AMA Twitter for Marketers Orlando-6-9-11Bernie Borges
Your Twitter strategy should be a component of your overall social communication plan to expand your brand across the web and produce measurable results." The document discusses developing a Twitter strategy that engages followers through relevant content and conversation while connecting with other users to expand reach. It provides guidance on setting up profiles and accounts, developing content strategies, using hashtags and lists, finding influencers, and integrating Twitter into overall marketing. The goal is to use Twitter to engage an audience, drive traffic, and measure results.
This document discusses how businesses can use Twitter for marketing and customer engagement. It provides an overview of Twitter features like hashtags and mentions. It recommends designating staff to create and monitor business Twitter accounts. Additionally, it suggests engaging customers by responding to comments, sharing content and running promotions to build a following. The document also lists local businesses that are using Twitter successfully and gives tips for getting started and integrating Twitter into a company's communications.
This document provides an overview and guidance on using Twitter for business purposes. It discusses setting up a Twitter account and profile, building a community through following relevant accounts and engaging in conversations, developing high-quality content, using applications to manage Twitter activities, and measuring performance. Exercises are included to help apply the concepts by setting up an account, posting tweets and retweets, direct messaging, and using analytics tools to monitor metrics. The goals are to derive real business benefits from Twitter and align it with other marketing channels through a customer-focused approach.
Creating More Engaging Content For SocialEric T. Tung
This document summarizes Eric T. Tung's presentation on optimizing social media for engagement. It discusses using tools like Facebook Open Graph and Twitter Cards to generate rich previews when sharing content. It also recommends building Twitter lists to curate content and using automation tools to schedule posts to multiple networks. Metrics like retweets, likes and shares are discussed to measure social media impact.
Social Media Basics for Business, Facebook, Twitter, LinkedIn, & More by tekO...Mike Eldredg
May 11, 2011 - Mike Eldredge, president of tekOrange an Internet technology company located in Powell, Ohio presented tekOrange's seminar on Social Media for Small Business - Facebook, Twitter, Linked in an more. The seminar's focus was to educate small businesses about social media and its staggering reach across the world. The presentation provided information on main three venues - Facebook, Twitter, and LinkedIn as well as other sites which provide similar features.
Complete guidetotwitteranalyticssimplymeasuredDaniel Howard
This document provides definitions and analyses for key Twitter metrics including engagement, retweets, mentions, favorites, hashtags, potential reach, potential impressions, and response rate and time. It discusses how to measure account engagement, audience, share of voice, and visual content effectiveness. It also explains how to optimize for site traffic, measure customer service, campaigns, and influence. The document aims to help readers understand Twitter analytics and how to use metrics to improve strategies and prove social media value.
AMA Twitter for Marketers Orlando-6-9-11Bernie Borges
Your Twitter strategy should be a component of your overall social communication plan to expand your brand across the web and produce measurable results." The document discusses developing a Twitter strategy that engages followers through relevant content and conversation while connecting with other users to expand reach. It provides guidance on setting up profiles and accounts, developing content strategies, using hashtags and lists, finding influencers, and integrating Twitter into overall marketing. The goal is to use Twitter to engage an audience, drive traffic, and measure results.
This document discusses how businesses can use Twitter for marketing and customer engagement. It provides an overview of Twitter features like hashtags and mentions. It recommends designating staff to create and monitor business Twitter accounts. Additionally, it suggests engaging customers by responding to comments, sharing content and running promotions to build a following. The document also lists local businesses that are using Twitter successfully and gives tips for getting started and integrating Twitter into a company's communications.
This document provides an overview and guidance on using Twitter for business purposes. It discusses setting up a Twitter account and profile, building a community through following relevant accounts and engaging in conversations, developing high-quality content, using applications to manage Twitter activities, and measuring performance. Exercises are included to help apply the concepts by setting up an account, posting tweets and retweets, direct messaging, and using analytics tools to monitor metrics. The goals are to derive real business benefits from Twitter and align it with other marketing channels through a customer-focused approach.
Creating More Engaging Content For SocialEric T. Tung
This document summarizes Eric T. Tung's presentation on optimizing social media for engagement. It discusses using tools like Facebook Open Graph and Twitter Cards to generate rich previews when sharing content. It also recommends building Twitter lists to curate content and using automation tools to schedule posts to multiple networks. Metrics like retweets, likes and shares are discussed to measure social media impact.
Social Media Basics for Business, Facebook, Twitter, LinkedIn, & More by tekO...Mike Eldredg
May 11, 2011 - Mike Eldredge, president of tekOrange an Internet technology company located in Powell, Ohio presented tekOrange's seminar on Social Media for Small Business - Facebook, Twitter, Linked in an more. The seminar's focus was to educate small businesses about social media and its staggering reach across the world. The presentation provided information on main three venues - Facebook, Twitter, and LinkedIn as well as other sites which provide similar features.
Complete guidetotwitteranalyticssimplymeasuredDaniel Howard
This document provides definitions and analyses for key Twitter metrics including engagement, retweets, mentions, favorites, hashtags, potential reach, potential impressions, and response rate and time. It discusses how to measure account engagement, audience, share of voice, and visual content effectiveness. It also explains how to optimize for site traffic, measure customer service, campaigns, and influence. The document aims to help readers understand Twitter analytics and how to use metrics to improve strategies and prove social media value.
