Owerly Ultimate Internet Marketing
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This document provides an overview of internet marketing strategies and tactics covered by Owerly.com, including SEO, paid advertising, social media, content creation and distribution. It also describes how to bring various tactics together into a comprehensive marketing plan. Owerly offers online courses and tutorials on these topics through a monthly membership with access to their entire library of materials for $19.95 per month. They guarantee the membership can be cancelled at any time with no long term commitment.
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Owerly Ultimate Internet Marketing
- 2. WHO AM I?
- 6. OWERLY.COM
- 8. SEO
- 9. SEO Keyword List adwords.google.com/KeywordPlanner (Tools) Onsite optimization - Title Tag, Meta Description, Heading Tags, Alt Image Attributes, Internal Links, Content Backlinks - Guest Posting, Broken Backlink Building, Skyscraper, Local Directories AVOID black hat tactics/backlinks Disavow Process
- 10. PAID ADVERTISING Facebook & Instagram Ads - facebook.com/business Google PPC - google.com/adwords, Understand Keyword Match Types Bing PPC, Yahoo PPC, LinkedIn Ads, Banner Ads, Solo Ads Geotarget, Interests, Demographic, Competition Research Capture Page Copywriting E-mail Autoresponders Retargeting
- 11. SOCIAL MEDIA Lock in your Custom URL Understand the Types of Content – Contests, Q&A, Behind- the-scenes look, Latest Blog Post Syndication, Facts, How- to, Infographics, Entertainment, Humor, Promotions & Discounts, New Products/Services, Free Offer, Commentary, Reviews, Updates, Interviews, Guest Speaker Custom Logo, Banner, Background Syndicate – Hootesuite, Instagram post syndication, Wordpress Blog Plugins
- 12. SOCIAL MEDIA Automation, Scheduling, Analytics Is your potential customer using that platform? What is the long-term viability of the platform? How competitive is your industry on that platform? Is the platform congruent with your personality? i.e. Facebook Live vs. YouTube vs. Podcasting
- 13. BRINGING IT ALL TOGETHER Re-using Content: Facebook Live to YouTube to SEO Optimized Blog Post to Screen Capture on Instagram with syndication to Twitter, Facebook Pages At the Bottom of the blog post containing relevant SEO keyword phrases is a Free offer for a Related E-book or Video Tutorial once they opt-in through an Aweber sign up form where they enter their Name, E-mail and Phone Number
- 14. BRINGING IT ALL TOGETHER They receive an Autoresponder E-mail series of 1 E-mail a week for the first 3 weeks The E-mails Explain the Benefits of your product/service, Features, Testimonials formatted with solid Sales Copy with a Guarantee and an amazing offer You gain new clientele who are encouraged to leave positive reviews for you in Local Directories and Yelp bringing in more customers.
- 15. BRINGING IT ALL TOGETHER You use part of the money you earned to buy targeted Facebook PPC ads & Google PPC ads that lead to a Capture page with solid Sales Copy where more new potential customers opt in for your offer and are also sent an Autoresponder. You use some of your profits to hire SEO content writers to submit high-quality, original articles to relevant industry blogs.
- 16. BRINGING IT ALL TOGETHER From your analytics, you find most of your new customer acquisition is coming from Facebook PPC and re-distribute your marketing budget to 90% on Facebook Ads. You create a Re-targeting campaign to optimize your Facebook Ad budget and split test 2 different capture pages with a Sales Video to see which one leads to the most Opt- ins. You find discover the best option and move 100% of your Facebook Ad budget to the single best capture page.
- 17. TESTIMONIALS "Hello my name is Wesley Shur and I just got started doing SEO and without this guide that Owerly has provided I would be lost and confused. Owerly provides a very easy, digestible, & applicable walk through on how to start doing SEO for clients and your own websites. It is straight to the point and there is no fluff which I enjoyed the most about his product. Thank you Owerly for providing people real techniques and a blueprint on how to get started in SEO. I would recommend this guide to everybody."
- 18. OWERLY LIBRARY SEO Bootcamp & SEO Update Instagram Domination How to Build a WordPress Website Facebook Advertising dSLR Photography Marketing Strategy Online & Offline Video Editing How to Network MLM Pathway Copywriting/Sales Copy Google Pay-per-click/Adwords Facebook Live for Marketing & Sales
- 19. OWERLY LIBRARY and a New video tutorial every month! We include the fundamentals of marketing along with the latest tactics …all actionable steps and zero fluff. Owerly Member Mastermind and Support Forum Each one of these tutorials could easily be sold separately Similar programs have sold for $2000 for the first month and $200 each consecutive month
- 20. Similar Social Media programs sell for $47/month without any SEO or Sales Copy or Web Design tutorials and infrequent updates. You will get access to the ENTIRE Owerly Library with instant access to every product video streaming for $19.95/month
- 21. YOUR GUARANTEE Cancel anytime from the cancel link in the FAQ section. You can join with your Secure Paypal Account or use a credit card processed Directly by Paypal. We never see any of your personal information.
- 22. NO RISK $1 for the first month, then just $19.95/month after.