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AMA Twitter for Marketers


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AMA Twitter for Marketers, June 16, 2010, Chicago delivered by Bernie Borges.

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AMA Twitter for Marketers

  1. 1. Twitter for Marketers<br />Bernie Borges<br />June 16, 2010<br />1<br />
  2. 2. Goals<br />Learn how to use twitter in productive and measurable ways in business.<br />Understand the “rules of engagement.” <br />Minimize mistakes.<br />Maximize positive results.<br />
  3. 3. Expectations<br />Learn what is Twitter and why it is so popular<br />Design and launch a Twitter profile<br />Learn how to develop a profitable content strategy on Twitter<br />Twitter etiquette, rules of engagement and community-building “best practices” that increase engagement and relationships that spread your great content and messaging across the web<br />Use Twitter for corporate branding<br />Tools and techniques to expand, manage and measure your branding efforts through Twitter<br />Integrating Twitter into other social networks e.g. Facebook, LinkedIn<br />Join and follow Twitter conversations, respond appropriately to comments and how to use Twitter while attending an event or conference<br />Integrate Twitter into all other aspects of your marketing strategies<br />Page 3<br />
  4. 4. Skills to Acquire<br />The “social networking mindset.”<br />The “content marketing” mindset<br />The habit of “Tweeting” daily.<br />How to engage with people and other brands.<br />How to build your personal and company brand.<br />How to maintain and manage your profile, followers and following.<br />How to measure and refine results.<br />Page 4<br />
  5. 5. Agenda<br />Introduction<br />Getting Started<br />Twitter Basics<br />Some Top Notch Management Tools<br />Getting the Most Out of Twitter<br />Measuring Your ROI<br />5<br />
  6. 6. Section OneIntroduction<br /><ul><li>What Is Twitter
  7. 7. History
  8. 8. Setting and Measuring Goals</li></ul>6<br />
  9. 9. What Is Twitter?<br />Twitter is a social networking and micro-blogging service that allows you to efficiently share ideas, thoughts and content in 140 characters or less<br />Twitter is one of the 50 most popular websites on the web<br />Twitter is about<br />Spreading content<br />Making connections<br />Building relationship<br />Expanding brand<br />The result can be<br />Driving traffic<br />Increasing leads<br />Generating revenue<br />Page 7<br />
  10. 10. Twitter History -<br />Conversations per hour on TweeSpeed<br />A Little History<br />Page 8<br />
  11. 11. Before We Begin…What Are Your Objectives?<br />What is your company or client’s mission?<br />What do you(they) want to accomplish?<br />Who are your target audiences and subgroups?<br />How well do you know them?<br />What is important to them?<br />Connect what you want to accomplish with what is important to your audience<br />9<br />
  12. 12. Setting and Measuring Goals<br />Source: Facebook Marketing an Hour a Day.<br />Goals<br />Metrics<br />Example<br />
  13. 13. Section TwoGetting Started<br /><ul><li>Setting Up Your Profile
  14. 14. Settings</li></ul>Account<br />Password<br />Mobile<br />Notices<br />Profile<br />Design<br />Connections<br />11<br />
  15. 15. <br />Author of Marketing 2.0, Social Media advocate, Inbound Marketing Agency CEO, Blogger, Podcaster, Speaker, Entrepreneur that left my heart in Silicon Valley.<br /><br /><ul><li>On Twitter since Sept of 2007
  16. 16. Focuses on quality of followers
  17. 17. Tweets daily
  18. 18. Engages and shares great content
  19. 19.