This document provides tips for using various social media platforms to promote a business. It discusses setting goals for social media use and offering incentives to drive engagement. Key platforms covered include Facebook, Twitter, Google+, and general best practices like listening to conversations, engaging with customers, and building valuable followings through reciprocity and relevant content. Measurement of social media effectiveness is also emphasized.
The document provides definitions and analyses for key Twitter metrics including engagement, retweets, mentions, favorites, hashtags, potential reach, potential impressions, and response rate and time. It explains how to measure account engagement, audience, share of voice, and visual content effectiveness. The document also outlines tools for optimizing site traffic, customer service, campaigns, and influence on Twitter.
OMI afternoon workshop at SES 2009 with Hallie Janssen of Anvil Media Inc.Online Marketing Summit
This document outlines an agenda for a social media training session. It includes introductions, an overview of social media, case studies on using social media for companies like Retrevo, PC World, Macworld and Oregon State University. It also covers how to use specific social media platforms like Twitter, Facebook, LinkedIn and YouTube effectively for marketing purposes. Metrics and analytics for measuring social media success are discussed.
The document provides an overview of social media training for job seekers and recruiters. It discusses how job seeker behavior and the social media landscape have changed, with people spending more time on social platforms and accessing them constantly from mobile devices. It then covers specific platforms like Facebook, Twitter, LinkedIn, and their features. For each platform, it describes profiles, privacy settings, search, groups, and how to communicate and build networks. It emphasizes integrating social media into an overall strategy and being active on multiple networks to engage with candidates.
General social media tips include promoting content everywhere, setting goals for campaigns, offering incentives to drive desired actions, and measuring results. Facebook is a large social network that can be used to build a brand's reach and engage with followers. Key metrics include Reach, Impressions, and people Talking About a page. Edgerank determines what content users see in their News Feed based on factors like timeliness, affinity, weight, and relevancy. Twitter can be used to follow others, tweet content, and retweet engaging posts to gain exposure. Hashtags and @mentions help content be found and direct messages sent. Google+ allows brands to connect through Hangouts and Circles, and optimizing business and personal profiles
The document provides guidance on how to use Twitter to build a brand. It discusses defining your Twitter personality to match your business goals, building your presence by monitoring buzz and publicizing your account, and measuring your success both qualitatively and quantitatively. Dell is used as an example of a company that has successfully used Twitter to generate over $1 million in revenue.
The document provides 21 tips for networking success on LinkedIn. It recommends becoming a thought leader by providing good industry content, staying visible with automated blog posts, promoting your profile on websites and emails, creating an industry-related group, engaging members of the group, and cross-promoting on Facebook. It also suggests customizing your profile, using keywords, requesting recommendations, and joining relevant groups.
Digital Media Dinners- Social Media BrandingMelodie Tao
It’s a New Year and Social Media is increasingly becoming an invaluable business tool. Whether you’re active in Social Media or not, people are talking about your brand. If it’s not your brand specifically, it’s your industry or your competitor. It’s time to take action to ensure you have a positive brand reputation on Social Media to attract customers and clients you want.
Social Media Branding will focus on strategies to strengthen your brand across various social networks including review sites (Yelp, TripAdvisor), group buying sites (Groupon, BuyWithMe), location based sites (Foursquare, Gowalla), Facebook and Twitter.
How can you optimize graphics for social media when they are constantly changing? How can you use Facebook Open Graph and Twitter Cards to help increase sharing and engagement with your content?
Social Media Growth Hacking Tips That Actually Work - Social Media Masters Su...Digital Megaphone
As an established or new brand, we always seek new customers, and it’s becoming tougher and tougher to grow our customer base on the ultra-competitive social media landscape. In this workshop we’ll review some of the best growth hacking techniques across each of the major networks. This will expand your following and audience size in order to create more brand awareness and higher conversions.
This session will focus on very tangible and actionable insights that you can take back and use right away. It’ll also outline various service from free and up, that you can use for your business to help make you more efficient in growing your company.
Getting backlinks from Authority Sites will give you the Domain Authority. So that you can improve your website Ranking. Find more about Link building techniques.
Learn to leverage Facebook, LinkedIn, and Twitter for business!
I call the most popular social media sites for business – Facebook, Twitter, and LinkedIn – the “Big Three.”
Topics covered include:
Facebook
o Fundamentals
o Exploring the “Like” Page
o Marketing for the B2C and the B2B
o Elements for Success
LinkedIn
o A Profile that Generates Leads
o Targeting and Connecting with Ideal Clients
o The Three “Gems” of LinkedIn
o Elements for LinkedIn Success
Twitter
o A Love/Hate Relationship
o Untangling Twitter Terminology
o Building a Following
o Best Practices
• Understand the difference between a personal and business Facebook page
• Identify the core elements for a successful business Facebook page
• Bring their LinkedIn profile to 100% completion
• Leverage the ‘three gems’ of LinkedIn: Groups, Advanced Search, and Answers
• Translate the language of Twitter for better understanding
• Appreciate the value of Twitter as a lead generating tool
Social Media for Small Business
The majority of our clients are small business owners who struggle with the same everyday challenges most face: a lack of time, money and resources. Because of these challenges, small business owners often struggle to establish and maintain an effective social media presence. This presentation will help small business owners looking to understand and leverage the tremendous business growth potential offered by social media.
