This document summarizes Eric T. Tung's presentation on optimizing social media for engagement. It discusses using tools like Facebook Open Graph and Twitter Cards to generate rich previews when sharing content. It also recommends building Twitter lists to curate content and using automation tools to schedule posts to multiple networks. Metrics like retweets, likes and shares are discussed to measure social media impact.
How can you optimize graphics for social media when they are constantly changing? How can you use Facebook Open Graph and Twitter Cards to help increase sharing and engagement with your content?
Designing for the Social Web: Integrating Social Media into Web DesignEric T. Tung
How to design graphics for social media pages posts, how to use Facebook Plugins and Twitter Widgets to add social capabilities to your website, and how to use Facebook Open Graph and Twitter Cards to help increase engagement of social posts from your website.
Social Media Tools - For Blogging SuccessEric T. Tung
How to use social media tools for blogging success.
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10:45-11:30 AM
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Commun.it, Paper.li, IFTTT, Zapier, Buffer, Bit.ly, Sharedby.co, ShareThis, AddThis, SocialSiteExplorer, SproutSocial, PeekAnalytics, Rafflecopter.
I am no longer the Technology Coordinator at Glenfield School, but please feel free to contact me on Twitter. This presentation is an introduction to Twitter for educators. @sammorra
How can you optimize graphics for social media when they are constantly changing? How can you use Facebook Open Graph and Twitter Cards to help increase sharing and engagement with your content?
Designing for the Social Web: Integrating Social Media into Web DesignEric T. Tung
How to design graphics for social media pages posts, how to use Facebook Plugins and Twitter Widgets to add social capabilities to your website, and how to use Facebook Open Graph and Twitter Cards to help increase engagement of social posts from your website.
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Commun.it, Paper.li, IFTTT, Zapier, Buffer, Bit.ly, Sharedby.co, ShareThis, AddThis, SocialSiteExplorer, SproutSocial, PeekAnalytics, Rafflecopter.
I am no longer the Technology Coordinator at Glenfield School, but please feel free to contact me on Twitter. This presentation is an introduction to Twitter for educators. @sammorra
Are you missing out on these 22 social media linking opportunities matthew ...Matthew Woodward
Discover 22 awesome social media backlinking opportunities to turbo charge your link building.
You can apply these to your site immediately in less than 20 minutes!
What are Backlinks, why should you create & Where you can createBulbul Sharma
what are the backlinks, why should you create backlinks, where can you create backlinks for free and a list of do follow blogs, articles, bookmarking, social portals and social networking sites.
An introduction to the features, functions and creative/productive applications of Google Plus (G+) for individuals, organizations & PR/marketing purposes.
Brought to you by Ketchum & Ketchum Digital.
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
WREIA - Womens Real Estate Investment Association of HoustonEric T. Tung
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Getting backlinks from Authority Sites will give you the Domain Authority. So that you can improve your website Ranking. Find more about Link building techniques.
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Social Media Algorithms 2020 (Facebook, Twitter, LinkedIn, Instagram, and You...David Clemen
Bringing together multiple resources, studies, and experience we covered:
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Instagram's Algorithm
YouTube's Algorithm
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Are you missing out on these 22 social media linking opportunities matthew ...Matthew Woodward
Discover 22 awesome social media backlinking opportunities to turbo charge your link building.
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What are Backlinks, why should you create & Where you can createBulbul Sharma
what are the backlinks, why should you create backlinks, where can you create backlinks for free and a list of do follow blogs, articles, bookmarking, social portals and social networking sites.
An introduction to the features, functions and creative/productive applications of Google Plus (G+) for individuals, organizations & PR/marketing purposes.
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Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
WREIA - Womens Real Estate Investment Association of HoustonEric T. Tung
Social Media Intro for the Women's Real Estate Association of Houston, presented by Eric T. Tung. How do Digital Marketing, Social Media, Website Analytics and other components of CRM and PPC play into a comprehensive digital strategy? Join us!
Getting backlinks from Authority Sites will give you the Domain Authority. So that you can improve your website Ranking. Find more about Link building techniques.
How to use Twitter for Business: Twitter is a microblogging message service that allows you to send and receive short messages (called tweets) within your Twitter community. If you're new to Twitter check out our Twitter 101 guide.
Social Media Algorithms 2020 (Facebook, Twitter, LinkedIn, Instagram, and You...David Clemen
Bringing together multiple resources, studies, and experience we covered:
The importance of understanding ever changing algorithms
Facebook's Algorithm
Twitter's Algorithm
LinkedIn's Algorithm
Instagram's Algorithm
YouTube's Algorithm
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ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
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Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Vinu Krishnaswamy, Associate Architect for One North Interactive, gives his take on the best ways to utilize social media in today's realm of digital marketing.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of this presentation, visit http://bit.ly/1th7nz2.
