Twitter marketing involves setting up your profile with a header graphic, bio, profile picture and pinned tweet. Content should be concise at 140 characters, include images and videos, be entertaining or provide tips. Hashtags make tweets searchable and you can use IFTTT to automate social sharing. Engage with others by replying, retweeting, and thanking people for sharing your content.
Learn to leverage Facebook, LinkedIn, and Twitter for business!
I call the most popular social media sites for business – Facebook, Twitter, and LinkedIn – the “Big Three.”
Topics covered include:
Facebook
o Fundamentals
o Exploring the “Like” Page
o Marketing for the B2C and the B2B
o Elements for Success
LinkedIn
o A Profile that Generates Leads
o Targeting and Connecting with Ideal Clients
o The Three “Gems” of LinkedIn
o Elements for LinkedIn Success
Twitter
o A Love/Hate Relationship
o Untangling Twitter Terminology
o Building a Following
o Best Practices
• Understand the difference between a personal and business Facebook page
• Identify the core elements for a successful business Facebook page
• Bring their LinkedIn profile to 100% completion
• Leverage the ‘three gems’ of LinkedIn: Groups, Advanced Search, and Answers
• Translate the language of Twitter for better understanding
• Appreciate the value of Twitter as a lead generating tool
Social Media for Small Business
The majority of our clients are small business owners who struggle with the same everyday challenges most face: a lack of time, money and resources. Because of these challenges, small business owners often struggle to establish and maintain an effective social media presence. This presentation will help small business owners looking to understand and leverage the tremendous business growth potential offered by social media.
Topics covered include:
Defining Social Media Goals
Determining the Appropriate Social Media Channels to Meet Those Goals
Building the Audience
Developing a Content Strategy
Executing and Evaluating the Plan
• Understand the value of social media for small business
• Define specific social media goals to enhance their business presence
• Establish a comprehensive, practical, and measurable social media game plan
• Implement an effective plan without spending a lot of time or money
This document outlines an agenda and presentation on using Twitter for marketing. The presentation covers:
1. Defining objectives and setting up a Twitter profile for branding.
2. Developing strategies for content on Twitter to engage audiences and build relationships.
3. Best practices for using hashtags, retweeting, and lists to join conversations and track topics on Twitter.
4. Tips on finding followers and keeping a balanced following ratio to maximize results from Twitter marketing.
This document provides guidance on using social media for lead generation. It discusses social selling and prospecting by engaging with prospects through thoughtful content until they are ready to buy. The workbook teaches fundamentals of listening to social media conversations to generate leads beyond just monitoring keywords. It identifies the quickest ways to find prospects on LinkedIn, Twitter, and Google+ and provides exercises to engage with prospects and share relevant content on these platforms.
This document provides an overview and introduction to using LinkedIn, the professional social networking platform. It discusses:
- LinkedIn's growth to over 42 million users by June 2009 and representation of major companies and organizations.
- The benefits of using LinkedIn to expand your professional network and increase your visibility to recruiters and potential business partners.
- Steps for setting up your LinkedIn profile and providing important information to be found by others.
- Methods for finding and connecting with relevant contacts, including importing contacts and searching by name or keyword.
- Tools for managing your connections and privacy settings on LinkedIn.
Twitter marketing involves setting up your profile with a header graphic, bio, profile picture and pinned tweet. Content should be concise at 140 characters, include images and videos, be entertaining or provide tips. Hashtags make tweets searchable and you can use IFTTT to automate social sharing. Engage with others by replying, retweeting, and thanking people for sharing your content.
Learn to leverage Facebook, LinkedIn, and Twitter for business!
I call the most popular social media sites for business – Facebook, Twitter, and LinkedIn – the “Big Three.”
