SlideShare a Scribd company logo
MASTER
CLASS
NEW YORK, NY ~ MAY 16 - 17, 2024
DIGIMARCONEAST.COM | #DigiMarConEast
Jennifer Morilla
CEO
JENNIFER MORILLA, LLC
Story Telling Master Class
U N L E A S H I N G T H E P O W E R O F S T O R Y T E L L I N G I N
M A R K E T I N G
The Strategic Impact of
Storytelling in the Age of AI
By Jennifer Morilla
Friday May 17,
2024
"Marketing is no longer
about the stuff that you
make, but about the
stories you tell."
W H O I S J E N N I F E R
M O R I L L A
CEO
Jennifer Morilla
Marketing + Branding
Expert, Consultant & TEDx
Speaker
W H O I S J E N N I F E R
M O R I L L A
T H E T I M E L E S S A R T O F
S T O R Y T E L L I N G
T H E T I M E L E S S A R T O F
S T O R Y T E L L I N G
Storytelling is the art of conveying narratives or anecdotes through words,
images, or actions to engage, entertain, and/or educate an audience.
At its core, storytelling involves structuring information in a way that
resonates emotionally and intellectually with the audience, often using
characters, plotlines, and themes to convey a message or evoke a response.
I T ’ S S I G N I F I C A N C E I N
M A R K E T I N G
Human Connection: Stories have the power to create emotional connections with audiences by tapping
into universal themes, values, and experiences. Through storytelling, brands can humanize their
message, making it more relatable and memorable to consumers.
I T ’ S S I G N I F I C A N C E I N
M A R K E T I N G
Human Connection: Stories have the power to create emotional connections with audiences by tapping
into universal themes, values, and experiences. Through storytelling, brands can humanize their
message, making it more relatable and memorable to consumers.
Differentiation: In a crowded marketplace, storytelling sets brands apart by defining their unique
identity, values, and mission.
I T ’ S S I G N I F I C A N C E I N
M A R K E T I N G
Human Connection: Stories have the power to create emotional connections with audiences by tapping
into universal themes, values, and experiences. Through storytelling, brands can humanize their
message, making it more relatable and memorable to consumers.
Differentiation: In a crowded marketplace, storytelling sets brands apart by defining their unique
identity, values, and mission.
Engagement: Stories have a natural ability to captivate and hold attention. [brand's message
and ultimately driving actions such as purchases, shares, and advocacy.]
I T ’ S S I G N I F I C A N C E I N
M A R K E T I N G
Human Connection: Stories have the power to create emotional connections with audiences by tapping
into universal themes, values, and experiences. Through storytelling, brands can humanize their
message, making it more relatable and memorable to consumers.
Differentiation: In a crowded marketplace, storytelling sets brands apart by defining their unique
identity, values, and mission.
Engagement: Stories have a natural ability to captivate and hold attention. [brand's message
and ultimately driving actions such as purchases, shares, and advocacy.]
Retention: People are more likely to remember information presented in the form of a story compared to
facts or data alone.
I T ’ S S I G N I F I C A N C E I N
M A R K E T I N G
Human Connection: Stories have the power to create emotional connections with audiences by tapping
into universal themes, values, and experiences. Through storytelling, brands can humanize their
message, making it more relatable and memorable to consumers.
Differentiation: In a crowded marketplace, storytelling sets brands apart by defining their unique
identity, values, and mission.
Engagement: Stories have a natural ability to captivate and hold attention. [brand's message
and ultimately driving actions such as purchases, shares, and advocacy.]
Retention: People are more likely to remember information presented in the form of a story compared to
facts or data alone.
Influence: Stories have the power to influence beliefs, attitudes, and behaviors. Through storytelling,
marketers can shape perceptions, inspire action, and drive desired outcomes, whether it's brand
loyalty, social change, or purchase decisions.
I T ’ S S I G N I F I C A N C E I N
M A R K E T I N G
Overall, storytelling in marketing is a strategic tool for building brand
affinity, fostering customer loyalty, and driving business growth in an
increasingly competitive and interconnected world.
N I K
E
N I K
E
D O V
E
Can you think of a memorable brand story from
your own experience?
T H E R I S E O F A I A N D I T S I M P A C T O N S T O R Y T E L L I N G
P E R S O N A L I Z A T I O
N
AI helps storytellers tailor their narratives to
individual preferences. Just like a chef can customize
a dish to suit different tastes, AI personalizes content
based on factors like past interactions,
demographics, and interests.
O P T I M I Z A T I O
N
AI doesn't just guess what ingredients to use—it crunches
data to identify the most effective storytelling techniques.
This might mean adjusting the pacing of a story, using
specific imagery, or even changing the ending to better
resonate with the audience.
A U T O M A T I O
N
Imagine if the chef could magically cook multiple dishes
at once. AI streamlines the storytelling process by
automating tasks like content creation, distribution, and
analysis. This frees up storytellers to focus on creativity
and strategy.
D A T A - D R I V E N
I N S I G H T S
Just as a chef relies on feedback to improve their recipes,
storytellers use data analytics to measure the impact of
their narratives. AI provides valuable insights into
audience engagement, sentiment, and behavior, helping
storytellers refine their craft and deliver more compelling
content.
P E R S O N A L I Z A T I O
N
P E R S O N A L I Z A T I O
N O P T I M I Z A T I O N
P E R S O N A L I Z A T I O
N O P T I M I Z A T I O N
A U T O M A T I O N
P E R S O N A L I Z A T I O N
O P T I M I Z A T I O N
A U T O M A T I O N D A T A -
D R I V E N I N S I G H T S
Personalized Playlists Spotify utilizes AI algorithms to
curate personalized playlists for its users based on their
listening habits, preferences, and behavior. These
playlists, such as "Discover Weekly" and "Release
Radar," are updated regularly with new music
recommendations tailored to each individual user.
By analyzing factors like music genre, tempo, mood, and
artist similarities, Spotify delivers a personalized listening
experience that keeps users engaged and satisfied.
Content Recommendations Netflix employs AI
algorithms to recommend personalized content to its
subscribers based on their viewing history, ratings,
and preferences.
By analyzing data from millions of users, Netflix's
recommendation system predicts which TV shows and
movies a viewer is likely to enjoy and suggests relevant
titles on the platform's homepage.
This personalized recommendation feature enhances
the user experience, increases engagement, and drives
retention.
Product Recommendations: Amazon leverages AI-
powered recommendation engines to suggest
products to customers based on their browsing
history, purchase history, and demographic
information.
These recommendations appear on the Amazon website,
in email newsletters, and through personalized
advertisements.
By analyzing user behavior and preferences, Amazon's
recommendation system helps customers discover
relevant products and encourages repeat purchases,
thereby driving sales and revenue.
These examples demonstrate how companies leverage
AI-driven storytelling techniques to personalize content,
enhance user experiences, and drive engagement and
conversions.
By harnessing the power of AI algorithms, these
companies deliver targeted and relevant messaging that
resonates with individual users, ultimately leading to
increased customer satisfaction and loyalty.
B A L A N C I N G T E C H N O L O G Y W I T H H U M A N
E M O T I O N
Airbnb's "Belong Anywhere"
campaign celebrates the human
connections made through
travel, emphasizing shared
experiences and cultural
immersion.
I M P O R T A N C E O F M A I N T A I N I N G A H U M A N T O U C H
I N S T O R Y T E L L I N G ,
Focus on genuine, relatable
stories that evoke emotion and
resonate with audiences.
Google's "Dear Sophie" ad tells
the heartwarming story of a
father using Google products to
create a digital scrapbook for his
daughter, Sophie, showcasing the
power of love and family bonds.
S T R A T E G I E S F O R I N F U S I N G
E M O T I O N
