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MODULE-3

INTERNATIONAL TRADE THEORIES
Module Overview
 Theory of Mercantilism
 Absolute Advantage Theory
 Comparative Advantage Theory
 Hecksher-Ohlin Theory
 The new product life cycle theory
 The new Trade Theory
 Porter’s Diamond Model
 Implications for International Business
Introduction
 International trade theory
   explains why it is beneficial for countries to engage in
    international trade
   helps countries formulate their economic policy
   explains the pattern of international trade in the world
    economy
An Overview of Trade Theory
 Question: What is free trade?

• Free trade refers to a situation where a government does
  not attempt to influence through quotas or duties what
  its citizens can buy from another country or what they
  can produce and sell to another country
Mercantilism
 A nation’s wealth depends on ‘build up wealth’ of Gold and
  silver as they were the currency of trade in that age.
 Mercantilism (mid-16th century England) asserted that it is in a
  country’s best interest to maintain a trade surplus, to export more
  than it imports
    Maximize export through subsidies
    Minimize imports through tariffs and quotas
    it advocated government intervention to achieve a surplus in
     the balance of trade
    it viewed trade as a zero-sum game (one in which a gain by one
     country results in a loss by another)
    Stayed from 1500-1800, and trade strategy of many nations
     were boost exports and limit import.
Limitation of Mercantilism: Zero-Sum Game
In 1752, David Hume pointed out that:
  • Increased exports lead to inflation and higher prices
  • Increased imports lead to lower prices
      Result: Country A sells less because of high prices and
 Country B sells more because of lower prices
In the long run, no one can keep a trade surplus
Mercantilism is problematic and not economically valid, yet
 many political views today have the goal of boosting exports
 while limiting imports
Theory of Absolute Advantage
                                                          Adam Smith 1723-1790
In 1776, Adam Smith in his book The Wealth Of Nations argued:
q Countries differ in their ability to produce goods efficiently.
q A country has an “absolute advantage” when it is the most efficient in
   producing a particular product.
   (Countries should specialize in producing products for which they have
   an absolute advantage, and trade these goods for those produced more
   efficiently by other countries.)
q Such trade will be beneficial to both countries. Thus it is a “positive-
   sum game”
Absolute Advantage: An Example
  20

                 Ghana and South Korea can each produce and consume
             G   cocoa and rice. Each country has 200 units of resources
                                q Ghana (G) has the resources to produce any
  15




                                  combination of cocoa and/or rice that lies
                                  on its Production Possibility Frontier (PPF).

                                q South Korea (K) has the resources to
    10




                                  produce these combinations of cocoa and/or
Cocoa




                      A           rice.

                                q Without trade, each country devotes half of
         K                        its resources to each product (points A and
  5




                                                                          »
                               B  B).
  2.5
                                    G’                   K’
         0            5             10           15              20
                             Rice
Absolute Advantage: An Example of Gains from Trade
                                                          Cocoa   Rice
                                      Ghana                10      20
Resources Required to Produce 1
Ton of Cocoa and Rice.                S. Korea             40      10

Production and Consumption            Ghana               10.0    5.0
without Trade.                        S. Korea             2.5    10.0
                                       Total Production   12.5    15.0

                                      Ghana                20.0    0.0
Production with Specialization
                                      S. Korea             0.0     20.0
                                       Total Production    20.0    20.0
Consumption After Ghana Trades 6      Ghana                14.0    6.0
Tons of Cocoa for 6 Tons of S.
                                      S. Korea             6.0     14.0
Korean Rice
Increase in Consumption as a result   Ghana                 4.0     1.0
of Specialization and Trade           S. Korea              3.5     4.0
David Ricardo and
Theory of Comparative Advantage
  In 1817, David Ricardo in his book The Principles of Political Economy
  extended Smith’s free trade argument:
 A country should specialize in the production of goods that it produces more
  efficiently in comparison to other goods — even if the country doesn’t hold an absolute
  advantage for that good.
 The country should import the goods it produces less efficiently, even if it can produce
  that good all by itself.
 Due to increased efficiency (better use of limited resources), potential world production
  is greater with unrestricted free trade.
 Comparative Advantage maximize countries combined output

