As an established or new brand, we always seek new customers, and it’s becoming tougher and tougher to grow our customer base on the ultra-competitive social media landscape. In this workshop we’ll review some of the best growth hacking techniques across each of the major networks. This will expand your following and audience size in order to create more brand awareness and higher conversions. This session will focus on very tangible and actionable insights that you can take back and use right away. It’ll also outline various service from free and up, that you can use for your business to help make you more efficient in growing your company.

1. Growth Hacking Techniques

2. content
review
page
02
01Why you need Growth
Hacking
03Hacks by Social
Network
02Golden Rules
04Tools/Services
Introduction
Wrap-up

3. general
introduction
page
03
INTRODUCTION
Name
Title | Company | Industry
Social Media Level (1-5), 5 being the best

4. page
04
Hi there! Adam is the Chief Marketing Officer for Tide Spin, the new app-
based laundry and dry cleaning delivery service from Tide and P&G.
During his previous professional stops - hospitality industry innovators,
the G.R.E.A.T. Grille Group and Levy Restaurants, he collaborated with
some of the world’s top brands, Harley Davidson, Disney, American Girl,
Chicago Cubs, NFL teams, and Hall of Fame athletes. Last year he ran his
own successful digital marketing consulting company before joining Tide
Spin.
Adam Bianco - CMO of Tide Spin
@adam_bianco
@adam_bianco
@ohiostfootball | over 266,000 followers
@sportsfoodie | only 1 year old & over 22k
/adambianco

5. page
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Where We Serve
What We Clean
Wash & Fold Dry Cleaning Household & More
LAUNDRY & DRY CLEANING
DELIVERED

6. page
06
use code FF007
for $30 off first order
LAUNDRY & DRY CLEANING DELIVERED

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07
Why You Need to Do It

8. Social Media, The Business
page
08
Founded in 2004, by this guy

9. Social Media, The Business
page
09
Oops, wrong guy
Valued at 400 billion!

10. Social Media, The Business
page
010
What he’s really like...

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Less than 2% of your “Likes” will see your posts

12. Social Media, The Business
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13. Social Media, The Business
page
013
Because your boss turns into this...

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15. Social Media, The Business
page
015
And you want to keep your job

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016
Less than 2% of your “Likes” will see your posts

17. Social Media, The Business
page
017
New “While you were away…”
keeps expanding

18. Social Media, The Business
page
018
Out of order pictures

19. Social Media, The Business
page
019

20. Social Media, The Business
page
020
it’s all about the
benjamins

21. Social Media, The Business
page
021
fewer people are seeing your content

22. Social Media, The Business
page
022
there are some hacks to let you grow
your user base and increase your
organic reach

23. page
023
Growth Hacking Golden Rules

24. Golden Rules
page
024
1 There’s No Magic Bullet

25. Golden Rules
page
025
2It Takes Time

26. Golden Rules
page
026
3You may get your hands dirty

27. Golden Rules
page
027
4 You’re only as good as your account

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028
General Hack #1:
add to email signature

29. General Hack: The Basics
page
029
Duh....

30. page
030
General Hack #2:
add links to website

31. General Hack: The Basics
page
031
Duh.... Part 2

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032
General Hack #3:
follow your contacts

33. General Hack: follow your contacts
page
033
simple interface to easily connect on
Twitter, LinkedIn & more
Plus email tracking!

34. page
034
Hacks by Social Network

35. TWEAK YOUR MESSAGE FOR EACH SOCIAL MEDIA PLATFORM
Twitter: I’m eating a donut
Facebook: I like donuts
Foursquare: This is where I eat donuts
Instagram: Here is a vintage photo of a donut
YouTube: Here I am eating a donut
LinkedIn: My skills include donut eating
Pinterest: Here’s donut recipe
Snapchat: The donut and I face swapped
Periscope I’m eating the donut this very second and you’re going to watch
Google+: I am a Google employee who eats donuts
page
035

36. page
036
HISTORY LESSON
A New
Hope
Columbus
discovers
America
War of 1812
1492
long
time
ago 1812 2004 2006 20102003 2011

37. page
037
ACTIVE USERS BY NETWORK

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Twitter: active users

40. Twitter: age demos
page
040

41. Twitter: gender
page
041

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042
Twitter: is on the struggle bus
A 70% decrease YOY

43. #RIPTWITTER?
page
043
Not so fast my friend...