H I G H L I G H T B E S T P R A C T I C E S
F o c u s o n h u m a n e x p e r i e n c e s :
T e l l s t o r i e s
that tap into universal emotions and
experiences, such as love, loss, hope,
and
perseverance.
Coca-Cola's "Share a Coke" campaign
fosters emotional connections by
personalizing bottles with people's names,
encouraging them to share a Coke with
loved ones and create memorable
moments
together.
H I G H L I G H T B E S T
P R A C T I C E S
These examples demonstrate how brands can use storytelling to
create emotional connections with their audience, even when
leveraging AI- driven technologies.
By prioritizing authenticity, human experiences, and emotional
resonance, marketers can create compelling narratives that leave a
lasting impact on consumers
P R A C T I C A L
T I P S
Identify Brand
Values
Example: Define what your brand stands for and how it
aligns with the values and beliefs of your target audience.
P R A C T I C A L T I P S F O R
I N C O R P O R A T I N G S T O R Y T E L L I N G
Identify Brand
Values
Example: Define what your brand stands for and how it
aligns with the values and beliefs of your target audience.
Know Your
Audience
Example: Conduct market research to understand the
demographics, preferences, and pain points of your
target audience.
P R A C T I C A L T I P S F O R
I N C O R P O R A T I N G S T O R Y T E L L I N G
Identify Brand
Values
Example: Define what your brand stands for and how it
aligns with the values and beliefs of your target audience.
Know Your
Audience
Example: Conduct market research to understand the
demographics, preferences, and pain points of your
target audience.
Tell Stories Across Multiple
Channels
Example: Utilize various marketing channels such as
social media, email, blogs, and video to reach and engage
your audience effectively.
P R A C T I C A L T I P S F O R
I N C O R P O R A T I N G S T O R Y T E L L I N G
AI-Powered Content Creation
Platforms
Example: Adobe Sensei, Persado, ChatGTP or Wordsmith use AI
algorithms to generate content tailored to audience preferences.
R E S O U R C E S A N D T O O L S F O R A I -
D R I V E N S T O R Y T E L L I N G
AI-Powered Content Creation
Platforms
Example: Adobe Sensei, Persado, ChatGTP or Wordsmith use AI
algorithms to generate content tailored to audience preferences.
Data Analytics
Tools
Example: Tools such as Google Analytics, Adobe Analytics,
Metricol, or Salesforce Marketing Cloud that provide
insights into audience behavior, preferences, and
engagement.
R E S O U R C E S A N D T O O L S F O R A I -
D R I V E N S T O R Y T E L L I N G
AI-Powered Content Creation
Platforms
Example: Adobe Sensei, Persado, ChatGTP, or Wordsmith use AI
algorithms to generate content tailored to audience preferences.
Data Analytics
Tools
Example: Tools such as Google Analytics, Adobe Analytics,
Metricol, or Salesforce Marketing Cloud that provide
insights into audience behavior, preferences, and
engagement.
Content Personalization
Platforms
Example: Dynamic Yield or Evergage that leverage AI to
deliver personalized content experiences based on user data
and behavior.
R E S O U R C E S A N D T O O L S F O R A I -
D R I V E N S T O R Y T E L L I N G
Exploring Key Performance
Indicators (KPIs) and Analytics
Tools
Key Performance Indicators (KPIs) for Narrative-Driven
Campaigns
Engagement Metrics: Measure the level of audience interaction with
the campaign content, such as likes, shares, comments, and time
spent on the page.
K E Y P E R F O R M A N C E I N D I C A T O R S
( K P I S )
Key Performance Indicators (KPIs) for Narrative-Driven
Campaigns
Engagement Metrics: Measure the level of audience interaction with
the campaign content, such as likes, shares, comments, and time
spent on the page. Conversion Rates: Track the percentage of users
who take desired actions, such as making a purchase, signing up for a
newsletter, or downloading a resource.
K E Y P E R F O R M A N C E I N D I C A T O R S
( K P I S )
Key Performance Indicators (KPIs) for Narrative-Driven
Campaigns
Engagement Metrics: Measure the level of audience interaction with
the campaign content, such as likes, shares, comments, and time
spent on the page. Conversion Rates: Track the percentage of users
who take desired actions, such as making a purchase, signing up for a
newsletter, or downloading a resource. Brand Sentiment Analysis:
Assess the overall sentiment and perception of the brand among the
target audience, as reflected in social media mentions, reviews, and
feedback.
K E Y P E R F O R M A N C E I N D I C A T O R S
( K P I S )
Analytics Tools for Assessing
Effectiveness
Google Analytics: Provides insights into website traffic, user
behavior, and conversion funnels, allowing marketers to track the
performance of narrative-driven campaigns and identify areas for
optimization.
A N A L Y T I C S
T O O L S
Analytics Tools for Assessing
Effectiveness
Google Analytics: Provides insights into website traffic, user
behavior, and conversion funnels, allowing marketers to track the
performance of narrative-driven campaigns and identify areas for
optimization. Social Media Analytics Platforms: Offer data on
audience demographics, engagement metrics, and content
performance across social media channels, helping marketers
measure the impact of storytelling efforts on social platforms.
A N A L Y T I C S
T O O L S
Analytics Tools for Assessing
Effectiveness
Google Analytics: Provides insights into website traffic, user
behavior, and conversion funnels, allowing marketers to track the
performance of narrative-driven campaigns and identify areas for
optimization. Social Media Analytics Platforms: Offer data on
audience demographics, engagement metrics, and content
performance across social media channels, helping marketers
measure the impact of storytelling efforts on social platforms.
Marketing Automation Platforms: Enable tracking and analysis of
campaign performance, lead generation, and customer journey
metrics, providing a comprehensive view of the effectiveness of
narrative-driven marketing initiatives.
A N A L Y T I C S
T O O L S
Recap & Key
Takeaways
R E C A P A N D K E Y
T A K E A W A Y S
Storytelling in marketing for building connections, driving engagement,
and differentiating brands in the marketplace.
Human
Connection
Differentiation
Engagement
Retention
Influence
R E C A P A N D K E Y
T A K E A W A Y S
The impact of AI on storytelling, including its role in
personalization, optimization, automation, and data-driven insights.
Storytelling in marketing for building connections, driving engagement,
and differentiating brands in the marketplace.
Human
Connection
Differentiation
Engagement
Retention
Influence
R E C A P A N D K E Y
T A K E A W A Y S
The impact of AI on storytelling, including its role in personalization,
optimization, automation, and data-driven insights. Storytelling
remains a powerful tool in marketing, even as technology continues
to evolve.
Storytelling in marketing for building connections, driving engagement,
and differentiating brands in the marketplace.
Human
Connection
Differentiation
Engagement
Retention
Influence
R E C A P A N D K E Y
T A K E A W A Y S
The impact of AI on storytelling, including its role in personalization,
optimization, automation, and data-driven insights. Storytelling
remains a powerful tool in marketing, even as technology continues
to evolve. AI just enhances storytelling capabilities by enabling
personalization, automation, and data-driven decision-making.
Storytelling in marketing for building connections, driving engagement,
and differentiating brands in the marketplace.
Human
Connection
Differentiation
Engagement
Retention
Influence
R E C A P A N D K E Y
T A K E A W A Y S
How do you Implement this for your brand
TODAY?
Identify Brand Values Know Your
Audience Tell Stories Across
Multiple Channels
R E C A P A N D K E Y
T A K E A W A Y S
What could you use?
How do you Implement this for your brand
TODAY?
Identify Brand Values Know Your
Audience Tell Stories Across
Multiple Channels
AI-Powered Content Creation Platforms- Adobe Sensei, Persado, Chat
GTP or Wordsmith, Data Analytics Tools- Google Analytics, Adobe
Analytics, Metricol, or Salesforce Marketing Cloud Content
Personalization Platforms-Dynamic Yield or Evergage.
R E C A P A N D K E Y
T A K E A W A Y S
Don’t forget to track your
KPIs!!
Thank
you!
Q &
A
FIND ME ON
LINKEDIN
‘SLIDES’
Story Telling Master Class - Jennifer Morilla