Topics covered include:
Defining Social Media Goals
Determining the Appropriate Social Media Channels to Meet Those Goals
Building the Audience
Developing a Content Strategy
Executing and Evaluating the Plan
• Understand the value of social media for small business
• Define specific social media goals to enhance their business presence
• Establish a comprehensive, practical, and measurable social media game plan
• Implement an effective plan without spending a lot of time or money
What are Backlinks, why should you create & Where you can createBulbul Sharma
what are the backlinks, why should you create backlinks, where can you create backlinks for free and a list of do follow blogs, articles, bookmarking, social portals and social networking sites.
This document provides guidance on using the professional social networking platform LinkedIn. It discusses what LinkedIn is, how to set up an account and profile, and how to network and engage with others on LinkedIn through answering questions, participating in groups, and connecting with contacts. The document contains step-by-step instructions for setting up a profile, including adding a photo, listing experience, and obtaining recommendations. It also reviews customizing profile links and integrating other social media like Twitter.
Off page SEO refers to techniques used to improve a website's search engine ranking through external factors rather than on-site optimizations. Some key off page SEO techniques discussed in the document include blog posting, link building through forums, article directories and social media, submitting RSS feeds, optimizing pages for social media platforms like Facebook and Twitter, link wheels, creating slideshow presentations, and submitting videos. Social media optimization and link building are important forms of off page SEO that can help increase a site's authority and visibility.
This document provides a guide to using Twitter, including:
1) An overview of what Twitter is and how it can be used to connect with followers and see conversations.
2) Instructions for setting up an account, sending tweets, searching Twitter, and using features like hashtags, retweeting and direct messages.
3) Tips on how to use Twitter effectively for purposes like marketing, promoting brands and staying engaged in conversations.
Centennial Barn Social Media Class - Week 3RebeccaBKM
This document provides guidance on using social media for business purposes. It discusses finding your target market and defining goals. It then provides tips on using various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Flickr to engage customers, build your brand, generate leads and increase sales. It emphasizes focusing on quality, engaging content over hard selling and establishing genuine relationships and conversations through social media interactions.
This document provides tips for using various social media platforms to promote a business. It discusses setting goals for social media use and offering incentives to drive engagement. Key platforms covered include Facebook, Twitter, Google+, and general best practices like listening to conversations, engaging with customers, and building valuable followings through reciprocity and relevant content. Measurement of social media effectiveness is also emphasized.
The document provides definitions and analyses for key Twitter metrics including engagement, retweets, mentions, favorites, hashtags, potential reach, potential impressions, and response rate and time. It explains how to measure account engagement, audience, share of voice, and visual content effectiveness. The document also outlines tools for optimizing site traffic, customer service, campaigns, and influence on Twitter.
OMI afternoon workshop at SES 2009 with Hallie Janssen of Anvil Media Inc.Online Marketing Summit
This document outlines an agenda for a social media training session. It includes introductions, an overview of social media, case studies on using social media for companies like Retrevo, PC World, Macworld and Oregon State University. It also covers how to use specific social media platforms like Twitter, Facebook, LinkedIn and YouTube effectively for marketing purposes. Metrics and analytics for measuring social media success are discussed.
The document provides an overview of social media training for job seekers and recruiters. It discusses how job seeker behavior and the social media landscape have changed, with people spending more time on social platforms and accessing them constantly from mobile devices. It then covers specific platforms like Facebook, Twitter, LinkedIn, and their features. For each platform, it describes profiles, privacy settings, search, groups, and how to communicate and build networks. It emphasizes integrating social media into an overall strategy and being active on multiple networks to engage with candidates.
General social media tips include promoting content everywhere, setting goals for campaigns, offering incentives to drive desired actions, and measuring results. Facebook is a large social network that can be used to build a brand's reach and engage with followers. Key metrics include Reach, Impressions, and people Talking About a page. Edgerank determines what content users see in their News Feed based on factors like timeliness, affinity, weight, and relevancy. Twitter can be used to follow others, tweet content, and retweet engaging posts to gain exposure. Hashtags and @mentions help content be found and direct messages sent. Google+ allows brands to connect through Hangouts and Circles, and optimizing business and personal profiles
The document provides guidance on how to use Twitter to build a brand. It discusses defining your Twitter personality to match your business goals, building your presence by monitoring buzz and publicizing your account, and measuring your success both qualitatively and quantitatively. Dell is used as an example of a company that has successfully used Twitter to generate over $1 million in revenue.
The document provides 21 tips for networking success on LinkedIn. It recommends becoming a thought leader by providing good industry content, staying visible with automated blog posts, promoting your profile on websites and emails, creating an industry-related group, engaging members of the group, and cross-promoting on Facebook. It also suggests customizing your profile, using keywords, requesting recommendations, and joining relevant groups.