Topics covered include:
Facebook
o Fundamentals
o Exploring the “Like” Page
o Marketing for the B2C and the B2B
o Elements for Success
LinkedIn
o A Profile that Generates Leads
o Targeting and Connecting with Ideal Clients
o The Three “Gems” of LinkedIn
o Elements for LinkedIn Success
Twitter
o A Love/Hate Relationship
o Untangling Twitter Terminology
o Building a Following
o Best Practices
• Understand the difference between a personal and business Facebook page
• Identify the core elements for a successful business Facebook page
• Bring their LinkedIn profile to 100% completion
• Leverage the ‘three gems’ of LinkedIn: Groups, Advanced Search, and Answers
• Translate the language of Twitter for better understanding
• Appreciate the value of Twitter as a lead generating tool
Social Media for Small Business
The majority of our clients are small business owners who struggle with the same everyday challenges most face: a lack of time, money and resources. Because of these challenges, small business owners often struggle to establish and maintain an effective social media presence. This presentation will help small business owners looking to understand and leverage the tremendous business growth potential offered by social media.
Topics covered include:
Defining Social Media Goals
Determining the Appropriate Social Media Channels to Meet Those Goals
Building the Audience
Developing a Content Strategy
Executing and Evaluating the Plan
• Understand the value of social media for small business
• Define specific social media goals to enhance their business presence
• Establish a comprehensive, practical, and measurable social media game plan
• Implement an effective plan without spending a lot of time or money
This document outlines an agenda and presentation on using Twitter for marketing. The presentation covers:
1. Defining objectives and setting up a Twitter profile for branding.
2. Developing strategies for content on Twitter to engage audiences and build relationships.
3. Best practices for using hashtags, retweeting, and lists to join conversations and track topics on Twitter.
4. Tips on finding followers and keeping a balanced following ratio to maximize results from Twitter marketing.
This document provides guidance on using social media for lead generation. It discusses social selling and prospecting by engaging with prospects through thoughtful content until they are ready to buy. The workbook teaches fundamentals of listening to social media conversations to generate leads beyond just monitoring keywords. It identifies the quickest ways to find prospects on LinkedIn, Twitter, and Google+ and provides exercises to engage with prospects and share relevant content on these platforms.
This document provides an overview and introduction to using LinkedIn, the professional social networking platform. It discusses:
- LinkedIn's growth to over 42 million users by June 2009 and representation of major companies and organizations.
- The benefits of using LinkedIn to expand your professional network and increase your visibility to recruiters and potential business partners.
- Steps for setting up your LinkedIn profile and providing important information to be found by others.
- Methods for finding and connecting with relevant contacts, including importing contacts and searching by name or keyword.
- Tools for managing your connections and privacy settings on LinkedIn.
AMA Twitter for Marketers Updated 9-29-2010Bernie Borges
This document provides an overview of using Twitter for marketing purposes. It discusses setting goals and expectations for using Twitter, as well as the skills and agenda for a training on the topic. The training will cover Twitter basics like setting up a profile, content strategy, etiquette and tools for management. It will teach how to use hashtags to follow conversations and lists to organize followers. The goals are to learn how to use Twitter in a measurable way to maximize positive business results.
Social media and email marketing can work together to promote businesses. When used together, they can increase awareness of a brand through various owned, earned, and paid media channels. Email is particularly effective for nurturing customer relationships and driving sales. Content created for social media can be shared through email newsletters and vice versa to continue engaging customers. Implementing strategies like blogging, social bookmarking, and inviting followers on social networks can help prime social media for increased customer engagement over time.
AMA Twitter for Marketers Orlando-6-9-11Bernie Borges
Your Twitter strategy should be a component of your overall social communication plan to expand your brand across the web and produce measurable results." The document discusses developing a Twitter strategy that engages followers through relevant content and conversation while connecting with other users to expand reach. It provides guidance on setting up profiles and accounts, developing content strategies, using hashtags and lists, finding influencers, and integrating Twitter into overall marketing. The goal is to use Twitter to engage an audience, drive traffic, and measure results.
This document provides an overview of social media and how to get started using key platforms like LinkedIn, Facebook, and Twitter. It discusses who uses each platform and how to set up a basic profile. The goals are to generate online conversations, measure your digital footprint, and develop a social media strategy and plan to help grow your network and generate business results through social interactions.
The document provides 21 tips for networking success on LinkedIn. It recommends becoming a thought leader by providing good industry content, staying visible with automated blog posts, promoting your profile on websites and emails, creating an industry-related group, engaging members of the group, and cross-promoting on Facebook. It also suggests customizing your profile, using keywords, requesting recommendations, and joining relevant groups.
