The Ins and Outs of TwitterHow you can use Twitter for business successfully!<br />Stuart R. Crawford<br />Vice President,...
Questions before you start<br />What areyour business objectives?<br />Are you open to hearing what your community has to ...
How I view Twitter<br />“Twitter is a great tool to build a community.  It is not about getting the most followers, but ab...
Why Twitter for Business?<br />Twitter reaches over 18 million people worldwide<br />How many of these are active?<br />Ho...
There is no right or wrong way to use Twitter!<br />The key is to just use it!<br />
The platinum rules of Twitter<br />Share information of value<br />You wouldn’t like getting sold to constantly<br />Never...
What can Twitter be used for?<br />Lead generation<br />Client service<br />Trend spotting<br />Up-to-the-second news<br /...
How to get started?<br />You need to get started in order to use Twitter<br />Go to http://www.twitter.com<br />Click on S...
What else you need to do?	<br />After you have created your account	<br />Upload a logo or picture<br />Customize colours ...
How do you build followers<br />Start following others in Calgary and area<br />Follow industry leaders in your industry<b...
Use Twitter search to find people talking<br />
What do you have to say?<br />
What do you say?		<br />Something happening in Calgary<br />Bulletproof InfoTech – The Ins and Outs of Twitter, register n...
How do this turn into revenue?	<br />Directly, it doesn’t <br />What you are doing is…<br />Becoming an information source...
Connect with Clients and Customers<br />
Share valuable information<br />From your blog or RSS feed<br />Any blog or RSS feed can automatically be configured to co...
Use a Twitter Aggegator<br />My recommendation is hootsuite.com<br />Web based<br />Multiple accounts<br />Create columns ...
More you can do now<br />Add your Twitter posts to your website or blog<br />Add social media contact information to:<br /...
Questions and Answers<br />Contact<br />Stuart R. Crawford<br />Bulletproof InfoTech<br />403.206.2233stuart.crawford@bull...
Additional Stuff Not presented<br />
Do’s & Don’ts<br />Do:  Use your blog as a way to deepen the Twitter conversation<br />Do:  Ask questions<br />Do:  Think ...
Do’s & Don’ts<br />Do: shorten your tweet to 110/120 characters to allow for retweet attribution<br />Do: use a link short...
Miscellaneous Do’s<br />Tweet most things in public<br />Add period for tweets you want seen by everyone (  .@freerangemom...
Miscellaneous Don’ts<br />Send DM “thanks for following me”<br />Give out passwords to 3rd party apps unless you are absol...
Tools<br />http://www.bubbletweet.com/ – embed video in your tweets<br />http://favotter.matope.com/en/ – see who likes wh...
Tools<br />http://budurl.com – best stats<br />http://bit.ly – most used, twitter supported<br />http://snip.url – link te...
Tools<br />www.twollow.com<br />www.twello.com<br />www.wefollow.com<br />www.socialoomph.com<br />www.localtweeps.com<br ...
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The Ins And Outs Of Twitter

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Stuart Crawford, VP of Business Development with Bulletproof InfoTech shared strategies with entrepreneurs and small business owners in Calgary on how to get started with Twitter and use it more effectively in their business.

