Here is the presentation I'll have for students of Amirkabir university. An introduction to gamification with a glimpse of the market size for those who like to take the path and some use cases with introducing some tools and etc.

1. About Gamification
ALIREZA RANJBAR SHOURABI
@ARSHOURABI

2. @ARSHourabi
u @ALMgames (game studio)
u @Faranesh (e-learning platform)
u @Hamsaa (innovation social network)
u @Fanap (fintech)
u @IGA : Iran Gamification Association
u @Roshdino : Growth Hacking event
u and Some other Startups

3. Gashte Police +100k

4. The WAR
u Profit
u Attention
u Loyalty
u Desired behavior
u To be Selected over competition
u So we have to design a journey to get the desired behavior that includes
attention and loyalty which will make customers select us instead of
competition that will result in our profit!

5. Let’s see a usage

6. Global Market
uGamification
Market worth
11.10 Billion
USD by 2020

7. How to affect Human behavior
u Inspiration
u the process of being mentally stimulated to do or feel something
u especially to do something creative.
uManipulation
u handle or control (a tool, mechanism, information) in a skillful manner.
u control or influence (a person or situation) cleverly or unscrupulously.

8. Let’s see a usage

9. Manipulation or Motivation ?
u Primal needs
u Fear and force
u Fun and games
u Which one is the most powerful one?
u Which one in controllable?
u Which one is designable, predictable and repeatable?
u Which one is humane?

10. Fun
Is designable and can be used
for good and evil by choice!

11. Let’s see a usage

12. Gamification Definition
The Process of Game Design-Thinking
and game Mechanics To Engage
users and Solve Problems.

13. Game Mechanics

14. Game Mechanics

15. Flow
u Mihaly Csikszentmihalyi
u Being in the zone

16. Gamification is …
u Learning from games and their abilities to connect with
people.
u Using game elements while knowing that a game is a lot
more.
u Thinking like a game designer.
u Having objectives other than winning in the game.

17. Let’s see a usage

18. Types and Divisions
u Structural / Content
u Exterior
u Interior
u Social Good
u Customer / Employee

19. Main Usage

20. GMC

21. Framework

22. MDA Framework

23. Prof. Kevin Werbach : A design framework
u 1. DEFINE business objectives
u 2. DELINEATE target behaviors
u 3. DESCRIBE your players
u 4. DEVISE activity loops
u 5. DON’T forget the fun!
u 6. DEPLOY the appropriate tools

24. 4 Dominant Applications
uProduct Gamification
uWorkplace Gamification
uMarketing Gamification
uLifestyle Gamification

25. Fitocracy

26. Habit RPG

27. Chore Wars

28. The Narrative

29. The Numbers

30. A glimpse of the future

31. Thank you for Listening!
ALIREZA RANJBAR SHOURABI
@ARSHOURABI