Tap into the Power of Social Media to Build Your Painting BusinessLinnea Blair
Tap into the Power of Social Media to Build Referral Relationships for Your Painting Business. Presented via webinar for PDCA Contractor College on 8.17.10
Tap into the Power of Social Media to Build Your Painting BusinessLinnea Blair
Tap into the Power of Social Media to Build Referral Relationships for Your Painting Business. Presented via webinar for PDCA Contractor College on 8.17.10
An introduction to the building blocks of an online marketing strategy. Begin by building a foundation of a robust website; add the three pillars of search marketing, e-mail marketing, and web analytics; and cap it off with a social media strategy.
Includes full presentation with links to online articles and full speaker's notes for easy understanding.
Online summary with links, plus Keynote and PDF versions, available at http://blog.hotdesign.com/building-an-online-marketing-plan/
Presentation for financial advisors about social media, web marketing, analytics, email marketing and other tools and techniques to increase ones web presence.
I delivered this presentation to a client on November 20, 2015. It has been edited to leave out the client's name, but is otherwise presented here in full.
#4 IMU: Successful Business Uses for Facebook and LinkedIn (GF202)HubSpot
Class 4 of Inbound Marketing University
Successful Business Uses for Facebook and LinkedIn (GF202)
Professor: Elyse Tager, Silicon Valley American Marketing Association
Linked in for business the what, why and how to get started - jonnie jensen...jonnie jensen
LinkedIn is the No1 social network for professionals and business. It is easy to open an account but success takes a little more attention. Learn how to use Linkedin succesfully with internet marketing coach and strategist Jonnie Jensen
An overview of the social media platforms to decide what platforms to focus your time on. This presentation was prepared and presented to SCORE and kicked off their social media seminars
Gold key advisors boost your online presenceLoic Jeanjean
The goal of this presentation is to help Great-West Life Gold Key advisors and financial planners maximize their financial website, get the most out of online marketing tools available to them, explore social media and increase their ROI.
TiE Institute Tourmalet Social Business "Leveraging Your Network"Robert (Rob) Burns
This session was held on Nov 17, 2011 at PwC Tower, 18 York Street in Toronto.
The session focus was on ‘Leveraging Your Network’.
Session Overview
The workshop’s specific focus was on the following aspects:
• Goals and Concepts of Networking
• Fundamentals of Relationship Building
• Tools and Systems of Social Networking
• Maintaining Communication Richness
• Strategies to Leverage Your Network
Presenters
Bobby Umar, President, Raeallan
Katherine Roos, Small Business Manager, Enterprise Toronto
Robert Burns, President, Tourmalet Advisory Services
Shelley Mayer, Founder, Ramp Communications Inc.
Learn the basics of LinkedIn -
What is LinkedIn
Australian Social Media statistics
Why is LinkedIn important for Business Development
Why we should use LinkedIn
How to create a company page
4 steps to generate leads on LinkedIn
The 5 Principles of persuasion
Understanding LinkedIn analytics
How to export your LinkedIn connections
How to create a content plan for your posts
Where to source great images for your social media
How often to post on LinkedIn and what to post
An introduction to the building blocks of an online marketing strategy. Begin by building a foundation of a robust website; add the three pillars of search marketing, e-mail marketing, and web analytics; and cap it off with a social media strategy.
Includes full presentation with links to online articles and full speaker's notes for easy understanding.
Online summary with links, plus Keynote and PDF versions, available at http://blog.hotdesign.com/building-an-online-marketing-plan/
Presentation for financial advisors about social media, web marketing, analytics, email marketing and other tools and techniques to increase ones web presence.
I delivered this presentation to a client on November 20, 2015. It has been edited to leave out the client's name, but is otherwise presented here in full.
#4 IMU: Successful Business Uses for Facebook and LinkedIn (GF202)HubSpot
Class 4 of Inbound Marketing University
Successful Business Uses for Facebook and LinkedIn (GF202)
Professor: Elyse Tager, Silicon Valley American Marketing Association
Linked in for business the what, why and how to get started - jonnie jensen...jonnie jensen
LinkedIn is the No1 social network for professionals and business. It is easy to open an account but success takes a little more attention. Learn how to use Linkedin succesfully with internet marketing coach and strategist Jonnie Jensen
An overview of the social media platforms to decide what platforms to focus your time on. This presentation was prepared and presented to SCORE and kicked off their social media seminars
Gold key advisors boost your online presenceLoic Jeanjean
The goal of this presentation is to help Great-West Life Gold Key advisors and financial planners maximize their financial website, get the most out of online marketing tools available to them, explore social media and increase their ROI.