 Therefore, free trade is universally beneficial (a positive-sum game) even when nations do
 not have an absolute advantage.
The Theory of Comparative Advantage
         Ghana and South Korea can each produce and consume cocoa and rice.
                                   q Ghana (G) produces both cocoa and rice, with a
  20




         G                           comparative advantage in cocoa.
                                   q South Korea (K) is more efficient in producing
                                     rice than cocoa — a comparative advantage in
                 C
  15




                                     rice.
                                   q Ghana is more efficient than S. Korea in the
Cocoa




                                      production of both cocoa and rice — an
                          A           absolute advantage in both products.
10




                                    q Without trade, each country would devote half
                                       of its resources to each product (points A and
         K                             B).
  5




                                    q With trade, and specialization in cocoa, Ghana
                   B
   2.5                                 can produce at point C.
                                K            G’
                                ’
  0




              3.75       7.5
     0               5            10        15              20
                               Rice
Comparative Advantage:
             An Example of Gains from Trade
                                                          Cocoa   Rice
Resources Required to Produce 1       Ghana                10     13.3
Ton of Cocoa and Rice.                S. Korea             40      20

Production and Consumption            Ghana               10.0     7.5
without Trade (points A and B).       S. Korea             2.5     5.0
                                       Total Production   12.5    12.5
                                      Ghana               15.0     3.75
Production with Specialization
                                      S. Korea             0.0    10.0
(points C and K’)
                                               Total      15.0    13.75
Consumption After Ghana Trades 4          Production
                                      Ghana               11.0    7.75
Tons of Cocoa for 4 Tons of S.
Korean Rice                           S. Korea             4.0     6.0

Increase in Consumption as a result   Ghana                1.0    0.25
of Specialization and Trade
                                      S. Korea             1.5     1.0
Absolute Advantage Versus
Comparative Advantage
                                 Comparative
Absolute advantage               advantage
 Adam Smith's Absolute           But Comparative advantage
  Advantage can gain by            can gain in production of
  production of one good           more than one good
 A country enjoys an absolute    A country enjoys a
  advantage over another           comparative advantage
  country in the production of
                                   in the production of a
  a product if it uses fewer
  resources to produce that        good if that good can be
  product than the other           produced at a lower cost
  country does.                    in terms of other goods.
Assumptions for Absolute advantage and
comparative advantage
  The conclusion that free trade is universally beneficial is rather bold for
  such a simple model as previously shown. The model has many
  unrealistic assumptions, such as…

q There are only two economies, producing two goods.
q There are no transport costs.
q Resource prices are identical in the two countries.
q Trade does not affect income distribution within a country.
q Resources can move from the production of one good to another within
  a country.
q There are constant returns to scale.
q That free trade does not change the efficiency with which a country uses
  its resources, or the stock of resources.
Limitations of Absolute advantage theory and
comparative advantage theory

 Immobile resources:
   Resources do not always move easily from one
    economic activity to another