44. page
044
Twitter Hack #1:
let them find you

45. Twitter: best practices
page
045
Profile Pic
Cover Photo
About Section
Name & Username strategy

46. Twitter: best practices
page
046
People can find you by your username, name,
or anything in your description including the city

47. page
047
Twitter Hack #2:
tweet more

48. Twitter Hack: tweet more
page
048

49. Twitter Hack: tweet more
page
049
What does that mean?
tweet as much as you like!

50. Twitter Hack: tweet more
page
050
here today, gone in 1,440 seconds
24minutes
average lifespan on a tweet

51. Twitter Hack: tweet more
page
051*source: buffer

52. Twitter Hack: tweet more
page
052

53. Twitter Hack: tweet more
page
053
commandeer content
-use your lists to
showcase the best
content creators & cut
through the clutter

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054
Twitter Hack #3:
use media

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56. Best Practices: emojis
page
056
emojis are

57. Best Practices: gifs
page
057
gifs are

58. Best Practices: gifs
page
058

59. page
059
Twitter Hack #4:
ask & you shall receive

60. Twitter Hacks: ask & you shall receive
page
060
RTtweets are
more likely to
get retweeted
start with
86%

61. page
061
Twitter Hack #5:
keep it social

62. Twitter Hack: keep it social
page
062
find the right people
to engage with

63. Twitter Hack: keep it social
page
063
2xhigher engagement
when using two
hashtags vs. 3-5 or more
Source: Buffer

64. Twitter Hack: keep it social
page
064
Source: Buffer
relevant & related
hashtag search (free)

65. page
065
Twitter Hack #6:
leverage your website audience

66. Twitter Hack: leverage website audience
page
066
embed your tweets
after or in the middle of
blog posts

67. Twitter Hack: leverage website audience
page
067
add “ClicktoTweet” in
your posts

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068
Twitter Hack #6:
build your email list

69. Twitter Hack: leverage website audience
page
069
1. Create a Twitter
(Lead Gen) Card
1. Pin the tweet to the
top of your profile

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070
Twitter Hack #7:
build your email list

71. Twitter Hack: leverage website audience
page
071
1. Create a Twitter
(Lead Gen) Card
1. Pin the tweet to the
top of your profile

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072
Twitter Hack #8:
talk to yourself

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073
Twitter Hack #9:
follow, like, and follow some
more

74. Instagram Hack: follow, like
1
2
Reactive Engagement: users interacting with your
brand on social media through mentions,
retweets, etc.
Proactive Engagement: your brand interacting
with users, seeking out those conversations that
you should be involved in
page
074

75. Twitter Hack: keep it social
page
075
2:1follower vs. unfollow
after the first 2,000
Source: Buffer

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Twitter Hack #10:
do something crazy

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077
Domino Pizza’s “TWEET TO ORDER” CAMPAIGN SAW A 30%
INCREASE IN SALES IN JUST 1 WEEK

78. 2
page
078

79. page
079
One of the largest social networks
LinkedIn: why it’s important

80. page
080
The world’s largest rolodex
LinkedIn: why it’s important

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081
LinkedIn: the B2B marketplace

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082
LinkedIn: the B2B marketplace
Precision B2B Targeting
● By job title and function
● By industry and company size
● By seniority

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083
LinkedIn Hack #1:
do the basics

84. page
084
LinkedIn Hack: do the basics
Professional Profile Photo
14X
A profile picture results in 14X more views
.
Engaging Headline
Headline is “power”
DON’T display your job title
What problems you solve?
Search Engine Optimize
Personalize your Profile URL
Don’t just accept URL LI gives you
Use Your Name
Make Contact Info Accessible
How do you want them to contact you?
Make it easy for them to connect – different mediums
Mobile Friendly
Visitor-focused Summary
40 words or more summary, more likely to
show up in future employer searches
Bring it to life with visuals; Show work samples
Write & Get Recommendations
Place just below Summary
Client recommendations vital & 360 degree useful too
Do a good job and ask for it
Join Groups and Participate
5X
Your profile is 5X more likely to be viewed if you
join and are active in groups
Can join up to 50. Join at least 10
Humanize the experience
13X
Including skills could get you 13 X profile views
Take time to personalize - Personalize your invitations
MAKE EVERY EFFORT TO HAVE A COMPLETE PROFILE