More Related Content

Similar to Story Telling Master Class - Jennifer Morilla

SVEN.org Design-Led Marketing - Harry West - frog
SVEN.org Design-Led Marketing - Harry West - frogSVEN.org Design-Led Marketing - Harry West - frog
SVEN.org Design-Led Marketing - Harry West - frog
FortuneCMO, LLC
 
PR ( public relation ) fundamentals ( all you need to know in 1st step )
PR ( public relation ) fundamentals ( all you need to know in 1st step )PR ( public relation ) fundamentals ( all you need to know in 1st step )
PR ( public relation ) fundamentals ( all you need to know in 1st step )
Daniel Oskooei
 
RPM Senior Strategist Job Description 2017
RPM Senior Strategist Job Description 2017RPM Senior Strategist Job Description 2017
RPM Senior Strategist Job Description 2017
Nicola Wright McKenzie Assoc. CIPD
 
Building brands in the social media age
Building brands in the social media ageBuilding brands in the social media age
Building brands in the social media age
Pete Durant
 
How to Become a Stronger Storyteller
How to Become a Stronger StorytellerHow to Become a Stronger Storyteller
How to Become a Stronger Storyteller
Visually
 
How To Become A Stronger Storyteller
How To Become A Stronger StorytellerHow To Become A Stronger Storyteller
How To Become A Stronger Storyteller
TINT
 
Brand-storytelling-epic-India.pdf
Brand-storytelling-epic-India.pdfBrand-storytelling-epic-India.pdf
Brand-storytelling-epic-India.pdf
EpicIndiaGroup
 
Travel brands and brand storytelling [research]
Travel brands and brand storytelling [research]Travel brands and brand storytelling [research]
Travel brands and brand storytelling [research]
Headstream
 
[CMWorld 2015 Lunch & Learn hosted by studioD] Content Mixology: Mixing the r...
[CMWorld 2015 Lunch & Learn hosted by studioD] Content Mixology: Mixing the r...[CMWorld 2015 Lunch & Learn hosted by studioD] Content Mixology: Mixing the r...
[CMWorld 2015 Lunch & Learn hosted by studioD] Content Mixology: Mixing the r...
studioD
 
The Participation Economy Vlerickseminar Share Your Honey oct14_marcmichils
The Participation Economy Vlerickseminar Share Your Honey oct14_marcmichilsThe Participation Economy Vlerickseminar Share Your Honey oct14_marcmichils
The Participation Economy Vlerickseminar Share Your Honey oct14_marcmichils
Marc Michils
 
Socialmedia vlerick oct14_marcmichils
Socialmedia vlerick oct14_marcmichilsSocialmedia vlerick oct14_marcmichils
Socialmedia vlerick oct14_marcmichils
Marc Michils
 
Content Marketing Strategies Conference: Simon Kelly_keynote
Content Marketing Strategies Conference: Simon Kelly_keynoteContent Marketing Strategies Conference: Simon Kelly_keynote
Content Marketing Strategies Conference: Simon Kelly_keynote
dlvr.it
 
Transformational storytelling
Transformational storytellingTransformational storytelling
Transformational storytelling
Mr Nyak
 
Storytelling Ads
Storytelling Ads Storytelling Ads
Storytelling Ads
Gab Billones
 
Demographic Profiling Your Audience's Vital Statistics
Demographic Profiling Your Audience's Vital StatisticsDemographic Profiling Your Audience's Vital Statistics
Demographic Profiling Your Audience's Vital Statistics
Socially Savvy
 
Targeting Tribes Through Tech
Targeting Tribes Through TechTargeting Tribes Through Tech
Targeting Tribes Through Tech
IPG Mediabrands
 
Sam Ruchlewicz for PRAXIS 2018
Sam Ruchlewicz for PRAXIS 2018Sam Ruchlewicz for PRAXIS 2018
Sam Ruchlewicz for PRAXIS 2018
Reputation Today
 
Behaving like a Social Brand (kind of)
Behaving like a Social Brand (kind of)Behaving like a Social Brand (kind of)
Behaving like a Social Brand (kind of)
Beau Encarnacion
 
Delivering Content Distortion in the Age of New Media
Delivering Content Distortion in the Age of New MediaDelivering Content Distortion in the Age of New Media
Delivering Content Distortion in the Age of New Media
The Fitzroy Institute
 
Brand plan
Brand plan Brand plan
Brand plan
Kim Hartman
 

Similar to Story Telling Master Class - Jennifer Morilla (20)