TiE Institute Tourmalet Social Business "Leveraging Your Network"Robert (Rob) Burns
This session was held on Nov 17, 2011 at PwC Tower, 18 York Street in Toronto.
The session focus was on ‘Leveraging Your Network’.
Session Overview
The workshop’s specific focus was on the following aspects:
• Goals and Concepts of Networking
• Fundamentals of Relationship Building
• Tools and Systems of Social Networking
• Maintaining Communication Richness
• Strategies to Leverage Your Network
Presenters
Bobby Umar, President, Raeallan
Katherine Roos, Small Business Manager, Enterprise Toronto
Robert Burns, President, Tourmalet Advisory Services
Shelley Mayer, Founder, Ramp Communications Inc.
Learn the basics of LinkedIn -
What is LinkedIn
Australian Social Media statistics
Why is LinkedIn important for Business Development
Why we should use LinkedIn
How to create a company page
4 steps to generate leads on LinkedIn
The 5 Principles of persuasion
Understanding LinkedIn analytics
How to export your LinkedIn connections
How to create a content plan for your posts
Where to source great images for your social media
How often to post on LinkedIn and what to post
Salamati Special Issue on Environmental Health
Volume 34, First Quarter 2007
Editorial Letter
There is a saying “when elephants fight, it is the grass that suffers”. Afghanistan is the country that seemingly trembled in continuous war. More than two decades of war in the county has caused severe damage to the environment: environment management systems are destroyed, infrastructures are damaged, agricultural activities are hindered, water sources are heavily spoiled and contaminated, forests and woodlands have disappeared, people are driven into cities already lacking basic public amenities, and air is contaminated. This degradation of environment has very bad effect on health.
The majority of diseases and deaths occurring in our country are linked to environmental factors. Unsafe drinking water and sanitation or air pollution are, for instance, the main cause of many health problems in our country. Yet clean water and air are among the basic requirement of human health and well being. In large part of Afghanistan, people do not have access to these basic needs.
Most of the water sources used by people are contaminated. Lack of access to safe drinking water has many adverse effects on human health and well being.
Air pollution, especially in urban areas of Afghanistan, poses a significant threat to health. Dust, vehicles emissions and smoke are main factors negatively affecting air quality. The number of vehicles which is increasing day by day, unpaved roads, deforestation, elimination of green areas, and burning of materials which causes toxic fumes are amongst the factors which worsen the quality of the air.
In this issue of Salamati, you can read different articles on important aspect of environment and health. You will read articles on the current situation of environment in Afghanistan, the relation of environment and health, the importance of personal and environmental hygiene, water quality, air quality, and how health workers can improve health condition of their community.
We would like to thank Ministry of Public Health, Ministry of Rural Rehabilitation and Development, National Environment Protection Agency, United Nations Environment Program, Afghan Conservation Corps, Solidarities, Swedish Committee for Afghanistan, and German Technical Cooperation and Group energies renouvelables, environment et solidarities for their valuable help in preparing the topics of this magazine.
All readers are asked to convey messages of the magazine to others so that we can raise awareness of the people about our environment and contribute to the health of Afghan population.
Enjoy your reading,
Dr Najibullah Hamid
In the age of the MP3, who are these people who insist on clinging to such fragile objects as records? Learn ten key characteristics of record collectors that I learned as I went from mere music lover to vinyl obsessive.
The business of marketing is rapidly changing, and social media is a big part of that change. In this workshop, we’ll talk social-media strategy and the logistics of getting started with Facebook, Twitter, and LinkedIn. Topics will include time management, finding content to share, and measuring the results of your efforts.
Integrating Digital and Traditional Marketing: Bare Knuckle DigitalBare Knuckle Digital
Contact us at info@bareknuckledigital.com for more information, or questions about how to integrate your digital marketing and traditional marketing strategies. www.bareknuckledigital.com
Social Media Training: Where Content and Lead Generation CollidePCG Marketing, LLC
There is an art and balance to executing on social media tactics.This presentation takes a deeper look at how to generate great content and drive more leads.