Digital Media Dinners- Social Media BrandingMelodie Tao
It’s a New Year and Social Media is increasingly becoming an invaluable business tool. Whether you’re active in Social Media or not, people are talking about your brand. If it’s not your brand specifically, it’s your industry or your competitor. It’s time to take action to ensure you have a positive brand reputation on Social Media to attract customers and clients you want.
Social Media Branding will focus on strategies to strengthen your brand across various social networks including review sites (Yelp, TripAdvisor), group buying sites (Groupon, BuyWithMe), location based sites (Foursquare, Gowalla), Facebook and Twitter.
How can you optimize graphics for social media when they are constantly changing? How can you use Facebook Open Graph and Twitter Cards to help increase sharing and engagement with your content?
Social Media Growth Hacking Tips That Actually Work - Social Media Masters Su...Digital Megaphone
As an established or new brand, we always seek new customers, and it’s becoming tougher and tougher to grow our customer base on the ultra-competitive social media landscape. In this workshop we’ll review some of the best growth hacking techniques across each of the major networks. This will expand your following and audience size in order to create more brand awareness and higher conversions.
This session will focus on very tangible and actionable insights that you can take back and use right away. It’ll also outline various service from free and up, that you can use for your business to help make you more efficient in growing your company.
Getting backlinks from Authority Sites will give you the Domain Authority. So that you can improve your website Ranking. Find more about Link building techniques.
Learn to leverage Facebook, LinkedIn, and Twitter for business!
I call the most popular social media sites for business – Facebook, Twitter, and LinkedIn – the “Big Three.”
Topics covered include:
Facebook
o Fundamentals
o Exploring the “Like” Page
o Marketing for the B2C and the B2B
o Elements for Success
LinkedIn
o A Profile that Generates Leads
o Targeting and Connecting with Ideal Clients
o The Three “Gems” of LinkedIn
o Elements for LinkedIn Success
Twitter
o A Love/Hate Relationship
o Untangling Twitter Terminology
o Building a Following
o Best Practices
• Understand the difference between a personal and business Facebook page
• Identify the core elements for a successful business Facebook page
• Bring their LinkedIn profile to 100% completion
• Leverage the ‘three gems’ of LinkedIn: Groups, Advanced Search, and Answers
• Translate the language of Twitter for better understanding
• Appreciate the value of Twitter as a lead generating tool
Social Media for Small Business
The majority of our clients are small business owners who struggle with the same everyday challenges most face: a lack of time, money and resources. Because of these challenges, small business owners often struggle to establish and maintain an effective social media presence. This presentation will help small business owners looking to understand and leverage the tremendous business growth potential offered by social media.
Topics covered include:
Defining Social Media Goals
Determining the Appropriate Social Media Channels to Meet Those Goals
Building the Audience
Developing a Content Strategy
Executing and Evaluating the Plan
• Understand the value of social media for small business
• Define specific social media goals to enhance their business presence
• Establish a comprehensive, practical, and measurable social media game plan
• Implement an effective plan without spending a lot of time or money
What are Backlinks, why should you create & Where you can createBulbul Sharma
what are the backlinks, why should you create backlinks, where can you create backlinks for free and a list of do follow blogs, articles, bookmarking, social portals and social networking sites.
This document provides guidance on using the professional social networking platform LinkedIn. It discusses what LinkedIn is, how to set up an account and profile, and how to network and engage with others on LinkedIn through answering questions, participating in groups, and connecting with contacts. The document contains step-by-step instructions for setting up a profile, including adding a photo, listing experience, and obtaining recommendations. It also reviews customizing profile links and integrating other social media like Twitter.
Off page SEO refers to techniques used to improve a website's search engine ranking through external factors rather than on-site optimizations. Some key off page SEO techniques discussed in the document include blog posting, link building through forums, article directories and social media, submitting RSS feeds, optimizing pages for social media platforms like Facebook and Twitter, link wheels, creating slideshow presentations, and submitting videos. Social media optimization and link building are important forms of off page SEO that can help increase a site's authority and visibility.
This document provides a guide to using Twitter, including:
1) An overview of what Twitter is and how it can be used to connect with followers and see conversations.
2) Instructions for setting up an account, sending tweets, searching Twitter, and using features like hashtags, retweeting and direct messages.
3) Tips on how to use Twitter effectively for purposes like marketing, promoting brands and staying engaged in conversations.
Centennial Barn Social Media Class - Week 3RebeccaBKM
This document provides guidance on using social media for business purposes. It discusses finding your target market and defining goals. It then provides tips on using various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Flickr to engage customers, build your brand, generate leads and increase sales. It emphasizes focusing on quality, engaging content over hard selling and establishing genuine relationships and conversations through social media interactions.
The document outlines tips and strategies for becoming an expert at Twitter marketing. It discusses the basics of Twitter, including how to build a following and profile. Sample schedules are provided along with case studies and 9 tips for success, such as connecting with real people, staying organized with lists, and capitalizing on trending topics. Additional resources are included for local online marketing strategies through search, social media, mobile, email, advertising and PR.