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085
LinkedIn Hack #2:
grow your following

86. LinkedIn Hack: grow your following

87. page
087
LinkedIn Hack #3:
grow your email list

88. LinkedIn Hack: grow your email list

89. LinkedIn Hack: grow your email list

90. page
090
LinkedIn Hack #4:
promote with your employees

91. LinkedIn Hack: promote with your employees
page
091
1. Work experience updated
& linked
1. Slack team right after you
post so they can engage
with it
1. Have employees share
content often & always link
to page

92. page
092
LinkedIn Hack #4:
post to several groups

93. LinkedIn Hack: promote to groups
page
093

94. 3
Instagram Instagram’s user base is growing far faster than social network usage in general
Instagram usage is particularly strong among millennials. This year, there will be 48.2 million millennial Instagram
users in the US. By 2019, nearly two-thirds of all millennial smartphone users will use Instagram
page
094

95. page
095
Instagram user growth since 2013
Instagram: user growth

96. Instagram: age demos (USA)
page
096

97. page
097
…
Instagram engagement rates are higher than both
Twitter & Facebook
WHY IT’S IMPORTANT
Instagram: why it’s important

98. page
098
Instagram Hack #1:
let people find you

99. Instagram Hack: let people find you
page
099
Profile Pic
Photo Theme
About Section
Name & Username strategy

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0100
Instagram Hack #2:
choose a theme

101. page
0101
Instagram Hack: choose a theme
@foodintheair
@ohheyitschaz
@jasonmpeterson
@choosechicago
@fashiondads_
@zachking

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0102
Instagram Hack #3:
create engaging content

103. Instagram Hack: engaging content
Double Tap... Tag a friend... page
0103
three ways to get the best engagement on your pictures
Ask a Question

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0104
Instagram Hack #4:
the bigger the better

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0105
trivia: which receives the best engagement?
Instagram Hack: the bigger the better

106. page
0106
Instagram Hack #5:
follow, like, and follow some more

107. Instagram Hack: follow, like
1
2
Reactive Engagement: users interacting with your
brand on social media through mentions,
retweets, etc.
Proactive Engagement: your brand interacting
with users, seeking out those conversations that
you should be involved in
page
0107

108. page
0108
Instagram Hack #6:
use all the hashtags

109. page
0109
use up to 30
hashtags…
or more
Best Practices: hashtags
1st
comment

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0110
Instagram Hack #7:
tag all the people

111. page
0111
You can tag
up to 20
people
Best Practices: hashtags

112. page
0112
Instagram Hack #8:
post more often

113. Best Practices: frequency
page
0113
how often should I post?
1.5x per day
when should i post? no clue

114. page
0114
Instagram Hack #9:
leverage influencers

115. Best Practices: growth hacking
page
0115
mention (@) or comment
Tag them in a photo
Send them a direct message
Email them!
how to get influencers’ attention

116. Make the World More Open and Connected

117. page
0117
Only 2% of your “Likes” will see your posts

118. Growth Hacking: Facebook
page
0118
you’re (probably) going to have to use ads
let’s get one thing clear

119. page
0119
Facebook Hack #1:
leverage your customers

120. Facebook Hack: leverage your customers
page
0120
1. Upload Email List as a
Custom Audience
2. Run an ad just to this
audience for Page
“Likes”
3. Watch them roll in
(generally) cheaper
than a standard ad

121. page
0121
Facebook Hack #2:
use for PR

122. Facebook Hack: use for PR
page
0122
1. Target people who
work at Publications
2. Run ads geared
towards them in the
weeks leading up to the
roll out
3. Email them too

123. page
0123
Facebook Hack #3:
post as your page

124. Facebook Hack: use for PR
page
0124
You can post anywhere as
your page rather than
yourself.
Post in groups, other
pages, or anywhere else.

