This document outlines an agenda and presentation on using Twitter for marketing. The presentation covers:
1. Defining objectives and setting up a Twitter profile for branding.
2. Developing strategies for content on Twitter to engage audiences and build relationships.
3. Best practices for using hashtags, retweeting, and lists to join conversations and track topics on Twitter.
4. Tips on finding followers and keeping a balanced following ratio to maximize results from Twitter marketing.
The Value of Personal Branding, Networking, Social Media & E-PortfoliosRad Integrated Media
Do you want to advance your career but are not sure how to communicate with upper management or network between departments? Networking is the key to exposure and opportunities! This training will introduce you to various professional networking sites such as LinkedIn, Twitter, Facebook and discuss the best practices for launching an exceptional electronic portfolio!
Google juice comes from freshly squeezed blogs! A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Get your blog on!
The Value of Personal Branding, Networking, Social Media & E-PortfoliosRad Integrated Media
Do you want to advance your career but are not sure how to communicate with upper management or network between departments? Networking is the key to exposure and opportunities! This training will introduce you to various professional networking sites such as LinkedIn, Twitter, Facebook and discuss the best practices for launching an exceptional electronic portfolio!
Google juice comes from freshly squeezed blogs! A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Get your blog on!
How to use Twitter for Business: Twitter is a microblogging message service that allows you to send and receive short messages (called tweets) within your Twitter community. If you're new to Twitter check out our Twitter 101 guide.
Understanding how to effectively use social media is a crucial skill in today’s workplace. When done well, social media activities can lead to new connections, professional opportunities, and more. This presentation will identify best practices for using LinkedIn, Twitter, Facebook, and Instagram to help you take your professional and personal brands to the next level.
Supernova Media presents Pinterest 101. Includes do's and don'ts for business! Pinterest is a social photo sharing website and app where users can create and manage theme-based image collections in the format of a virtual pinboard. Pinterest drove more referral traffic to retailers than Linked In, You Tube and Google+ combined in January 2012.
Social Media Week resource -Getting down with TwitterJesse Onomiwo,CEP
Quick tips on Twitter marketing for business. It is a practical handbook from #SMWBizGrowth session of Social Media Week Lagos. Favourite parts are the power of Twitter lists, quick Twitter following growth strategies, and content calendars. Powerful Twitter growth tools are also included
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
This presentation introduces the most popular social media platforms linkedin, facebook, twitter and blog. It's focus is on how businesses can leverage the power of these new media to engage with their target audience and drive sales and make profits.
(This presentation was part of New Horizons London's Social Media Seminar in March2010: Slides have been created with the help of Chess Media's Jacob Morgan)
How to use Twitter for Business: Twitter is a microblogging message service that allows you to send and receive short messages (called tweets) within your Twitter community. If you're new to Twitter check out our Twitter 101 guide.
Understanding how to effectively use social media is a crucial skill in today’s workplace. When done well, social media activities can lead to new connections, professional opportunities, and more. This presentation will identify best practices for using LinkedIn, Twitter, Facebook, and Instagram to help you take your professional and personal brands to the next level.
Supernova Media presents Pinterest 101. Includes do's and don'ts for business! Pinterest is a social photo sharing website and app where users can create and manage theme-based image collections in the format of a virtual pinboard. Pinterest drove more referral traffic to retailers than Linked In, You Tube and Google+ combined in January 2012.
Social Media Week resource -Getting down with TwitterJesse Onomiwo,CEP
Quick tips on Twitter marketing for business. It is a practical handbook from #SMWBizGrowth session of Social Media Week Lagos. Favourite parts are the power of Twitter lists, quick Twitter following growth strategies, and content calendars. Powerful Twitter growth tools are also included
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
This presentation introduces the most popular social media platforms linkedin, facebook, twitter and blog. It's focus is on how businesses can leverage the power of these new media to engage with their target audience and drive sales and make profits.
