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Gamification from Introduction to Design (part2)
The document discusses the principles and frameworks of gamification design, emphasizing its role as a powerful toolkit for engaging users and promoting desired behaviors. It outlines a step-by-step approach to designing gamification solutions, including understanding business objectives, targeting behaviors, and implementing engaging activity cycles. Additionally, it warns against common pitfalls and stresses the importance of user data in effective gamification practices.
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Gamification from Introduction to Design (part2)
- 1. GAMIFICATION : FROM INTRODUCTIONTO DESIGN Alireza Ranjbar SHourabi @ARSHourabi
- 2. @ARSHOURABI v Art ofLight and Motion Game Studio – CEO v IGA – Co-Founder v Hamsaa – Gamification Designer (Social Network) v Tooska – Gamification Designer (Second Screen App) v ICONish – Gamification Designer (VAS App) vGamification Guru – Top 15 (Global Leaderboard) v Previously : v FANAP – Gamification Designer (Payment Solutions) v Faranesh – Gamification Designer (eCommerce-eLearning Campaigns)
- 3. PART 2 ABOUT DESIGN AlirezaRanjbar SHourabi @ARSHourabi
- 4. LET’S RECYCLE WITHJOY http://www.thefuntheory.com/bottle-bank-arcade-machine
- 6. WHERE DOES GAMIFICATIONSTAND? A very powerful TOOLKIT!
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- 10. GAMIFICATION NEEDS CREATIVITYSO MUCH TEDx Tokyo : Shimpei Takahashi
- 11. LET’S TALK ABOUTFRAMEWORKS OF DESIGNING A GAMIFICATION SOLUTION FOR A PROBLEM
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- 15. MDA FRAMEWORK Mechanic Dynamic Aesthetic Interaction (Alone& Social) Player’s feelings during interaction
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- 17. SIGHT (VERY POSSIBLEFUTURE)
- 18. STEPS : DESIGNINGA GAMIFICATION SOLUTION 1) Understand Business objectives 2) Select and know Target behaviors 3) Knowing the user 4) Designing activity cycles and scaffolding 5) Considering FUN 6) Tools of design and implementation
- 19. GAMIFICATION DESIGN ISAGILE DESIGN
- 20. STEP 1 :BUSINESS OBJECTIVES
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- 25. STEP 2 :TARGET BEHAVIORS
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- 28. CREATING A GOODHABIT WITH FUN
- 29. STEP 3 :KNOW YOUR PLAYER
- 30. BARTLE PLAYER TYPES Killer/ Achiever / Socializer / Explorer
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- 39. HOW LONG WOULDYOU BE INTERESTED? http://www.thefuntheory.com/worlds-deepest-bin
- 40. STEP 4 :DESIGN ACTIVITY LOOPS
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- 43. ACTIVITY LOOP :ENGAGEMENT LOOP
- 44. THE SCIENCE BEHINDIT Dopamine for the brain Challenge Achievement Reward
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- 46. FLOW THEORY Mihaly Csikszentmihalyi Beingin the zone
- 47. VIRAL LOOP :SOCIAL ENGAGEMENT
- 48. GAMIFICATION IS NOTBAD BUT A DESIGN CAN BE VERY VERY BAD AND EVEN HARMFUL!
- 49. STEP 5 :ESSENTIAL FUN v Hard Fun v Easy Fun v People Fun v Serious Fun
- 50. JOBS CAN BEFUN “In every job that must be done, there is an element of fun. You find the fun and snap! The job’s a game.” -- Mary Poppins
- 51. WHAT DO WECALL FUN ? Winning Problem-solving Exploring Chilling Teamwork Recognition Triumphing • Fun can (and should) be designed • Fun can be challenging! • Appeal to different kinds of fun Collecting Surprise Imagination Sharing Role Playing Customization Goofing off
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- 53. STEP 6 :TOOLS AND TECHNICS v Gathering the data you need for design v Set the path for journey and narrative v Have some way for showing it to others v Calculate the numbers in play v Analyze the out come for refining the design
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- 59. THERE ARE TIMESYOU NEED BEAUTIFUL WORK
- 60. THE NARRATIVE /JOURNEY
- 61. TWINE – GAME/ INTERACTIVE STORY ENGINE
- 62. MOCKUPS TO SHOWHOW IT CAN WORK
- 63. THE NUMBERS /CALCULATIONS / SIMULATIONS
- 64. MACHINATIONS – JORISDORMANS
- 65. THE DATA ANALYSIS– R STUDIO
- 66. ANACONDA – SPYDER3 – PYTHON IDE
- 67. DATA DASHBOARD vData DrivenAnalysis vData gathering and mining vData visualization
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- 73. CHANGING A BADBEHAVIOR WITH FUN http://www.thefuntheory.com/speed-camera-lottery-0
- 74. FINAL HINTS v Howto win with Gamification design ? v Matters of concern before design ! v Care for these after design ! v Beware of the Mistakes !?
- 75. WIN THE GAMIFICATIONIN 4 LEVELS Know your user Identify your mission Apply game mechanics 3M Manage Monitor Measure Remember : Gamification is data driven
- 76. BE CARFUL BEFOREGAMIFICATION v Legal and ethical v Business’ core problem v PMF v Actual game v Poor infrastructure v Disastrous customer service
- 77. TAKE CARE OFYOUR DESIGN v Disruptors v Policing the design v Administrator v System Operator v Use P in the SAPS v Solid term of service
- 78. MAKE NO MISTAKE Mistake:Focus on Competition Mistake: No Clear Gamification Goals Mistake: Too Many Rewards Mistake: No Motivation Mistake: Misusing Points and Badges Mistake: Short-Term Thinking Do : Choose a behavior built for long term Do : Use variable interval rewards (operant conditioning) Do : Add new elements over time
- 79. LET’S MAKE ITFUN TEDx Boston : Seth Priebatsch
- 80. REF + MOREREADING v Gamification by Design – Gabe Zichermann & Christopher Cunningham v A Theory of FUN – Raph Koster v Reality is broken – Jane Mcgonigal v For the WIN – Kevin Werbach (Soon in Persian) v Art of Game Design : A book of Lenses – Jesse Schell (In Persian) v Game Mechanics : Advanced game design – Ernest Adams & Joris Dormans
- 81. NOT THE END THANKSFOR YOUR ATTENTION! Alireza Ranjbar SHourabi @ARSHourabi