In this workshop, communications strategist and social media manager Sasha Wasley of Razzed Communications will introduce you to Linked In, the social media channel used by professionals to talk business.
Do you get sent random requests on Linked In? Do you see other people posting links and articles and wonder why? Do you know how to make meaningful connections and follow the best business etiquette on Linked In?
What we will cover:
• What Linked In is all about?
• Developing your own profile
• Making the right connections
• Managing your network
• Developing a page for your business
• Growing your page’s following
On April 13th, 2011, John Foley delivered this presentation at the PIA Georgia headquarters. He emphasized that you must execute a social media marketing strategy before you follow through on the tactics.
interlinkONE's CEO John Foley, Jr. spoke at the Charlotte DMA on April 14th 2011.
During his presentation, he provided ways for companies to succeed at social media. John provided instruction on the importance of creating a successful strategy.
Best Practices To Maximize Your Social Media Monitoring Efforts Presented By ...Alterian
Featuring Connie Bensen, Director of Community Strategy
Thursday, November 19th 10:00am Central / 16.00 UK
Marketers are coming to realize that there are many benefits to gaining valuable insights from online conversations. Setting up relevant searches can prove to be a daunting challenge. Then there's the step of separating irrelevant information from actionable information. Once that point is achieved then there is the big question of how to analyze the information and reporting.
In this webinar, Connie Bensen, will explore best practices for social media monitoring & reporting. You will learn:
-Common Applications of Social Media Monitoring
-Search Design
-Dealing with Noise and Spam
-Reports and Analysis
-Actions Based on Insights that Result in ROI
Getting Social With Small Business: Content, Community and World Dominationjamesfacts
You know you can grow your business on social media - but you're unsure where to start.
I break down the process to mastering social that matters: finding a tribe, figuring out what to say, courting influencers, and more.
Social media tools offer unprecendented marketing and reputational development opportunities for professionals who depend on building their business through trust and referrals. This presentation offers background on social media and practical tactics for using SM tools.
How to Leverage Social Media to Generate RevenueMass Transmit
The presentation "How to Leverage Social Media to Generate Revenue" provides details on how businesses can establish social media best practices and use social media to achieve business goals including increasing revenue.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Social Media: Creating an Effective Digital Strategy
1.
2.
3. Drives Traffic – engaging content encourages linking
Reputation Management – a great listening tool
Brand Recognition
Blended Results – your content on other sites gets ranked,
other content types appear in Search Engine Results
4. You must be willing and able to engage
Requires constant attention and interaction
Honest / Authentic message
Conversation not Conversion
Interacting not Advertising
5. Don’t Spam
Be Respectful & Friendly
It’s OK to be a “Real” Person
Provide Quality Content – The purpose of these sites
is to share relevant content.
You’re there to establish a relationship, not just to
make a sales pitch.
Social Media Policy – many companies are
implementing these now.
Use your “What if my mother saw this?” filter
7. Useful Research Sites and Tools
WhosTalkin.com
SocialMention.com
Technorati.com
blogsearch.google.com
BoardReader.com
search.Twitter.com
8. Find Your Market
Find Your Voice
Define Goals
9. Find Your Market What are they saying about:
Your brand
Services in general
The industry
Your competition
Their problems, complaints
Their hopes, dreams, what makes them happy
Find Your Voice
Define Goals
10. Find Your Market
Find Your Voice
Humor
Controversy
Information
Educational
Define Goals
11. Find Your Market
Find Your Voice
Define Goals
Improve reputation
Increase visits/traffic
Increase leads
Generate awareness
Build relationships
Build trust
Focus groups
Combat negative comments
Customer service
12. Focus on goals
Who and How Often: Schedule
Join Conversation First, Then Convert Them
13. Who?
One or more people?
Who will it come from?
Who will be the admin?
Use internal resources
How often?
Set a schedule and stick to it
What is natural?
93% of marketers use social
media, 58% 6 hours or more
Twitter Tools
Sendible.com
HootSuite.com
Facebook Tools
Socialoomph.com
sendible.com
14. Features
Know the basic commands (hashtag, retweet, like, etc.)