Linkedin Profile Optimization for Talent and Customers Attraction Craig Fishe...GlobalHRU
Craig Fisher presented at TalentNet Live Social Recruiting Conference in Dallas at Pizza Hut HQ 9/13/13
Linkedin Profile Optimization for Talent and Customer Attraction
Social Media 101: Facebook, LinkedIn, TwitterScott K. Wilder
This document provides an overview of using social media platforms Facebook, Twitter, and LinkedIn for business purposes. It discusses strategies for optimizing presence on each platform, including focusing on relevant content and keywords, building networks and follower bases, and leveraging search and discovery features to maximize visibility and outreach. Key metrics and facts about user activities on each site are also reviewed. The document aims to help businesses effectively engage with audiences and optimize discovery across the "Big 3" social media sites.
Here at the MMI Agency, we focus on branding yourself and being connected and informed on all things social media. This presentation of creating MMI thought leaders using social media was presented by Caitlin Jeansonne and Maggie Malek.
We want to leverage content -- in combination with our employees expertise and MMI Agency's existing resources -- to brand MMIers as thought leaders. This includes being easily recognized and discovered as a business in all social networks, which can be achieved through publication, following and tagging MMI in social media, and staying up to date on industry news. It also requires capability in social media sites such as Twitter and LinkedIn.
The document provides statistics on the usage and growth of major social media platforms such as Facebook, LinkedIn, Twitter, and YouTube. It then offers tips for effectively using social networks for business purposes, including listening more than talking, making referrals, networking with the right people, and following up. Finally, it proposes goals and content strategies for a social media campaign to promote a company called Hamilton Parker, focusing on target markets, recommendations, group joining, and profile customization.
Using Social Media to Build Your BusinessJenny Selig
The document provides a 7-step guide for using social media to build a business. It discusses performing a competitive analysis on social media, creating visual, blog, and offer content, posting the right content on Facebook, Twitter, LinkedIn and Pinterest, quick wins for each platform, being more efficient through scheduling, monitoring and integrating social media with other marketing channels like email and SEO. The goal is to expose the business to fans and followers and drive traffic and leads to the website.
Facebook has over 800 million active users, making it larger than the entire global population 200 years ago. If Facebook was a country, it would be the third largest in the world. Facebook is an effective marketing tool for both B2C and B2B companies, with over half of small businesses agreeing it benefits their business. LinkedIn is the world's largest professional network with over 120 million members. It allows users to connect with colleagues, find experts, and explore opportunities. YouTube is the world's largest video sharing site, with over 4 billion videos viewed daily and one hour of content uploaded every minute. Using YouTube for business through creating engaging, short videos and optimizing keywords can help show expertise and market products.
The document provides definitions and analyses for key Twitter metrics including engagement, retweets, mentions, favorites, hashtags, potential reach, potential impressions, and response rate and time. It explains how to measure account engagement, audience, share of voice, and visual content effectiveness. The document also outlines tools for optimizing site traffic, customer service, campaigns, and influence on Twitter.
This document summarizes a workshop on using social media for public health professionals. The agenda includes an overview of the benefits of platforms like Facebook and Twitter, planning best practices for social media use, and hands-on demonstrations of Facebook and Twitter. The presenter discusses his organization's experience using social media to engage people and strengthen relationships. He provides tips and cautions for using different social platforms and emphasizes engaging audiences through photos, videos, and interactions on Facebook and Twitter.
The document provides guidance on implementing SEO through four key tools: content marketing, keywords, links, and social media. It emphasizes creating high-quality, shareable content as the foundation for effective SEO. Keywords should be optimized through relevant placement in content, titles, and metadata. Both internal and external links are important for search engine rankings, with inbound links mattering most. Social media can help by sharing and endorsing content to build links and attention. Focusing efforts on these four pillars through participation and monitoring results can lead to improved search visibility.
This document provides guidance on using social media effectively. It discusses major social media platforms like LinkedIn, Twitter, Facebook and how each can be used for business purposes. The key aspects are engaging with customers and audiences, adding value through posts instead of sales pitches, and developing a content strategy. Success can be measured through various engagement metrics like followers, conversations and new leads. Managing social media requires regular updates and monitoring to build brands while avoiding risks from mistakes that could spread virally.
