear Gamification Goals
 Mistake:Too Many Rewards
 Mistake: No Motivation
 Mistake: Misusing Points and Badges
 Mistake: Short-TermThinking
 Do : Choose a behavior built for long term
 Do : Use variable interval rewards (operant
conditioning)
 Do : Add new elements over time

31. Alireza Ranjbar Shourabi