(This presentation was part of New Horizons London's Social Media Seminar in March2010: Slides have been created with the help of Chess Media's Jacob Morgan)
Social media strategy: The case of blogs and microblogsjeffwilfong
In this three-section presentation, strategy and basic terminology are explained for blogs and micro-blogs (specifically Twitter), and some tips for small business strategy at the initial start-up marketing phase are provided.
Learn how to make Twitter an asset that will help you grow your business with this LocalVox SlideShare.
Twitter is one of the most powerful social networks -- and it's free. But knowing how to make it work to your benefit takes work and knowledge.
Here's what we cover in this deck:
* The basics of Twitter
* Why your small business needs to be on Twitter
* How to build a following
* 4 tips for Advanced Search
* Content inspiration
* Sample schedules
* 9 tips for success
Stuart Crawford, VP of Business Development with Bulletproof InfoTech shared strategies with entrepreneurs and small business owners in Calgary on how to get started with Twitter and use it more effectively in their business.
Are you a small business owner who is looking to leverage social media for building your business? Have you heard about Twitter and want to decide if it is an appropriate channel to use? Are you new to Twitter and want to learn more? Then this presentation will introduce you to Twitter, give you helpful tips on getting started and using Twitter for you or your business. For more information, please email us at info@teamandadream.com.
What is Twitter and how do I use it in my small business? This presentation goes over the Twitter basics and how you can use it as a tool to grow your business and connect.
Twitter for the HR Professional: How To Use It and Why You Should.Stuart Friedman | SPHR
Twitter for the HR Professional: How to Use it and Why You Should.
With the ever changing landscape of how people communicate and engage with one another, Twitter and other social media is now part of most peoples lives, both on personal and business levels. See how Twitter can help build your employment brand, bolster your career and more...
This deck is what we used to host a LIVE Twitter chat and webinar on Twitter for those wondering how to use it effectively for business and marketing. Enjoy!
Twitter has come a long way since it first launched in 2006. Now business are using it as a powerful in-house marketing tools that is showing results. In the webinar we will talk about some tips for using Twitter better - hashtags, optimizing your profile, finding good people to follow, cleaning up your Twitter account and popular Twitter applications to make better use of your time. Learn how other businesses are using the microblog to connect with current and potential customers.
Best practices for businesses using Twitter. Case studies that show how to use Twitter beyond a broadcast tool, Twitter clients and apps that make twitter more efficient, and ideas on how to use Twitter to market your business.
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Twitter for the HR Professional: How to Use it and Why You Should.Stuart Friedman | SPHR
Twitter for the HR Professional: How to Use it and Why You Should.
With the ever changing landscape of how people communicate and engage with one another, Twitter and other social media is now part of most peoples lives, both on personal and business levels. See how Twitter can help build your employment brand, bolster your career and more...
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
A social media revolution is upon us, with no sign of abating. Rather than ignore it, consider embracing it and all that social has to offer you for research, connection and differentiation. This presentation offers perspective on how the social media revolution has changed the business landscape and how to make sense of the tools of social media for your job search and for marketing.
Social Business Engine Podcast 2016 InfographicBernie Borges
In 2016 I had the privilege of interviewing 46 amazing professionals across the spectrum of social media and digital transformation strategy. Check out the interactive version of this infographic here: http://www.socialbusinessengine.com/podcasts/social-business-engine-podcast-season-3-for-2017/.
How to Build Transformational Organization Wide MarketingBernie Borges
The modern marketing department has an overwhelming responsibility. In many ways, the deck is stacked against marketers. Demands from the c-suite to demonstrate ROI on marketing spend is at an all time high. The tools and technology are changing at lightning speed. Resources are limited. Additionally, most of a brand’s expertise rests in the employee ranks across various departments where these employees engage directly with customers and consequently have a deeper knowledge of the customer’s buying journey.