This document provides an overview of social media for manufacturers. It discusses what social media is, why manufacturers should use it, and popular social media channels. It then outlines a social media process for manufacturers, including claiming a presence, listening and learning, engaging, scheduling content, integrating social media into other marketing efforts, and evaluating results. Key points are that social media adoption has been slower for manufacturers but is growing, not every channel is needed, content and posting schedules can be planned in advance, and data should be used to measure social media's impact.
The document outlines tips and strategies for becoming an expert at Twitter marketing. It discusses the basics of Twitter, including how to build a following and profile. Sample schedules are provided along with case studies and 9 tips for success, such as connecting with real people, staying organized with lists, and capitalizing on trending topics. Additional resources are included for local online marketing strategies through search, social media, mobile, email, advertising and PR.
The document summarizes a presentation on social media for business. It introduces the presenters and their strengths with different social media platforms. It then covers the key topics of what social media is, why companies should use it, how companies are already using platforms like Facebook, Twitter, LinkedIn and blogging. Specific guidance and examples are provided on setting up and managing profiles on these different channels.
AMA Twitter for Marketers Updated 9-29-2010Bernie Borges
This document provides an overview of using Twitter for marketing purposes. It discusses setting goals and expectations for using Twitter, as well as the skills and agenda for a training on the topic. The training will cover Twitter basics like setting up a profile, content strategy, etiquette and tools for management. It will teach how to use hashtags to follow conversations and lists to organize followers. The goals are to learn how to use Twitter in a measurable way to maximize positive business results.
Social media and email marketing can work together to promote businesses. When used together, they can increase awareness of a brand through various owned, earned, and paid media channels. Email is particularly effective for nurturing customer relationships and driving sales. Content created for social media can be shared through email newsletters and vice versa to continue engaging customers. Implementing strategies like blogging, social bookmarking, and inviting followers on social networks can help prime social media for increased customer engagement over time.
AMA Twitter for Marketers Orlando-6-9-11Bernie Borges
Your Twitter strategy should be a component of your overall social communication plan to expand your brand across the web and produce measurable results." The document discusses developing a Twitter strategy that engages followers through relevant content and conversation while connecting with other users to expand reach. It provides guidance on setting up profiles and accounts, developing content strategies, using hashtags and lists, finding influencers, and integrating Twitter into overall marketing. The goal is to use Twitter to engage an audience, drive traffic, and measure results.
This document provides an overview of social media and how to get started using key platforms like LinkedIn, Facebook, and Twitter. It discusses who uses each platform and how to set up a basic profile. The goals are to generate online conversations, measure your digital footprint, and develop a social media strategy and plan to help grow your network and generate business results through social interactions.
The document provides 21 tips for networking success on LinkedIn. It recommends becoming a thought leader by providing good industry content, staying visible with automated blog posts, promoting your profile on websites and emails, creating an industry-related group, engaging members of the group, and cross-promoting on Facebook. It also suggests customizing your profile, using keywords, requesting recommendations, and joining relevant groups.
Linkedin Profile Optimization for Talent and Customers Attraction Craig Fishe...GlobalHRU
Craig Fisher presented at TalentNet Live Social Recruiting Conference in Dallas at Pizza Hut HQ 9/13/13
Linkedin Profile Optimization for Talent and Customer Attraction
Social Media 101: Facebook, LinkedIn, TwitterScott K. Wilder
This document provides an overview of using social media platforms Facebook, Twitter, and LinkedIn for business purposes. It discusses strategies for optimizing presence on each platform, including focusing on relevant content and keywords, building networks and follower bases, and leveraging search and discovery features to maximize visibility and outreach. Key metrics and facts about user activities on each site are also reviewed. The document aims to help businesses effectively engage with audiences and optimize discovery across the "Big 3" social media sites.
Here at the MMI Agency, we focus on branding yourself and being connected and informed on all things social media. This presentation of creating MMI thought leaders using social media was presented by Caitlin Jeansonne and Maggie Malek.
We want to leverage content -- in combination with our employees expertise and MMI Agency's existing resources -- to brand MMIers as thought leaders. This includes being easily recognized and discovered as a business in all social networks, which can be achieved through publication, following and tagging MMI in social media, and staying up to date on industry news. It also requires capability in social media sites such as Twitter and LinkedIn.
