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Japanese Word of the Week (10) Kudasai ください [ku-da-saiy] Mizu o kudasai?
Aims & Objectives Aims: Students will understand styles of market research. They will use both to focus upon one product. Objectives: All students will identify 2 forms of secondary research Most students will identify 2 forms of secondary research and explain their function Some students will identify 3 forms of secondary research, explain and use their functions for assignment purposes
Research and Pre-Production w/c 31 January 2011 Unit 3 Research Techniques for Media Industries Unit 1 Pre-Production for Media Industries
Research Techniques 1 Understand the purposes of research in the media industries 2 Be able to apply a range of research methods and techniques 3 Be able to present results of research.
Pre-Production Techniques 1 Understand requirements for production 2 Be able to obtain resources for production 3 Be able to apply production logistics.
How’s Your Primary Research Coming Along? Quantitative & Qualitative. Questionnaires, Interviews & Surveys  How are you doing? Have you been asking questions, and more importantly recording your research?
Secondary Research ,[object Object]
 Why bother?
 How can it help you in your studies?,[object Object]
 Blogs
Gamelogs
 Archives,[object Object]
 Experience
 Mostly qualitative (unless succeeded by ratings)
 Unknown author or reviewer,[object Object]
 Rationale
 Multitude of sources

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Unit 3: Research - Secondary Research

  • 1. Japanese Word of the Week (10) Kudasai ください [ku-da-saiy] Mizu o kudasai?
  • 2. Aims & Objectives Aims: Students will understand styles of market research. They will use both to focus upon one product. Objectives: All students will identify 2 forms of secondary research Most students will identify 2 forms of secondary research and explain their function Some students will identify 3 forms of secondary research, explain and use their functions for assignment purposes
  • 3. Research and Pre-Production w/c 31 January 2011 Unit 3 Research Techniques for Media Industries Unit 1 Pre-Production for Media Industries
  • 4. Research Techniques 1 Understand the purposes of research in the media industries 2 Be able to apply a range of research methods and techniques 3 Be able to present results of research.
  • 5. Pre-Production Techniques 1 Understand requirements for production 2 Be able to obtain resources for production 3 Be able to apply production logistics.
  • 6. How’s Your Primary Research Coming Along? Quantitative & Qualitative. Questionnaires, Interviews & Surveys How are you doing? Have you been asking questions, and more importantly recording your research?
  • 7.
  • 9.
  • 12.
  • 14. Mostly qualitative (unless succeeded by ratings)
  • 15.
  • 17. Multitude of sources
  • 18. Usually used in massive researchFACT: The 2008 re-make of Ultimate’s JetPac by RARE involved a lot of retro stats and archived research into the original game
  • 20.
  • 21. Percentages – “40% of RPG games are…”
  • 22. Fractions – “1/4 of all FPS games have…”
  • 23.
  • 24. Experiences – “When I got to the first checkpoint, I…”
  • 25. Aspirations / Hopes – “I wanted it to go on longer…”
  • 26.
  • 27.
  • 28. Take small steps. Don’t look for mammoth evidence and you won’t be bamboozled by the answer
  • 29.
  • 30.
  • 31. The key differences within Secondary Research
  • 32. Making plansHave we met our outcomes?