YouTube Marketing and Advertising Get more Subscribers and Likes. Learn more at www.Owerly.com Video is the last marketing modality that truly reaches people in Social Media. Utilize it to the fullest with these techniques.

1. YOUTUBE
FAMOUS
OWERLY.COM
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2. REACH
Draw in large crowds
YouTube has over a billion users
Promotion potential
Owned by Google
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3. SETUP
Create channel/user account
Custom channel art at least 2048 pixels by 1152 pixels
Account Settings
Channel Settings
Set Featured Video to entice to subscribe to channel
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4. Edit Links, Edit Channel Art
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5. Edit Links for your Bannerwww.Owerly.com
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6. Upload art, Adjust Cropwww.Owerly.com
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7. Click Gear Icon on Right, Toggle Customize the Layoutwww.Owerly.com
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8. Goto Channel Home, Hit Channel Trailer Icon and Select Video, Hit Add Sectionwww.Owerly.com
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9. Hit Add Section and Select Playlist, Uploads, etc.www.Owerly.com
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10. Creator Studio (Video Manager from Channel Home Top), Select Channel
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11. Select Monetization and Click Skippable video ads
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12. Goto Featured Content in Left Menu, and Click Recent Upload for embedding
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13. What a featured video looks like embedded
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14. Select branding in left menu and upload file for watermark logowww.Owerly.com
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15. What your watermark logo will appear like
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16. www.Owerly.com
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17. CONTENT
Promote your products/services
Ten most frequently asked questions
Live Stream recording
Conversational style with audience
interviews with famous YouTube celebrities
Announcements, contests, awareness, and courses to
empower
Question and Answer Sessions
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18. CONTENT
Videos that cater to a niche audience perform better than
generic ones
Audience prefer visual content over reading
See what is trending
Create a recurrent theme to grow a fan base
Adds value, more likely to be shared
Explain a tough concept simply
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19. CONTENT
How-to video
Explain how they can use your product/service
DIY
Unboxing
Cartoons
Music Video and Music covers
Impersonations
Collaborations and Cross-promotion with other creators
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20. CONTENT
Integrate your product or service into a storyline
Animation
Sound Effects
Background Music
Lighting
Sound
See what other successful channels/videos are doing
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21. CONTENT
Spoof
Gags
Workout Tutorial
Gaming guide and gameplay
Educational
Trending topics, News, Current Events
Seminar (i.e. on your area of expertise), tips, advice
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22. CONTENT
“Fair Use” clause: allows people on YouTube to comment on,
criticize, or remix your video
Creative Commons or royalty-free content: can be monetized
given that the actual creator of the content has allowed it.
Recordings from TV, DVD, public concerts, and events can
only be monetized if the artist or creator of the content gives
you written permission
*NOT Legal Advice
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23. CALL-TO-ACTION
End with Call-to-action
Offer something for free
Direct to website
Get leads – Opt-in to Capture Page for Offer
ask for suggestions, and do some shout-outs
Consistent Creation (ie once a week)
Use links to somehow drive the viewers from YouTube to
your main website.
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24. CALL-TO-ACTION
links pop up in the middle of your video or in the description
section.
add the link to the comment section
Ask to do something on your website, i.e. comment below
Ask them to share your links on their websites, blogs,
Facebook pages, etc.
Tell your audience to subscribe to your channel
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25. END-CARDS
End-Cards
Creating an end-card with a link on screen to subscribe to
you
Add links to related videos and playlists
Google “Youtube End Card” and search images for templates
Use Annotations to add link to End Card portion of video
once uploaded
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26. www.Owerly.com
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27. www.Owerly.com
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28. CUSTOM THUMBNAIL
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29. CREATION
YouTube Thumbnail 1280 x 720 pixels
Photoshop or pixlr.com/web
limitation of 15 minutes maximum
Request a higher limit: Click upload, Then at the bottom of
the page you will see the option "Increase your limit”
Verification of the user's account via mobile phone increases
the chances of being able to upload longer videos
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30. CREATION
AVI, .MPEG, .WMV, .OGV, .MPS, .MKV, .FLV, .VOB
use progressive scanning
Camera on your laptop or smart phone
Lavalier mic
Tripod
Needs to be as long as it needs to be.
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31. KEYWORD RESEARCH
Search terms people are using to find your videos
Google keyword planner
Include search keywords the video titles, labels, and tags,
Google searches can help boost your viewership
Use relevant tags for your videos
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32. KEYWORD RESEARCH
Speak these keywords
Google is picking those up with voice recognition.
YouTube will be given preference over a video uploaded on
other video hosting website while displaying search results
on Google.
Google owns YouTube
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33. ADSENSE
open an AdSense account for your channel.
used to advertise and generate revenue on the website.
Partner Program - an advertisement revenue-sharing
Skippable Video ad, which runs in the beginning of videos.
Skippable Video is an ad format that you can select in which
the viewer has the choice of watching the ad or skipping
YouTube Video Targeting Tool. With this tool, any company is
allowed to broadcast its ads in a particular country
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34. www.Owerly.com
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35. www.Owerly.com
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36. VIEWS
More Likes could make your video appear higher in searches
Include Copywriting, not just keywords, into Title,
Description, etc.
Have a call to action to Like, Share and Subscribe
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37. ENGAGE
Interact with comments
No privacy settings
Create a Facebook group for your community
caption features for videos. This helps in making your video
more accessible to hearing impaired people
playlists to make things simpler and more specifically suited
to the subscribers’ taste.
Allow comments
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38. ADVERTISE
Have blogs/websites reference/link to your Channel
Syndicate your video in Facebook, Twitter,
Forums,Blog,Google Plus, etc.
Syndicate your video playlist in Facebook, Twitter, Forums,
Blog etc.
Place a screen capture of video on Instagram
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39. ADVERTISE
Use Google AdWords to get paid views. Once you use this,
make sure that the beginning of your ad is especially
engaging
Contests or events on your channels
Get advertising from prominent bloggers
watermark your content
Allow Embedding
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40. ANALYSIS
Google analytics can be used to keep track of the
performance of your channel.
http://sproutsocial.com/features/social-media-analytics
YouTube Analytics shows you how well your viewership is
turning out and indirectly tells you if your ads, annotations,
and content have the positive effect you want them to.
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OWERLY.COM
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Get clients Begging to give you $500, $2000 and even $5000
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