Create custom apps
Hide time wasting apps
Know how to login, post updates, act as PAGE
Best Practices
Don't spam
Create social media policy (rules and ethics)
Don't retweet too much
Remember to use keywords
Create content that is useful
Share useful links
Establish a relationship, don't just give the sales pitch
15. Which Social Media Sites are right for my business?
Facebook
Twitter
LinkedIn
Pinterest
Flickr
YouTube
StumbleUpon
Delicious
Yahoo! Answers
Digg
Niche Sites
Start your own social network – Ning.com
16. Create keyword rich and interesting profiles so you
appear in more searches
Use what you learned from listening/monitoring
Use your brand and/or keywords as your username
Create custom backgrounds and avatars
Setup tracking on all accounts, where possible, and
track initiatives
17. HootSuite
TweetDeck
Phone Apps
TweetDeck
QR Code Scanners
Network Specific
(Facebook, Twitter, LinkedIn)
18. General Tips
Share with existing friends
Reciprocal befriending
Send email invite
Be interesting
Deliver value
Follow industry leaders
Link to your profiles from site
Add “Like” button
http://developers.facebook.com
19. Product/service announcements
Sell – share coupon codes/links
Talk around the brand
Cutting edge news
Contests
Customer service
Listen and respond
Periodic tips
Seasonal tips/info
20. Setup Google Alerts to
show mentions of brand
http://www.google.com/alerts
Most social media sites
have a metrics tool
bit.ly
Google Analytics
21. Don’t focus on proving direct ROI
Benefits are often secondary or tertiary
Focus on interaction, value of content, not numbers
Focus on Branding
Measure actions and engagement, not just size of
network
Track your time/costs
22. Baseline Data
How many fans, followers, bookmarks, etc.
Referrers
Number of meaningful comments/interactions
Subscribers & Interactions
Interaction – are users engaging in a conversation?
Twitter: retweets, answering questions, driving traffic to site,
increasing followers?
Facebook: likes, comments, wall posts, mentions?
YouTube: views, comments, embeds?
Conversions – are your leads increasing?
Search engine traffic – increasing, adding to the long tail?
Retention rates, Repeat business
23.
24. Create a presence
Personal Profile
No Commercial Activity
Facebook Group
For a quick discussion, or
attracting quick attention
Main benefit: you can direct
message your members
Not indexed by search engines
Facebook Page
For long term relationships
Multiple admins allowed
Indexed by search engines
http://www.facebook.com/pages/create.php
26. Be searchable – consider setting profile to public
Control who sees what with Friend Groups and
Custom Privacy Settings
Account > Privacy Settings > Customize Settings
Connect with industry leaders/influencers
Join groups in your market/network
Follow limits - 5000 friends, unlimited fans
27. Link/Logo on site
Link/Logo in email signature (digital), print materials
(traditional)
Send Email Request
Act as page, interact on other pages
“Like” other pages/content, as company
28. How to leverage Facebook:
Brand awareness
Lead generation
Introduce a product or campaign
Improve reputation
Collect data/content
Keep an ongoing dialogue
29. How to do it, and Drive more traffic:
Run promotions
Create polls
If a user interacts with your page, it shows up on
their “wall” = free advertising
Create events that users can RSVP to
Best times for business use:
Tuesday & Wednesday (yours may vary, so test)
30. ● Online Resume
● Online Networking Opportunity
● Lead Generation Tool
● Recruiting Tool
● Builds Valuable Connections with Others in
Related Fields (Doctors, Attorneys, Real
Estate…)
31. ● Over 150 million members
● As of December 31, 2011 (the end of the fourth
quarter), professionals are signing up to join
LinkedIn at a rate that is faster than two new
members per second.