The modern marketing department is undergoing a transformation whereby the marketing function can no longer be considered the sole responsibility of one department called marketing.
Enterprise-wide marketing is not an option.
The modern marketer must build consensus with other departments to willingly participate in strategies and tactics that help to humanize the brand and to communicate the promise of the brand.
Bernie Borges, a Futurist and Social Business Strategist offers a framework for any business to implement an organization-wide marketing plan.
Social Business Journal, Volume 6: Inclusive Design in a Cognitive EraBernie Borges
In partnership with IBM, we've published Social Business Journal, Volume 6 on Inclusive Design in a Cognitive Era, Reinventing Enterprise Email to Make Workplaces More Productive, Efficient, and Humane. Discover how IBM Design Thinking has inspired a new approach to designing and developing enterprise applications that are inclusive in their accessibility to anyone regardless of age or ability, how IBM Design Thinking has been applied to IBM Verse and how it can be applied to any problem-solving approach in business.
Download the Journal here: http://hubs.ly/H01sBLK0
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
15 Ways to Become a LinkedIn Power UserBernie Borges
15 basic and advanced tips to grow your network and get business results using LinkedIn, from Bernie Borges of Find and Convert. Discover more at www.findandconvert.com/blog.
This e-book helps B2B sales professionals understand the 3 step process of social selling on LinkedIn: Find, Engage, Convert. Find the right prospects. Engage to build trust. Convert to sales conversations. Happy social selling!
How to Create Social Employees through LinkedIn's Publishing PlatformBernie Borges
Webinar slides covering LinkedIn's Professional Publishing platform. You'll learn the opportunities and risks of the publishing platform. You'll take away an action plan. View the webinar recording here: http://www.findandconvert.com/resources/webinars/expand-corporate-brand-linkedins-publishing-platform/.
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedInBernie Borges
LinkedIn has become a valuable content channel. It presents a tremendous opportunity for B2B businesses to influence buying decisions. A recent study shows that 85% of LinkedIn users say that LinkedIn is the most valuable social network to deliver content.
Using this slide deck, Bernie Borges of Find and Convert and GetLinkedInHelp.com's Kristina Jaramillo co-hosted a recent webinar for marketers, business development professionals and business executives interested in learning how to combine content marketing with LinkedIn to influence buying decisions.
In this webinar, attendees learned:
1. How to integrate conversation-based content marketing into your LinkedIn marketing strategy.
2. Easy ways to add content to your LinkedIn profile to attract decision-makers and influencers.
3. What it means to be an influencer - and why most B2B companies are not!
4. How to become an influencer to attract the type of business opportunities you seek.
Contact information for Bernie and Kristina is featured within this presentation for you to connect and follow them to learn more.
Looking for your next customer in today's business culture requires a social business strategy.
A social business is both internally and externally focused with a content mindset to produce relevant touch points that build lasting relationships.
Digital Marketing is Like Building a Skyscraper | Bend WebCAM 2012 Bernie Borges
Bernie Borges spoke at Bend WebCAM 2012 on how to build a skyscraper size digital marketing plan using effective processes, skills, data driven strategies and with a social business mindset.
In today’s hyper competitive, digital world, organizations that use data driven marketing give themselves a fighting chance. No brand is secure just on brand equity alone. Just look at Kodak, Pan Am and Research in Motion (Blackberry). Executives who embrace DDM give themselves the possibility of being relevant to their customers. And, at the end of the day, that is what your customers want most from you.
Most business around the world have begun to use social media technology in one form or another. It’s really not a matter of whether a business is “on social media” the question is “does social drive business results.” This is why we need to be talking about social business, not social media.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
If you want ROI in your social media efforts, you need a content strategy.