The document provides statistics on the usage and growth of major social media platforms such as Facebook, LinkedIn, Twitter, and YouTube. It then offers tips for effectively using social networks for business purposes, including listening more than talking, making referrals, networking with the right people, and following up. Finally, it proposes goals and content strategies for a social media campaign to promote a company called Hamilton Parker, focusing on target markets, recommendations, group joining, and profile customization.
Using Social Media to Build Your BusinessJenny Selig
The document provides a 7-step guide for using social media to build a business. It discusses performing a competitive analysis on social media, creating visual, blog, and offer content, posting the right content on Facebook, Twitter, LinkedIn and Pinterest, quick wins for each platform, being more efficient through scheduling, monitoring and integrating social media with other marketing channels like email and SEO. The goal is to expose the business to fans and followers and drive traffic and leads to the website.
Facebook has over 800 million active users, making it larger than the entire global population 200 years ago. If Facebook was a country, it would be the third largest in the world. Facebook is an effective marketing tool for both B2C and B2B companies, with over half of small businesses agreeing it benefits their business. LinkedIn is the world's largest professional network with over 120 million members. It allows users to connect with colleagues, find experts, and explore opportunities. YouTube is the world's largest video sharing site, with over 4 billion videos viewed daily and one hour of content uploaded every minute. Using YouTube for business through creating engaging, short videos and optimizing keywords can help show expertise and market products.
The document provides definitions and analyses for key Twitter metrics including engagement, retweets, mentions, favorites, hashtags, potential reach, potential impressions, and response rate and time. It explains how to measure account engagement, audience, share of voice, and visual content effectiveness. The document also outlines tools for optimizing site traffic, customer service, campaigns, and influence on Twitter.
This document summarizes a workshop on using social media for public health professionals. The agenda includes an overview of the benefits of platforms like Facebook and Twitter, planning best practices for social media use, and hands-on demonstrations of Facebook and Twitter. The presenter discusses his organization's experience using social media to engage people and strengthen relationships. He provides tips and cautions for using different social platforms and emphasizes engaging audiences through photos, videos, and interactions on Facebook and Twitter.
The document provides guidance on implementing SEO through four key tools: content marketing, keywords, links, and social media. It emphasizes creating high-quality, shareable content as the foundation for effective SEO. Keywords should be optimized through relevant placement in content, titles, and metadata. Both internal and external links are important for search engine rankings, with inbound links mattering most. Social media can help by sharing and endorsing content to build links and attention. Focusing efforts on these four pillars through participation and monitoring results can lead to improved search visibility.
This document provides guidance on using social media effectively. It discusses major social media platforms like LinkedIn, Twitter, Facebook and how each can be used for business purposes. The key aspects are engaging with customers and audiences, adding value through posts instead of sales pitches, and developing a content strategy. Success can be measured through various engagement metrics like followers, conversations and new leads. Managing social media requires regular updates and monitoring to build brands while avoiding risks from mistakes that could spread virally.
This document provides an overview of social media for manufacturers. It discusses what social media is, why manufacturers should use it, and popular social media channels. It then outlines a social media process for manufacturers, including claiming a presence, listening and learning, engaging, scheduling content, integrating social media into other marketing efforts, and evaluating results. Key points are that social media adoption has been slower for manufacturers but is growing, not every channel is needed, content and posting schedules can be planned in advance, and data should be used to measure social media's impact.
The document outlines tips and strategies for becoming an expert at Twitter marketing. It discusses the basics of Twitter, including how to build a following and profile. Sample schedules are provided along with case studies and 9 tips for success, such as connecting with real people, staying organized with lists, and capitalizing on trending topics. Additional resources are included for local online marketing strategies through search, social media, mobile, email, advertising and PR.
The document summarizes a presentation on social media for business. It introduces the presenters and their strengths with different social media platforms. It then covers the key topics of what social media is, why companies should use it, how companies are already using platforms like Facebook, Twitter, LinkedIn and blogging. Specific guidance and examples are provided on setting up and managing profiles on these different channels.