This document outlines an agenda and presentation on using Twitter for marketing. The presentation covers:
1. Defining objectives and setting up a Twitter profile for branding.
2. Developing strategies for content on Twitter to engage audiences and build relationships.
3. Best practices for using hashtags, retweeting, and lists to join conversations and track topics on Twitter.
4. Tips on finding followers and keeping a balanced following ratio to maximize results from Twitter marketing.
This document provides guidance on using Twitter to promote a business. It recommends linking Twitter profiles prominently, engaging with other users by asking questions and retweeting posts, and using hashtags to connect with relevant conversations. Creative strategies like hosting tweet-ups, contests and special offers exclusively for Twitter followers are also presented to build an audience and exposure. The document cautions that content on Twitter should be valuable and engage users rather than just self-promote, in order to best leverage Twitter for business purposes.
This document provides information on using Twitter for real estate agents. It covers what Twitter is, why agents should use it, how to get started, Twitter terminology, what types of content to tweet, how to find people to follow, tools for Twitter, and automation options. The key points are that Twitter allows short messages to connect a wide audience, it is beneficial for real estate agents to connect with clients and drive traffic, and content should include resources, collaboration, conversations and occasional promotions. Automation can help schedule tweets and connect blogs and feeds to Twitter.
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
This document provides an overview of how to use Twitter for marketing, public relations, and business purposes. It discusses how Twitter can be used for customer communication, relationship building, product promotion, corporate reputation management, event tweeting, and crisis management. It provides tips for creating a Twitter profile, building followers, engaging in conversations, and integrating Twitter with other social media platforms and websites. Tools for managing Twitter accounts and increasing visibility are also reviewed.
This document provides an agenda for a Twitter for Marketers training session. The goals are to learn how to use Twitter productively for business and understand best practices. The expectations section outlines topics like Twitter basics, profile setup, content strategy, branding, and measurement. Key skills to be acquired include developing a social media mindset and daily Twitter habit. The agenda covers introduction, profile setup, basics, management tools, optimization, and ROI measurement.
Twitter for Business is a workshop presentation I delivered to SME's in Worthing on 2nd September 2009.
What is Twitter; Why a business should be using Twitter and the Tools that you can use.
Getting started with twitter advertisingTed Prodromou
This document provides an overview of Twitter advertising options including Promoted Tweets, Promoted Accounts, targeting, lead generation cards, campaign management and analytics. It explains the basics of each advertising feature, how to set up campaigns, optimize content and track performance. Key points covered include how Promoted Tweets are prioritized and seen by users, how to build an email list with Promoted Tweets, and tips for improving engagement with Promoted content.
The document provides an overview of how to use Twitter for business purposes. It discusses setting up a Twitter account, including profile, photo, and background setup. It recommends regularly tweeting helpful content, following industry leaders, and engaging with your audience. Measuring engagement through followers, retweets, and website traffic can help evaluate your return on investment from Twitter marketing.
Are you a small business owner who is looking to leverage social media for building your business? Have you heard about Twitter and want to decide if it is an appropriate channel to use? Are you new to Twitter and want to learn more? Then this presentation will introduce you to Twitter, give you helpful tips on getting started and using Twitter for you or your business. For more information, please email us at info@teamandadream.com.
The document provides an overview of Twitter facts and statistics as well as best practices and suggestions for using Twitter effectively as a public relations and social media tool. It covers topics such as Twitter settings, profile setup, types of tweets, following others, searches, metrics, and tips for business use of Twitter. The presenter is Sandra Fernandez from the Houston Public Library.
Webinar slides from the "Using Twitter for Recruitment" presentation by Thomas Shaw http://twitter.com/thomasshaw from Recruitment Directory http://www.recruitmentdirectory.com.au
Stuart Crawford, VP of Business Development with Bulletproof InfoTech shared strategies with entrepreneurs and small business owners in Calgary on how to get started with Twitter and use it more effectively in their business.
http://renegadebusinesssolutions.com/social-media-marketing
Use Twitter for more than fun. Learn how to generate leads and sales for your business by effectively using Twitter as a social media marketing channel.
Best practices for businesses using Twitter. Case studies that show how to use Twitter beyond a broadcast tool, Twitter clients and apps that make twitter more efficient, and ideas on how to use Twitter to market your business.
This presentation discusses how businesses can use Twitter for marketing and customer service purposes. Key points include how to set up a Twitter profile, engage with followers by tweeting relevant content and retweeting others, use hashtags to join conversations, and leverage tools like lists and advanced search. Examples are given of how companies have benefited from addressing customer complaints on Twitter and building communities around their brands. Best practices like regularly engaging others and avoiding self-promotion are also covered.
Similar to Twitter Marketing and Advertising - Get more Likes and Followers (20)
Pinterest is a virtual corkboard where users can curate and share content on various boards corresponding to their interests. It is primarily used to share images and is 85% female users. To set up a business account, users choose a username and boards to organize their pins into categories related to their business using relevant keywords. Effective content includes high quality images with easy to read text and calls to action. Businesses can track engagement through analytics and promote pins as ads to specific audiences.