Bernie Borges provides a 15 step plan to organize, execute and measure a digital strategy through a content strategy, using social media.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
8. Agenda This Morning This Afternoon A Twittle Thought Getting Started… Twitter Basics Management Tools for the Twittersphere Getting the Most Out of Twitter Measuring Results Marketing with Twitter In the Trenches
9. What the Heck is Twitter!? Develop a Twitter Habit What Is Twitter? Before You Begin Setting and Measuring Goals 5
13. Twitter Is An Information and News and Media Websites But people are bypassing News and Media websites 60% going directly to social networking and entertainment sites instead
14. Develop a Twitter Habit Commit to a “social networking” mindset Commit to a “content marketing” mindset Develop the habit of “Tweeting” daily Use Twitter as a tool to engage with people and other brands Use Twitter as a tool to build your personal and company brand
15. What Is Twitter? Twitter is a social networking and micro-blogging service that allows you to efficiently share ideas, thoughts and content in 140 characters or less 1 of 50 most popular websites on the web Twitter is about Spreading content Making connections Building relationships Expanding brand The result can be Driving traffic Increasing leads Improving customer service Generating revenue
16. Before You Begin…What Are Your Objectives? Define your mission What do you want to accomplish? Who are your target audiences and subgroups? How well do you know them? What is important to them? Connect what you want to accomplish with what is important to your audience
17. Setting and Measuring Goals* *Source: Facebook Marketing an Hour a Day. Goals Metrics Example 13
18. Create and brand your Profile What’s a Profile? Creating Your Settings Account Password Mobile Notices Profile Design Connections Twitter Terminology 14
20. Setting Up a Profilehttp://www.twitter.com/ Email addresses must be different if you are setting up a personal and business profile. Tip: Create a specific Gmail account for your Twitter profile to avoid clogging up your email.
23. SettingsNotices Unless you choose a 3rd party app that offers auto-follow feature – you will need to receive emails when someone chooses to follow you to accept.
24. Settings Noticeshttp://www.twitter.com/youraccount Unless you choose a 3rd party app that offers auto-follow feature – you will need to receive emails when someone chooses to follow you and either accept/not accept
25. SettingsProfile Page 21 Tip: Keep image less than 72k Be sure to add a URL Can be your website Can be your blog Can be Facebook or LinkedIn profile Bio 160 characters Use keywords for SEO value Make it interesting
26. Settings Profilehttp://www.twitter.com/youraccount Tip: Keep image less than 72k Be sure to add a URL Can be your website Can be your blog Can be Facebook or LinkedIn profile Bio 160 characters Use keywords for SEO value Make it interesting
27. Settings Designhttp://www.twitter.com/youraccount Customize your background to reflect your personality or brand Select Change background image Can upload any image Max 800k 1600px wide X 1200px tall Change design colors Can customize your colors More options http://www.colourlovers.com/themeleon/twitter
28. Settings…Designhttp://www.twitter.com/youraccount A few more background options: http://tweetstyle.com/ http://www.mytweetspace.com/ http://freetwitterdesigner.com/ http://www.twitbacks.com/ http://peekr.net/
29. Settingshttp://www.twitter.com/youraccount Listing of 3rd party apps that you have given permission to connect to your Twitter profile Some 3rd party apps allow you to use different password Keep a list Toggle revoke access Remove access More Help http://support.twitter.com/groups/31-twitter-basics
30. Common Twitter Shortcuts @username – Sends reply to individual, but in public timeline dusername – Sends private, direct message to individual RT = Retweet – Forwarding someone else’s tweet # (hashtag) – Used with a keyword/topic to create streams (#AMAtweet) Twitter Stream – Use of a specific hashtag, e.g. #FF (follow Friday) to follow a particular conversation SO – Shout Out – Using @username to thank, call attention to, etc
31. Tweet With a Strategy Content Strategy Brand Strategy Shortened URLs Defining Who To Follow Tweeting Etiquette Twitter Lists Determining Followers A Few Things Twitter Can and Cannot Do 27
38. Build trust and authority that will help you achieve your business goals
39.