Social Networking for Business - TIE 09-24-09Dave Meyer
Social media is increasingly popular, with social networks and blogs now surpassing email usage. The document provides an overview of major social media platforms like LinkedIn, Facebook, and Twitter and why businesses should use them. It emphasizes listening first to understand customers, then strategically engaging through sharing content, starting conversations, and building relationships. Measurement of impact and controlling messaging are also discussed.
Social Media and the Self Employed - IABC 09 25 09Dave Meyer
Social media platforms like LinkedIn, Facebook, and Twitter are increasingly popular ways for self-employed individuals and businesses to connect with customers and build their brand. The document provides an overview of the key social media platforms and recommendations for how to use each one to listen to customers, share content, and build connections. An effective social media strategy focuses on adding value for others rather than overt self-promotion and requires a long-term commitment to create and share helpful content on a consistent basis.
If you're an artist or creative who makes and sells products, then you probably are aware that marketing is impossible without great content. Learn various tips with regards to the importance of content marketing and how to do it effectively in order to gain more leads and conversions.
In this presentation you will go over:
- What is Content?
- What is Content Marketing?
- Why You Need Content Marketing
- Where to Start
- Promoting Your Content
- Tools to Help Develop Content
- Things You Can Do Today!
Social Media Marketing for B2B Business Development - Business Marketing Asso...Erin Moloney
In this presentation that I gave to the Business Marketing Association's St. Louis, MO chapter on April 1, 2010, I go over the best sites to analyze for driving more leads into the sales pipeline for a B2B organization.
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
This document provides an overview of social media and examples of how to use various social media platforms for research, connection, and differentiation. It discusses researching social media using tools like Google, blogs, Twitter, and LinkedIn. It also offers suggestions for connecting using sites like Facebook, Twitter, and LinkedIn. Finally, it provides ideas for differentiating oneself using blogs, profiles on sites like LinkedIn and Twitter, and collaboration tools.
Twitter is a social media platform that allows users to post messages called tweets that are limited to 140 characters. Users can follow other accounts to see their tweets and have their tweets shared. Basic Twitter terms include tweets, follows, mentions with @username, and direct messages. When using Twitter, it is best to use hashtags to categorize tweets, engage in follow Friday to gain followers, and use URL shorteners. Users should curate an authentic profile and follow relevant accounts to gain followers while posting useful, interesting, and engaging content to build connections and awareness. Monitoring analytics and using various search and listening tools can help optimize use of the platform.
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Intro to Social Media Presentation 2015Dana Albano
The document provides guidance on developing a social media marketing strategy. It discusses focusing efforts on key platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram and Pinterest. For each platform, it outlines objectives, target audiences, engagement strategies, and tips for creating and sharing content. The overall message is that businesses can employ different social media sites to create awareness, increase sales, build expertise and drive other marketing goals.
This document provides an agenda for a Twitter for Marketers training session. The goals are to learn how to use Twitter productively for business and understand best practices. The expectations section outlines topics like Twitter basics, profile setup, content strategy, branding, and measurement. Key skills to be acquired include developing a social media mindset and daily Twitter habit. The agenda covers introduction, profile setup, basics, management tools, optimization, and ROI measurement.
Twitter for the HR Professional: How To Use It and Why You Should.Stuart Friedman | SPHR
This document provides an overview of how to use Twitter for HR purposes. It begins with statistics about Twitter and explains what Twitter is. It then discusses how to set up an account and profile, cover etiquette and best practices, and explores ways to use Twitter to enhance one's HR career such as networking, staying updated on the industry, and recruiting. Specific HR uses like monitoring vendors and providing company updates are also reviewed. The document aims to demonstrate how Twitter can benefit both individuals and companies in the HR field.
American Independent Writers Going Freelance Workshop Nov 7 2009Shashi Bellamkonda
This was a presentation for folks attending the Going Freelance Seminar of AIW at the Johns Hopkins University in DC on Nov 7th
AIW is a national organization for writers. Our mission is to:
Create an open and inclusive community of authors, journalists, and other writers;
Inform, educate, and support our members in the business and craft of writing and help them succeed in a rapidly changing environment; and
Advocate for writers on key local and national issues.