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVECory Ampe
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Alex Miranda the Editor-in-Chief of PR Underground WordPress SEO presentation covering: SEO Basics, WordPress SEO Plugins, Google Analytics & Webmaster Tools, The hidden WordPress SEO Features Most People Miss, Exposure on bookmarking sites and social media, How to optimize for competitive search terms
Building a Business's Digital Presence: A Local GuideDragonSearch
Building a Business's Digital Presence: A Local Guide was taught by Caitlin Boroden & Jacques Bouchard at SUNY Ulster.
The class dived into the ins-and-outs of getting found online and guided you through the necessities of any digital presence. These topics included:
* Your Website: website content essentials and user experience
* Social Media: the importance of a social presence and how to build it
* Business Listings: Google My Business, Bing Places, Yelp, and more.
Facebook and Twitter 101: Using Facebook and Twitter To Promote Your BusinessSarah Page
Presentation given to beginner Facebook and Twitter users on May 8, 2013 at the Longview TX Chamber of Commerce. This session was on using Facebook and Twitter to promote local businesses.
Social media research is comparatively a new field of communication research. To do research in this field there is a need of understanding the sourcing and discovery tools, publishing and promotion tools, design tools, verification and validation tools.
The Proper Tool is Everything: Using and Evaluating Affordable Social Media T...Carol Spencer
Social media happens with or without an agency having a solid communications plan. Jumping in during an emergency is not advised. This presentation reviews steps to be taken before getting started or expanding social media use. The focus is on free/low-cost tools. This session includes a discussion of strategies for monitoring social media; how to review, compare, and contrast these tools. Using examples from one of the more popular tools available, it describes how to focus social media monitoring; search, keyword and hashtag monitoring. The presentation includes steps involved in evaluating these various tools, assisting in acquisition and use justification.
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...W2O Group
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to creating content and engaging on social networks Like Facebook, LinkedIn and Twitter for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Jim Storer | @jimstorer, a small business owner and Greg Matthews | @chimoose (also of W2O Group), were the panelists.
Social Media for Inventors Society of South Florida (ISSF)Digital Compass
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2. Hi – I’m @EricTTung
• Social Media Manager from
@BMCSoftware
• Recently ranked #33 Social
Media Professional in the
World by Forbes!
• I Blog! In a few places, every
so often...
#CityMomsSocial
@EricTTung
3. What We’re Noodlin’
• Why Optimize Web and Graphics for
Social?
• Designing for Social Profiles & Posts
• Social Widgets for Web Design
• Using Facebook & Twitter Open
Graph & Cards
• Using Social Media Tools to increase
Engagement.
#CityMomsSocial
@EricTTung
4. “A brand is no longer
what we tell the
consumer it is – it is
what consumers tell
each other it is.”
- Scott Cook, co-founder Intuit,
Board Member Ebay, P&G
5. Social Networking is
HUGE.
World Populations
China 1,360M
India 1,241M
1,060M
560M
400M
USA 317M
Indonesia 249M
240M
Brazil 201M
Pakistan 185M
Nigeria 173M
150M
6. 6
Who’s on Social?
55-64: Fastest growth on
Twitter (79%)
45-54: Fastest growth on
Facebook (46%)
and Google+ (56%)
7. 7
94%
increase in web click-through
when search &
social combined
eMarketer
@EricTTung
8. Tweets with
photos are
94% more
likely to be
retweeted.
Dan Zarrella, Hubspot
9. 9
Photos on
Facebook
Generate
53% More
Likes.
Rebecca Corliss, Hubspot
28. Why Integrate with Facebook?
• The average media site integrated with
Facebook has seen a 300% increase in referral
traffic
• Users coming to NHL.com from Facebook
spend 85% more time, read 90% more articles
and watch 85% more videos than a non-connected
user.
• Outdoor sporting goods retailer Giantnerd.com
saw a 100% increase in revenue from
Facebook within two weeks of adding the Like
button.
29. Facebook Social Plugins
• Like Button: share pages and content from your
site back to their Facebook profile
• Share Button: share to Facebook, share with
particular friends or with a group or via private
message.
• Send Button: privately send content on your
site to one or more friends in a Facebook
message, email address, or group
30. American Eagle’s Like Button
• American Eagle
added the Like
button next to
every product on
their site.
Facebook-referred
visitors
spent an
average of 57%
more money
than visitors who
weren’t.
31. Facebook Social Plugins
• Follow Button: lets people subscribe to the
public updates of others on Facebook.
• Comments: lets people comment on content
on your site using their Facebook profile and
shows this activity to their friends in news feed
32. Twitter Widgets
• Embedded
Timelines: You
can embed a
timeline for Tweets
from an individual
user, a user's
favorites, Twitter
lists, or any search
query or hashtag.
33. Twitter Widgets
• Favorites: a favorites timeline may be created for any public
Twitter user, and displays that user's favorited Tweets.
• Tweets from a specific list of users. The header of the list
widget contains the list name, description, and links to the list
creator's profile. Retweets by members of the list are included
in the timeline.
• Search and #Hashtag: create a search timeline for any query
or #hashtag. You may also choose to enable “safe mode”,
which will exclude Tweets with common profanity and those
marked possibly sensitive from appearing on your website.
