Twitter marketing involves setting up your profile with a header graphic, bio, profile picture and pinned tweet. Content should be concise at 140 characters, include images and videos, be entertaining or provide tips. Hashtags make tweets searchable and you can use IFTTT to automate social sharing. Engage with others by replying, retweeting, and thanking people for sharing your content.
Social Media Basics for Business, Facebook, Twitter, LinkedIn, & More by tekO...Mike Eldredg
May 11, 2011 - Mike Eldredge, president of tekOrange an Internet technology company located in Powell, Ohio presented tekOrange's seminar on Social Media for Small Business - Facebook, Twitter, Linked in an more. The seminar's focus was to educate small businesses about social media and its staggering reach across the world. The presentation provided information on main three venues - Facebook, Twitter, and LinkedIn as well as other sites which provide similar features.
Social Media Basics for Business, Facebook, Twitter, LinkedIn, & More by tekO...Mike Eldredg
May 11, 2011 - Mike Eldredge, president of tekOrange an Internet technology company located in Powell, Ohio presented tekOrange's seminar on Social Media for Small Business - Facebook, Twitter, Linked in an more. The seminar's focus was to educate small businesses about social media and its staggering reach across the world. The presentation provided information on main three venues - Facebook, Twitter, and LinkedIn as well as other sites which provide similar features.
Digital Media Dinners- Social Media BrandingMelodie Tao
It’s a New Year and Social Media is increasingly becoming an invaluable business tool. Whether you’re active in Social Media or not, people are talking about your brand. If it’s not your brand specifically, it’s your industry or your competitor. It’s time to take action to ensure you have a positive brand reputation on Social Media to attract customers and clients you want.
Social Media Branding will focus on strategies to strengthen your brand across various social networks including review sites (Yelp, TripAdvisor), group buying sites (Groupon, BuyWithMe), location based sites (Foursquare, Gowalla), Facebook and Twitter.
How can you optimize graphics for social media when they are constantly changing? How can you use Facebook Open Graph and Twitter Cards to help increase sharing and engagement with your content?
Social Media Growth Hacking Tips That Actually Work - Social Media Masters Su...Digital Megaphone
As an established or new brand, we always seek new customers, and it’s becoming tougher and tougher to grow our customer base on the ultra-competitive social media landscape. In this workshop we’ll review some of the best growth hacking techniques across each of the major networks. This will expand your following and audience size in order to create more brand awareness and higher conversions.
This session will focus on very tangible and actionable insights that you can take back and use right away. It’ll also outline various service from free and up, that you can use for your business to help make you more efficient in growing your company.
Getting backlinks from Authority Sites will give you the Domain Authority. So that you can improve your website Ranking. Find more about Link building techniques.
Learn to leverage Facebook, LinkedIn, and Twitter for business!
I call the most popular social media sites for business – Facebook, Twitter, and LinkedIn – the “Big Three.”
Topics covered include:
Facebook
o Fundamentals
o Exploring the “Like” Page
o Marketing for the B2C and the B2B
o Elements for Success
LinkedIn
o A Profile that Generates Leads
o Targeting and Connecting with Ideal Clients
o The Three “Gems” of LinkedIn
o Elements for LinkedIn Success
Twitter
o A Love/Hate Relationship
o Untangling Twitter Terminology
o Building a Following
o Best Practices
• Understand the difference between a personal and business Facebook page
• Identify the core elements for a successful business Facebook page
• Bring their LinkedIn profile to 100% completion
• Leverage the ‘three gems’ of LinkedIn: Groups, Advanced Search, and Answers
• Translate the language of Twitter for better understanding
• Appreciate the value of Twitter as a lead generating tool
Social Media for Small Business
The majority of our clients are small business owners who struggle with the same everyday challenges most face: a lack of time, money and resources. Because of these challenges, small business owners often struggle to establish and maintain an effective social media presence. This presentation will help small business owners looking to understand and leverage the tremendous business growth potential offered by social media.
Topics covered include:
Defining Social Media Goals
Determining the Appropriate Social Media Channels to Meet Those Goals
Building the Audience
Developing a Content Strategy
Executing and Evaluating the Plan
• Understand the value of social media for small business
• Define specific social media goals to enhance their business presence
• Establish a comprehensive, practical, and measurable social media game plan
• Implement an effective plan without spending a lot of time or money
What are Backlinks, why should you create & Where you can createBulbul Sharma
what are the backlinks, why should you create backlinks, where can you create backlinks for free and a list of do follow blogs, articles, bookmarking, social portals and social networking sites.