SVEN.org Design-Led Marketing - Harry West - frog
SVEN.org Design-Led Marketing - Harry West - frogSVEN.org Design-Led Marketing - Harry West - frog
SVEN.org Design-Led Marketing - Harry West - frog
 
PR ( public relation ) fundamentals ( all you need to know in 1st step )
PR ( public relation ) fundamentals ( all you need to know in 1st step )PR ( public relation ) fundamentals ( all you need to know in 1st step )
PR ( public relation ) fundamentals ( all you need to know in 1st step )
 
RPM Senior Strategist Job Description 2017
RPM Senior Strategist Job Description 2017RPM Senior Strategist Job Description 2017
RPM Senior Strategist Job Description 2017
 
Building brands in the social media age
Building brands in the social media ageBuilding brands in the social media age
Building brands in the social media age
 
How to Become a Stronger Storyteller
How to Become a Stronger StorytellerHow to Become a Stronger Storyteller
How to Become a Stronger Storyteller
 
How To Become A Stronger Storyteller
How To Become A Stronger StorytellerHow To Become A Stronger Storyteller
How To Become A Stronger Storyteller
 
Brand-storytelling-epic-India.pdf
Brand-storytelling-epic-India.pdfBrand-storytelling-epic-India.pdf
Brand-storytelling-epic-India.pdf
 
Travel brands and brand storytelling [research]
Travel brands and brand storytelling [research]Travel brands and brand storytelling [research]
Travel brands and brand storytelling [research]
 
[CMWorld 2015 Lunch & Learn hosted by studioD] Content Mixology: Mixing the r...
[CMWorld 2015 Lunch & Learn hosted by studioD] Content Mixology: Mixing the r...[CMWorld 2015 Lunch & Learn hosted by studioD] Content Mixology: Mixing the r...
[CMWorld 2015 Lunch & Learn hosted by studioD] Content Mixology: Mixing the r...
 
The Participation Economy Vlerickseminar Share Your Honey oct14_marcmichils
The Participation Economy Vlerickseminar Share Your Honey oct14_marcmichilsThe Participation Economy Vlerickseminar Share Your Honey oct14_marcmichils
The Participation Economy Vlerickseminar Share Your Honey oct14_marcmichils
 
Socialmedia vlerick oct14_marcmichils
Socialmedia vlerick oct14_marcmichilsSocialmedia vlerick oct14_marcmichils
Socialmedia vlerick oct14_marcmichils
 
Content Marketing Strategies Conference: Simon Kelly_keynote
Content Marketing Strategies Conference: Simon Kelly_keynoteContent Marketing Strategies Conference: Simon Kelly_keynote
Content Marketing Strategies Conference: Simon Kelly_keynote
 
Transformational storytelling
Transformational storytellingTransformational storytelling
Transformational storytelling
 
Storytelling Ads
Storytelling Ads Storytelling Ads
Storytelling Ads
 
Demographic Profiling Your Audience's Vital Statistics
Demographic Profiling Your Audience's Vital StatisticsDemographic Profiling Your Audience's Vital Statistics
Demographic Profiling Your Audience's Vital Statistics
 
Targeting Tribes Through Tech
Targeting Tribes Through TechTargeting Tribes Through Tech
Targeting Tribes Through Tech
 
Sam Ruchlewicz for PRAXIS 2018
Sam Ruchlewicz for PRAXIS 2018Sam Ruchlewicz for PRAXIS 2018
Sam Ruchlewicz for PRAXIS 2018
 
Behaving like a Social Brand (kind of)
Behaving like a Social Brand (kind of)Behaving like a Social Brand (kind of)
Behaving like a Social Brand (kind of)
 
Delivering Content Distortion in the Age of New Media
Delivering Content Distortion in the Age of New MediaDelivering Content Distortion in the Age of New Media
Delivering Content Distortion in the Age of New Media
 
Brand plan
Brand plan Brand plan
Brand plan
 

More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Personalizing in the Age of AI - John Bourous
Personalizing in the Age of AI - John BourousPersonalizing in the Age of AI - John Bourous
Unlocking the Power of the Creator Economy, Strategies for Success in Influen...
Unlocking the Power of the Creator Economy, Strategies for Success in Influen...Unlocking the Power of the Creator Economy, Strategies for Success in Influen...
Unlocking the Power of the Creator Economy, Strategies for Success in Influen...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How To Turn Your Competitors Into GTM Assets - Pere Codina
How To Turn Your Competitors Into GTM Assets - Pere CodinaHow To Turn Your Competitors Into GTM Assets - Pere Codina
How To Turn Your Competitors Into GTM Assets - Pere Codina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale BertrandSEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Better Together Driving Superior Results with Organic and Paid Social Media -...
Better Together Driving Superior Results with Organic and Paid Social Media -...Better Together Driving Superior Results with Organic and Paid Social Media -...
Better Together Driving Superior Results with Organic and Paid Social Media -...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Content Atomization with LLMs - Ginger Shimp
Content Atomization with LLMs - Ginger ShimpContent Atomization with LLMs - Ginger Shimp
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
The Brand Clarity Framework, Intentional & Impactful Story-Based Marketing - ...
The Brand Clarity Framework, Intentional & Impactful Story-Based Marketing - ...The Brand Clarity Framework, Intentional & Impactful Story-Based Marketing - ...
The Brand Clarity Framework, Intentional & Impactful Story-Based Marketing - ...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Executives as Influencers – How Leaders Can Earn Influence to Impact Business...
Executives as Influencers – How Leaders Can Earn Influence to Impact Business...Executives as Influencers – How Leaders Can Earn Influence to Impact Business...
Executives as Influencers – How Leaders Can Earn Influence to Impact Business...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Beyond Cookies Preparing for a Privacy-First Future - Steve Krull
Beyond Cookies Preparing for a Privacy-First Future - Steve KrullBeyond Cookies Preparing for a Privacy-First Future - Steve Krull
Beyond Cookies Preparing for a Privacy-First Future - Steve Krull
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions (20)

The Power of Ugly Video Ads, Engaging High-Intent Marketing - Brian Alves
The Power of Ugly Video Ads, Engaging High-Intent Marketing - Brian AlvesThe Power of Ugly Video Ads, Engaging High-Intent Marketing - Brian Alves
The Power of Ugly Video Ads, Engaging High-Intent Marketing - Brian Alves
 
Personalizing in the Age of AI - John Bourous
Personalizing in the Age of AI - John BourousPersonalizing in the Age of AI - John Bourous
Personalizing in the Age of AI - John Bourous
 
Unlocking the Power of the Creator Economy, Strategies for Success in Influen...
Unlocking the Power of the Creator Economy, Strategies for Success in Influen...Unlocking the Power of the Creator Economy, Strategies for Success in Influen...
Unlocking the Power of the Creator Economy, Strategies for Success in Influen...
 
