1. The document summarizes a talk given by Shainiel Deo, CEO of Halfbrick Studios, about how they created the globally popular mobile game Fruit Ninja. 2. Deo discussed Halfbrick's process of idea generation where employees pitch game concepts and form teams to prototype ideas. Fruit Ninja was pitched and developed through this process. 3. Deo provided insights into Fruit Ninja's design elements that contributed to its success, such as fast gameplay, universal appeal, and ensuring failure states were low cost to encourage repeated play.

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2. 薄益群 BO Yiqun

4. 帮 会 X

5. 旅行社 X

6. 移动互联网 CEO 俱乐部 Mobile Internet CEO Club 全球移动互联网商务平台 Global Mobile Internet Biz Platform

7. 活动宗旨 布道 每期邀请一名行业领袖 实践 分享最佳商业实践真知 成长 帮助创业者学习并成长

8. 牛人 + 干货

9. Shainiel Deo CEO, Halfbrick

14. Who are we?

16. Established in 2001 and based in Brisbane, Australia

20. Idea Generation

26. A case study

28. THING #1: FAST PLAY SESSIONS

29. THING #2: ANYONE CAN PLAY

30. THING #3: VISCERAL SATISFACTION! [EXCEPT MORE G RATED]

32. First Concept

33. First Concept

34. First Concept

35. First Concept

36. First Concept

37. Rather than bore you all with crap about making the game, here is some interesting notes about various aspects of Fruit Ninja’s design, and why its important.

39. STANDARD SLICE @10% PLAYBACK

40. CRITICAL SLICE @10% PLAYBACK

41. ALL TOGETHER NOW @ 20%

44. FRUIT = GOOD; BOMBS = BAD;

47. UNFAIR PLACEMENT IS UNFAIR

50. THE RETRY LOOP

53. CLASSIC MODE

54. ZEN MODE

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60. THANK YOU