The document discusses research conducted for a game idea, including analyzing existing games like Donkey Kong and Super Mario, identifying common features such as being pixelated and aimed at younger audiences. Questionnaires were distributed to gather information about the target audience, which is primarily male ages 14-18 who enjoy action and simulator games. Interviews provided additional insights about preferences for multiplayer online games and a range of game types and genres.

1. Research
Dominik Balint

2. Existing Product
Donkey Kong is a game which has a
simple concept and has a pixelated
theme. I have gathered inspiration
from this and I am going to make my
own game idea pixelated and design it
to have bright colours. The game is
simple to play and is aimed at younger
players. There is also the game called
Super Mario which is another
pixelated game which is aimed at
younger people. Both of these games
are played on PC, but you could play
the Mario game on Nintendo Switch. I
like the colours and fonts used in
these two games and I might use a
similar design/idea in my own game.

3. Research Analysis
• What common features do the researched
products have?
- All the researched products have got the same interaction. Both the Donkey Kong, Super Mario are
pixelated games. All the games I have researched have included either quests or challenges for the
players to complete or things that the players can unlock or improve.
• What aspects of the research will you include
within your on work?
• In my own work I am going to include the pixelated idea from Flappy Bird, Donkey Kong and Super
Mario. I am also going to make my poster and game case cover layout the same as the ones I have
researched.

4. Questionnaire Analysis
Dominik Balint

5. Audience research
• Observation: 11%-Female, 88%-Male
• What this says about my audience: This shows that more male are interested in gaming then
females.
• How will your product appeal to this audience: My target audience is are mainly male
gamers.

6. Audience research
• Observation: 88%-14-18, 11%-18-24
• What this says about my audience: The stats on the diagram show that under 18 people are
more interested in gaming.
• How will your product appeal to this audience: I will make sure that I don’t put many violent
things in my game as my main target audiences are under the age of 18.

7. Audience research
• Observation: 33%-Action, 33%-Simulator, 22%-Sport, 11%-First person shooter
• What this says about my audience: This says that my audiences are equally interested in Action and
Simulator games.
• How will your product appeal to this audience: I will make sure to take my audiences likes in
consideration to make sure that they do enjoy the games such as action and simulator games.

8. Audience research
• Observation: 66%-For entertainment, 11%-To have something to do in spare time, 22%-
Other
• What this says about my audience: This shows that the people who gave feedback are
playing video games to entertain themselves.
• How will your product appeal to this audience:☺

9. Audience research
• Observation: 22%-0-5 hours, 33%-5-10 Hours, 44%-+12
• What this says about my audience: The stats from the diagram show that the people who
gave feedback really enjoy gaming as they play their video games +12 a week.
• How will your product appeal to this audience: Because my audiences play games for many
hours I wont have to worry about the games length.

10. Audience research
• Observation: 33%-Yes, 66%-No
• What this says about my audience: The information form the diagram show that people might not be
interested enough to by the game straight after it gets released.
• How will your product appeal to this audience: The fact that my audience do not buy the games straight
after they get released makes my job easier because when I release the game I could still make changes to
make it as perfect and entertaining as possible.

11. Audience research
• Observation: 44%Yes, 55%-No
• What this says about my audience: This tells that about my audience that they are here to enjoy their
game and get the stuff themselves instead of buying it for real money.
• How will your product appeal to this audience: because my audiences do spend real money in games that
will be good for me and for them as well because it will make their gaming experience even more
entertaining.

12. Interviews

13. Interview 1
• Would you prefer the game to be an online multiplayer game, therefore you will be able to play
against other people.
Online because it is more fun to work as a team also to play against each other.
• What types of games do feel we need less of in the gaming market? For example do you think there
should be less violent games?
No they should be more variety of games as everyone likes different type of games.
• What price would you pay for a game and what would you expect to get for you moneys worth?
Between £10- £50 and a good quality game.

14. Interview 1
• Observation:
From looking at the results from this interview I can tell that this
person would prefer a game that is a multiplayer so they can play
with their friends as it is more fun.
What this says about my audience:
This tells that about my audience that they like a bit of shooting
games. They also like a bit of violence in their video games.
• How will your product appeal to this
audience:
• I will make sure to meet the audiences wishes so it will be more
appealing to them.

15. Audience Profile
Category Demographic Content to appeal to this audience
Age Range 10-12
• This game will be for 10-12 year olds as it
would be quite boring for older people, but
maybe to hard for younger people.
Gender Male
• This game is mainly for young male people
because at most of the time boys are more
interested in gaming, but that doesn’t mean
that girls can’t play it.
Psychographic Belonger
• The game will be easy to purchase. They will
be able to play it on consoles, PC they might
already have.
Social Status Middle Class
• The price of the game is going to be as
cheap as possible so more people will be
able to afford it.

16. Research Evaluation

17. Research Evaluation
• Give an overview of how you conducted your research. Discuss
the strengths and weaknesses of each method
– Product Research
Strengths of the product research was that it helped me give ideas for the
final product.
Weakness of the research was that it was hard to come up with ideas.
– Questionnaires/survey
Strengths of the survey was that it was interesting to find out what others
like about video games and also that it told me what games people like and
that helped me decide what I am going to do.
Weakness takes time and some people might not be interested.
– Interviews
Strengths

18. Research Evaluation
• What sort of a response did you get?
The disadvantage of doing a survey is it takes time to get feedback and some
people might not be interested.
• How did you distribute your survey? Give an advantage and a disadvantage.
Advantage of the survey was that it was interesting to find out what others like
about video games.