The document outlines approaches to gamification in various business contexts, highlighting the importance of intrinsic and extrinsic motivation. It details the steps to create an effective gamification framework, including defining objectives, understanding player behaviors, and utilizing metrics like experience points and leaderboards. Additionally, it emphasizes the role of fun and engagement in enhancing performance across disparate industries.

1. Alireza Ranjbar Shourabi

2.  Microsoft
 Nike
 SAP
 American Express
 Major League Baseball
 Salesforce.com
 AXA Equitable
 CodeAcademy
 Deloitte
 Samsung
 EMC
 Foursquare
 Stack Overflow
 Facebook
 Tweeter
 USA Networks
 LiveOps
 Dell
 Kaiser Permanente
 Foot Locker
 Opower
 eBay
 Cisco
 Recyclebank
 Universal Music
 Siemens
 Yelp
 Verizon

6.  FUN
 Game Mechanic
 Dopamine Loop
 Reward
 Motivation
 Flow
 PlayerType
 Intrinsic / Extrinsic
 Gamification Framework

7.  “In every job that must be done, there is an
element of fun. You find the fun and snap!
The job’s a game.”
-- Mary Poppins

9.  1. DEFINE business objectives
 2. DELINEATE target behaviors
 3. DESCRIBE your players
 4. DEVISE activity loops
 5. DON’T forget the fun!
 6. DEPLOY the appropriate tools

11.  Mechanic
 Dynamic
 Aesthetic
 Interaction (Alone & Social)
 Player’s feelings during interaction
 System-Thinking

12.  The process of understanding how those
things which may be regarded as systems
influence one another within a complete
entity, or larger system.

15.  Point System
 Level (Level Design)
 Leaderboard (Social Element)

16.  Absolute requirement for all gamified
systems
 Some examples in real life
 Cash score
 Video game score
 Social networking score
 Composite Metrics

18.  At least one type
 Using more than one brings the complexity
but more control
 Experience points
 Redeemable points
 Skill points
 Karma points
 Reputation points

20.  XP is the most important one
 It’s not a currency
 Every action has XP
 Never goes down
 Always grows and has no limit
 Is not redeemable
 Can be expired
 Creating goal loops

22.  RP can fluctuate
 Earned and Cashed
 Earn and Burn
 Virtual Economy
 Coin , cash , buck , …
 Monitor to avoid inflation / deflation
 Legal and Regulatory issues

24.  Skill trees

26.  Points just for giving away
 Based on regular actions
 Altruism and in community rewards

27.  Complex
 Reputation systems
 When you needTrust

29.  Marker for position in the experience
 Difficulty increases (Is not linear)

31.  Logical (understandable by player)
 Extensible (you can add levels when needed)
 Flexible
 Testable
 Refinable

32.  The best one never reaches 100%

34.  Two MajorTypes
 The no-disincentive leaderboard
▪ Social incentive
▪ Right in the middle
 The infinite leaderboard
▪ Locally
▪ Socially
▪ Globally
 Privacy (gym example)

35.  FANAPApp (with prize)
 A Gamified plan for your work/job title with
your hobby as prize
 (Change a bad habit) or (Create a good habit)
with a gamification plan with your hobby as
prize

36. Alireza Ranjbar Shourabi