How To Turn Your Competitors Into GTM Assets - Pere Codina
How To Turn Your Competitors Into GTM Assets - Pere CodinaHow To Turn Your Competitors Into GTM Assets - Pere Codina
How To Turn Your Competitors Into GTM Assets - Pere Codina
 
Mapping The Buyer’s Mind, Crafting Personas For Targeted Marketing Success - ...
Mapping The Buyer’s Mind, Crafting Personas For Targeted Marketing Success - ...Mapping The Buyer’s Mind, Crafting Personas For Targeted Marketing Success - ...
Mapping The Buyer’s Mind, Crafting Personas For Targeted Marketing Success - ...
 
Artificial Intelligence - A. Lee Judge, Kim Miller, Brian Fitch
Artificial Intelligence - A. Lee Judge, Kim Miller, Brian FitchArtificial Intelligence - A. Lee Judge, Kim Miller, Brian Fitch
Artificial Intelligence - A. Lee Judge, Kim Miller, Brian Fitch
 
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale BertrandSEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Better Together Driving Superior Results with Organic and Paid Social Media -...
Better Together Driving Superior Results with Organic and Paid Social Media -...Better Together Driving Superior Results with Organic and Paid Social Media -...
Better Together Driving Superior Results with Organic and Paid Social Media -...
 
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
 
Power of Brand Narrative in the Age of AI - Natalie Black
Power of Brand Narrative in the Age of AI - Natalie BlackPower of Brand Narrative in the Age of AI - Natalie Black
Power of Brand Narrative in the Age of AI - Natalie Black
 
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
 
Digital Trends 2024, Expand Your Digital Horizons - Fernando Angulo
Digital Trends 2024, Expand Your Digital Horizons - Fernando AnguloDigital Trends 2024, Expand Your Digital Horizons - Fernando Angulo
Digital Trends 2024, Expand Your Digital Horizons - Fernando Angulo
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Content Atomization with LLMs - Ginger Shimp
Content Atomization with LLMs - Ginger ShimpContent Atomization with LLMs - Ginger Shimp
Content Atomization with LLMs - Ginger Shimp
 
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
 
The Brand Clarity Framework, Intentional & Impactful Story-Based Marketing - ...
The Brand Clarity Framework, Intentional & Impactful Story-Based Marketing - ...The Brand Clarity Framework, Intentional & Impactful Story-Based Marketing - ...
The Brand Clarity Framework, Intentional & Impactful Story-Based Marketing - ...
 
Executives as Influencers – How Leaders Can Earn Influence to Impact Business...
Executives as Influencers – How Leaders Can Earn Influence to Impact Business...Executives as Influencers – How Leaders Can Earn Influence to Impact Business...
Executives as Influencers – How Leaders Can Earn Influence to Impact Business...
 
497 Page 1 Rankings in 7 Weeks - Ryan Brock
497 Page 1 Rankings in 7 Weeks - Ryan Brock497 Page 1 Rankings in 7 Weeks - Ryan Brock
497 Page 1 Rankings in 7 Weeks - Ryan Brock
 
Beyond Cookies Preparing for a Privacy-First Future - Steve Krull
Beyond Cookies Preparing for a Privacy-First Future - Steve KrullBeyond Cookies Preparing for a Privacy-First Future - Steve Krull
Beyond Cookies Preparing for a Privacy-First Future - Steve Krull
 

Recently uploaded

Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation
SyrineTouati
 
Marketing-Strategy-introduction and prrincibals and data analytics
Marketing-Strategy-introduction and prrincibals and data analyticsMarketing-Strategy-introduction and prrincibals and data analytics
Marketing-Strategy-introduction and prrincibals and data analytics
MohamedAttia483812
 
Online Digital Marketing course intelugu
Online Digital Marketing course inteluguOnline Digital Marketing course intelugu
Online Digital Marketing course intelugu
thotadivya582
 
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Search Engine Journal
 
Ormax Media - Streaming Originals Mid-Year Report.pdf
Ormax Media - Streaming Originals Mid-Year Report.pdfOrmax Media - Streaming Originals Mid-Year Report.pdf
Ormax Media - Streaming Originals Mid-Year Report.pdf
Social Samosa
 
3_Stories_AEC_Marketers_Must_Master_Amplify.pdf
3_Stories_AEC_Marketers_Must_Master_Amplify.pdf3_Stories_AEC_Marketers_Must_Master_Amplify.pdf
3_Stories_AEC_Marketers_Must_Master_Amplify.pdf
David Lecours
 
8 Tips on Creating Compelling Content for Your Moment Marketing
8 Tips  on Creating Compelling Content for Your Moment Marketing8 Tips  on Creating Compelling Content for Your Moment Marketing
8 Tips on Creating Compelling Content for Your Moment Marketing
Maxsemo
 
State of Marketing & Data and trends with strategies + best practices for mar...
State of Marketing & Data and trends with strategies + best practices for mar...State of Marketing & Data and trends with strategies + best practices for mar...
State of Marketing & Data and trends with strategies + best practices for mar...
JaimeMelendez25
 
How to market real estate projects in Nepal ? Marketing Plan Sample
How to market real estate projects in Nepal ? Marketing Plan SampleHow to market real estate projects in Nepal ? Marketing Plan Sample
How to market real estate projects in Nepal ? Marketing Plan Sample
Dipendra Prasad Poudel
 
Ralph DiPiero's Tested Methods for Mastering Marketing Consulting
Ralph DiPiero's Tested Methods for Mastering Marketing ConsultingRalph DiPiero's Tested Methods for Mastering Marketing Consulting
Ralph DiPiero's Tested Methods for Mastering Marketing Consulting
RalphDiPiero
 
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
10 Event Management Fun Facts You Should Know
10 Event Management Fun Facts You Should Know10 Event Management Fun Facts You Should Know
10 Event Management Fun Facts You Should Know
Orly Ballesteros
 
Role and Importance of Digital Marketing in Business.docx
Role and Importance of Digital Marketing in Business.docxRole and Importance of Digital Marketing in Business.docx
Role and Importance of Digital Marketing in Business.docx
Aimstorms
 
E3 ACP Shade Catalogues - Comprehensive Range of Colors and Finishes
E3 ACP Shade Catalogues - Comprehensive Range of Colors and FinishesE3 ACP Shade Catalogues - Comprehensive Range of Colors and Finishes
E3 ACP Shade Catalogues - Comprehensive Range of Colors and Finishes
E3 Group ACP
 
How AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdfHow AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdf
gchaitya21
 
Kutility Digital marketing Agency service PPT
Kutility Digital marketing  Agency service PPTKutility Digital marketing  Agency service PPT
Kutility Digital marketing Agency service PPT
abhil40256
 