 Diminishing returns:
   Diminishing returns to specialization suggests that after
    some point, the more units of a good the country
    produces, the greater the additional resources required
    to produce an additional item
   Different goods use resources in different proportions
PPF Under Diminishing Returns
Influence of Free Trade on PPF
Heckscher-Ohlin Theory
 Comparative advantage arise from differences in Productivity. Swedish
  economists Eli Heckscher (in 1919), and Bertil Ohlin (in 1933) had
  another explanation for comparative advantage.
 Comparative advantage did not stem from differences in productivity (as
  theorized by Ricardo), but from differences in national factor
  endowments. (the extent to which a country is gifted with resources
  such as land, labor, capital, human resources, capital)
 A country should export goods that intensively use factor endowments
  which are abundantly available in the country.
 A country should Import goods that make intensive use of factors which
  are scarce.
The Limitation of Heckscher-Ohlin
Theory: The Leontief Paradox
 The Leontief Paradox: In 1953 Wassily Leontief disputed the
  Hechscher-Ohlin theory in some instances.
  The US is abundant in capital relative to most other nations. So,
  according to Hecksher-Ohlin, the US should be an exporter of
  capital-intensive goods, and an importer of labor-intensive goods.
  Actually, in 1953, US exports were less capital-intensive than US
  imports.
 Heckscher-Ohlin is a relatively poor predictor of real-world trade
  patterns. Ricardo’s theory is more accurate. In the end, differences
  in productivity may be the key to determining trade patterns.
Product Life-Cycle Theory - Raymond. Vernon
(1966)
      Most new products initially conceived & produced in the US in
      20th century
    q US firms kept production close to the market
          vWork out the innovations of new product introductions
          vDemand not based on price yet so low production cost not an issue
    q Limited initial demand in other advanced countries
          vExports more attractive than production in other countries
    q When demand increases in advanced countries
          vProduce in foreign countries when demand necessitate
    q As developed market demand matures, new demand comes from
      less developed countries
          vProduct becomes standardized
          vproduction moves to low production cost areas
          vProduct now imported to US and to advanced countries
Product Life-Cycle Theory
Product Life-Cycle Theory - R. Vernon (1966)
  Limitation:
   This theory was based upon what was occurring at that time
    in the US. Globalization and integration of the economy
    makes this theory less valid today.
The New Trade Theory
The New Trade Theory emerged in the 1970’s. It deals with the
returns on specialization where substantial economies of scale are
present
 q Output increases with increased production.

 q Economies of scale increase with increased output.

 q Unit costs of production should decrease along with economies of
   scale.
 q The world economy will profitably support only a few firms in
   industries with substantial economies of scale.
The first mover advantage.
 Early entries to an industry may gain a lock on the market as they are
  first to gain economies of scale; this discourages new entries — the
  first mover advantage.
     Because of economies of scale, trade can increase the variety of
         goods available to consumers and decrease the average cost of
         those goods
     In those industries Where demand become more crucial, the
         global market may only be able to support a small number of
         firms
 Important factors to first-mover advantage are:
      luck
      entrepreneurship
      innovation
      government intervention.
Limitation of first mover advantage
 There may be an economic rationale for a strategic or proactive
  trade policy if it helps domestic firms become first movers in an
  industry; this is in conflict with earlier free-trade theories
National Competitive Advantage: Porter’s
    Diamond

    Michael Porter (1990), of HBS, tried to explain why a nation
     achieves international success in a particular industry
    Porter identified four attributes he calls the diamond that promote
     or impede the creation of competitive advantage
    1. Factor endowments
    2. Demand conditions
    3. Related and supporting industries
    4. Firm strategy, structure, and rivalry
    In addition, Porter identified two additional variables (chance and
     government) that can influence the diamond in important ways
Porter’s Diamond
          The conditions in the nation governing how companies
          are created, organized, and managed and the nature of
          domestic rivalry.


A nation’s
position in                                                   The nature of
factors of                                                    home demand
production,                                                   for the
such as skilled                                               industry’s
labor or                                                      product or
infrastructure                                                service.
necessary to
compete in a
given
industry.
                  The presence or absence in a nation of supplier
                  industries or related industries that are nationally
                  competitive.
Factor Endowments


 Factor endowments: A nation’s position in factors of
 production such as skilled labor or infrastructure necessary
 to compete in a given industry
   Basic factor endowments (Natural resources, Climate,
    Geographic location, Demographics)
   Advanced factor endowments
Advanced Factor Endowments
  Advanced factors: The result of investment by people,
  companies, and government are more likely to lead to
  competitive advantage
    If a country has no basic factors, it must invest in
    advanced factors
 Communications
 Skilled labor
 Research
 Technology
 Education
Demand Conditions

 Demand:
   creates capabilities
   creates sophisticated and
    demanding consumers

 Demand impacts quality and
 innovation
Related and Supporting Industries

 Creates clusters of supporting industries that are
  internationally competitive (like suppliers or related
  industries)
Firm Strategy, Structure
and Rivalry
 Long term corporate vision is a determinant of success
 Management ‘ideology’ and structure of the firm can
  either help or hurt you
 Presence of domestic rivalry improves a company’s
  competitiveness
Porter’s Theory-Predictions

 Countries should be exporting products from those
  industries where all four components of the diamond are
  favorable, while importing in those areas where the
  components are not favorable
Implications for Business
 Location implications:
   Separate production activities to countries where they can be performed
    most efficiently
   Ex: If design can performed most efficiently in France, it is where design
    facility should be kept.
 First-mover implications:
   Invest substantial financial resources in building a first-mover, or early-
    mover advantage
 Policy implications:
   Promoting free trade is in the best interests of the home country, not
    always in the best interests of the firm, even though many firms promote
    open markets
Thank you!