35. Where Should Sharing Buttons
Go on Blogs?
• Top or Bottom?
• Or middle if it’s a long post?
• Research shows do both top and bottom
for best results!
@EricTTung
37. WTF is OG? Original
Gangsta’?
• Facebook Open Graph tags are included
in the HTML and allow the Facebook
Crawler to generate previews when your
content is shared on Facebook.
38. Hey Big Design, What Gives?
• Sharing the Big Design Website yields
nothing on Facebook…
39. Nobody Really Likes Radio Web
Design,
• But they used
Facebook
Open Graph
to customize
the image and
description!
40. Facebook Open Graph Tags
• og:title – The title of your article, excluding any branding.
• og:site_name - The name of your website. Not the URL, but the name. (i.e.
"IMDb" not "imdb.com".)
• og:url – This URL serves as the unique identifier for your post. It should match
your canonical URL used for SEO, and it should not include any session variables,
user identifying parameters, or counters. If you use this improperly, likes and shares
will not be aggregated for this URL and will be spread across all of the variations of
the URL.
• og:description – A detailed description of the piece of content, usually between
2 and 4 sentences. This tag is technically optional, but can improve the rate at which
links are read and shared.
• og:image – This is an image associated with your media. We suggest that you use
an image of at least 1200x630 pixels.
• fb:app_id – The unique ID that lets Facebook know the identity of your site. This
is crucial for Facebook Insights to work properly. Please see our Insights
documentation to learn more.
erict.co/FacebookOG
41. Facebook Open Graph Tips
• Learn what people like to share (if you have a
Facebook Page, use Insights)
• Check Facebook Crawler settings for public and
private content.
• Use proper Open Graph Tags.
• Optimize image sizes to generate great previews
(1200x630 preferred, 600x315 minimum)
• Use Open Graph Debug Tool
• Encourage Your Content Creators to turn on Follow.
• Get more info: erict.co/FacebookOG
42. What are Twitter Cards?
• With Twitter Cards, you can attach rich
photos, videos and media experience to
Tweets that drive traffic to your website.
Simply add a few lines of HTML to your
webpage, and users who Tweet links to
your content will have a "Card" added to
the Tweet that’s visible to all of their
followers.
43. You’ve Seen YouTube Embeds
into Twitter,
• Here’s one from
my company,
BMC Software.
• Twitter grabs the
video and
embeds into the
Twitter Stream
45. And For Your Own Site!
• All you have to do is
add the Twitter Card
code.
46. Twitter Card Tags
• twitter:site - @username for the website used in
the card footer.
• twitter:site:id - Same as twitter:site, but the
website's Twitter user ID instead. Note that user ids
never change, while @usernames can be changed by
the user.
• twitter:creator - @username for the content
creator / author.
• twitter:creator:id - Same as twitter:creator,
but the Twitter user's ID.
erict.co/TwitterDev
47. Twitter Card Tips
• Specify the type of card for your content (summary,
photo, gallery, product, app, or player)
• Each card has built-in content attribution by website or
content creator
• Twitter’s crawlers will respect robots.txt when
scanning URLs
• When multiple URLs are tweeted, preference goes to
pic.twitter.com and vine.com, then URLs processed in
order of appearance.
• Twitter’s Card Processor looks for Twitter tags first. If
not present, will fall back to Open Graph.
48. Using Social Media
Tools to Increase
Engagement
#CityMomsSocial
@EricTTung
49. Users who tweet between
10 and 50 times per
day have more
followers on average
than those that
tweet more or
less frequently.
The "peak”…is at
about 22 tweets
per day.
- @DanZarrella,
@Hubspot
50. “As brands tweet
more, the total
number of Retweets
only continues to
increase.
Response Score
continues to
increase as more
Tweets are made.”
53. Building Twitter Lists
• Click “Add or remove from lists”
• Create lists for industries, subjects,
experts,
inspiration,
quotes, fun,
friends
• Make Lots.
59. • Free
• Pro ($9/mo)
– Your Ads
– Email Newsletters, Export to RSS
– Custom Branding & Domain
– Add Collaborators
– Google Analytics
60. Takes a Social Trigger and
creates another Social Effect
61.
62.
63.
64.
65.
66.
67.
68. • Real-World Inputs & Outputs
• Every time a blog gets a new comment, turn a
light on:
• When different blogs update, change light
colors:
69. What’s The Difference?
Cost Free Free, $15, $49,
$99
Services 71 Channels 239 Web Services
Recipes/Zap
Unlimited 5, 20, 50, 125
s
Ease of Use Easier More Technical
73. • 4. Basic Analytics…
• 5. Chrome Extension…
Automatically grabs page title and URL…
Twitter.com adds
Buffer Retweet…
74. • Free
– 10 Posts in Buffer
• Awesome Plan ($10/mo or $102/yr)
– Unlimited Posts
– 12 Profiles (Twitter, FB, FBPage, V
– 2 Team Members
• Business Accounts ($50, $100, $250/mo)
– 25, 50, 150 Accounts
– 5, 10, 25 Team Members