Poster Design Presentation Grip July 2024.pptx
Poster Design Presentation Grip July 2024.pptxPoster Design Presentation Grip July 2024.pptx
Poster Design Presentation Grip July 2024.pptx
The Sparks Foundation
 
Integrated Marketing: A Strategic Approach for Modern Marketers
Integrated Marketing: A Strategic Approach for Modern MarketersIntegrated Marketing: A Strategic Approach for Modern Marketers
Integrated Marketing: A Strategic Approach for Modern Marketers
dmprachigupta
 
How ActiveCampaign Can Grow Your Business.pptx
How ActiveCampaign Can Grow Your Business.pptxHow ActiveCampaign Can Grow Your Business.pptx
How ActiveCampaign Can Grow Your Business.pptx
Rakesh Jalan
 
Research to Results: A Behavioral Economist's Guide to CRO
Research to Results: A Behavioral Economist's Guide to CROResearch to Results: A Behavioral Economist's Guide to CRO
Research to Results: A Behavioral Economist's Guide to CRO
VWO
 

Recently uploaded (20)

Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation
 
Marketing-Strategy-introduction and prrincibals and data analytics
Marketing-Strategy-introduction and prrincibals and data analyticsMarketing-Strategy-introduction and prrincibals and data analytics
Marketing-Strategy-introduction and prrincibals and data analytics
 
Online Digital Marketing course intelugu
Online Digital Marketing course inteluguOnline Digital Marketing course intelugu
Online Digital Marketing course intelugu
 
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
 
Ormax Media - Streaming Originals Mid-Year Report.pdf
Ormax Media - Streaming Originals Mid-Year Report.pdfOrmax Media - Streaming Originals Mid-Year Report.pdf
Ormax Media - Streaming Originals Mid-Year Report.pdf
 
3_Stories_AEC_Marketers_Must_Master_Amplify.pdf
3_Stories_AEC_Marketers_Must_Master_Amplify.pdf3_Stories_AEC_Marketers_Must_Master_Amplify.pdf
3_Stories_AEC_Marketers_Must_Master_Amplify.pdf
 
8 Tips on Creating Compelling Content for Your Moment Marketing
8 Tips  on Creating Compelling Content for Your Moment Marketing8 Tips  on Creating Compelling Content for Your Moment Marketing
8 Tips on Creating Compelling Content for Your Moment Marketing
 
State of Marketing & Data and trends with strategies + best practices for mar...
State of Marketing & Data and trends with strategies + best practices for mar...State of Marketing & Data and trends with strategies + best practices for mar...
State of Marketing & Data and trends with strategies + best practices for mar...
 
How to market real estate projects in Nepal ? Marketing Plan Sample
How to market real estate projects in Nepal ? Marketing Plan SampleHow to market real estate projects in Nepal ? Marketing Plan Sample
How to market real estate projects in Nepal ? Marketing Plan Sample
 
Ralph DiPiero's Tested Methods for Mastering Marketing Consulting
Ralph DiPiero's Tested Methods for Mastering Marketing ConsultingRalph DiPiero's Tested Methods for Mastering Marketing Consulting
Ralph DiPiero's Tested Methods for Mastering Marketing Consulting
 
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
 
10 Event Management Fun Facts You Should Know
10 Event Management Fun Facts You Should Know10 Event Management Fun Facts You Should Know
10 Event Management Fun Facts You Should Know
 
Role and Importance of Digital Marketing in Business.docx
Role and Importance of Digital Marketing in Business.docxRole and Importance of Digital Marketing in Business.docx
Role and Importance of Digital Marketing in Business.docx
 
E3 ACP Shade Catalogues - Comprehensive Range of Colors and Finishes
E3 ACP Shade Catalogues - Comprehensive Range of Colors and FinishesE3 ACP Shade Catalogues - Comprehensive Range of Colors and Finishes
E3 ACP Shade Catalogues - Comprehensive Range of Colors and Finishes
 
How AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdfHow AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdf
 
Kutility Digital marketing Agency service PPT
Kutility Digital marketing  Agency service PPTKutility Digital marketing  Agency service PPT
Kutility Digital marketing Agency service PPT
 
Poster Design Presentation Grip July 2024.pptx
Poster Design Presentation Grip July 2024.pptxPoster Design Presentation Grip July 2024.pptx
Poster Design Presentation Grip July 2024.pptx
 
Integrated Marketing: A Strategic Approach for Modern Marketers
Integrated Marketing: A Strategic Approach for Modern MarketersIntegrated Marketing: A Strategic Approach for Modern Marketers
Integrated Marketing: A Strategic Approach for Modern Marketers
 
How ActiveCampaign Can Grow Your Business.pptx
How ActiveCampaign Can Grow Your Business.pptxHow ActiveCampaign Can Grow Your Business.pptx
How ActiveCampaign Can Grow Your Business.pptx
 
Research to Results: A Behavioral Economist's Guide to CRO
Research to Results: A Behavioral Economist's Guide to CROResearch to Results: A Behavioral Economist's Guide to CRO
Research to Results: A Behavioral Economist's Guide to CRO
 