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Trade policies

  • 2. Module Overview  Theory of Mercantilism  Absolute Advantage Theory  Comparative Advantage Theory  Hecksher-Ohlin Theory  The new product life cycle theory  The new Trade Theory  Porter’s Diamond Model  Implications for International Business
  • 3. Introduction  International trade theory  explains why it is beneficial for countries to engage in international trade  helps countries formulate their economic policy  explains the pattern of international trade in the world economy
  • 4. An Overview of Trade Theory Question: What is free trade? • Free trade refers to a situation where a government does not attempt to influence through quotas or duties what its citizens can buy from another country or what they can produce and sell to another country
  • 5. Mercantilism  A nation’s wealth depends on ‘build up wealth’ of Gold and silver as they were the currency of trade in that age.  Mercantilism (mid-16th century England) asserted that it is in a country’s best interest to maintain a trade surplus, to export more than it imports  Maximize export through subsidies  Minimize imports through tariffs and quotas  it advocated government intervention to achieve a surplus in the balance of trade  it viewed trade as a zero-sum game (one in which a gain by one country results in a loss by another)  Stayed from 1500-1800, and trade strategy of many nations were boost exports and limit import.
  • 6. Limitation of Mercantilism: Zero-Sum Game In 1752, David Hume pointed out that: • Increased exports lead to inflation and higher prices • Increased imports lead to lower prices  Result: Country A sells less because of high prices and Country B sells more because of lower prices In the long run, no one can keep a trade surplus Mercantilism is problematic and not economically valid, yet many political views today have the goal of boosting exports while limiting imports
  • 7. Theory of Absolute Advantage Adam Smith 1723-1790 In 1776, Adam Smith in his book The Wealth Of Nations argued: q Countries differ in their ability to produce goods efficiently. q A country has an “absolute advantage” when it is the most efficient in producing a particular product. (Countries should specialize in producing products for which they have an absolute advantage, and trade these goods for those produced more efficiently by other countries.) q Such trade will be beneficial to both countries. Thus it is a “positive- sum game”
  • 8. Absolute Advantage: An Example 20 Ghana and South Korea can each produce and consume G cocoa and rice. Each country has 200 units of resources q Ghana (G) has the resources to produce any 15 combination of cocoa and/or rice that lies on its Production Possibility Frontier (PPF). q South Korea (K) has the resources to 10 produce these combinations of cocoa and/or Cocoa A rice. q Without trade, each country devotes half of K its resources to each product (points A and 5 » B B). 2.5 G’ K’ 0 5 10 15 20 Rice
  • 9. Absolute Advantage: An Example of Gains from Trade Cocoa Rice Ghana 10 20 Resources Required to Produce 1 Ton of Cocoa and Rice. S. Korea 40 10 Production and Consumption Ghana 10.0 5.0 without Trade. S. Korea 2.5 10.0 Total Production 12.5 15.0 Ghana 20.0 0.0 Production with Specialization S. Korea 0.0 20.0 Total Production 20.0 20.0 Consumption After Ghana Trades 6 Ghana 14.0 6.0 Tons of Cocoa for 6 Tons of S. S. Korea 6.0 14.0 Korean Rice Increase in Consumption as a result Ghana 4.0 1.0 of Specialization and Trade S. Korea 3.5 4.0
  • 10. David Ricardo and Theory of Comparative Advantage In 1817, David Ricardo in his book The Principles of Political Economy extended Smith’s free trade argument:  A country should specialize in the production of goods that it produces more efficiently in comparison to other goods — even if the country doesn’t hold an absolute advantage for that good.  The country should import the goods it produces less efficiently, even if it can produce that good all by itself.  Due to increased efficiency (better use of limited resources), potential world production is greater with unrestricted free trade.  Comparative Advantage maximize countries combined output Therefore, free trade is universally beneficial (a positive-sum game) even when nations do not have an absolute advantage.