  20. 20.</li></ul>12<br />A Twitter Profile<br />
  21. 21. Setting Up a Profile<br />Email addresses must be different if you are setting up a personal and business profile.<br />Hint: Create a specific Gmail account for your Twitter profile to avoid clogging up your email.<br />Page 13<br />
  22. 22. SettingsAccount<br />Fill in the basics.<br />Add location?<br />Protect my tweets?<br />Password<br />Use to change password<br />Page 14<br />
  23. 23. SettingsMobile<br />Add your mobile number to start verification process<br />Page 15<br />
  24. 24. SettingsNotices<br />Unless you choose a 3rd party app that offers auto-follow feature – you will need to receive emails when someone chooses to follow you to accept.<br />Page 16<br />
  25. 25. SettingsProfile<br />Hint: Keep image less than 72k<br />Be sure to add a URL<br />Can be your website<br />Can be your blog<br />Can be Facebook or LinkedIn profile<br />Bio<br />160 characters<br />Use keywords for SEO value<br />Make it interesting<br />Page 17<br />
  26. 26. SettingsDesign<br />Customize your background to reflect your personality or brand<br />Select Change background image<br />Can upload any image<br />Max 800k<br />1600px wide X 1200px tall<br />Change design colors<br />Can customize your colors<br />More options<br /><br />Page 18<br />
  27. 27. Settings…design<br />A few more background options:<br /><br /><br /><br /><br /><br />Page 19<br />
  28. 28. Settings<br />Listing of 3rd party apps that you have given permission to connect to your Twitter profile<br />Some 3rd party apps allow you to use different password<br />Keep a list<br />Toggle Revoke Access<br />Page 20<br />
  29. 29. Common Twitter Shortcuts<br />@username – Sends reply to individual, but in public timeline<br />dusername – Sends private, direct message to individual<br />RT = Retweet – Forwarding someone else’s tweet<br /># (hashtag) – Used with a keyword/topic to create streams (#AMAtweet)<br />Twitter Stream – Use of a specific hashtag, e.g. #FF (follow Friday) to follow a particular conversation<br />SO – Shout Out – Using @username to thank, call attention to, etc<br />Page 21<br />
  30. 30. What is a Twitter Stream?<br />A tweeter stream uses a “#” hashtag to identify streams of conversation based on an event, topic or person<br /> <br />What the Hash Tag<br />TweetUp<br />A pre-defined time to tweet about a specific topic or event<br />Our Twitter stream – <br />#AMAtweet <br />22<br />
  31. 31.<br />Social media guru, communications and emerging technology consultant, speaker and author<br /><br /><br /><ul><li>Generously shares his knowledge
  32. 32. Transparent
  33. 33. Easily engages with his communities</li></ul>Over 58,000+ returns on Google search for “Chris Brogan” <br /><br /><br />23<br />
  34. 34. Section ThreeTwitter Basics<br /><ul><li>Who To Follow
  35. 35. Content Strategy
  36. 36. Brand Strategy
  37. 37. Tweeting Etiquette
  38. 38. A Few Things Twitter Can and Cannot Do
  39. 39. Twitter Lists</li></ul>24<br />
  40. 40. Defining Who To Follow<br />Identify Your Target Audiences and SubGroups<br />Think in terms of what associated groups are important to your audience that connect to (touch) your product or service<br />Page 25<br />
  41. 41. Develop Your Content Strategy<br />It’s social media – not shouting media - Align your business objectives with your audience’s interests and needs <br />Then develop content that addresses “them” not “you”<br />Share your content using URL shorteners<br />Blog posts<br />White Papers<br />Pictures<br /> or 3rd party app like HootSuite or TweetDeck<br />Videos – YouTube<br />Share other people’s content<br />Blogs, articles, pictures, videos<br />Retweet other people’s content<br />26<br />
  42. 42. THEN Develop Your Brand Strategy<br />It’s social media…not shouting media<br /><ul><li>Listen to your audience and learn
  43. 43. Create tweets that are interesting to “them”
  44. 44. More information and less advertorial
  45. 45. Building trust and authority builds relationships that will ultimately translate into revenue
  46. 46. Deliver content around the 3 E’s (educate, enlighten, entertain)</li></ul>27<br />
  47. 47.<br />Financial planner, entrepreneur, philanthropist, innovator, social media extraordinaire <br /><br />Uses cutting edge video to create interest<br />Engages with followers<br />Shares great content<br />Doesn’t “shout” his business model but draws interest by delivering great content to his audience<br />Over 13,000 returns on Google search for “Richard Bejah”<br /><br /><br />28<br />