Story Telling Master Class - Jennifer Morilla

  • 1. MASTER CLASS NEW YORK, NY ~ MAY 16 - 17, 2024 DIGIMARCONEAST.COM | #DigiMarConEast Jennifer Morilla CEO JENNIFER MORILLA, LLC Story Telling Master Class
  • 2. U N L E A S H I N G T H E P O W E R O F S T O R Y T E L L I N G I N M A R K E T I N G The Strategic Impact of Storytelling in the Age of AI By Jennifer Morilla Friday May 17, 2024
  • 3. "Marketing is no longer about the stuff that you make, but about the stories you tell."
  • 4. W H O I S J E N N I F E R M O R I L L A CEO Jennifer Morilla Marketing + Branding Expert, Consultant & TEDx Speaker
  • 5. W H O I S J E N N I F E R M O R I L L A
  • 6. T H E T I M E L E S S A R T O F S T O R Y T E L L I N G
  • 7. T H E T I M E L E S S A R T O F S T O R Y T E L L I N G Storytelling is the art of conveying narratives or anecdotes through words, images, or actions to engage, entertain, and/or educate an audience. At its core, storytelling involves structuring information in a way that resonates emotionally and intellectually with the audience, often using characters, plotlines, and themes to convey a message or evoke a response.
  • 8. I T ’ S S I G N I F I C A N C E I N M A R K E T I N G Human Connection: Stories have the power to create emotional connections with audiences by tapping into universal themes, values, and experiences. Through storytelling, brands can humanize their message, making it more relatable and memorable to consumers.
  • 9. I T ’ S S I G N I F I C A N C E I N M A R K E T I N G Human Connection: Stories have the power to create emotional connections with audiences by tapping into universal themes, values, and experiences. Through storytelling, brands can humanize their message, making it more relatable and memorable to consumers. Differentiation: In a crowded marketplace, storytelling sets brands apart by defining their unique identity, values, and mission.
  • 10. I T ’ S S I G N I F I C A N C E I N M A R K E T I N G Human Connection: Stories have the power to create emotional connections with audiences by tapping into universal themes, values, and experiences. Through storytelling, brands can humanize their message, making it more relatable and memorable to consumers. Differentiation: In a crowded marketplace, storytelling sets brands apart by defining their unique identity, values, and mission. Engagement: Stories have a natural ability to captivate and hold attention. [brand's message and ultimately driving actions such as purchases, shares, and advocacy.]
  • 11. I T ’ S S I G N I F I C A N C E I N M A R K E T I N G Human Connection: Stories have the power to create emotional connections with audiences by tapping into universal themes, values, and experiences. Through storytelling, brands can humanize their message, making it more relatable and memorable to consumers. Differentiation: In a crowded marketplace, storytelling sets brands apart by defining their unique identity, values, and mission. Engagement: Stories have a natural ability to captivate and hold attention. [brand's message and ultimately driving actions such as purchases, shares, and advocacy.] Retention: People are more likely to remember information presented in the form of a story compared to facts or data alone.
  • 12. I T ’ S S I G N I F I C A N C E I N M A R K E T I N G Human Connection: Stories have the power to create emotional connections with audiences by tapping into universal themes, values, and experiences. Through storytelling, brands can humanize their message, making it more relatable and memorable to consumers. Differentiation: In a crowded marketplace, storytelling sets brands apart by defining their unique identity, values, and mission. Engagement: Stories have a natural ability to captivate and hold attention. [brand's message and ultimately driving actions such as purchases, shares, and advocacy.] Retention: People are more likely to remember information presented in the form of a story compared to facts or data alone. Influence: Stories have the power to influence beliefs, attitudes, and behaviors. Through storytelling, marketers can shape perceptions, inspire action, and drive desired outcomes, whether it's brand loyalty, social change, or purchase decisions.
  • 13. I T ’ S S I G N I F I C A N C E I N M A R K E T I N G Overall, storytelling in marketing is a strategic tool for building brand affinity, fostering customer loyalty, and driving business growth in an increasingly competitive and interconnected world.
  • 17. Can you think of a memorable brand story from your own experience?
  • 18. T H E R I S E O F A I A N D I T S I M P A C T O N S T O R Y T E L L I N G
  • 19. P E R S O N A L I Z A T I O N AI helps storytellers tailor their narratives to individual preferences. Just like a chef can customize a dish to suit different tastes, AI personalizes content based on factors like past interactions, demographics, and interests.
  • 20. O P T I M I Z A T I O N AI doesn't just guess what ingredients to use—it crunches data to identify the most effective storytelling techniques. This might mean adjusting the pacing of a story, using specific imagery, or even changing the ending to better resonate with the audience.
  • 21. A U T O M A T I O N Imagine if the chef could magically cook multiple dishes at once. AI streamlines the storytelling process by automating tasks like content creation, distribution, and analysis. This frees up storytellers to focus on creativity and strategy.
  • 22. D A T A - D R I V E N I N S I G H T S Just as a chef relies on feedback to improve their recipes, storytellers use data analytics to measure the impact of their narratives. AI provides valuable insights into audience engagement, sentiment, and behavior, helping storytellers refine their craft and deliver more compelling content.
  • 23. P E R S O N A L I Z A T I O N
  • 24. P E R S O N A L I Z A T I O N O P T I M I Z A T I O N
  • 25. P E R S O N A L I Z A T I O N O P T I M I Z A T I O N A U T O M A T I O N
  • 26. P E R S O N A L I Z A T I O N O P T I M I Z A T I O N A U T O M A T I O N D A T A - D R I V E N I N S I G H T S
  • 27. Personalized Playlists Spotify utilizes AI algorithms to curate personalized playlists for its users based on their listening habits, preferences, and behavior. These playlists, such as "Discover Weekly" and "Release Radar," are updated regularly with new music recommendations tailored to each individual user. By analyzing factors like music genre, tempo, mood, and artist similarities, Spotify delivers a personalized listening experience that keeps users engaged and satisfied.
  • 28. Content Recommendations Netflix employs AI algorithms to recommend personalized content to its subscribers based on their viewing history, ratings, and preferences. By analyzing data from millions of users, Netflix's recommendation system predicts which TV shows and movies a viewer is likely to enjoy and suggests relevant titles on the platform's homepage. This personalized recommendation feature enhances the user experience, increases engagement, and drives retention.
  • 29. Product Recommendations: Amazon leverages AI- powered recommendation engines to suggest products to customers based on their browsing history, purchase history, and demographic information. These recommendations appear on the Amazon website, in email newsletters, and through personalized advertisements. By analyzing user behavior and preferences, Amazon's recommendation system helps customers discover relevant products and encourages repeat purchases, thereby driving sales and revenue.
  • 30. These examples demonstrate how companies leverage AI-driven storytelling techniques to personalize content, enhance user experiences, and drive engagement and conversions. By harnessing the power of AI algorithms, these companies deliver targeted and relevant messaging that resonates with individual users, ultimately leading to increased customer satisfaction and loyalty.
  • 31. B A L A N C I N G T E C H N O L O G Y W I T H H U M A N E M O T I O N
  • 32. Airbnb's "Belong Anywhere" campaign celebrates the human connections made through travel, emphasizing shared experiences and cultural immersion. I M P O R T A N C E O F M A I N T A I N I N G A H U M A N T O U C H I N S T O R Y T E L L I N G ,
  • 33. Focus on genuine, relatable stories that evoke emotion and resonate with audiences. Google's "Dear Sophie" ad tells the heartwarming story of a father using Google products to create a digital scrapbook for his daughter, Sophie, showcasing the power of love and family bonds. S T R A T E G I E S F O R I N F U S I N G E M O T I O N