Digital Media Dinners- Social Media BrandingMelodie Tao
It’s a New Year and Social Media is increasingly becoming an invaluable business tool. Whether you’re active in Social Media or not, people are talking about your brand. If it’s not your brand specifically, it’s your industry or your competitor. It’s time to take action to ensure you have a positive brand reputation on Social Media to attract customers and clients you want.
Social Media Branding will focus on strategies to strengthen your brand across various social networks including review sites (Yelp, TripAdvisor), group buying sites (Groupon, BuyWithMe), location based sites (Foursquare, Gowalla), Facebook and Twitter.
How can you optimize graphics for social media when they are constantly changing? How can you use Facebook Open Graph and Twitter Cards to help increase sharing and engagement with your content?
Social Media Growth Hacking Tips That Actually Work - Social Media Masters Su...Digital Megaphone
As an established or new brand, we always seek new customers, and it’s becoming tougher and tougher to grow our customer base on the ultra-competitive social media landscape. In this workshop we’ll review some of the best growth hacking techniques across each of the major networks. This will expand your following and audience size in order to create more brand awareness and higher conversions.
This session will focus on very tangible and actionable insights that you can take back and use right away. It’ll also outline various service from free and up, that you can use for your business to help make you more efficient in growing your company.
Getting backlinks from Authority Sites will give you the Domain Authority. So that you can improve your website Ranking. Find more about Link building techniques.
Learn to leverage Facebook, LinkedIn, and Twitter for business!
I call the most popular social media sites for business – Facebook, Twitter, and LinkedIn – the “Big Three.”
Topics covered include:
Facebook
o Fundamentals
o Exploring the “Like” Page
o Marketing for the B2C and the B2B
o Elements for Success
LinkedIn
o A Profile that Generates Leads
o Targeting and Connecting with Ideal Clients
o The Three “Gems” of LinkedIn
o Elements for LinkedIn Success
Twitter
o A Love/Hate Relationship
o Untangling Twitter Terminology
o Building a Following
o Best Practices
• Understand the difference between a personal and business Facebook page
• Identify the core elements for a successful business Facebook page
• Bring their LinkedIn profile to 100% completion
• Leverage the ‘three gems’ of LinkedIn: Groups, Advanced Search, and Answers
• Translate the language of Twitter for better understanding
• Appreciate the value of Twitter as a lead generating tool
Social Media for Small Business
The majority of our clients are small business owners who struggle with the same everyday challenges most face: a lack of time, money and resources. Because of these challenges, small business owners often struggle to establish and maintain an effective social media presence. This presentation will help small business owners looking to understand and leverage the tremendous business growth potential offered by social media.
Topics covered include:
Defining Social Media Goals
Determining the Appropriate Social Media Channels to Meet Those Goals
Building the Audience
Developing a Content Strategy
Executing and Evaluating the Plan
• Understand the value of social media for small business
• Define specific social media goals to enhance their business presence
• Establish a comprehensive, practical, and measurable social media game plan
• Implement an effective plan without spending a lot of time or money
What are Backlinks, why should you create & Where you can createBulbul Sharma
what are the backlinks, why should you create backlinks, where can you create backlinks for free and a list of do follow blogs, articles, bookmarking, social portals and social networking sites.
Learn how to make Twitter an asset that will help you grow your business with this LocalVox SlideShare.
Twitter is one of the most powerful social networks -- and it's free. But knowing how to make it work to your benefit takes work and knowledge.
Here's what we cover in this deck:
* The basics of Twitter
* Why your small business needs to be on Twitter
* How to build a following
* 4 tips for Advanced Search
* Content inspiration
* Sample schedules
* 9 tips for success
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Twitter for Business is a workshop presentation I delivered to SME's in Worthing on 2nd September 2009.
What is Twitter; Why a business should be using Twitter and the Tools that you can use.
Are you a small business owner who is looking to leverage social media for building your business? Have you heard about Twitter and want to decide if it is an appropriate channel to use? Are you new to Twitter and want to learn more? Then this presentation will introduce you to Twitter, give you helpful tips on getting started and using Twitter for you or your business. For more information, please email us at info@teamandadream.com.
Webinar slides from the "Using Twitter for Recruitment" presentation by Thomas Shaw http://twitter.com/thomasshaw from Recruitment Directory http://www.recruitmentdirectory.com.au
Stuart Crawford, VP of Business Development with Bulletproof InfoTech shared strategies with entrepreneurs and small business owners in Calgary on how to get started with Twitter and use it more effectively in their business.
http://renegadebusinesssolutions.com/social-media-marketing
Use Twitter for more than fun. Learn how to generate leads and sales for your business by effectively using Twitter as a social media marketing channel.