  48. 48. Tweeting Etiquette and Guidelines <br />Be Consistent <br />Spread your tweets out<br />Do not send out multiple tweets at the same time <br />allow at least 7 minutes between tweets<br />Be Social<br />Acknowledge through shout-outs (@name) those that retweet your content and shout out (SO) to you<br />Follow back those that follow you (except for bots, spammer or inappropriate)<br />Make it a point to follow others proactively<br />Shout out tweeters that consistently post good content<br />Ignore Spam and Bots<br />Exception – RSS feeds with great content that can be re-tweeted<br />Report Spammers<br />Target Your Content<br />Track your most influential followers and retweet their content<br />Use #hashtags to start and follow topical conversation streams<br />Use to track keyword conversations<br />Show personality…especially with your brands<br />Think of your tweets as headlines<br />Think of your tweets as short bursts of a relevant thought<br />Page 29<br />Hint: It is called social media not “shouting” media<br />
  49. 49. Its about them<br />A little reminder…<br />Keep your objectives in the forefront but…<br />Focus on the interests of your target audiences and subgroups. <br />Then create tweets and retweet content that will engage and generate interaction.<br />30<br />
  50. 50. Why Are Lists and Why Are They Valuable?<br />Twitter lists are viewed by everyone following you<br /><ul><li>Organize groups and followers
  51. 51. Manage influential followers
  52. 52. Follow back those that have listed you
  53. 53. Universal search value
  54. 54. Use private lists for reputation management
  55. 55. Good chi
  56. 56. Bad chi</li></ul>Page 31<br />
  57. 57. Listorious<br />Anything Twitter can do - an app can help Twitter do better…Listorious:<br />Is a people search tool<br />Helps you get found<br />Allows you to tag your lists<br />Helps you find influencers within your target groups<br />Logon to<br />Add yourself<br />Add your top 6 best keywords<br />Page 32<br />
  58. 58.<br />Sarasota Memorial Hospital – Top 100 hospitals in US<br /><br />Implemented social media 18 months ago<br />Uses SM “divide and conquer” strategy and now includes employees as part of engagement<br />Twitter just one aspect of social media strategy<br />Over 8,000 returns on Google search for “Sarasota Memorial”<br /><br /><br />33<br />
  59. 59. Section FourSome Top-Notch Management Tools<br /><ul><li>HootSuite
  60. 60. TweetDeck
  61. 61. SocialOomph</li></ul>34<br />
  62. 62. A Few Things Can and Cannot Do<br />5<br />1<br />6<br />Home Tab<br />Can retweet in real time but cannot schedule a tweet for later.<br />Can select direct messages and view Inbox or Sent.<br />Home or Profile Tab<br />Can select and view 20 at a time who you are following and who is following you. But cannot tell who is following you back.<br />Can view lists - view tweets from those lists and can reply but cannot retweet.<br />Settings Tab<br />5. Can adjust or change Twitter settings<br />6. Can search for people<br /><br />7. Can search #hashtags and keywords to find relevant tweets and twitterers to follow.<br />4<br />3<br />2<br />7<br />Page 35<br />
  63. 63. With HootSuite…you can<br />Follow Streams<br />Manage tweets and view specific criteria in multiple columns<br />Manage People<br />Manage lists, followers and friends by profile<br />Study Stats<br />View up to 30-days geographical summary stats<br />Individual tweet stats<br />Manage Settings & Assignments<br />Manage social networks, invite team members for profile access<br />Assign duties<br />Login<br />Click on confirmation email<br />Page 36<br />username<br />
  64. 64. HootSuite Dashboard<br />3) Choose Profile<br />1) Create tweet<br />4) Choose now or later / save draft etc 5) Send<br /> 2) Shorten URL<br />Click on Icon for profile details and to follow <br /> Active Account<br /> Columns for monitoring<br />Additional Tools<br />Page 37<br />
  65. 65. Creating A Tweet<br />Paste URL into URL Box<br />Click “Shrink It”<br />Write Tweet in front of shortened URL<br />Choose “from” Twitter account if using multiple accounts<br />Want to send out tweet more than once?<br />Click Save button<br />Wish to tweet later?<br />Click Send later and schedule date & time<br />3<br />6<br />5<br />4<br />1<br />2<br />Monitor Your Conversations by creating columns<br />Monitor your follower’s tweets<br />Track, follow and respond to mentions, shout outs and direct messages<br />Search, track and follow twitterers and conversations around keywords<br />Page 38<br />