  • 11. The Theory of Comparative Advantage Ghana and South Korea can each produce and consume cocoa and rice. q Ghana (G) produces both cocoa and rice, with a 20 G comparative advantage in cocoa. q South Korea (K) is more efficient in producing rice than cocoa — a comparative advantage in C 15 rice. q Ghana is more efficient than S. Korea in the Cocoa production of both cocoa and rice — an A absolute advantage in both products. 10 q Without trade, each country would devote half of its resources to each product (points A and K B). 5 q With trade, and specialization in cocoa, Ghana B 2.5 can produce at point C. K G’ ’ 0 3.75 7.5 0 5 10 15 20 Rice
  • 12. Comparative Advantage: An Example of Gains from Trade Cocoa Rice Resources Required to Produce 1 Ghana 10 13.3 Ton of Cocoa and Rice. S. Korea 40 20 Production and Consumption Ghana 10.0 7.5 without Trade (points A and B). S. Korea 2.5 5.0 Total Production 12.5 12.5 Ghana 15.0 3.75 Production with Specialization S. Korea 0.0 10.0 (points C and K’) Total 15.0 13.75 Consumption After Ghana Trades 4 Production Ghana 11.0 7.75 Tons of Cocoa for 4 Tons of S. Korean Rice S. Korea 4.0 6.0 Increase in Consumption as a result Ghana 1.0 0.25 of Specialization and Trade S. Korea 1.5 1.0
  • 13. Absolute Advantage Versus Comparative Advantage Comparative Absolute advantage advantage  Adam Smith's Absolute  But Comparative advantage Advantage can gain by can gain in production of production of one good more than one good  A country enjoys an absolute  A country enjoys a advantage over another comparative advantage country in the production of in the production of a a product if it uses fewer resources to produce that good if that good can be product than the other produced at a lower cost country does. in terms of other goods.
  • 14. Assumptions for Absolute advantage and comparative advantage The conclusion that free trade is universally beneficial is rather bold for such a simple model as previously shown. The model has many unrealistic assumptions, such as… q There are only two economies, producing two goods. q There are no transport costs. q Resource prices are identical in the two countries. q Trade does not affect income distribution within a country. q Resources can move from the production of one good to another within a country. q There are constant returns to scale. q That free trade does not change the efficiency with which a country uses its resources, or the stock of resources.
  • 15. Limitations of Absolute advantage theory and comparative advantage theory  Immobile resources:  Resources do not always move easily from one economic activity to another  Diminishing returns:  Diminishing returns to specialization suggests that after some point, the more units of a good the country produces, the greater the additional resources required to produce an additional item  Different goods use resources in different proportions
  • 17. Influence of Free Trade on PPF
  • 18. Heckscher-Ohlin Theory  Comparative advantage arise from differences in Productivity. Swedish economists Eli Heckscher (in 1919), and Bertil Ohlin (in 1933) had another explanation for comparative advantage.  Comparative advantage did not stem from differences in productivity (as theorized by Ricardo), but from differences in national factor endowments. (the extent to which a country is gifted with resources such as land, labor, capital, human resources, capital)  A country should export goods that intensively use factor endowments which are abundantly available in the country.  A country should Import goods that make intensive use of factors which are scarce.
  • 19. The Limitation of Heckscher-Ohlin Theory: The Leontief Paradox  The Leontief Paradox: In 1953 Wassily Leontief disputed the Hechscher-Ohlin theory in some instances. The US is abundant in capital relative to most other nations. So, according to Hecksher-Ohlin, the US should be an exporter of capital-intensive goods, and an importer of labor-intensive goods. Actually, in 1953, US exports were less capital-intensive than US imports.  Heckscher-Ohlin is a relatively poor predictor of real-world trade patterns. Ricardo’s theory is more accurate. In the end, differences in productivity may be the key to determining trade patterns.
  • 20. Product Life-Cycle Theory - Raymond. Vernon (1966) Most new products initially conceived & produced in the US in 20th century q US firms kept production close to the market vWork out the innovations of new product introductions vDemand not based on price yet so low production cost not an issue q Limited initial demand in other advanced countries vExports more attractive than production in other countries q When demand increases in advanced countries vProduce in foreign countries when demand necessitate q As developed market demand matures, new demand comes from less developed countries vProduct becomes standardized vproduction moves to low production cost areas vProduct now imported to US and to advanced countries
