This would be the presentation with the talk I gave in Shahid-Beheshti university for Farabi Accelerator. An introduction to gamification for resident startups and teams to know the abilities of it and the benefits they can have with it.
3. I love growth, using creativity and fun
approaches for all sides of business
u @ALMgames (game studio)
u @Faranesh (e-learning platform)
u @Hamsaa (innovation social network)
u @Fanap (fintech)
u @IGA : Iran Gamification Association
u @Roshdino : Growth Hacking event
u @ICON (VAS)
5. Your WAR and LIFE
u Profit
u Attention
u Loyalty
u Desired behaviors
u To be Selected over competition
u So we have to design a journey to get the desired behavior that
includes attention and loyalty which will make customers select us
instead of competition that will result in our profit!
8. How to affect Human behavior
u Inspiration
u the process of being mentally stimulated to do or feel something
u especially to do something creative.
uManipulation
u handle or control (a tool, mechanism, information) in a skillful manner.
u control or influence (a person or situation) cleverly or unscrupulously.
9. Broccoli Example
u Htas2r38 gene (blocks the uptake of iodine to the thyroid)
u 70% of all humans
u Takes the average child 12 years to go from hating broccoli to loving it.
u Force
u Convince
u Airplane game / Stops working after a while
u Use sauce / Health issues of sauce
u Action / Achievement / Reward loop
26. Prof. Kevin Werbach : A design framework
u 1. DEFINE business objectives
u 2. DELINEATE target behaviors
u 3. DESCRIBE your players
u 4. DEVISE activity loops
u 5. DON’T forget the fun!
u 6. DEPLOY the appropriate tools