  66. 66. Good HootSuite Stuff To Know<br />HootSuite URL shortener is and recently introduced<br />HoostSuite only provides stats on tweets sent from HootSuite. Any tweets sent from or other app you may use is not measured with<br />Clicking on profile icon offers overview of Twitterer<br />Clicking on profile in this window takes you to their profile and website link<br />Provides useful insight into Twitterer<br />Page 39<br />
  67. 67. What HootSuite Can Do and Resources<br />Personalized View<br />Multi-Column View Demo<br />Personalized Tabs Demo <br />Manage Followers<br />Message Drafts<br />Customize URLs<br />File Upload<br />Schedule Tweets<br />Twitter Lists<br />Quick Search<br />iPhone app video<br />Track Stats<br />HootSuite YouTube Channel<br />Page 40<br />
  68. 68.<br /><br /><br />Cloud based business productivity software<br /><br />3 Twitter branded profiles but do not follow back. No direct message links…Missing an excellent opportunity to increase customer service satisfaction.<br />Over 68,000 returns on Google search for “37signals”<br /><br /><br />41<br />
  69. 69. Or…TweetDeck<br />42<br />
  70. 70. HootSuite or TweetDeck or Both?<br />HootSuite<br />Browser based<br />Can schedule tweets<br />Can save drafts<br />Follow and unfollow management<br />List directory<br />Statistics per tweet & link<br />Collaborative tweeting and assignments<br />43<br />Both offer:<br />Multiple Account monitoring and tweeting<br />Scheduled Tweets<br />Tweet and upload pictures or images to Twitter<br />Allow respond, follow, view profile, add to list<br />Keyword and hashtag search<br />Create custom columns<br />Social network integration, i.e., Facebook, LinkedIn<br />TweetDeck<br />Desktop application (Adobe Air)<br />New tweet notification<br />Can email tweets<br />Customizable settings<br />Search and List Directory on website<br />Customizable AP settings<br />Tweet management filters<br />Translate Tweets<br />
  71. 71. Advanced Tweeting with SocialOomph<br /> is a fee-based multiple Twitter management software platform with automation tools and tracking analytics. <br />Purchase Professional version<br />Recurring updates<br />Filters on most automation features<br />Schedule & Publish Blog Posts and Pages <br />Find Quality Friends to Follow Using Keywords<br />Private Tweet Viewing/Grouping Channels <br />Discover Which Followers Have The Most Clout <br />Manage Many Accounts with TweetCOCKPIT <br />Much more<br />Page 44<br />
  72. 72. SocialOomph: Recurring Tweets<br />Create rotating tweets that expands opportunity for your content to be found<br />Create shortened URL<br />Enclose with brackets<br />{ tweet 1 http;//shortURL | tweet 2 http;//shortURL | tweet 3 }<br />3. Schedule 1st tweet followed by “|”<br />4. Schedule 2nd tweet followed by “|”<br />5. And so on… close with “}”<br />Page 45<br />
  73. 73. SocialOomph: A Few Key Features<br />Add and manage multiple accounts<br /><br />Create extended profiles on Twitter<br /><br />) Edit and filer automation<br /><br />Manage direct messages <br /><br />Top Followers with clout<br /><br />Create Channels<br /><br />Click and Short URL Stats<br /><br />Page 46<br />
  74. 74. Best Practice Stuff To Remember<br />Establish a pattern of consistency in your tweeting strategy <br />Keep your “it is all about them” hat on when tweeting<br />RT other people’s stuff when it is good content that is relevant to your communities<br />Maintaining and updating lists within profiles are important for tracking influencers<br />Follow social “white hat” best practices<br />Follow those that follow you but maintain low follower to following ratios – recommend 1.25 to 1 or less<br />Respond to RTs (retweets) and SOs (Shout Outs)<br />Tweet consistently and set up a good maintenance schedule<br />Measure which content resonates best with your target groups<br />Page 47<br />
  75. 75.<br />Chicago Office of Tourism tasked with promoting the city, activites and community<br /><br />Twitter profile since Nov 2008<br />Also on Foursquare<br />Over 10,000 returns on Google search for “Explore Chicago”<br /><br /><br />48<br />
  76. 76. Sue<br />Atlanta, GA<br />Section FiveGetting the Most Out of Twitter<br /><ul><li>Guidelines on Who To Follow
  77. 77. Guidelines on Who NOT to Follow
  78. 78. Keep Your Ratio Low
  79. 79. Follow Back
  80. 80. Follow Others
  81. 81. Managing Your Following List