This document provides step-by-step instructions for setting up a Facebook conversion pixel and creating a Facebook conversion ad. It outlines how to install the pixel code on a website, create a thank you page, define a custom conversion, set up the ad, and enter details like the audience, budget, images and text. The goal is to set up an optimized Facebook carousel ad that tracks conversions like form submissions or purchases.
This document provides instructions for creating a new page on a website using a template and customizing it by uploading images, editing text boxes, setting privacy options, adding widgets, rearranging sections, including a sign up form, and customizing thank you pages using the Leadpages WP plugin before final review.
How to lead generate with a Sales FunnelOwerly.com
The document provides instructions for using Owerly.com to create sales funnels and campaigns, send messages, build email templates, create and customize landing pages, and integrate with autoresponders like Aweber. Key steps include applying tags to campaigns, dragging and dropping to build emails, selecting templates and uploading images for pages, adding opt-in forms and custom thank you pages, and connecting pages to autoresponder lists.
The document provides tips for live streaming video on Facebook including setting up the stream, engaging with the audience during the broadcast, and ways to maximize exposure of the saved video such as boosting posts, sharing to other platforms, and creating a regular streaming schedule to build an audience. Key recommendations include reminding followers about upcoming streams, adding value to educate or entertain the audience, and using calls to action to drive people to other pages or offers after finishing the stream.
This document provides an overview of internet marketing strategies and tactics covered by Owerly.com, including SEO, paid advertising, social media, content creation and distribution. It also describes how to bring various tactics together into a comprehensive marketing plan. Owerly offers online courses and tutorials on these topics through a monthly membership with access to their entire library of materials for $19.95 per month. They guarantee the membership can be cancelled at any time with no long term commitment.
This document provides instructions for creating a new page on a website using a template and customizing it by uploading images, editing text boxes, adjusting the layout and privacy settings, adding widgets like images or text boxes, moving and saving sections, including a sign up form, and customizing thank you pages using the Leadpages WP plugin. The instructions guide the user through the entire process of designing and finalizing a new webpage.
The document provides tips for SEO updates, including using buyer keyword phrases related to purchases in content to increase conversions. It recommends creating original, valuable on-site content in various formats. Additional tips include promoting content through backlinks, guest posting, broken link building, and more link building strategies like skyscrapers and infographics. The document also discusses email templates, tracking, directories, and disavowing poor quality links.
This document outlines various membership and payment options for a website, including general site options, restriction options, PayPal integration options for processing payments through a PayPal Pro account that can be managed on the PayPal website, and ClickBank options for setting up a ClickBank account username and IPN as well as test sales and payment buttons.
This document provides tips for using Snapchat for business purposes. It recommends targeting an audience of 18-35 year olds, especially millennials and Gen Z. It suggests adding contacts from other social networks and using influencers to borrow your Snapchat account and bring over followers. The document outlines different types of engaging content to create like behind the scenes videos, contests and calls-to-action. It also discusses using analytics to track follower growth, engagement and completion rates to optimize content. Working with influencers and geofilters are presented as ways to build your brand on Snapchat.
This guide outlines an internet marketing strategy with a website hub for conversion optimization and sales funnel development. It recommends search engine optimization through blogging, backlinks, keyword optimization and earned media. It also suggests using social media platforms like Facebook, Instagram, YouTube, Meetup, Twitter, Pinterest, Snapchat and paid ads for promotion. Paid search is recommended through Google, Facebook and ad networks.
The document summarizes various topics related to digital marketing and making money online. It covers search engine optimization strategies like on-site optimization and backlinking techniques. It also discusses social media platforms like Facebook, Instagram, and paid social advertising. Other sections cover pay-per-click advertising on Google and Facebook, cryptocurrency, affiliate marketing, creating online courses and products, and ways to start an online marketing agency. The document provides an overview of many current methods for internet marketing and monetization.
Facebook Live video and Game Streaming 2019Owerly.com
This document provides information about live streaming platforms, equipment, software, and steps for live streaming video content. It includes links to streaming platforms like Facebook Live, YouTube, and Twitch as well as recommendations for cameras, lighting equipment, streaming software options, post-production tools, and ways to syndicate live streams across multiple platforms.
This document provides an introduction to digital marketing and outlines key strategies and tactics. It discusses search engine optimization including domain authority, backlinks, analytics and keyword research. It also covers on-site optimization, content creation, social media, paid advertising, paid social ads, copywriting, sales funnels, split testing and analysis. The goal is to help marketers develop an effective digital marketing strategy and understand best practices.
Search Engine Optimization for 2018 - Strategy, Techniques, Backlinking and M...Owerly.com
Search Engine Optimization for 2018 - Strategy, Techniques, Backlinking and More Part 1 of 2
Learn a complete SEO, Social Media and PPC strategy at www.Owerly.com for $1 your first month
YouTube Marketing and Advertising Get more Subscribers and LikesOwerly.com
YouTube Marketing and Advertising Get more Subscribers and Likes. Learn more at www.Owerly.com
Video is the last marketing modality that truly reaches people in Social Media. Utilize it to the fullest with these techniques.