Best practices for businesses using Twitter. Case studies that show how to use Twitter beyond a broadcast tool, Twitter clients and apps that make twitter more efficient, and ideas on how to use Twitter to market your business.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
2. Setup
header graphic/cover photo 1500 x 500 pixels
bio - searchable, benefits/copy, keywords
profile picture
pinned tweet make an impact
Website link or link to capture page
Company username
8. Content
promotions & ads (not too many or will look spammy)
curate great content from others.
Retweet others content (they might return the favor)
Include sense of urgency (limited time)
Answer people's questions
Quotes/motivation
9. IFTTT (If This Then That)
service that allows you to connect various apps and
services to create automated tasks between the apps.
set up triggers (IF) on one channel that initiate action
(THEN) on another channel.
IF you post a tweet with a specific hashtag, THEN
share that same post on Facebook.
Add people with specific # or @ to public list to get
them notified
10. IFTTT (If This Then That)
Using IFTTT, you can do a variety of Twitter searches
for specific kinds of users, and add them to a list that
you've created.
put people in list who are: Following other specific
Twitter profiles (competitors, for instance) Mentioning
other specific Twitter profiles Using specific hashtags
11. IFTTT (If This Then That)
Add rters to favorite people list command add
receive an email notification when someone tweets a
link to your website from recipes
15. Press
Build relationships with journalists
Follow journalists and media outlets And engage
Follow their top followers
Retweet
Twitter List
16. Press
Use and Follow the hashtags and keywords that they use
#haro
#profnet
#Journorequest
#PRrequest
#Bloggerrequest #Bloggerrequest #HelpAReporter #UrgHaro
Follow @profnet and @helpareporter
17. Call-to-action
Promote links to a coupon or capture page
Valuable free offer for opt-in
Sense of urgency (limited time or amount)
18. Best time to Post
Weekdays for Business to Business
Weekends and Wednesday for consumers
highest retweets at 5PM
highest click through rate 12PM and 6PM.
Be consistent
21. Followers
Follow for follow back
Unfollow non followers
Tag users and companies you mention and they may
retweet (@username)
can only follow 10% more Twitter accounts than
those following you
22. Followers
Respond to your mentions @yourname
Mention or Brand24 to monitor
Hootsuite or TweetDeck monitor your Twitter
mentions
Thank people that RT your content. DM them and
make a connection
26. Followers
Engage in topics
Answer questions and give value
Tweet influencers when you reference them in a blog
so they can potentially share it
Embed tweets referenced in blog posts
Comnect email to twitter & Import Followers
32. Advanced Search
Twitter.com/ search-advanced
People. "To these accounts" @competitorname
See who is following and sharing your competition
and follow those people to potentially gain them as a
follower
Search options Everything, all people, everywhere
33.
34. Advanced Search
Places modifiers. near:Burbank within:20mi
None of these words -http (no links)
All of these words http (only links)
Save searches and access from search bar
39. Hashtags
Trending
Related to current events, news
Custom brand hashtag
Make related tweets searchable for your event
Use 2 or 3 per tweet (character limit)
40. Hashtags
Don't use trending hashtags inappropriately like
advertising during a social issue
Keep hashtags relevant to post
42. Twitter Lists
group of accounts that you want to target
industry professionals
prospective and current clients
competitors (private list)
Great content producers
43. Twitter Lists
engage with individuals
See types of content that gets engagement
Customer service, retention (don't spam)
Engage with personalized video
44. Twitter Lists
Build relationships with influencers
Add them to a public list so they get notified
Re-tweet their quality content, personalize, tag
Use/copy other people's lists by looking at their's or lists
they are on
TwitListManager tool
subscribe to lists that have already been created
45.
46.
47. Keyword Research
keyword search using the search bar then selecting
the “Accounts” tab
twitter.com/ search-advanced
Search keyword phrases from influencers, based on
questions, interests
Discover new accounts to follow and list
48.
49. Twitter Chats
forum to discuss topics
Business networking
conversation about a topic At a scheduled time
Use a designated chat hashtag to participate
50. Twitter Chats
Discussion on a set topic or Q&A, special guest
TweetChat.com login and view conversation in more
readable format
Great way to engage and learn
Websites that list upcoming twitter chats
55. Twitter Polls
Create new Tweet and hit poll button
four choices
active for 24 hours
Engage and Entertain
Survey for upcoming products/services & Reviews
Market research
58. Direct Message
Great for personal/private/customer service
messages
Invite someone that @yourname to DM you directly
Automated response messaging, can ask questions
to see how you can help them and offer them value
Auto DM service like from socialoomph
59.
60. Twitter Cards
Tweets of your content will include link previews
add a few lines of HTML to your webpage
links to your content will have a “Card” added to the
Tweet
Summary Card: Title, description, thumbnail, and
Twitter account attribution.
Player Card: A Card to provide video/audio/media.
