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Japanese Word of the Week (9) ganbatte がんばって [gan-bat-tay] Ganbatte ne!
Aims & Objectives Aims: Students will understand styles of market research. They will use both to focus upon one product. Objectives: All students will identify 2 forms of primary research Most students will identify 2 forms of primary research and explain their function Some students will identify 3 forms of primary research, explain and use their functions for assignment purposes
Research and Pre-Production 25 January 2010 Unit 1 Research Techniques for Media Industries Unit 2 Pre-Production for Media Industries
Research Techniques 1 Understand the purposes of research in the media industries 2 Be able to apply a range of research methods and techniques 3 Be able to present results of research.
Pre-Production Techniques 1 Understand requirements for production 2 Be able to obtain resources for production 3 Be able to apply production logistics.
How Was Last Week’s Task? Gamelogs! How did you do? Do you think that game logging is an accurate form of research?
Little Big Planet
Primary Research ,[object Object]
 Why bother?
 How can it help you in your studies?,[object Object]
 Survey
 Interview
 Focus GroupThese are the BIG GUNS of production but especially market research…
Primary Research Questionnaires ,[object Object]
 Definitive amount of people
 Easy to produce statistics
 Usually face-to-faceActivity: Compile 3 questions to ask the people next to you (no more than 5 peeps) about your chosen game case study
Primary Research Survey ,[object Object]
 Definitive amount of people
 Easy to produce statistics
 Usually distanced researchTIP: Use Survey Monkey to produce and present research for this part of your game
Vero’s Research - Questionnaire What genre of games do you usually play? Would you consider other genres of gameplay? Have you ever played Little Big Planet? If yes, can you name 1 thing about it that you liked? If yes, can you name 1 thing about it that you didn’t like? If no, would you consider playing it? Have you ever read a review about Little Big Planet? Would reading a review make you want to play a game?

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U1 Lesson 03

  • 1. Japanese Word of the Week (9) ganbatte がんばって [gan-bat-tay] Ganbatte ne!
  • 2. Aims & Objectives Aims: Students will understand styles of market research. They will use both to focus upon one product. Objectives: All students will identify 2 forms of primary research Most students will identify 2 forms of primary research and explain their function Some students will identify 3 forms of primary research, explain and use their functions for assignment purposes
  • 3. Research and Pre-Production 25 January 2010 Unit 1 Research Techniques for Media Industries Unit 2 Pre-Production for Media Industries
  • 4. Research Techniques 1 Understand the purposes of research in the media industries 2 Be able to apply a range of research methods and techniques 3 Be able to present results of research.
  • 5. Pre-Production Techniques 1 Understand requirements for production 2 Be able to obtain resources for production 3 Be able to apply production logistics.
  • 6. How Was Last Week’s Task? Gamelogs! How did you do? Do you think that game logging is an accurate form of research?
  • 8.
  • 10.
  • 13. Focus GroupThese are the BIG GUNS of production but especially market research…
  • 14.
  • 16. Easy to produce statistics
  • 17. Usually face-to-faceActivity: Compile 3 questions to ask the people next to you (no more than 5 peeps) about your chosen game case study
  • 18.
  • 20. Easy to produce statistics
  • 21. Usually distanced researchTIP: Use Survey Monkey to produce and present research for this part of your game
  • 22. Vero’s Research - Questionnaire What genre of games do you usually play? Would you consider other genres of gameplay? Have you ever played Little Big Planet? If yes, can you name 1 thing about it that you liked? If yes, can you name 1 thing about it that you didn’t like? If no, would you consider playing it? Have you ever read a review about Little Big Planet? Would reading a review make you want to play a game?
  • 23. Vero’s Research - Survey What genre of games do you usually play? a) RPG b) FPS c) RTS d) Puzzle/Strategy e) Platformer Would you consider other genres of gameplay? a) Yes b) No c) Unsure Have you ever played Little Big Planet? a) Yes b) No Have you ever read a review about Little Big Planet? a) Yes b) No Would reading a review make you want to play a game? a) Yes b) No c) Unsure
  • 24.
  • 25.
  • 26.
  • 27. Percentages – “40% of RPG games are…”
  • 28. Fractions – “1/4 of all FPS games have…”
  • 29.
  • 30. Experiences – “When I got to the first checkpoint, I…”
  • 31. Aspirations / Hopes – “I wanted it to go on longer…”
  • 32.
  • 33. Quantitative – “How many times a day do you play?”, “How many consoles do you own?”
  • 34. Qualitative – “How does gaming affect you?”
  • 35. What kinds of questions shouldn’t you ask?
  • 36. Random questions – not relative to the subject
  • 37. Personal questions – phone numbers, credit card details etc.Remember that you are trying to establish facts in order to research the feasibility of a game or console.
  • 38. Getting Answers Smile! Say ‘thank you’ Be grateful Look smart! Sound interested Explain yourself!
  • 39.
  • 40. Take small steps. Don’t ask life-changing questions and you won’t be bamboozled by the answer
  • 41.
  • 42.
  • 43. The key differences within Primary Research
  • 44. Making plansHave we met our outcomes?