May 11, 2011 - Mike Eldredge, president of tekOrange an Internet technology company located in Powell, Ohio presented tekOrange's seminar on Social Media for Small Business - Facebook, Twitter, Linked in an more. The seminar's focus was to educate small businesses about social media and its staggering reach across the world. The presentation provided information on main three venues - Facebook, Twitter, and LinkedIn as well as other sites which provide similar features.

1. Social Media Basics for Business Facebook, Twitter, LinkedIn, & More

2. About your Presenter Mike Eldredge – tekOrange Bachelor of Science in Business Administration with emphasis in MIS from The Ohio State University 18 Years Web Agency Experience Chief Architect of Infrastructure for former payments company - Internet Transaction Solutions.

3. About tekOrange Internet Technology provider Assist small to medium businesses with Internet technology for personal or business use Products/Services Web Hosting Web Design/Programming Traditional Web Site Creation/Updates Social Media Setup and maintenance Internet Tablet Sales Phone/Tablet Accessories

4. Social Media – What is all the fuss about? A category of sites that is based on user participation and user-generated content.1 Two-thirds of Americans now use Facebook, Twitter, MySpace, and other social media sites, up about 230% from the 20% penetration in 2007, and 43% are visiting these sites more than once a day. 2 http://searchenginewatch.com/define http://www.socialnetworkingwatch.com/all_social_networking_statistics/

5. Benefits to your Business Customer Service Ability to listen, engage & interact Marketing & Advertising Integration with other digital marketing efforts Search Engine Optimization (SEO) Paid Search Advertising (PPC) Revenue & Lead Generation

6. Other Social Media Sites? Name popular social media sites?

7. Popular Social Media Web Sites Facebook LinkedIn Twitter MySpace YouTube Yelp Google Buzz Local Listings – Google, Yahoo, Bing foursquare

8. More than 500 million active users 50% of active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook1 Facebook passed Google, Yahoo and Microsoft in user engagement in 2010 with users spending 12.7% of their time at Facebook2 http://www.facebook.com/press/info.php?statistics http://www.socialnetworkingwatch.com/2011/02/facebook-passed-google-yahoo-microsoft-in-user-engagement.html

9. Twitter is a communication platform that helps businesses stay connected to their customers. Business Uses Share information with customers or prospects gather real-time market intelligence and feedback build relationships with customers, partners and other people Twitter lets you write and read messages (Tweets) of up to 140 characters, or the very length of this sentence, including all punctuation and spaces. The messages are public and you decide what sort of messages you want to receive (follower) More than 200 million members worldwide1 http://business.twitter.com/basics/what-is-twitter

10. Community dedicated to business professional Special Interest Groups for networking with people of similar interests Company Search Full time Resume listing 100+ Million Subscribers http://blog.linkedin.com/2011/03/22/linkedin-100-million/

11. Dedicated to younger demographic Music focused Early site, now seeing membership decline

12. Collection of online Video 20 Million Monthly Visitors, Up from 58,000 in August of 20091 Drives traffic to your web site via online users Rich Tools for distribution of video for your web site. http://www.searchenginejournal.com/youtube-video-usage-facts/3754/

13. Reviews site Can provide positive or negative feedback Means for communicating with customers. SEO Inbound links for web site

14. Still very early and continually evolving Integrated with Google Gmail. May have Google Doc integration in the future. Allows sharing of images, videos, links Blogging Integration with other Popular social media sites including Twitter.

15. Local Listings List your business in the local search engine directories for Google, Bing, and Yahoo Your business will appear on a local map when local searches are performed. Landing page available in each area to help improve search ranking. Basic Information Regarding business including Business Name, Street Address, etc… Mobile Application

16. Mobile Application Takes advantage of GPS technology in mobile devices such as Smart Phones Keeps track of friends and their current location Shows relevant Business near your current location.

17. Drill down on the Big Three Facebook Twitter LinkedIn

18. Facebook Demographics

19. Facebook: A closer look Need individual account. Account is tied to an email address Object of Facebook is to connect with former associates and current friends. Posts by you or your “Friends” will appear on your Wall Chat Poking - When you poke someone, they will receive a poke alert on their home page.

20. Facebook: A closer look - Fan Pages Multiple Administrators Potential Administrator must first like page prior to being added as an administrator Administrators can send email to their friends to notify them of the page Custom Tabs can be added to every fan page. Tabs allow use of HTML to reflect a custom look. Similar to a web page.

21. Facebook: A closer look - Applications Web apps that are loaded in the context of Facebook. Can be built with common web site development languages Facebook users must authorize the application before accessing. Once authorized, Facebook sends the application information about the user. Includes name, profile picture, gender, networks, user id, list of friends, and any other information which is publicly available on Facebook. Additional information can be requested by the application as well.

22. Examples Facebook – Fan Page Facebook - Tabs

23. Facebook Fan Page – How To 1. Login to your Facebook account

24. Facebook Fan Page - Continued 2. At the bottom of the page select the Advertising

25. Facebook Fan Page - Continued 3. Select Facebook Page in the center of the screen and then select to create a page.

26. Facebook Fan Page - Continued 4. Select the type of entity and give your page a name

27. Facebook Fan Page - Continued 5. Your Page is Now Ready for use

28. Facebook Fan Page - Continued Add an Image (Usually your company logo) Provide Basic Information Post Updates about your company Set up a Link from your web site Enable Mobile access Link to Twitter

29. Facebook Fan Page - Continued Need at least 25 fans of a page to have a personalized Facebook URL. Once a personalized URL exists, Text Messages can be used to add friends by texting the URL name to 32665

30. Facebook – Custom Tab

31. Twitter Demographics

32. Twitter: A closer look Account Hash Tags hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets in Twitter Search. Clicking on a hashtagged word in any message displays all other Tweets in that category. Hashtags can occur anywhere in the Tweet. Hashtagged words that become very popular are often Trending Topics. Custom Backgrounds 3rd Party Tools Tweetdeck Allows update of multiple Twitter accounts as well as other social media outlets at the same time. In addition to Twitter, Facebook, Google Buzz, Foursquare are all supported.

33. Twitter – Examples (Hashtagging)

34. Twitter – Example (Custom Background)

35. LinkedIn Demographics

36. LinkedIn: A closer Look Company Profiles Post Company Overview List products or services on company profile to attract, showcase and list recommendation from your clients and customers. Associate Employees List Jobs (lower cost than traditional job posting outlets) Groups Groups are communities of professionals who share a common experience, passion, interest, affiliation or goal. Can aid sales through online networking. Can be public or private

37. Linked In - Example LinkedIn - Adding a Company Profile Page

38. LinkedIn - Company Profile Page 1. Log in to Linked In and Select Companies Link

39. LinkedIn – Company Profile Page 2. Select Add Company from the displayed page. On the displayed page enter name of the company and your email address.

40. LinkedIn – Company Profile Page 3. An email will be sent to your account for verification.

41. LinkedIn – Company Profile Page 4. Once confirmed you are prompted for information about your company

42. LinkedIn – Company Profile Page Your page is now up and running

43. About tekOrange Web experts that work as hard as you do! Veterans of the web age. Years of experience with web design, web programming, and hosting infrastructure. A trustworthy partner for your Internet related needs. We set up corporate Facebook accounts, create LinkedIn company profiles & can assist with the design for Twitter backgrounds

44. Conclusion Questions? Call: 614-602-4282 Or email: mike@tekorange.com