40. Hashtag(s) Use a “#” hashtag to identify streams of conversations based on an event, topic or person http://search.twitter.com What the Hashtag http://whatthehashtag.com/Main_Page http://wthashtag.com/Category:Acronyms
41. Join Our Tweet-Up #- - - -http://search.twitter.com/ Urban Dictionary: An organized or impromptu gathering of people that use Twitter. (A meet up of people that 'tweet' using Twitter.) Are you going to the "tweetup" tonight? Search for TweetUp by hashtag on http://www.whatthehashtaghttp://www.search.twitter.com
42. Defining Who To Follow Identify your target audiences and subgroups Think in terms of what associated groups are important to your audience that connect to (touch) your product or service
43.
44.
45. Follow back those that follow you (excluding bots, inappropriate followers)
64. Automate Tweets from Blog Content Advantage: Automates blog content feed to Twitter Caution: Don’t rely on it to tweet No opportunity to edit tweet
65. How to Set Up Twitter RSS Feed 3. Add to Google Homepage 1. Click on RSS feed in Twitter 4. In iGoogle, click on home arrow, click add a tab 2. Click on subscribe now
66. Twitter Can and Cannot Do Can DM in real time Cannot schedule a DM tweet to send later
67. Twitter Can and Cannot Do Can scroll endlessly for both followers and those following you
68.
69. Twitter Can and Cannot Do http://search.twitter.com Can search by #hashtags and keywords to find relevant tweets and twitterers to follow
70. Summary “Your Twitter strategy should be a component of your overall social communication plan to expand your brand across the web and produce measurable results.” Remember to: Define your goals Define and follow your target audience Tweet consistently everyday Engage your audience proactively and reactively Share content links Follow people back (unless their tweets are inappropriate) Retweet great content from influencers you wish to engage Be human! Consistently manage your lists and followers Always be interesting engage following content conversation twitter tweet connect user reach coupons followers news retweet
75. Isn’t Twitter Enough? Think of Twitter as the motor in your car Apps* are the automatic transmission, power steering, etc. Apps improve your ability to get where you are going with Twitter *Apps – 3rd party applications
76.
77. With HootSuite…you can Follow Streams Manage People Study Stats Manage Settings/Assignments Login http://hootsuite.com Click on confirmation email
79. HootSuite or TweetDeck or Both? Both offer: Multiple Account monitoring and tweeting Scheduled Tweets Tweet and upload pictures or images to Twitter Allow respond, follow, view profile, add to list Keyword and hashtag search Create custom columns Social network integration, i.e., Facebook, LinkedIn HootSuite Browser based Can schedule tweets Can save drafts Follow and unfollow management List directory Statistics per tweet & link Collaborative tweeting and assignments TweetDeck Desktop application (Adobe Air) New tweet notification Can email tweets Customizable settings Search and List Directory on website Can schedule tweets Tweet management filters Translate Tweets
80. Advanced Tweeting with SocialOomph Page 58 http://www.socialoomph.com is a fee-based multiple Twitter management software platform with automation tools and tracking analytics. Professional version offers: Recurring updates Filters on most automation features Schedule & Publish Blog Posts and Pages Find Quality Friends to Follow Using Keywords Private Tweet Viewing/Grouping Channels Discover Which Followers Have The Most Clout Manage Many Accounts with TweetCOCKPIT Much more
81. Key Feature: Recurring Tweets Create rotating tweets that expands opportunity for your content to be found Create shortened URL Enclose with brackets { tweet 1 http;//shortURL | tweet 2 http;//shortURL | tweet 3 } 3. Schedule 1st tweet followed by “|” 4. Schedule 2nd tweet followed by “|” 5. And so on… close with “}”
86. Finding Time for Twitter Create a Twitter team and share tweeting engagement Schedule not less than 5 tweets per day Find daily activities that do not generate results and replace them Use 3rd party apps to increase quality and efficiency
94. Guidelines on Who to Follow Influential Tweeters A verified account TrueTwit profile that who you are following is who they say they are. Low ratio of followers to following Tweets are relevant to followers Profile has picture or avatar Provides name, website and bio Note: Do not just follow profiles with high number of followers. Follow people regardless of size of following that are relevant to you
95. Guidelines on Who Not to Follow No photo or image Does not follow back Large number of tweets Tweets multiple tweets at one time No website or bio Tweets rarely Exception: News portals with quality content
96. So How Do You Know Who Is Influential? http://tweetreach.com/ http://www.mrtweet.com http://www.klout.com http://twittergrader.com/
97. HubSpot’s Twitter Grader Score includes Grade Rank Tag cloud History Follower graph Follower comparison
98. Be personable…even as a brand Follow back those that follow you Manually respond to emails from Twitter Use the follow back feature in Twitter management software such as HootSuite and TweetDeck Use the automated feature in SocialOomph and other apps with filter options Use the people management tool in HootSuite Be human!
