http://renegadebusinesssolutions.com/social-media-marketing Use Twitter for more than fun. Learn how to generate leads and sales for your business by effectively using Twitter as a social media marketing channel.

1. Renegade Business Solutions
TWITTER 101

2. What is Twitter?
 Micro-blogging Platform
 140 character limit in each tweet
 Originally started as a “What are you doing”
social media platform (think just Facebook’s
status updates), but now it’s much more
 Started in 2006
 Over 20 million users
 Messages on Twitter are called “Tweets”

3. Why should you tweet?
 If you want to go grow your business using social
media is becoming increasingly important.
 Can develop your personal brand
 Expanded lead generation
 Position you as a leader in your industry
 Offers innovative way to drive new traffic to
your website, blog or newsletter, engage with
a new audience, share opinions, tools,
resources, knowledge, find new suppliers,
connect with new people, and demonstrate
your knowledge.

4. Personal Branding
 Make connections with people in your field
 Show that you know your stuff
 Point you to articles and blog posts you
wouldn’t have found otherwise
 Gives you an online presence (i.e. if a
prospective employee googles you)

5. In 140 characters

6. Twitter Users
 Median Age: 31
 19% of online adults 18-24
 20% of online adults 25-34
 Slightly more diverse & more
urban than general population

7. Tweet For Fun

8. For Breaking News
 Great for breaking news &
providing unique content
 US Airways crash
QuickTime™ and a
 Mumbai attacks
decompressor
are needed to see this picture.
 Inauguration Day
 Presidential Debates

9. For Charity

10. For Networking

11. Twitter Business Uses

12. Customer Service

13. Giveaways

14. Deals & Specials

15. Reach Customers Anywhere
 PC, laptop, mobile phones
 SMS, Browser, GPRS, IM,
Desktop client
Reach People At:
 Office
 Restaurant
 Gym
 Home

16. How do I get started?
 Go to Twitter.com
 Sign up for an account
 Create a bio, upload your company logo, and
select a unique background
 Start tweeting
 After you have some tweets up, start following
people

17. Sign Up

18. Fill out your profile

19. Find and Follow People

20. Manage
Use Twitter management systems like:
•TweetDeck (most popular)
•Seesmic
•HootSuite (recommended)

21. Twitter Etiquette
Social networks are
often described as
being at an offline
party because the
and the same rules
of personal
engagement apply

22. Twitter Etiquette
• Don’t just talk all about your
company, yourself or try to sell
products or services
Rules of • Find the people who interest
Engagement you
• Try to add value to the
conversation
• Follow up with your new
friends
• Never spam (send out
constant unsolicited tweets

23. Speak The Language - Basic
Twitter Terms
 DM - direct message
 RT - retweet
 #topic - hashtag used for threads
 @username - reply to another user
 TinyURL.com/Bit.ly - a website that shortens
the URL so you can fit it in your tweet

24. Replies
 @ denotes a tweet sent to another Twitter
user.
 When you reply an @ symbol and Twitter
account name are interested into the Twit
@SpaServices @sjane See you in 5 minutes

25. Check for Replies from
strangers
 Customers and general followers will tweet you and
expect a reply similar to leaving a phone message

26. Retweet
 To repost something that's already in the
Twitter stream to give credit to the original
poster.
 Useful for providing valuable/interesting
information to followers
RT @Dell Computers on sale through
Christmas.

27. Retweets
 Retweets are a very important part of Twitter and can grow
follower loyalty
 When you see an interesting tweet from someone you are
following, forward the tweet to your followers.
 Keep the name of the original tweeter, so that your followers
can decide to follow that person if they find the tweet
interesting
 Example:
◦ citygovworks tweets “Road closing today at 1st & Main”
◦ SpaServices wants you to know appt extended 15 mins due to RT
@citygovworks: Road closing today at 1st & Main
◦ Your customers appreciate the information even if they don’t have an
appointment because now they can avoid the traffic area

28. Direct Message
 DM is a private message that you can only
send to those who follow you.
D jdoe Tell @SpaServices will be 15 minutes
late because of road closing

29. Hashtag
 # makes a term into a keyword that is
searchable
 @SpaServices we’ll have a booth at trade
show giving free massages

30. Twitter Lists
 It’s Twitter version of a “groups” feature
 Allows you to organize the people you’re
following on Twitter (ex. Family, Soccer Team,
Employees, etc.)
 Used to aggregate 2 or more users into
groups so that you can get an overview of
what they’re up to
 Lists brings together streams of the latest
tweets from a specified set of users
 You can find new people by searching lists

31. TWITTER TIPS: HOW, WHO,
WHAT, WHERE?

32. How to Use Twitter
Effectively
 Focus on quality, not quantity
 Promote your blog posts, ideas
 Interact (most important)
 Ask Questions
 Retweet other people’s interesting tweets
 Share links to articles & blog posts
 Don’t spam people or use auto DM feature
 Don’t share too much personal info (avoid stating
what you had for breakfast, etc.)

33. How do I know who to follow?
 Search Twitter for names or brands
 Use directories to find users with similar
interests & hobbies (ie. CNN, hockey, social
media, etc.)
 50 people to follow to help with your job
search
 You can follow me @ MikeRayMarketer

34. Tips: Groups
 If you’re following more than 50 people (and you should!), you’ll
get information overload – too many tweets
 Separate groups of people into different Lists or categories –
and read them in different windows
 Use Hootsuite or TweetDeck desktop client
 For example, here are three groups:
 Group AllTweets: for everything. You can just skim this group
 Group IndiaReadCarefully: Indian tweeters to read carefully –
read all tweets in this window
 Group WorldReadCarefully: World tweeters to read carefully –
read all tweets in this window if I’m not busy

35. Tips: Search
 Twitter allows you to search for any keywords
 Will show you all tweets in the world with that keyword
 Very useful to follow some technology or trend or news event
 Example:
 “Dell”
◦ Any tweet in the world about
Dell
 “#bcp5”
◦ Barcamp Pune 5
 “#mashable”
◦ Mashable updates

36. Tips: Use search, you’ll be
glad
 Example: Keep a Hootsuite window open with search on
“Taste of DC”
 Useful to find out about events during Taste of DC
◦ (e.g. “Anyone going to the Taste concert on Saturday?”)
 Useful to find interesting visitors to Taste of DC
◦ (e.g. “Boarding flight on way to Taste of DC ”. Now I can find out
who this person is and is s/he interesting to me.)
 Useful to find Taste of DC- related websites
◦ (e.g. check out @tasteofdc, @dctaste)
 Useful to find experts or officials
◦ (e.g. “Giving a talk on Taste of DC at City Hall this weekend”. Now
you’ve found a local contact to get direct information from.)
 Use this technique to search for items related to your
business

37. Tips: Auto-post from blog
 You can find plugins for your blog that can
automatically update your twitter account when
you post a new blog article.
 Convert your twitter followers to blog subscribers
and vice versa
 Example: “Posted to my blog: Why you should be
on twitter and how to go about it
http://tinyurl.com/6b3tz4”

38. How Do I Brand & Promote My
Business?
 Grab branded Twitter name NOW
 Even if not ready to use it, scoop it up
 Generate website or blog traffic
 Showcase your website link in profile
 Tweet to promote new blog posts (yours and others
of interest)
 Feature “specials” for Twitter followers
 Don’t over-promote, but do share links and
information related to your business

39. Thank You for your time.
For more information about how to use
Twitter and other Internet Marketing
techniques for Business, contact us at:
Mike@RenegadeBusinessSolutions.com
or 202-640-1750