AIW membership is only $100/year now through December 31, 2009. Join before the cost increases to $125/year on January 1, 2010. http://www.amerindywriters.org/home/
Twitter for the HR Professional: How to Use it and Why You Should.Stuart Friedman | SPHR
Twitter for the HR Professional: How to Use it and Why You Should.
With the ever changing landscape of how people communicate and engage with one another, Twitter and other social media is now part of most peoples lives, both on personal and business levels. See how Twitter can help build your employment brand, bolster your career and more...
The document summarizes an agenda for a social media conference covering topics like blogs, LinkedIn, Twitter and Facebook for business use. It provides tips on using these platforms and measuring their effectiveness. The conference aims to educate attendees on generating business leads through social media and leveraging it as a marketing tool.
The document discusses how social media has changed public relations and provides strategies for using social media effectively in PR. It gives an overview of leading social networks like LinkedIn, Facebook, and Twitter and provides tips on how PR professionals can engage journalists and other contacts on these platforms. Reporters provide insights on how they use social media and what types of social media outreach they prefer from PR teams. Examples of successful and unsuccessful social media PR campaigns are also presented.
Social Media 107 How to Successfully Grow Your Business With TwitterMichelle Hummel
The document discusses how to grow a business using Twitter. It provides tips on using hashtags, engaging with influencers on Twitter, and monitoring Twitter analytics. It also promotes WebMediaUniversity which offers social media training and certification courses.
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21. The Golden Rules of Twitter Add value Link to interesting content: articles, trends, videos, white papers Listen Followclients, industry associations, people, news relevant to you Monitor and act on relevant conversations Engage @reply and RT Promote your content Share white papers, news articles, videos, etc.
22. Choosing a @Username Use your real name Transparent Increases your ranking in Google Keep usernames consistent Keep it short Avoid using hyphens, uncommon spellings, nicknames and symbols
24. The Basics Tweet Noun: A message posted via Twitter containing 140 characters or fewer Verb: The act of posting a message Twitterer/Tweeter An account holder on Twitter who posts and reads tweets Twitter handle Used to identify you on Twitter for replies and mentions
25. The Basics Follow Subscribe to the tweets of another Twitter user Unfollow To cease following another Twitter user
26. The Basics Mention Including the @ sign followed by a username Tweets in which your username was included
27. The Basics Follow count The numbers that reflect how many people you follow and how many people follow you
28. The Basics Search A box on your Twitter homepage that allows you to search all public tweets for keywords, usernames, hashtags or subject
29. The Basics Promoted tweets Tweets that selected businesses have paid to promote at the top of search results on Twitter
30. The Basics Trending topic A subject algorithmically determined to be one of the most popular on Twitter at the moment
31. The Basics Protected/Private Accounts Twitter accounts are public by default Choosing to protect your account means that your Tweets will only be seen or approved by followers and will not appear in search
32. What Can I Tweet? An observation: what you are doing or thinking about a situation What you are reading or watching: link to a relevant industry article or video What events you are attending Promote someone else’s content: make a comment and link to it Promote Fathom’s content
33. Engaging Retweet Noun: A tweet by another user, forwarded to you by someone you follow Verb: The act of forwarding another user’s tweet to all your followers
34. Engaging @Reply Tweet posted in reply to another user’s message, usually posted by clicking the “reply” button next to the Tweet in your timeline Always begins with @username
35. Engaging Direct message (DM) Private tweets between the sender and recipient Tweets become DMs when they begin with “d username” to specify who the message is for
36. What is a Hashtag? Hashtag (#) Used to mark keywords or topics in a tweet Created organically by Twitter users as a way to categorize messages
37. Using Hashtags People use # before relevant keywords in their posts to categorize tweets to display easily in Twitter search Clicking on a hashtag in any message shows you all other tweets in that category Hashtags can occur anywhere in a tweet Popular hashtags are often trending topics
38. Hashtag Best Practices Use short hashtags Recommend using no more than 2 hashtags per tweet Use hashtags only on tweets relevant to the topic Before using a hashtag, always do a search to see how other users are using it Hashtags.org offers an overview of popular hashtags on Twitter
46. Twitter 2.0 Lists Curated groups of other Twitter users Tie specific individuals into a group on your Twitter account Displayed on right side of menu of your homepage
