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Brand Heroics!
Brands

 Why are they so important?
    – Think about how they are designed…


 What does a brand bring to a game?
    – Think about Halo, Halo 2 and Halo 3


Think about it!
Activity

Let’s play the Post-it note game:

Rules
• You may only answer ‘yes’ or ‘no’
• You may not shout out names
• Wait until the end of the game to find out if
  you’re right!
Who am I?

•   Charles Martinet provides my voice
•   I wasn’t always this big
•   I don’t live alone
•   I’m pretty busy
•   I like pizza
•   I don’t own many clothes
•   I’ve got some really good friends!
Did You Get it Right?
The Cult of Mario

• Mario has appeared in 200 games since his
  conception.
• His ‘dad’ is Shigeru Miyamoto of the Nintendo
  Corporation.
• Mario, the brand has sold more than 285
  million units worldwide – that makes him as
  recognisable as Jesus. (The Bible has shifted
  over 6 billion units)
When is a Game Brand not a Game
            Brand?
• When it’s a licence?
  – Give me 1 example
• When it’s a film?
  – Give me 1 example
Building The Brand - Activity

Look at your post it note from the game earlier.
• Who or what is your brand?
• Where would a games company start in the
  promotion of the game?

   Write down a few ideas and discuss them!



                                       Timeframe: 5 Minutes
Other Brands to Consider

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Brand Heroics

  • 2. Brands Why are they so important? – Think about how they are designed… What does a brand bring to a game? – Think about Halo, Halo 2 and Halo 3 Think about it!
  • 3. Activity Let’s play the Post-it note game: Rules • You may only answer ‘yes’ or ‘no’ • You may not shout out names • Wait until the end of the game to find out if you’re right!
  • 4. Who am I? • Charles Martinet provides my voice • I wasn’t always this big • I don’t live alone • I’m pretty busy • I like pizza • I don’t own many clothes • I’ve got some really good friends!
  • 5. Did You Get it Right?
  • 6. The Cult of Mario • Mario has appeared in 200 games since his conception. • His ‘dad’ is Shigeru Miyamoto of the Nintendo Corporation. • Mario, the brand has sold more than 285 million units worldwide – that makes him as recognisable as Jesus. (The Bible has shifted over 6 billion units)
  • 7. When is a Game Brand not a Game Brand? • When it’s a licence? – Give me 1 example • When it’s a film? – Give me 1 example
  • 8. Building The Brand - Activity Look at your post it note from the game earlier. • Who or what is your brand? • Where would a games company start in the promotion of the game?  Write down a few ideas and discuss them! Timeframe: 5 Minutes
  • 9. Other Brands to Consider