● Executives from all Fortune 500 companies are
members
● Over 2 million companies have LinkedIn Company
Pages
32. Pros
Great Content
Free Research Tool
Recommendations = Credibility
Global Reach
Cons
Spam Requests for Connections
Paid Subscription $19.95/mo and up
Email Overload
Too Much Privacy = Invisibility or Mistaken Identity
33. ● Online resume
● Goal is to be 100% complete
● Use keywords
Position
Industry
Updates
Websites
Twitter Account
34. Add Company Profile:
linkedin.com/companies
Get recommendations
Customize your links to draw
interest
Can share updates on Twitter
and vice versa
Custom URL
Add applications
37. Reply to status updates
View profile stats
Privacy settings
38. Control who sees your activity
Control what others see when you’ve viewed
their profile (can make this anonymous)
Select who can see your connections
Control type of email, frequency and who can
send invitations
39. Follow Company
Connect personal profile to company as current
employer.
Add LinkedIn Company Follow Button:
developer.linkedin.com/follow-company
40. Contacts > Add Connections
Add Connections:
Import email list
Invite people you know to join
Colleagues
Classmates
People you may know
People you just met
41. Get as many connections as possible
Search companies and connect to employees
Find industry leaders
Get business card = request connection
Make it personal
Reply when accepting a connection
Include your LinkedIn URL:
Email signature
Business card
Web site
Facebook profile
Print materials and other traditional media
42. “Add To Network”
“Get Introduced”
Pro – More Personal
Con – Can Take Time if all parties aren’t frequent users
Con – Limited to 5 Introductions with Free Version
43. Credibility
Digital version of a traditional
referral
Make recommendations
Profile > Recommendations > Sent
Recommendations
Request recommendations
Profile > Recommendations > Request
Recommendations
44. Career/job postings
Start discussions
Status updates show in email messages
events.linkedin.com
Join groups and contribute to Q&A
46. Groups > Groups Directory
My Groups
Following
Groups You May Like
Groups Directory
Create a Group
47. Get information
Network
Learn about market and their needs
Avoid constant self promotion
Offer solutions to fix problems
48. Discussions
Reply
Ask
Send detailed email privately
Members
Promotions
Jobs
Search
49. Meet a need
Share articles
Share links to your site content
Notify of upcoming events
50. Use keywords in group name/description
Add your company website to the group
Add your blog
Send a weekly message
51. More > Answers or Linkedin.com/answers
Similar to the Q&A in groups, but not limited to
the group
Search answers
Ask questions (ask 10 per month)
Answer questions
55. More > Get More Applications…
Share presentations
Share reading list
Post blog
Events
Company buzz (track mentions)
56. 10 – 30 minutes/day
Create a habit (21habit.com)
Control Email Notifications
Start on “Home” page
View updates
Statistics
Review Groups
Daily or Weekly Email or Groups Tab
Contribute
Check Inbox
Email notifications or on site
Send email blast
Connect with people you just met
Post status update
60. Use various tools to find Twitter users to follow
twellow.com
Twitter search “Who to Follow”
Follow well known Twitter users
Twitter lists
Follow people that engage and influence
Who do the industry leaders follow or RT or mention
frequently?
Block “Adult” accounts that follow you – they can damage
credibility
Follow back those that follow you
Don’t auto follow everyone back
If you follow too many people, it can be too noisy
Follow who your network is following
Find local users: Cincinnati Twitter List/Database
61. Twitter Commands
#hashtags
@replies
RT’s (Retweets)
Use your account
Who’s retweeting your content?
Who’s mentioned you?
Trending topics – what’s hot?
Add Retweet Button to your blog / other content
http://tweetmeme.com/about/retweet_button
62. Leave space at end for
retweets
Hashtags
#Followfriday
Virtually attend an event
Use of hashtags makes you
look like a fluent tweeter
Block spammers, or report to
@spam on Twitter
Retweet feature shows you
who Retweeted
63. Product testing
Create an online persona
Be entertaining
Respond within 24 hours
Post links to your content
People love lists
Use trending keywords
Contests, prizes are often shared
Allow users to share
Launch a help center
64. Personal Page
Builds personal brand
Establish authority
Business Page
Click “Create a Google + Page” in right
sidebar
Click Settings link to customize page
settings
65. Send invitations
Create circles
Stream > Notifications
Who’s added you to their circles. Add
back if relevant.
66. Establish your personal brand and
your business as an authority
Authority = strong ranking signal for
Google
“What’s Hot” – adjust how much shows
up in your stream
View Ripples to learn about influencers
67. Use social media to listen and learn from
network, about market, about competition
Authentic message
Constant attention
Be engaging
Evolve