99.
100. In HootSuite / TweetDeck set up “specific keywords” column
105. Using Twellow to Find Communities Search Suggested Users Manage Follow / Unfollow
106.
107. Integrating Twitter into Your Marketing Strategy http://www.twitterbuttons.com/ http://www.twitip.com http://www.freetwitterbuttons.org/ http://tweetmeme.com/about/retweet_button Email signature “Follow us on Twitter” On your website, blog email, newsletter Direct mail & media campaigns Other social networks e.g. LinkedIn, Facebook, Myspace Point your audience to your Twitter profile in your off-line and on-line marketing activities
118. Measure – Review - Revise Social Media Strategies are long term – not short Use metrics for Understanding target audiences Building better relationships Understanding behaviors Refining targeting Understanding results Refining processes Improving relationships Refining content Measuring results is constantly changing with more tools available…day by day
119. Google Analytics Google can help you understand traffic that Twitter is driving to your website or blog (Some 3rd party apps are co-mingled within direct traffic results) Can set alerts to specific URLs, landing pages, campaigns Can export data to create client specific reports
120. Twitalyzer – Free and Fee Based Value: Provides metrics to refine your Twitter methods Measure the influence of specific Tweeters
121. Twitter Analyzer Much like Twitalyzer Matter of preference Does not provide the scoring
142. Social Media as a Business Strategy From The SocialCustomer White Paper Management buy-in is a must Integrate social channels with traditional service and marketing processes Identify the social channels that your customers engage in. Engage with social customers in multiple channels if necessary. Customer support staff should take time to engage with customers on social channels.
143. Continued… From The SocialCustomer White Paper More interactions generate a higher positive impact with social customers Companies that have a longer history of engaging customers on social channels from a service perspective experience a more positive impact on their service goals Facebook and Twitter ranked similarly for effective engagement overall
146. Real-time Interfacing Builds Trust People trust more those companies who use microblogging websites like Twitter to provide real-time responses. 75% polled say they view companies who microblog sending frequent messages on sites like Twitter or updating their status on social networks like Facebook as more trustworthy than those who don’t. Note: 76 percent said they were less likely to trust information from a blogger getting free samples from companies they write about. Survey by Fleishman-Hillard with Research by Harris Interactive
168. HubSpot Employees Are Active on Twitter http://twitter.com/mvolpe http://twitter.com/bhalligan http://twitter.com/dharmesh 108
169. Promote Business through Building Relationships Teusner Winery Used Twitter search to find related keywords Keeps tweets relaxed and stays away from selling Customer-to-customer conversations, not just customer-to-you Use conversations to learn what customers like Twitter 101 Case Study
183. Integrate Twitter Into Your Contests, Giveways and Coupon On/Off-Line Marketing Plans Giveaway Give away something in return for your visitors to take action Use 3rd party platforms: http://twiveaway.com/ http://tweetaways.com/