This document provides an overview of various photography concepts and equipment. It discusses single-lens reflex cameras, apertures and how they control light entering the camera through an adjustable opening called the aperture. It also covers shutter speed, ISO, and the relationship between these factors in achieving proper exposure. Additional topics include the rule of thirds composition technique, different poses, lighting equipment like stands, soft boxes and umbrellas, and techniques like white balance and obtaining a custom white balance.
Instagram Marketing and Advertising - Get More Likes and FollowersOwerly.com
Instagram Marketing and Advertising - Get More Likes and Followers Learn more at www.Owerly.com
Social Media will grow your business and brand awareness.
Facebook Live Tutorial - Grow your business with Live VideoOwerly.com
This document provides instructions for live streaming on Facebook using the Facebook Live feature. It discusses how to set up and conduct a live stream, including allowing camera and microphone access, setting privacy settings, engaging with viewers during the stream, and best practices for boosting the video post and reusing content after the live stream. The goal is to build relationships and engage audiences on Facebook through live video.
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
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2. Setup
header graphic/cover photo 1500 x 500 pixels
bio - searchable, benefits/copy, keywords
profile picture
pinned tweet make an impact
Website link or link to capture page
Company username
8. Content
promotions & ads (not too many or will look spammy)
curate great content from others.
Retweet others content (they might return the favor)
Include sense of urgency (limited time)
Answer people's questions
Quotes/motivation
9. IFTTT (If This Then That)
service that allows you to connect various apps and
services to create automated tasks between the apps.
set up triggers (IF) on one channel that initiate action
(THEN) on another channel.
IF you post a tweet with a specific hashtag, THEN
share that same post on Facebook.
Add people with specific # or @ to public list to get
them notified
10. IFTTT (If This Then That)
Using IFTTT, you can do a variety of Twitter searches
for specific kinds of users, and add them to a list that
you've created.
put people in list who are: Following other specific
Twitter profiles (competitors, for instance) Mentioning
other specific Twitter profiles Using specific hashtags
11. IFTTT (If This Then That)
Add rters to favorite people list command add
receive an email notification when someone tweets a
link to your website from recipes
15. Press
Build relationships with journalists
Follow journalists and media outlets And engage
Follow their top followers
Retweet
Twitter List
16. Press
Use and Follow the hashtags and keywords that they use
#haro
#profnet
#Journorequest
#PRrequest
#Bloggerrequest #Bloggerrequest #HelpAReporter #UrgHaro
Follow @profnet and @helpareporter
17. Call-to-action
Promote links to a coupon or capture page
Valuable free offer for opt-in
Sense of urgency (limited time or amount)
18. Best time to Post
Weekdays for Business to Business
Weekends and Wednesday for consumers
highest retweets at 5PM
highest click through rate 12PM and 6PM.
Be consistent
21. Followers
Follow for follow back
Unfollow non followers
Tag users and companies you mention and they may
retweet (@username)
can only follow 10% more Twitter accounts than
those following you
22. Followers
Respond to your mentions @yourname
Mention or Brand24 to monitor
Hootsuite or TweetDeck monitor your Twitter
mentions
Thank people that RT your content. DM them and
make a connection
26. Followers
Engage in topics
Answer questions and give value
Tweet influencers when you reference them in a blog
so they can potentially share it
Embed tweets referenced in blog posts
Comnect email to twitter & Import Followers
32. Advanced Search
Twitter.com/ search-advanced
People. "To these accounts" @competitorname
See who is following and sharing your competition
and follow those people to potentially gain them as a
follower
Search options Everything, all people, everywhere
33.
34. Advanced Search
Places modifiers. near:Burbank within:20mi
None of these words -http (no links)
All of these words http (only links)
Save searches and access from search bar
39. Hashtags
Trending
Related to current events, news
Custom brand hashtag
Make related tweets searchable for your event
Use 2 or 3 per tweet (character limit)
40. Hashtags
Don't use trending hashtags inappropriately like
advertising during a social issue
Keep hashtags relevant to post
42. Twitter Lists
group of accounts that you want to target
industry professionals
prospective and current clients
competitors (private list)
Great content producers
43. Twitter Lists
engage with individuals
See types of content that gets engagement
Customer service, retention (don't spam)
Engage with personalized video
44. Twitter Lists
Build relationships with influencers
Add them to a public list so they get notified
Re-tweet their quality content, personalize, tag
Use/copy other people's lists by looking at their's or lists
they are on
TwitListManager tool
subscribe to lists that have already been created
45.
46.
47. Keyword Research
keyword search using the search bar then selecting
the “Accounts” tab
twitter.com/ search-advanced
Search keyword phrases from influencers, based on
questions, interests
Discover new accounts to follow and list
48.
49. Twitter Chats
forum to discuss topics
Business networking
conversation about a topic At a scheduled time
Use a designated chat hashtag to participate
50. Twitter Chats
Discussion on a set topic or Q&A, special guest
TweetChat.com login and view conversation in more
readable format
Great way to engage and learn
Websites that list upcoming twitter chats
55. Twitter Polls
Create new Tweet and hit poll button
four choices
active for 24 hours
Engage and Entertain
Survey for upcoming products/services & Reviews
Market research
58. Direct Message
Great for personal/private/customer service
messages
Invite someone that @yourname to DM you directly
Automated response messaging, can ask questions
to see how you can help them and offer them value
Auto DM service like from socialoomph
59.