  82. 82. Other 3rd Party Apps</li></ul>1. Bookmarking Profiles<br />49<br />
  83. 83. Guidelines on Who to Follow<br />Influential Tweeters<br />A verified account TrueTwit profile that who you are following is who they say they are.<br />Low ratio of followers to following<br />They are social and are following best practices<br />Tweets are relevant to followers<br />Profile has picture or avatar<br />Provides name, website and bio<br />Note: Do not just follow profiles with high number of followers. Follow people regardless of size of following that are relevant to you<br />Page 50<br />
  84. 84. Guidelines on Who Not to Follow<br />No photo or image<br />Does not follow back<br />Large number of tweets<br />Often signifies bot<br />Tweets multiple tweets at one time<br />No website or bio<br />Tweets rarely<br />Exception: News portals with quality content<br />Page 51<br />
  85. 85.<br />Chicago Tribune – leading industry newspaper<br /><br />Twitter profile since Nov 2008<br />Also on Foursquare<br />Over 602,000+ returns on Google search for “Chicago Tribune”<br /><br /><br />52<br />
  86. 86. So How Do You Know Who Is Influential?<br /><br /><br /><br /><br /><br />53<br />
  87. 87. HubSpot’s Twitter Grader<br />Score includes<br />Grade<br />Rank<br />Tag cloud<br />Follower history and comparison<br />54<br />
  88. 88. Keep Your Ratio Low<br />You want to follow people whose lifestyle and interests may find your brand, products and tweets interesting enough to follow and occasionally may retweet your content to their followers.<br />This will increase the amount of people that may see your tweets.<br />As you reach the 2000 mark, you must have a ratio of 110% or less<br />E.G. 1800 followers or less, you can not follow more than 2,000.<br />Page 55<br />
  89. 89. Follow Back Options<br />It is important to be personable and social, even as a brand. Follow the same etiquette as if meeting someone in person. If they say hi (retweet, SO or comment – respond in kind)<br />Follow back those that follow you <br />Manually respond to emails from Twitter<br />Use the manual follow back feature in Twitter management software such as Hootsuiteand TweetDeck<br />Use the automated feature in SocialOomph and other apps with filter options to eliminate undesirable tweeters<br />Use the people management tool in HootSuite<br />Page 56<br />
  90. 90. Finding Others to Follow<br /><ul><li>Follow the followers of influential people that follow you
  91. 91. Following back mentions from SO’s and RTs
  92. 92. In HootSuite / TweetDeck set up column with specific keywords
  93. 93. Follow people who have listed you
  94. 94. Follow people from search.twitter streams
  95. 95. Use 3rd party apps
  96. 96.
  97. 97.
  98. 98.</li></ul>Page 57<br />
  99. 99. Using Mr Tweet to Follow Influencers<br />Page 58<br />
  100. 100. Using Twellow to Find Communities<br />59<br />Search by<br />Communities<br />Location<br />Keywords<br />
  101. 101. Unfollowing using<br /><ul><li>Use once a week to:</li></ul>Unfollow Twitterers that have not tweeted in a month<br />Unfollow Twitterers that have not followed you back within a few days or weeks<br /><ul><li>Begin at last page (oldest)
  102. 102. Review list and select those to delete</li></ul>Page 60<br />
  103. 103. <br /><br />Success driven ex-DELL sales maker and new media evangelist by day. Meditating, guitar playing, wine making, crime fighting superhero at night<br /><br /> (under construction)<br />Twitter profile since June 2008<br />Social networking guru<br /><br />Over 1900 returns on Google search for “Darren Willinger”<br /><br /><br />61<br />
  104. 104. Integrating Twitter into Your Marketing Strategies<br />Email signature “Follow us on Twitter”<br />On your website,blog email, newsletter<br />Direct mail & media campaigns<br />Other social networks e.g. LinkedIn, Facebook, Myspace<br />62<br /><br /><br /><br /><br /><br /><br /><br />Use Twitter widgets and icons to point your audience to your Twitter profile in your off-line and on-line marketing activities<br />
  105. 105. Section SixMeasuring Your ROI<br /><ul><li>Meaure-Review-Revise
  106. 106. Google Analytics
  107. 107. Twitalyzer
  108. 108. Twitter Analyzer
  109. 109. Klout
  110. 110. Twitter Grader
  111. 111. Socialoomph
  112. 112. Unilyzer
  113. 113. And More Apps
  114. 114. Finding Time for Twitter</li></ul>63<br />