207. Summary “Your Twitter strategy should be a component of your overall social communication and engagement strategy.” Remember to: Define your goals Define and follow your target audience Tweet consistently everyday Create a Twitter team if possible Use Twitter management tools Engage your audience proactively and reactively Share content links Offer Twitter-only specials (if applicable) Follow people back (unless their tweets are inappropriate) Retweet great content from influencers you wish to engage Consistently manage your lists and followers Always be interesting
208. Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing Read more… Amazon Websites: http://www.findandconvert.com http://www.bernieborges.com Blog: http://www.findandconvert.com/blog Twitter: http://twitter.com/berniebay LinkedIn: http://www.linkedin.com/in/bernieborges Facebook: http://www.facebook.com/bernie.borges Facebook Fan Page: http://www.facebook.com/findandconvert
Editor's Notes
LogInsTweeSpeed noneTwitter FindandConvert amanda4688HootsuiteFindandConvert amanda4688TweetDeckSocialOomphFindandConvert amanda4688Klout: FindandConvert FnCrocks10WhatthehashtagFindandconvert amanda4688TwitpicFindandConvert amanda4688 Listorious Login via TwitterTweetReach no loginHubspot Twitter Grader no loginMrTweetfindandconvert amanda4688Kloutsingin thru TwitterTwellowfindandconvert FnCrocks10ManagerFlitter login with TwitterTwitalyzer USE ANY TWITTER USERNAMETwitter Analyzer usernameUnilyzer Oragenics Socialmedia09
Insert into twitter
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http://weblogs.hitwise.com/us-heather-hopkins/2010/03/twitter_and_news_and_media_web.html Could it be because news sources do not follow back like other info sources?
It is important to know and understand what you want to accomplish in using Twitter:Reach more people with similar interests?Expand brand awareness?Promote your brand and services?Connect with your target audiences?Build relationships?Build trust and authority?
Note change facebook after tweaks
http://www.twitter.com/berniebay
http://www.twitter.com
Location?By turning on this feature, you can include location information like neighborhood, town, or exact point when you tweetProtect my Tweets?Do not use if your objective is branding
So be careful in choosing names for your listsTwitter lists are viewed by everyone following you so be careful how you identify your lists.Use Twitter lists to track influential followersMaximum on any list is 500 friends (following)Avoid words such as competitor, etcCheck the lists you are on and be sure to follow back those that have listed you
http://www.listorious.comWhat is itHow do you useBuild list find lists find peopleCan you add people to list?
http:www.hootsuite.com loginFollow StreamsManage tweets and view specific criteria in multiple columnsManage PeopleManage lists, followers and friends by profileStudy StatsView up to 30-days geographical summary statsIndividual tweet statsManage Settings & AssignmentsManage social networks, invite team members for profile accessAssign dutiesLogin http://hootsuite.comClick on confirmation email
http://truetwit.com/Influential TweetersA verified account TrueTwit profile that who you are following is who they say they are.Low ratio of followers to followingThey are social and are following best practicesTweets are relevant to followersProfile has picture or avatarProvides name, website and bioNote: Do not just follow profiles with high number of followers. Follow people regardless of size of following that are relevant to you
http:www.twellow.comChoose 10 categories that fit your profileYou will be found by others searching the categories.Search and follow people via geo target, categories, or keyword search.
