This document discusses how gamification can be used for startups. It defines gamification as using game mechanics and thinking to engage users and solve problems. Gamification can be applied to areas like product engagement, workplace productivity, marketing, and lifestyle. It is suitable for industries like fintech, health, advertising, and content businesses. Gamification works by satisfying psychological needs for autonomy, competence and relatedness. It can boost engagement, differentiation, growth, marketing and sales. Potential concerns include bad design, fraud, and lack of new content. The future of gamification is promising.

1. What can we do for Startups,
with GAMIFICATION ?
Alireza Ranjbar Shourabi
@ARSHourabi

2. @ARSHourabi
vArt of Light and Motion Game Studio – CEO
v IGA – Co-Founder
v Hamsaa – Gamification Designer (Social Network)
v Tooska/ICONish – Gamification Designer
(Khandevaneh - Second Screen - VAS)
v ModernPal – Gamification Designer for eHealth
(HealthyPal)
v Gamification Guru – Top 10 (Global Leaderboard)
v Previously :
v FANAP – Gamification Designer (Payment Solutions)
v Faranesh – Gamification Designer (eCommerce-eLearning
Campaigns)

3. Broccoli
v Htas2r38 gene (blocks the uptake of iodine to the thyroid)
v 70% of all humans
v Takes the average child 12 years to go from hating
broccoli to loving it.
v Force
v Convince
v Airplane game / Stops working after a while
v Use sauce / Health issues of sauce
v Action / Achievement / Reward loop

4. One of
Definitions

5. Definition(s)
§ The Process of using Game-Thinking and game
Mechanics To Engage users and Solve Problems.
§ The process of turning an activity or task into a game or
something that resembles a game.
§ To apply game mechanics and game thinking to other
areas of activities in order to boost engagement (and
other metrics) with a product or service.
§ And so many other definitions …

6. Let’s use Fun

7. A way to interpret
the Power
(of Games)
SDT
Autonomy
Competence
Relatedness

8. Dominant
Applications
(yukaichou)
v Product Gamification
vWorkplace Gamification
v Marketing Gamification
v Lifestyle Gamification

9. Suitable for …
§ FinTech
§ Productivity / team management / project management
§ Health and fitness
§ Advertising
§ Discount services
§ Targeted social networks
§ Content based businesses
§ Crowd-sourcing /crowd-funding
§ HR / change management /culture development

10. Engagement
§ Connection between a consumer and a product or
service.
§ The period in a romantic couple’s relationship during
which they are preparing and planning to spend the
rest of their lives together.
§ The period of time at which we have a great deal of
connection with a person, place, thing, or idea.

11. Fun for
Engagement

12. Differentiation
in User
eXperience

13. Different UX

14. Growth
(Hack)

15. Other fields
§Productivity
§Virality
§Marketing and Sales
§…

16. Concerns
§ Bad product or bad timing for using Gamification
§ Possibility of Fraud
§ New Players and Old players
§ Demand for New content and ways of game

17. Bad
Gamification

18. For more
knowledge
vGamification by Design – Gabe Zichermann &
Christopher Cunningham
v A Theory of FUN – Raph Koster
v Reality is broken – Jane Mcgonigal
v For the WIN – Kevin Werbach (Soon in Persian)
v Art of Game Design : A book of Lenses – Jesse Schell
(In Persian)
v Game Mechanics : Advanced game design – Ernest
Adams & Joris Dormans
§ Gamified UK website

19. But the Future

20. Thank you for Listening!
Alireza Ranjbar Shourabi
@ARSHourabi