Instagram Marketing and Advertising - Get More Likes and Followers Learn more at www.Owerly.com Social Media will grow your business and brand awareness.

1. Instagram
Owerly.com
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3. Register
• Pick a market-related name, i.e. fitness, business,
fashion
• Easy to remember
• Profile pic – Company Logo
• Website - Company or Capture page. No spam. No
affiliate links.
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6. Target Audience
• Research hashtags to make sure there is an
audience
• Look for accounts in your niche
• Follow people that follow accounts in your niche
• Follow people that like pics in your niche
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8. Target Audience
• Like posts and pics from your niche
• Comment posts and pics from your niche within
TOS
• Follow limits, DM Limits
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10. Attract
• Original content and posts
• Niche hashtags
• Niche related posts
• Similar looks and feel among all posts
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12. Attract
• Write about the post in the caption. Have a call to
action. For example ask them to like the pic or click
on your bio link for an offer.
• Tag a location. Do not tag random people for
exposure.
• Pick the time for the maximum exposure
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13. Attract
• Call to actions: like the pic. Like if you want more
pics. Follow me for quality pics. Ask people to
share.
• Have a contest: Best caption, share to be entered,
Guess a number, opt in to win, etc.
• Microblog – When you make a blog post, post the
pic and include some of the content in the
description with a link in the bio or something they
can cut and paste
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15. Hashtags
• Groups similar content
• Up to 30 hashtags per post
• Use targeted hashtags
• Goal: get into top 10 for a hashtag for more
exposure (most likes)
• This can be done with long tail hashtags (less
competitive)
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16. Audience engagement
• Like for likes, like multiple pics in a row to stand out in
their feed
• Comment on their posts
• Reply to your comments
• Contests
• Stories
• Call to action: like, follow, link, share, tag
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18. #Contest
• ✨CONTEST TIME ✨ Snag THE dress of 2016 now
by liking this pic, tagging your girl #squad, &
commenting with your size! Good luck, ladies!
• a) be following me b) Comment your favorite Star
Wars character! ☄😊 Contest will end 1/4! Good
luck!
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19. Audience engagement
• In the Pic, ask a question and ask people answer a
reply in their comments #commentbelow
• Make a statement in the pic, and have people tag
someone they know that fits it #tagafriend
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20. Instagram ads
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21. Syndicate
• Share/Syndicate your IG posts to other sites
• Link to your Instagram Account
• Instagram Feed – WP Plugin
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24. Behavior
• 1-2 high quality pics
• No filter, high quality, relevant to your audience
• Don't post too many pics at once
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25. Best Practices
• Post seasonal relevant posts
• Run contests and givesaways
• Promote instagram on other social media and ads
• Use latergram.me to post in advance
• Peak hours
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26. Bio
• Description and call to action
• Contact Info Beyond DM (E-mail, Phone)
• Promo
• Url to a Capture Page or Offer
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28. Interact
• Monitor @yourname
• Monitor #yourname
• Reply to DM
• Shoutouts @ or repost
• Delete spam and negativity
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29. Hire & Make 3rd Party
Deals
• Make shout for shout deals
• Buy shoutouts from larger pages
• Better rates with longterm packages
• Drive traffic with ads
• Watch out for fake followers
• Voicelet.com
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30. Sales
• Url in description
• Call to action to click link in bio
• Capture pages optimized
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31. Analytics and Metrics
• simplymeasured.com
• iconosquare.com
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32. Resources
• Wordswag – Add Stylized Quotes and Logo
• Latergramme – Schedule Future Posts
• Videoshop – Edit video and Add Text
• Action Movie – Add video special effects
• Instagram Feed – WP Plugin
• Voicelet.com – Buy and Sell Instagram Shoutouts
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33. Bots
• http://www.followliker.com/
• https://instagress.com/
• Outsource Multiple Accounts
• Multiple Devices
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34. Owerly.com
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• http://www.owerly.com/membership
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• 8 Vital Steps to starting your own Profitable Internet
Marketing Agency - Free Video Mini-course
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• Get clients Begging to give you $500, $2000 and
even $5000 per month within 20 minutes using this
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