125. page
0125
Facebook Hack #4:
add “Likes” from notifications

126. Facebook Hack: add “Likes” from notifications
page
0126
Look through your
notifications and send an
invite to anybody who
doesn’t “Like” your page

127. SOCIAL MEDIA SERVICES
page
0127

128. Hacking Services: Email
page
0128
What Does it Do:
Email Marketing & Automation
Price: FREE (up to 2,000)

129. Hacking Services: Email
page
0129
What Does it Do:
Email Verification
Price: FREEmium, $5 per $500

130. Hacking Services: Email
page
0130
What Does it Do:
Email Scheduler & Reminders
Price: FREEmium

131. Hacking Services: Email
page
0131
What Does it Do:
Email Tracking
Price: free trial to start

132. Hacking Services: Email
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0132
What Does it Do:
“Best way to get your emails
answered”
Continue to send till they reply
Price: $5/month

133. Hacking Services: influencer outreach
page
0133
What Does it Do:
influencer research and
automate outreach
Price: $49/month starting

134. Hacking Services: influencer outreach
page
0134
What Does it Do:
influencer research and
management tool
Price: $195/month starting

135. Hacking Services: influencer outreach
page
0135
What Does it Do:
find relevant journalists
Price: $49/month starting

136. Hacking Services: Content
page
0136
What Does it Do:
Autoschedule & suggestions
Price: $10/month

137. Hacking Services: Content
page
0137
What Does it Do:
Automate social posts, great for
a lot of blogs
Price: $75/month

138. Hacking Services: Content
page
0138
What Does it Do:
Find the most popular content
Price: free, 5 searches per day

139. Services
page
0139
What Does it Do:
Manage social community, find
people to connect with
Price: $31/month

140. Services
page
0140
What Does it Do:
Find most searched and relevant
hashtags
Price: free

141. Services
page
0141
What Does it Do:
Get people to tweet from your
blog posts
Price: free

142. Services
page
0142
What Does it Do:
create CTAs on your site for
further conversion
Price: $29

143. Services
page
0143
What Does it Do:
tons of tools to increase emails,
social media accounts & more
Price: FREEmeium

144. Hacking Services: graphic design
page
0144
What Does it Do:
make graphic easily even if you
aren’t a designer
Price: Free

145. Hacking Services: stock images
page
0145
What Does it Do:
free stock images that don’t feel
“stocky”
Price: Free

146. Hacking Services: landing pages
page
0146
What Does it Do:
landing page software (when
you’re website has “limitations”)
Price:
$25/mo (LeadPages)

147. Hacking Services: sweepstakes
page
0147
What Does it Do:
viral giveaways and contest for
viral growth
Price: FREEmium

148. Hacking Services: sweepstakes
page
0148
What Does it Do:
viral giveaways and contest for
viral growth
Price: starting at $69/month

149. Hacking Services: sweepstakes
page
0149
What Does it Do:
partner with other services to
share email address
Price: FREEmium

150. Hacking Services: social media
page
0150
You have no budget
You actually have
a budget
Daddy Warbucks
Money

151. KEY TAKEAWAYS: keep it light
It is only social media after all...
page
0151

152. UPCOMING WORKSHOPS: come see me!
● Wed, March 15: Social Media Growth Hacking Techniques(1871, 9:30am)
● Wed, March 15: How to Crush it on Instagram (2112, 6:00pm)
● Tues, March 21: Be a Pro at Social Media Ads (General Assembly, 6:00pm)
● Wed, April 5: How to Master Instagram (General Assembly, 6:00pm)
page
0152

153. page
0153
use code FF007
for $30 off first order
LAUNDRY & DRY CLEANING DELIVERED

154. page
0154
Email me for slides
adam@adambianco.com
Any questions?
@adam_bianco
@adam_bianco
@ohiostfootball
@sportsfoodie
/adambianco

155. page
0155
Twitter Hack #11:
the services

156. Twitter Hack: the services
page
0156
1. Here & here