Nokia formed an alliance with Microsoft to replace Nokia's Symbian OS with Microsoft's Windows Phone OS in an effort to revive Nokia's fortunes. Stephen Elop, CEO of Nokia, implemented this strategy of switching to the Windows Phone OS to access more applications and change the way Nokia had been working previously. For the alliance to succeed, Nokia and Microsoft will need to improve smartphone hardware, make the software more user friendly, and increase the availability of applications while heavily promoting their products. Choosing Windows Phone over Android was the right decision for Nokia to differentiate itself from other companies and bring change that customers prefer, which could help increase demand for Nokia's products as more users adopt the new OS.

1. NOKIA-MICROSOFT ALLIANCE
BY GURUDUTT K

2. QUESTION 1
Analyze whether Nokia’s alliance with Microsoft will
enable it to recapture market share that it had lost ?
 Partially because people think that Android is better than any
other mobile software for the applications it has
 There are people who like Microsoft OS so they can capture the
market slowly
 Because of Microsoft OS in nokia their will be more applications available
to customers
 Customers may prefer because of change in Operating system in the
mobiles

3. QUESTION 2
Analyze the new strategies planned and implemented
by Stephen Elop in reviving the fortunes of Nokia.
 Replacing Nokia's Symbian OS with Microsoft’s new Windows Phone OS as the
primary OS for Nokia's high-end smartphones
 Changing the way it was working before
 Because of MS OS the applications Available are more

4. QUESTION 3
According to you what should Nokia and Microsoft do
to make the alliance a success?
 The Hardware in the Smartphones must be better compare to older nokia
phones
 The Software must be more user friendly
 Making availability of huge number of applications
 Should promote the product more

5. QUESTION 4
Do you think Nokia has taken the right decision to choose
Windows Phone instead of Android?
 Yes nokia has right choice because all leading mobile companies are using
android as their OS
 By using MS OS it will make cell phone software new for the customers
 People always prefer change
 As the users increase the demand for the product will also increase

6. THANK YOU