61. Twitter Cards
Choose a card type
https://dev.twitter.com/cards/types
Add meta tags https://dev.twitter.com/cards/markup
Run your URL against the validator tool https://cards-
dev.twitter.com/validator
If Player Card, request approval for whitelisting
64. Twitter Card
name="twitter:card" content="summary" />
<meta name="twitter:site" content="@theowerly" />
<meta name="twitter:title" content="Become YouTube Famous. Hello
Twitter." />
<meta name="twitter:description" content="Subscribe at Owerly.com."
/>
<meta name="twitter:image" content="http://www.owerly.com/wp-
content/uploads/2016/10/image-e1475367787408.png" />
All in One SEO Pack
65. Twitter Cards
Tweet the URL and see the Card appear below your
tweet in the details view.
https://dev.twitter.com/cards/analytics For Twitter
Card Analytics
73. Syndicate
Triberr community of Bloggers and Influencers come
together to read and share content. Add your own
RSS feed to Triberr
74.
75. CONTESTS
“RT to win”
“Follow to win”
Fastest correct answer after a webinar
Binkd has a free Twitter contest app
photo contest With your company product and #
76. Contest
tweet a caption for the photo and include the hashtag
For a photo
Best answer with # or @yourcompany
Random # chosen off tweets
Tweet # and link
77.
78. Facebook groups
Automated message invite to join
“Hello. Great to connect. I’d like to invite you to join
my free FB group where We share the latest updates
in SEO.”
tweet out invitations
79. BuzzSumo
shows you the most popular content on a specific
topic ranked by the number of social shares.
Also shows who shared it
find people who will be interested in your content
“Twitter shares”, “View Sharers”, click on “export”
80.
81. BuzzSumo
Hi. Love your content. I have been folllowing for years
and really appreciate the value you bring. I see you
recently posted about ____ and have a similar article
with the latest tips on ____. Would you be interested
in something like that?
82. Advance Search
Advanced Search at https:// twitter.com/ search-
advanced and find the section marked “mentioning
these accounts.”
@usernames of your competitors.
Follow people that mention your competitors for
possible follow back
83. Followers
http://alltop.com/new/ Is a blog aggregator that allows
you to find relevant sites in your industry.
locate their Twitter accounts.
SimilarWeb.com and type in your domain in the
search bar.
84. Hashtags
measure the results of a hashtag. Several apps and
services, such as Radian6 or Hashtracking,
data from all the people who use the hashtag
how many people viewed the hashtag
87. Tweet-ups are Twitter
community get-togethers.
Tweet-ups are Twitter community get-togethers.
tweeting out the details of the tweet-up at least two
weeks in advance.
88. Syndicate
WordPress plug-ins for sharing blog posts on Twitter
AddThis DiggDigg Easy Social Share Shareaholic
Jetpack by WordPress
92. Ads
Target followers of other accounts Related to your
industry
target related keywords.
Can use text on images
event-targeting
93. Ads
Twitter event targeting calendar
Twitter Analytics dashboard
click the events tab at the top
View calendar with a list of events you can target
review of the previous year’s engagement.
94. Ads
Tweet Engager Targeting
tool that tracks the people who have engaged with
your promoted Tweets. Can Advertise to these
accounts again
segment your audience by gender, city, and mobile
device.
Targeted times and specific audience 25k
104. Tools
Word Swag App
Canva
commun.it automatically mention and engage with new
followers, people that mentioned you
Click to Tweet is a WordPress plugin that allows you to
turn your content into tweetable quotes
Tweroid see when your audience is most active.
108. Tools
email alert to notify you automatically when someone
on one of your Twitter lists asks a question.
set up a filter to check that the text of the tweet
contains a question mark. Exclude @ and http
109. Hootsuite or TweetDeck
Hootsuite or TweetDeck
see all your followers’ tweets and the messages you
tweet,
Direct messages and any search terms or hashtags
you follow,
110. http://sproutsocial.com
handle multiple Twitter, Facebook, Google+, and
other social accounts.
scheduling tweets, Sprout Social offers insights and
analytics so that you know how well your social
media campaigns are working.
119. Twitter share buttons
Twitter share buttons on your blog or website, go to
https://twitter.com/about/resources/buttons
Wordpress social share plugins
120.
121. Tools
Post Planner has a feature called “Requeue” which
allows you to share the same content over and over
again, automatically.
122. Tools
Snip.ly is a tool that allows
you to overlay your own
message onto any website.
This allows you to get traffic
even if you are promoting a
competitor’s blog post.
123. Analytics
top follower each month
see the mention and content that drove the most
engagement.
Audience profile/demographics (age, gender, etc.)
See if a strategy/campaign works