  • 22. Product Life-Cycle Theory - R. Vernon (1966) Limitation:  This theory was based upon what was occurring at that time in the US. Globalization and integration of the economy makes this theory less valid today.
  • 23. The New Trade Theory The New Trade Theory emerged in the 1970’s. It deals with the returns on specialization where substantial economies of scale are present q Output increases with increased production. q Economies of scale increase with increased output. q Unit costs of production should decrease along with economies of scale. q The world economy will profitably support only a few firms in industries with substantial economies of scale.
  • 24. The first mover advantage.  Early entries to an industry may gain a lock on the market as they are first to gain economies of scale; this discourages new entries — the first mover advantage.  Because of economies of scale, trade can increase the variety of goods available to consumers and decrease the average cost of those goods  In those industries Where demand become more crucial, the global market may only be able to support a small number of firms  Important factors to first-mover advantage are:  luck  entrepreneurship  innovation  government intervention.
  • 25. Limitation of first mover advantage  There may be an economic rationale for a strategic or proactive trade policy if it helps domestic firms become first movers in an industry; this is in conflict with earlier free-trade theories
  • 26. National Competitive Advantage: Porter’s Diamond  Michael Porter (1990), of HBS, tried to explain why a nation achieves international success in a particular industry  Porter identified four attributes he calls the diamond that promote or impede the creation of competitive advantage 1. Factor endowments 2. Demand conditions 3. Related and supporting industries 4. Firm strategy, structure, and rivalry  In addition, Porter identified two additional variables (chance and government) that can influence the diamond in important ways
  • 27. Porter’s Diamond The conditions in the nation governing how companies are created, organized, and managed and the nature of domestic rivalry. A nation’s position in The nature of factors of home demand production, for the such as skilled industry’s labor or product or infrastructure service. necessary to compete in a given industry. The presence or absence in a nation of supplier industries or related industries that are nationally competitive.
  • 28. Factor Endowments  Factor endowments: A nation’s position in factors of production such as skilled labor or infrastructure necessary to compete in a given industry  Basic factor endowments (Natural resources, Climate, Geographic location, Demographics)  Advanced factor endowments
  • 29. Advanced Factor Endowments Advanced factors: The result of investment by people, companies, and government are more likely to lead to competitive advantage If a country has no basic factors, it must invest in advanced factors  Communications  Skilled labor  Research  Technology  Education
  • 30. Demand Conditions  Demand:  creates capabilities  creates sophisticated and demanding consumers  Demand impacts quality and innovation
  • 31. Related and Supporting Industries  Creates clusters of supporting industries that are internationally competitive (like suppliers or related industries)
  • 32. Firm Strategy, Structure and Rivalry  Long term corporate vision is a determinant of success  Management ‘ideology’ and structure of the firm can either help or hurt you  Presence of domestic rivalry improves a company’s competitiveness
  • 33. Porter’s Theory-Predictions  Countries should be exporting products from those industries where all four components of the diamond are favorable, while importing in those areas where the components are not favorable
  • 34. Implications for Business  Location implications:  Separate production activities to countries where they can be performed most efficiently  Ex: If design can performed most efficiently in France, it is where design facility should be kept.  First-mover implications:  Invest substantial financial resources in building a first-mover, or early- mover advantage  Policy implications:  Promoting free trade is in the best interests of the home country, not always in the best interests of the firm, even though many firms promote open markets

Editor's Notes

  1. Figure 5.3, p. 176
  2. Fig. 5.4, p. 177
  3. Figure 5.6, p. 188