  115. 115. Measure – Review - Revise<br />Social Media Strategies are long term – not short<br />Use metrics for<br />Understanding target audiences<br />Building better relationships<br />Understanding behaviors<br />Refining targeting<br />Understanding results<br />Refining processes<br />Improving relationships<br />Refining content<br />Page 64<br />
  116. 116.<br />Social media monitoring/engagement platform for PR, marketing and customer support professionals.<br /><br /><ul><li>Twitter profile since Nov 2007
  117. 117. B2B marketing software company using social media
  118. 118. Over 11,000 returns on Google search for “Radian6”</li></ul><br /><br /><br />65<br />
  119. 119. Google Analytics<br />Google can help you understand traffic that Twitter is driving to your website or blog<br />(Some 3rd party apps are co-mingled within direct traffic results)<br />Can set alerts to specific URLs, landing pages, campaigns<br />Can export data to create client specific reports<br />Page 66<br />
  120. 120. Twitalyzer<br />Allows you to see the influence of any Twitter profile with detailed 7-day real time analytics of your profile(s).<br />Value: 1) Provides metrics to refine your Twitter methodologies 2) Measure the influence of specific Tweeters<br />Page 67<br />
  121. 121. A Relatively New Twitter Brand Account<br />Page 68<br />
  122. 122.<br />Edgy B2C retail and online social media - community based tee shirt company based in Chicago<br /><br />Twitter profile since April 2007<br />Inbound marketing focused retailer<br />Over 26,000 returns on Google search for “threadless”, Chicago<br /><br /><br />69<br />
  123. 123. Twitter Analyzer<br />Much like Twitzlyzer<br />Matter of preference<br />Does not provide the scoring<br />Page 70<br />
  124. 124. Klout<br />Easy analysis of<br />Reach<br />Demand<br />Engagement<br />Velocity<br />Activity<br />Page 71<br />
  125. 125. SocialOomph Stats<br />Provides an overview of Twitter click traffic across all Twitter profile streams<br />Page 72<br />
  126. 126. SocialOomphShort URL Details<br />Provides click details on tweeted content URLs and ability to download into Excel to further manipulate, graph or sort data.<br />Page 73<br />
  127. 127. SocialOomphStats Charts<br />Provides overview of all profiles or individual Twitter profile data by<br />Followers<br />Friends (Following)<br />Friends / Followers Ratio<br />Total Tweets<br />Tweets Published by Socialoomph<br />People Followed by Socialoomph settings<br />Direct messages sent<br />:<br />Page 74<br />
  128. 128. Unilyzer<br /> <br />Provides relationship metrics<br />Fee based<br />
  129. 129. A few of the 70,000+ 3rd Party Apps for Twitter<br />Free<br />HootSuite<br />TweetDeck<br />TweeSpeed<br />TweetMeME<br />MrTweet<br />Twitter Grader<br />Nutshell Mail<br />Twitpic<br />Twitvid<br />Tweetshare<br />TweetMixx<br />TweetBeep<br />TweetReach<br />ManageFlitter<br />TwitterAnalyzer<br />Klout<br />Twitalizer<br />Listorious<br />Whatthehashtag<br />Page 76<br />Free Basic or Premium (fee based)<br /><ul><li>BudUrlhttp://www.bud.url
  130. 130. SocialOomph
  131. 131. Unilyzer
  132. 132. Radian6</li></ul>Mac<br /><ul><li>Twitterific
  133. 133. Tweetr
  134. 134. Tweetie</li></ul>Mobile<br /><ul><li>Tweetie (iPhone_
  135. 135. TweetDeck (iPhoneiPad)
  136. 136. Twitterberry (Blackberry)
  137. 137. TinyTwitter (Blackberry)
  138. 138. HootSuite (iPhone, Android)</li></ul>Widgets<br /><ul><li>
  139. 139.
  140. 140.
  141. 141.
  142. 142.
  143. 143.
  144. 144.</li></li></ul><li>Finding Time for Twitter<br />Create a Twitter team and share tweeting engagement<br />Use 3rd party apps to increase quality and efficiency<br />Set aside dedicated time for tweeting<br />Find daily activities that do not generate results and replace them<br />77<br />
  145. 145. Summary<br />Your Twitter strategy should be a component of your overall social communication strategy to expand your brand across the web and produce measurable results. <br />Remember to:<br />Define your goals<br />Define and find your target audience<br />Tweet consistently everyday<br />Engage with your audience<br />Send tweets at least 7 minutes apart<br />Follow people back (unless their tweets are inappropriate)<br />Retweet great content from influencers you wish to engage<br />Report spammers<br />Manage your lists and followers consistentlyto keep your ratios low<br />Always be interesting<br />Page 78<br />
  146. 146. Read more…<br />79<br />Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing<br />Amazon<br />Wheatmark's online bookstore<br />Website: http://www.findandconvert.comBlog: Fan Page: book:   <br />