  • 34. H I G H L I G H T B E S T P R A C T I C E S F o c u s o n h u m a n e x p e r i e n c e s : T e l l s t o r i e s that tap into universal emotions and experiences, such as love, loss, hope, and perseverance. Coca-Cola's "Share a Coke" campaign fosters emotional connections by personalizing bottles with people's names, encouraging them to share a Coke with loved ones and create memorable moments together.
  • 35. H I G H L I G H T B E S T P R A C T I C E S These examples demonstrate how brands can use storytelling to create emotional connections with their audience, even when leveraging AI- driven technologies. By prioritizing authenticity, human experiences, and emotional resonance, marketers can create compelling narratives that leave a lasting impact on consumers
  • 36. P R A C T I C A L T I P S
  • 37. Identify Brand Values Example: Define what your brand stands for and how it aligns with the values and beliefs of your target audience. P R A C T I C A L T I P S F O R I N C O R P O R A T I N G S T O R Y T E L L I N G
  • 38. Identify Brand Values Example: Define what your brand stands for and how it aligns with the values and beliefs of your target audience. Know Your Audience Example: Conduct market research to understand the demographics, preferences, and pain points of your target audience. P R A C T I C A L T I P S F O R I N C O R P O R A T I N G S T O R Y T E L L I N G
  • 39. Identify Brand Values Example: Define what your brand stands for and how it aligns with the values and beliefs of your target audience. Know Your Audience Example: Conduct market research to understand the demographics, preferences, and pain points of your target audience. Tell Stories Across Multiple Channels Example: Utilize various marketing channels such as social media, email, blogs, and video to reach and engage your audience effectively. P R A C T I C A L T I P S F O R I N C O R P O R A T I N G S T O R Y T E L L I N G
  • 40. AI-Powered Content Creation Platforms Example: Adobe Sensei, Persado, ChatGTP or Wordsmith use AI algorithms to generate content tailored to audience preferences. R E S O U R C E S A N D T O O L S F O R A I - D R I V E N S T O R Y T E L L I N G
  • 41. AI-Powered Content Creation Platforms Example: Adobe Sensei, Persado, ChatGTP or Wordsmith use AI algorithms to generate content tailored to audience preferences. Data Analytics Tools Example: Tools such as Google Analytics, Adobe Analytics, Metricol, or Salesforce Marketing Cloud that provide insights into audience behavior, preferences, and engagement. R E S O U R C E S A N D T O O L S F O R A I - D R I V E N S T O R Y T E L L I N G
  • 42. AI-Powered Content Creation Platforms Example: Adobe Sensei, Persado, ChatGTP, or Wordsmith use AI algorithms to generate content tailored to audience preferences. Data Analytics Tools Example: Tools such as Google Analytics, Adobe Analytics, Metricol, or Salesforce Marketing Cloud that provide insights into audience behavior, preferences, and engagement. Content Personalization Platforms Example: Dynamic Yield or Evergage that leverage AI to deliver personalized content experiences based on user data and behavior. R E S O U R C E S A N D T O O L S F O R A I - D R I V E N S T O R Y T E L L I N G
  • 43. Exploring Key Performance Indicators (KPIs) and Analytics Tools
  • 44. Key Performance Indicators (KPIs) for Narrative-Driven Campaigns Engagement Metrics: Measure the level of audience interaction with the campaign content, such as likes, shares, comments, and time spent on the page. K E Y P E R F O R M A N C E I N D I C A T O R S ( K P I S )
  • 45. Key Performance Indicators (KPIs) for Narrative-Driven Campaigns Engagement Metrics: Measure the level of audience interaction with the campaign content, such as likes, shares, comments, and time spent on the page. Conversion Rates: Track the percentage of users who take desired actions, such as making a purchase, signing up for a newsletter, or downloading a resource. K E Y P E R F O R M A N C E I N D I C A T O R S ( K P I S )
  • 46. Key Performance Indicators (KPIs) for Narrative-Driven Campaigns Engagement Metrics: Measure the level of audience interaction with the campaign content, such as likes, shares, comments, and time spent on the page. Conversion Rates: Track the percentage of users who take desired actions, such as making a purchase, signing up for a newsletter, or downloading a resource. Brand Sentiment Analysis: Assess the overall sentiment and perception of the brand among the target audience, as reflected in social media mentions, reviews, and feedback. K E Y P E R F O R M A N C E I N D I C A T O R S ( K P I S )
  • 47. Analytics Tools for Assessing Effectiveness Google Analytics: Provides insights into website traffic, user behavior, and conversion funnels, allowing marketers to track the performance of narrative-driven campaigns and identify areas for optimization. A N A L Y T I C S T O O L S
  • 48. Analytics Tools for Assessing Effectiveness Google Analytics: Provides insights into website traffic, user behavior, and conversion funnels, allowing marketers to track the performance of narrative-driven campaigns and identify areas for optimization. Social Media Analytics Platforms: Offer data on audience demographics, engagement metrics, and content performance across social media channels, helping marketers measure the impact of storytelling efforts on social platforms. A N A L Y T I C S T O O L S
  • 49. Analytics Tools for Assessing Effectiveness Google Analytics: Provides insights into website traffic, user behavior, and conversion funnels, allowing marketers to track the performance of narrative-driven campaigns and identify areas for optimization. Social Media Analytics Platforms: Offer data on audience demographics, engagement metrics, and content performance across social media channels, helping marketers measure the impact of storytelling efforts on social platforms. Marketing Automation Platforms: Enable tracking and analysis of campaign performance, lead generation, and customer journey metrics, providing a comprehensive view of the effectiveness of narrative-driven marketing initiatives. A N A L Y T I C S T O O L S
  • 51. R E C A P A N D K E Y T A K E A W A Y S Storytelling in marketing for building connections, driving engagement, and differentiating brands in the marketplace. Human Connection Differentiation Engagement Retention Influence
  • 52. R E C A P A N D K E Y T A K E A W A Y S The impact of AI on storytelling, including its role in personalization, optimization, automation, and data-driven insights. Storytelling in marketing for building connections, driving engagement, and differentiating brands in the marketplace. Human Connection Differentiation Engagement Retention Influence
  • 53. R E C A P A N D K E Y T A K E A W A Y S The impact of AI on storytelling, including its role in personalization, optimization, automation, and data-driven insights. Storytelling remains a powerful tool in marketing, even as technology continues to evolve. Storytelling in marketing for building connections, driving engagement, and differentiating brands in the marketplace. Human Connection Differentiation Engagement Retention Influence
  • 54. R E C A P A N D K E Y T A K E A W A Y S The impact of AI on storytelling, including its role in personalization, optimization, automation, and data-driven insights. Storytelling remains a powerful tool in marketing, even as technology continues to evolve. AI just enhances storytelling capabilities by enabling personalization, automation, and data-driven decision-making. Storytelling in marketing for building connections, driving engagement, and differentiating brands in the marketplace. Human Connection Differentiation Engagement Retention Influence
  • 55. R E C A P A N D K E Y T A K E A W A Y S How do you Implement this for your brand TODAY? Identify Brand Values Know Your Audience Tell Stories Across Multiple Channels
  • 56. R E C A P A N D K E Y T A K E A W A Y S What could you use? How do you Implement this for your brand TODAY? Identify Brand Values Know Your Audience Tell Stories Across Multiple Channels AI-Powered Content Creation Platforms- Adobe Sensei, Persado, Chat GTP or Wordsmith, Data Analytics Tools- Google Analytics, Adobe Analytics, Metricol, or Salesforce Marketing Cloud Content Personalization Platforms-Dynamic Yield or Evergage.
  • 57. R E C A P A N D K E Y T A K E A W A Y S Don’t forget to track your KPIs!!