60. Twitter Cards
Tweets of your content will include link previews
add a few lines of HTML to your webpage
links to your content will have a “Card” added to the
Tweet
Summary Card: Title, description, thumbnail, and
Twitter account attribution.
Player Card: A Card to provide video/audio/media.
61. Twitter Cards
Choose a card type
https://dev.twitter.com/cards/types
Add meta tags https://dev.twitter.com/cards/markup
Run your URL against the validator tool https://cards-
dev.twitter.com/validator
If Player Card, request approval for whitelisting
64. Twitter Card
name="twitter:card" content="summary" />
<meta name="twitter:site" content="@theowerly" />
<meta name="twitter:title" content="Become YouTube Famous. Hello
Twitter." />
<meta name="twitter:description" content="Subscribe at Owerly.com."
/>
<meta name="twitter:image" content="http://www.owerly.com/wp-
content/uploads/2016/10/image-e1475367787408.png" />
All in One SEO Pack
65. Twitter Cards
Tweet the URL and see the Card appear below your
tweet in the details view.
https://dev.twitter.com/cards/analytics For Twitter
Card Analytics
73. Syndicate
Triberr community of Bloggers and Influencers come
together to read and share content. Add your own
RSS feed to Triberr
74.
75. CONTESTS
“RT to win”
“Follow to win”
Fastest correct answer after a webinar
Binkd has a free Twitter contest app
photo contest With your company product and #
76. Contest
tweet a caption for the photo and include the hashtag
For a photo
Best answer with # or @yourcompany
Random # chosen off tweets
Tweet # and link
77.
78. Facebook groups
Automated message invite to join
“Hello. Great to connect. I’d like to invite you to join
my free FB group where We share the latest updates
in SEO.”
tweet out invitations
79. BuzzSumo
shows you the most popular content on a specific
topic ranked by the number of social shares.
Also shows who shared it
find people who will be interested in your content
“Twitter shares”, “View Sharers”, click on “export”
80.
81. BuzzSumo
Hi. Love your content. I have been folllowing for years
and really appreciate the value you bring. I see you
recently posted about ____ and have a similar article
with the latest tips on ____. Would you be interested
in something like that?
82. Advance Search
Advanced Search at https:// twitter.com/ search-
advanced and find the section marked “mentioning
these accounts.”
@usernames of your competitors.
Follow people that mention your competitors for
possible follow back
83. Followers
http://alltop.com/new/ Is a blog aggregator that allows
you to find relevant sites in your industry.
locate their Twitter accounts.
SimilarWeb.com and type in your domain in the
search bar.
84. Hashtags
measure the results of a hashtag. Several apps and
services, such as Radian6 or Hashtracking,
data from all the people who use the hashtag
how many people viewed the hashtag
87. Tweet-ups are Twitter
community get-togethers.
Tweet-ups are Twitter community get-togethers.
tweeting out the details of the tweet-up at least two
weeks in advance.
88. Syndicate
WordPress plug-ins for sharing blog posts on Twitter
AddThis DiggDigg Easy Social Share Shareaholic
Jetpack by WordPress
92. Ads
Target followers of other accounts Related to your
industry
target related keywords.
Can use text on images
event-targeting
93. Ads
Twitter event targeting calendar
Twitter Analytics dashboard
click the events tab at the top
View calendar with a list of events you can target
review of the previous year’s engagement.
94. Ads
Tweet Engager Targeting
tool that tracks the people who have engaged with
your promoted Tweets. Can Advertise to these
accounts again
segment your audience by gender, city, and mobile
device.
Targeted times and specific audience 25k
104. Tools
Word Swag App
Canva
commun.it automatically mention and engage with new
followers, people that mentioned you
Click to Tweet is a WordPress plugin that allows you to
turn your content into tweetable quotes
Tweroid see when your audience is most active.
108. Tools
email alert to notify you automatically when someone
on one of your Twitter lists asks a question.
set up a filter to check that the text of the tweet
contains a question mark. Exclude @ and http
109. Hootsuite or TweetDeck
Hootsuite or TweetDeck
see all your followers’ tweets and the messages you
tweet,
Direct messages and any search terms or hashtags
you follow,
110. http://sproutsocial.com
handle multiple Twitter, Facebook, Google+, and
other social accounts.
scheduling tweets, Sprout Social offers insights and
analytics so that you know how well your social
media campaigns are working.
119. Twitter share buttons
Twitter share buttons on your blog or website, go to
https://twitter.com/about/resources/buttons
Wordpress social share plugins
120.
121. Tools
Post Planner has a feature called “Requeue” which
allows you to share the same content over and over
again, automatically.
122. Tools
Snip.ly is a tool that allows
you to overlay your own
message onto any website.
This allows you to get traffic
even if you are promoting a
competitor’s blog post.
123. Analytics
top follower each month
see the mention and content that drove the most
engagement.
Audience profile/demographics (age, gender, etc.)
See if a strategy/campaign works
127. $1 Trial to Owerly.com
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