http://manaBegin at last page (oldest) Review list and select those to deletegeflitter.com
Tweetmeme has code for web, email, RSS and word plug-inDiscuss Pros and Cons of integrating Tweets into other social networks
http://www.google.com/
http://www.twitalyzer.com/ Free and fee
http://www.twitteranalyzer.com/Free and fee Offer featured user
White Paper http://thesocialcustomer.com/sites/default/docs/TSC-76KvzawuvVcXnLoCUUlk/TSC_Whitepaper_v10_083110.pdf
Imagine the following Walmart would have if they joined in
Imagine the following Walmart would have if they joined in
Less social media friendly news outlet
Engagement strategyWebsite offers Facebook connection which takes you to landing page to share NY times with friends
Encouraging reports and community to report news as they see itStory:One of the big stories of the night was that of a huge sinkhole on Milwaukee’s East Side that swallowed a Cadillac Escalade. The local news carried the story, but the first media report didn’t come from a TV news crew. It came from a “reporter” named “@matt_is_a_nerd” who scooped all the other media outlets at 7:08 with his Tweet:Before the local news was able to scramble their trucks to go set up a live shot, Twitterer “@theGlenn” published the first photo:Minutes later, @Mike_Thieltwitpic’ed the photo of the actual SUV in the hole that has since gone viral:That photo ended up on all the local TV stations and by the next morning, even NBC’s Today Show was showing it.
Encouraging reports and community to report news as they see itStory:One of the big stories of the night was that of a huge sinkhole on Milwaukee’s East Side that swallowed a Cadillac Escalade. The local news carried the story, but the first media report didn’t come from a TV news crew. It came from a “reporter” named “@matt_is_a_nerd” who scooped all the other media outlets at 7:08 with his Tweet:Before the local news was able to scramble their trucks to go set up a live shot, Twitterer “@theGlenn” published the first photo:Minutes later, @Mike_Thieltwitpic’ed the photo of the actual SUV in the hole that has since gone viral:That photo ended up on all the local TV stations and by the next morning, even NBC’s Today Show was showing it.
Encouraging reports and community to report news as they see itStory:One of the big stories of the night was that of a huge sinkhole on Milwaukee’s East Side that swallowed a Cadillac Escalade. The local news carried the story, but the first media report didn’t come from a TV news crew. It came from a “reporter” named “@matt_is_a_nerd” who scooped all the other media outlets at 7:08 with his Tweet:Before the local news was able to scramble their trucks to go set up a live shot, Twitterer “@theGlenn” published the first photo:Minutes later, @Mike_Thieltwitpic’ed the photo of the actual SUV in the hole that has since gone viral:That photo ended up on all the local TV stations and by the next morning, even NBC’s Today Show was showing it.
Encouraging reports and community to report news as they see itStory:One of the big stories of the night was that of a huge sinkhole on Milwaukee’s East Side that swallowed a Cadillac Escalade. The local news carried the story, but the first media report didn’t come from a TV news crew. It came from a “reporter” named “@matt_is_a_nerd” who scooped all the other media outlets at 7:08 with his Tweet:Before the local news was able to scramble their trucks to go set up a live shot, Twitterer “@theGlenn” published the first photo:Minutes later, @Mike_Thieltwitpic’ed the photo of the actual SUV in the hole that has since gone viral:That photo ended up on all the local TV stations and by the next morning, even NBC’s Today Show was showing it.
Brian Roberts, CEO of comCast stated at Web 2.0 Summit “It has changed the culture of our company,”Frank Eliason, head of comcastCares has 11 people focused on solving CustServ comments across Twitter
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http://twitter.com/chrisbroganhttp://www.chrisbrogan.com/http://newmarketinglabs.comhttp://twitter.com/chrisbrogan/lists/membershipshttp://klout.com/profile/stats/chrisbrogan/Social media guru, communications and emerging technology consultant, speaker and author
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http://twitter.com/RichardBejahhttp://richardbejah.com/http://bejah.isofa.tv/http://twitter.com/RichardBejah/lists/membershipshttp://klout.com/profile/stats/RichardBejah/Financial planner, entrepreneur, philanthropist, innovator, social media extraordinaire.Engages with followersShares great contentDoesn’t “shout” his business model but draws interest by delivering great content to his audience
http://twitter.com/chicagotribuneWhat is odd about this profile?http://www.chicagotribune.comTwitter profile since Nov 2008Also on FoursquareChicago Tribune – leading industry newspaper
37 signals check out
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