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Japanese Word of the Week (8) Samui 寒い [Sa-moo-ee] Samui, desu ne?
Aims & Objectives Aims: Students will understand the differences between market and production research. They will use both to focus upon one product Objectives: All students will identify with 1 form of market and one form of production research Most students will be able to begin to use market and/or production research Some students will be able differentiate between market and production research
Research and Pre-Production 18 January 2010 Unit 1 Research Techniques for Media Industries Unit 2 Pre-Production for Media Industries
Research Techniques 1 Understand the purposes of research in the media industries 2 Be able to apply a range of research methods and techniques 3 Be able to present results of research.
Pre-Production Techniques 1 Understand requirements for production 2 Be able to obtain resources for production 3 Be able to apply production logistics.
How Was Last Week’s Task? 4Ws and H! Using a game of your choice, go home, play it and blog the pros and cons of playing your chosen game.
My Research What is it? Little Big Planet Where is it set? Some trippy version of Planet Earth Why is it good/bad? Because the repetitive nature can be annoying (I logged it) When is it set? No time frame, it’s a continuous cycle of no particular era How is the game made to look or be accessible? The award-winning design is delivered to allow everyone to play. The genre is platformer so it is very accessible! Bafta 2008 – LBP/mm wins award
Task 2 is Due Next Week Go to the Gamelogs site and read about gamelogs (there are literally thousands). Then see how your task 1 results compare?
Production Research ,[object Object]
What is the motivation?
What should the game feel/sound/look/play like?
What is the game about and is it relevant?Production researchers have a general knowledge of stuff. They are well aware of other things in their environment. Don’t attempt production research if you have a limited knowledge of the world around you!
Market Research ,[object Object]
Proactive presenters of facts
Statisticians!
Accurate
Truth!Do you like people of all ages? Can you talk to them? Can you keep a conversation going? Can you accurate produce facts and figures?
Activity Read the handout about The Sims – assess the accuracy of the information using some of the traits that production researchers have.
Will Wright’s Research ,[object Object]
Levelling of existing or similar games on the market
 Understanding of audience from previous titles in the franchise

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U1 Lesson 02

  • 1. Japanese Word of the Week (8) Samui 寒い [Sa-moo-ee] Samui, desu ne?
  • 2. Aims & Objectives Aims: Students will understand the differences between market and production research. They will use both to focus upon one product Objectives: All students will identify with 1 form of market and one form of production research Most students will be able to begin to use market and/or production research Some students will be able differentiate between market and production research
  • 3. Research and Pre-Production 18 January 2010 Unit 1 Research Techniques for Media Industries Unit 2 Pre-Production for Media Industries
  • 4. Research Techniques 1 Understand the purposes of research in the media industries 2 Be able to apply a range of research methods and techniques 3 Be able to present results of research.
  • 5. Pre-Production Techniques 1 Understand requirements for production 2 Be able to obtain resources for production 3 Be able to apply production logistics.
  • 6. How Was Last Week’s Task? 4Ws and H! Using a game of your choice, go home, play it and blog the pros and cons of playing your chosen game.
  • 7. My Research What is it? Little Big Planet Where is it set? Some trippy version of Planet Earth Why is it good/bad? Because the repetitive nature can be annoying (I logged it) When is it set? No time frame, it’s a continuous cycle of no particular era How is the game made to look or be accessible? The award-winning design is delivered to allow everyone to play. The genre is platformer so it is very accessible! Bafta 2008 – LBP/mm wins award
  • 8. Task 2 is Due Next Week Go to the Gamelogs site and read about gamelogs (there are literally thousands). Then see how your task 1 results compare?
  • 9.
  • 10. What is the motivation?
  • 11. What should the game feel/sound/look/play like?
  • 12. What is the game about and is it relevant?Production researchers have a general knowledge of stuff. They are well aware of other things in their environment. Don’t attempt production research if you have a limited knowledge of the world around you!
  • 13.
  • 17. Truth!Do you like people of all ages? Can you talk to them? Can you keep a conversation going? Can you accurate produce facts and figures?
  • 18. Activity Read the handout about The Sims – assess the accuracy of the information using some of the traits that production researchers have.
  • 19.
  • 20. Levelling of existing or similar games on the market
  • 21. Understanding of audience from previous titles in the franchise
  • 22.
  • 24. Will it get an acceptable rating?
  • 25.
  • 26. Activity Read the handout about Game facts – assess the accuracy of the information using some of the traits that market researchers have.
  • 27.
  • 28. Is there parity between audiences?
  • 29. How are answers compared?
  • 30.
  • 31. Don’t Forget Last Week's Task Go to the Gamelogs site and read about gamelogs (there are literally thousands). Then see how your task 1 results compare? Timescale: 1 week please
  • 32.
  • 34. What the players motivation is for the gamecastTimeframe: 1 week please
  • 35. Next Week! You will start market researching the game for your case study. Moreover you will be getting to heart of who made the game, and offering answers through research as to why…
  • 36.
  • 37. The key differences between market and production research
  • 38. Looking beyond facts and figuresHave we met our outcomes?