47. More About Lists… Twitter users can organize others into “lists” Clicking on a list will show you a stream of tweets from all the users included in that group You don’t need to follow a user to add them to a list Adding someone to a list will show you their tweets in the list, but you will not see their messages in your main timeline everyday
48. How to Create a List Visit the profile of the user you would like to add to your list Click the list drop-down At the bottom of the drop-down menu, click “Create list” Enter the credentials of your list and set the privacy settings
49. Using Twitter to Generate Leads Position yourself as a thought leader with the content of your tweets Links to industry articles RT relevant tweets Links to content
50. Using Twitter to Generate Leads Seek out your prospects and customers and follow them Create a list to keep them organized Monitor the Twitter feeds of your prospects and customers to gather insight into issues of importance Engage with your prospects or customers RT interesting content (only do this 1-2x per week) Add a comment or additional insight to the RT @ reply to prospects and customers with a link to an article or piece of content that relates to an issue he/she tweeted about
51. Using Twitter to Generate Leads Shout out to others Mention them in a #FollowFriday or #FF #FollowFriday is a hashtag that was created to introduce people to the Twittersphere Make sure to leave room for a retweet Link to other social conversations Link to questions on LinkedIn and add @username of author Tweet interesting blog posts with the author’s @username
53. Who is Using LinkedIn? 100 million+ global users 20 million+ groups LinkedIn usage peaks between 9 a.m. & noon PT Average age: 44 49% of users are business decision makers
54. Grow Your Network Add your personalized LinkedIn URL to your email signature Connect with people shortly after meeting them Send personalized connection requests Reply with a personal note when accepting a connection request to start a conversation
55. Grow Your Connections The “People You May Know” widget in the upper right corner helps you find contacts you might not otherwise have thought of
56. Join a Group Search LinkedIn’s Groups Directory to find industry associations and networks to take part in
57. Engage in a Group Join the groups and post an introduction to yourself and your business Respond to questions with valuable insight Avoid the direct sell Share valuable content
58. Be a Thought Leader Update your status regularly Share links to interesting content relevant to your followers Link to content Let people know what you are working on Consider syncing your Twitter and LinkedIn accounts
59. Be a Thought Leader Use the many forums on LinkedIn to share the knowledge you’ve gained in your area of expertise Avoid the direct sell Offer valuable insight Link to content
60. Recommendations Increase referrals by asking your happy customers to write you a recommendation to publish on your profile Personalize your message in the Recommendation form Be clear on what you want a recommendation for
61. Research Research the people you are meeting with to learn more about their backgrounds, interests, and skills Identify potential connections that you may share with them Monitor people changing titles and companies in your News Feed
62. Applications TripIt allows you to let your network know when you will be in their city Set up meetings with prospects and customers Find relevant events
64. Applications Reading List by Amazon allows your connections to view what you are reading and provide a recommendation on the book once completed
65. Applications Events by LinkedIn helps you find professional events to discover what events your connections are attending
66. Should I Upgrade My LinkedIn Account? Access to InMail Additional introductions Access to OpenLink network Additional search opportunities
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68. Blog Monitoring Made Easy Identify 5 industry blogs relevant to you and your customers Check at least 3x per week Use Google Reader to make it easy to manage
70. The Rules No client names unless approved Keep it professional Show a little personality Keep confidential information confidential Avoid speculation Be transparent Never be deceptive or misleading Use common sense Don’t comment on anything to a reporter or analyst
71. Making it Easy Use a social media dashboard to manage all your accounts in one place Hootsuite.com Free! Easy to manage multiple accounts Analytics to measure success Cell phone apps to make it easy to update on the go
72. Social Media in 10 Minutes a Day Scan one or two industry blogs/enewsletters for a relevant article to share Write one tweet and/or LinkedIn update OR Reply to comments posted by members concerning your previous status updates/posts OR Scan your news feed and respond to a post Check in on one of your LinkedIn groups and respond to a question OR Respond to a LinkedIn InMail or connection request
73. Social Media in 5 Minutes a Day RT a post OR Share a piece of Fathom Business content Scan your Twitter/LinkedIn news feed and make a comment on an update