My Gamer CV
Posi%on:  Hardcore  gamer
Experience:  almost  20  years.
Pla/orms:  PC,  Consoles,  Mobile
Main  pla/orm:  Xbox,  PC


Disappointment:
No  salary  for  gaming
Before  of  all  for  game  devs…
What  MoCvates  
  People?
What about games?
Games better than sex!




P.S: Я не задрот:)
What is Gamification?
“Gamifica(on  is  the  use  of  game  design  techniques,  
game  thinking  and  game  mechanics  to  enhance  non-­‐
game  contexts.”  

                                                    ©Wiki
Example?
Example.
Gamification is:

• Listening to what games can teach us
• Learning from game design
• Appreciating FUN!
It  works  because…

• Our Brain likes rewards!
• Our Brain likes to solve issues!
• Our Brain likes to get surprises!
• Generation Y-Z-AO...
It’s all about Engagement
Mobile Gamification
Average human attention span in gameplay




    12 minute
Implication for mobile apps?




    12 minute                  5 seconds
Features curve
Game Mechanics
•   Leader boards

•   Badges

•   Contests

•   Challenges

•   Achievements

•   Social Graph

•   Location based
Tell the Story!
And one more...
Where to start?
Дмитрий Малеев-Мобильная Геймификация или как вырабатывать-привычки

Дмитрий Малеев-Мобильная Геймификация или как вырабатывать-привычки