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Gamification how and why it may be useful - slide share
Gamification involves using game design elements in non-game contexts to drive engagement and participation. It can be an effective process for changing behaviors by appealing to human motivations. Examples of gamification include using points, leaderboards, and badges to motivate behaviors like increasing physical activity or recycling. Effective gamification design considers elements like feedback, fun, clear goals, and ability levels being appropriately matched to challenges.
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Gamification how and why it may be useful - slide share
- 1. GAMIFICATION How and why itmay be useful Alberto Signoretti Nuno Almeida – Diogo Vieira – Ana I. Martins – António Teixeira Seminário Turismo Cultural – IPT – Tomar 2015 Novos Desafios Novos Rumos
- 2. And/or if itis you during the presentation… If you came to this presentation… FIRST... First of All… ❏ Just after lunch??? You must be kidding!!! kkkkk You will loose the PRIZE!!!…
- 3. First of All…A little game ❏ Playing a memory game… ❏ There are several signs hidden in the slides… ❏ Colors, shapes, words… ❏ A lot of things… ❏ Find the hidden signals during the presentation… ❏ What means: PAY ATTENTION!! Don’t be the “suricato”!!! ❏ When you see the chart “It’s time to play”… ❏ Use your smartphone or computer and go to the game page… ❏ Play the game… ❏ The best score with the short time wins the PRIZE!!! ❏ Let’s try a gamification for this presentation
- 4. First of All…A little game Wellcome to a “Gamification” journey
- 5. First of All…An Example ❏ Regensburg, Germany (2007 & 2008)
- 6. First of All…Perception ❏ For whom we create things? ❏ For USERS!!! ❏ What Really matters? ❏ The perception of the USER!!! ! Experience!!! ❏ What we can consider as a baseline? ❏ Give to others the same you want to receive!!!
- 7. Gamification - Definitions ❏ “The adoption of game technology and game design methods outside of the games industry” ❏ “The process of using game thinking and game mechanics to solve problems and engage users” ❏ “Integrating game dynamics into your site, service, community, content or campaign, in order to drive participation” “Gamification” is the use of game design elements in non-game contexts
- 8. Gamification – Whatis not! ❏ A Product… It is a PROCESS! ❏ Only the use of badges, points or leaderboards… ❏ Everything is a game… ❏ The fix for a bad product… ❏ …
- 9. Why Games? ❏ Thereis something MAGICAL about games! ❏ They contain special POWER: ❏ Power to captivate us and draw us in, ❏ Power to encourage us to repeat things we've seemingly done before, ❏ Power to get us to spend money on things that seem not to exist, ❏ Power to get us to solve unnecessary complex problems repeatedly, ❏ Power to get us incredibly persistent, ❏ Power to get us ENGAGED, ❏ And so forth…. ❏ Pervasive games (augmented reality, geolocation, other sensors…) ❏ Wearable technologies
- 10. Why Games? By JaneMcGonigal
- 11. Why Games? We wantthese kind of REACTION!!! By Jane McGonigal ❏ Turn things "gameful” ❏ Emotions, Spirit & Hart of playing a game…
- 12. The Gamification’s Flow Persuasive &Behavior Design Engagement User’s Types Motivation Personality Types MBTI Traits FFM iHOBO BrainHex Bartle Conditioning FBM FLOW Choice Paradox P.E.R.M.A. DRIVE Habit 4 Key 2 Fun HOOK B. Economics Emotions EkmanOCC
- 13. The Engagement/Motivation Science ❏ Fogg Behavior Model (FBM) – by B. J. Fogg Motivation, Ability, Trigger ❏ Conditioning – by Skinner Reinforcement ❏ Flow – An optimal state of intrinsic motivation – by M. Csikszentmihalyi An optimal state of intrinsic motivation ❏ The Paradox of Choice – by Schawrz Less is More, Tyranny of choice ❏ P.E.R.M.A. – Positive Phycology – by Martin Seligman Positive Emotions, Engagement/Flow, Relationships, Meaning, Accomplishment ❏ HOOK Model – by Nir Eyal Trigger, Action, Reward, Action ❏ DRIVE Model – by Daniel H. Pink Autonomy, Mastery, Purpose (Designing, Story, Symphony, Empathy, Play, Meaning) ❏ The Power of Habit – by Charles Duhigg Cue (Trigger), Routine, Reward ❏ 4 Key for Fun – by Nicole Lazzaro Easy Fun (Novelty), Hard Fun (Challenge), People Fun (Friendship), Serious Fun(Meaning) ❏ Behavioral Economy
- 14. The Engagement/Motivation Science Engagementchanges during a player’s lifecycle Amy Jo KIM
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- 16. Design as aGame Designer Dynamics Mechanics Aesthetics Player Journey
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- 18. Design for Funand Learning ❏ 3 Fs: Friends, Feedback & Fun (Zichermann) ❏ Meaningful environment & Clear goals ❏ Ability matched to levels & Feedback ❏ Fun arises out of mastery - Learning is the drug. (Amy Jo Kim) ❏ Drive Design – D. Pink ❏ Not just functional ❏ Beautiful ❏ Attention getting ❏ Emotionally engaging ❏ FUN?… ❏ Why fun matters: in search of emergent playful experiences by Sonia Fizek ❏ Rethinking Gamification ❏ 4 Keys 2 Fun
- 19. Examples – BehaviorChange
- 20. Examples – BehaviorChange PleaseCycle
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- 22. Making a game:How complicate it could be? ❏ G1 Test & Interview ❏ Launch Cinematic ❏ Official Page
- 23. GAMIFICATION ❏ It’s timeto PLAY! ❏ Use your smartphone or computer and go to the game page… ❏ URL: XXXXX.NET ❏ Wait to start… ❏ Play the game… ❏ Good luck… ❏ The best score with the short time wins the PRIZE!!!
- 24.