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The Ins And Outs Of Twitter

  1. 1. The Ins and Outs of TwitterHow you can use Twitter for business successfully!<br />Stuart R. Crawford<br />Vice President, Business Development<br />Bulletproof InfoTech403.206.2233<br />stuart.crawford@bulletproofIT.ca<br />
  2. 2. Questions before you start<br />What areyour business objectives?<br />Are you open to hearing what your community has to say - for better or worse?<br />Do you have a regular source of content (copy, links, photos, podcasts, video etc)<br />Do you have the time to invest in building your community?<br />Are you prepared to maintain your Twitter community on a regular basis?<br />
  3. 3. How I view Twitter<br />“Twitter is a great tool to build a community. It is not about getting the most followers, but about connecting with people who find you interesting and who you can serve, online!”<br />Stuart Crawford<br />Bulletproof InfoTech<br />Calgary, Alberta<br />
  4. 4. Why Twitter for Business?<br />Twitter reaches over 18 million people worldwide<br />How many of these are active?<br />How many are in Calgary?<br />How many of your peers are on Twitter?<br />How do you reach these people?<br />Is Twitter right for your business?<br />Your customers expect to find you on Twitter<br />
  5. 5. There is no right or wrong way to use Twitter!<br />The key is to just use it!<br />
  6. 6. The platinum rules of Twitter<br />Share information of value<br />You wouldn’t like getting sold to constantly<br />Never, Ever, EVER…use<br />Twitter.com to follow conversations<br />IT WILL DRIVE YOU CRAZY!<br />You will miss what is being said<br />Be a THOUGHT LEADER and show you are a leader, start trends and offer insight on existing trends<br />
  7. 7. What can Twitter be used for?<br />Lead generation<br />Client service<br />Trend spotting<br />Up-to-the-second news<br />Keep in touch with vendors, sponsors and clients<br />What else can Twitter be used for?<br />How about promoting events?<br />What about sharing happenings with your clients?<br />Can you use Twitter to share information?<br />
  8. 8. How to get started?<br />You need to get started in order to use Twitter<br />Go to http://www.twitter.com<br />Click on SIGN UP NOW<br />Create your account<br />Tip: Keep your business account, personal account, SIGs separate<br />
  9. 9. What else you need to do? <br />After you have created your account <br />Upload a logo or picture<br />Customize colours to match your brand<br />Setup Twitter wallpaper<br />What you must have<br />Logo<br />What you do<br />Contact information<br />Call to action<br />
  10. 10. How do you build followers<br />Start following others in Calgary and area<br />Follow industry leaders in your industry<br />Offer advice and reply to those looking for help<br />Post to communities, special interest groups and re-tweet valuable information<br />How do you find communities or topics?<br />Introducing the “HASH TAG”<br />Makes sense of the noise on twitter<br />Allows you to search for information or communities<br />Examples<br />#YYC #CDNWIN7 #FLAMES <br />
  11. 11. Use Twitter search to find people talking<br />
  12. 12. What do you have to say?<br />
  13. 13. What do you say? <br />Something happening in Calgary<br />Bulletproof InfoTech – The Ins and Outs of Twitter, register now http://ol.wy/5tf4f #YYC<br />Client does something great<br />A great client of Bulletproof, XYZ Gas just went public, check them out http://www.xyw.ca, XYZ.TO on #TSX<br />General information<br />Are you concerned about H1N1, read this report http://www.h1n1.ca #YYC #H1N1<br />
  14. 14. How do this turn into revenue? <br />Directly, it doesn’t <br />What you are doing is…<br />Becoming an information source<br />The more people who know you<br />Becoming “Agent Zero”<br />Building a trusted following<br />This is the new way of doing business<br />All things being equal<br />Know, like and trust<br />Is Twitter part of your marketing plan<br />
  15. 15. Connect with Clients and Customers<br />
  16. 16. Share valuable information<br />From your blog or RSS feed<br />Any blog or RSS feed can automatically be configured to connect with Twitter<br />http://www.twitterfeed.com<br />Create multiple Twitter accounts<br />Helps focus your posts on areas of interest<br />Share items of interest from your community<br />Share what impacts you or your community<br />Share items of interest from your clients<br />Share events in your community<br />Twitterviews<br />
  17. 17. Use a Twitter Aggegator<br />My recommendation is hootsuite.com<br />Web based<br />Multiple accounts<br />Create columns to help you follow what is happening<br />People you want to watch<br />Mentions<br />Search subjects or keywords<br />
  18. 18. More you can do now<br />Add your Twitter posts to your website or blog<br />Add social media contact information to:<br />Your website<br />Your business cards (@stuartrcrawford)<br />Your email signature<br />Anything else you can think of!<br />Think about how to leverage video, pictures and audio into your tweets<br />
  19. 19. Questions and Answers<br />Contact<br />Stuart R. Crawford<br />Bulletproof InfoTech<br />403.206.2233stuart.crawford@bulletproofIT.ca<br />@stuartrcrawford<br />@bulletproofIT<br />@calgarybusiness<br />
  20. 20. Additional Stuff Not presented<br />
  21. 21. Do’s & Don’ts<br />Do: Use your blog as a way to deepen the Twitter conversation<br />Do: Ask questions<br />Do: Think “cocktail party”<br />Do use ! :o) LOL to indicate sarcasm<br />Do: break your blog into sections or bullet points and tweet about each of them separately<br />Don’t: Be afraid to repeat yourself<br />Content<br />
  22. 22. Do’s & Don’ts<br />Do: shorten your tweet to 110/120 characters to allow for retweet attribution<br />Do: use a link shortener to track what gets clicked<br />Do: quote closely to verbatim, but don’t be afraid to edit<br />Do: add your own opinion using [brackets]<br />Do: Use “via” when crediting your content source<br />The Retweet<br />
  23. 23. Miscellaneous Do’s<br />Tweet most things in public<br />Add period for tweets you want seen by everyone ( .@freerangemom )<br />Set up a separate email account for all of your social media mail<br />Use Internet Explorer as your browser<br />Add @address to your email signature, business card<br />Play with #. Not just for conversations or events, it also tags an idea like #fail.<br />Use ^ to denote who is tweeting on a shared account<br />Do….<br />
  24. 24. Miscellaneous Don’ts<br />Send DM “thanks for following me”<br />Give out passwords to 3rd party apps unless you are absolutely positive they are above board<br />Assume DMs (or anything else) is confidential<br />Think deleting tweets gets rid of them (unless you are the President)<br />Don’t….<br />
  25. 25. Tools<br />http://www.bubbletweet.com/ – embed video in your tweets<br />http://favotter.matope.com/en/ – see who likes what you have to say<br />http://www.twazzup.com/ – monitoring, trending, thought leaders and more<br />http://twittermass.com/ – paid service that does the same thing as Monitter.com does for free<br />http://twtpoll.com/ – one of several twitter poll apps<br />http://www.twtapps.com/ – twitter event invites and more<br />http://ping.fm/ – one stop broadcasting tool<br />http://hootsuite.com/ – link tracking, delayed tweets and more<br />http://www.retweetrank.com/ – how you rank on RTs<br />
  26. 26. Tools<br />http://budurl.com – best stats<br />http://bit.ly – most used, twitter supported<br />http://snip.url – link testing<br />www.tweetburner.com – most social<br />www.twitturly.com/ – tracking <br />www.tweetmeme.com/ –blog RTs<br />Link<br />Shorteners<br />
  27. 27. Tools<br />www.twollow.com<br />www.twello.com<br />www.wefollow.com<br />www.socialoomph.com<br />www.localtweeps.com<br />www.monitter.com<br />www.tweepsearch.com<br />Following<br />

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