TIAS LinkedIn training for full-time MBA students in Tilburg
As a social media platform for businesses and networking LinkedIn has never been stronger. With 2 new members joining every second of every day, it is no surprise that businesses in both the public and private sector are keen to capitalize on the world of connections that LinkedIn can offer.
Furthermore, LinkedIn have been active in their enhancement of site facilities. Once seen as the favored tool of choice by recruitment agencies or job seekers (and indeed still is), the site is now capable of providing a superb service for finding, targeting and addressing your potential employees and vacancies. This workshop is about how you use LinkedIn professionally, brand yourself as an authority and use it effectively to find a job.
LinkedIn Training Course Content
- The current social media “landscape”; LinkedIn trends;
- How to present yourself as a professional on LinkedIn;
- How do I build an effective and efficient LinkedIn-profile?
- Using LinkedIn for networking activities and job finding; how to collect and share information?
TIAS LinkedIn training for full-time MBA students in Tilburg
As a social media platform for businesses and networking LinkedIn has never been stronger. With 2 new members joining every second of every day, it is no surprise that businesses in both the public and private sector are keen to capitalize on the world of connections that LinkedIn can offer.
Furthermore, LinkedIn have been active in their enhancement of site facilities. Once seen as the favored tool of choice by recruitment agencies or job seekers (and indeed still is), the site is now capable of providing a superb service for finding, targeting and addressing your potential employees and vacancies. This workshop is about how you use LinkedIn professionally, brand yourself as an authority and use it effectively to find a job.
LinkedIn Training Course Content
- The current social media “landscape”; LinkedIn trends;
- How to present yourself as a professional on LinkedIn;
- How do I build an effective and efficient LinkedIn-profile?
- Using LinkedIn for networking activities and job finding; how to collect and share information?
Training on social media, recruitment and a specific focus on LinkedIn for the preparation days. The audience is the group fulltime MSC students graduation January 2014 at TiasNimbas in Utrecht.
TIAS LinkedIn training for full-time MBA students in Tilburg
As a social media platform for businesses and networking LinkedIn has never been stronger. With 2 new members joining every second of every day, it is no surprise that businesses in both the public and private sector are keen to capitalize on the world of connections that LinkedIn can offer.
Furthermore, LinkedIn have been active in their enhancement of site facilities. Once seen as the favored tool of choice by recruitment agencies or job seekers (and indeed still is), the site is now capable of providing a superb service for finding, targeting and addressing your potential employees and vacancies. This workshop is about how you use LinkedIn professionally, brand yourself as an authority and use it effectively to find a job.
LinkedIn Training Course Content
- The current social media “landscape”; LinkedIn trends;
- How to present yourself as a professional on LinkedIn;
- How do I build an effective and efficient LinkedIn-profile?
- Using LinkedIn for networking activities and job finding; how to collect and share information?
Training and workshop for the Part-Time MSc students of TIAS Business School in Utrecht on the power of LinkedIn, online networking and benefitting from networking via social media.
Training on social media, recruitment and a specific focus on LinkedIn for the preparation days. The audience is the group fulltime MBA students graduation Fall 2013 at TiasNimbas in Tilburg.
TIAS LinkedIn training for full-time MBA students in Tilburg
As a social media platform for businesses and networking LinkedIn has never been stronger. With 2 new members joining every second of every day, it is no surprise that businesses in both the public and private sector are keen to capitalize on the world of connections that LinkedIn can offer.
Furthermore, LinkedIn have been active in their enhancement of site facilities. Once seen as the favored tool of choice by recruitment agencies or job seekers (and indeed still is), the site is now capable of providing a superb service for finding, targeting and addressing your potential employees and vacancies. This workshop is about how you use LinkedIn professionally, brand yourself as an authority and use it effectively to find a job.
LinkedIn Training Course Content
- The current social media “landscape”; LinkedIn trends;
- How to present yourself as a professional on LinkedIn;
- How do I build an effective and efficient LinkedIn-profile?
- Using LinkedIn for networking activities and job finding; how to collect and share information?
Training on social media, recruitment and a specific focus on LinkedIn for the preparation days. The audience is the group fulltime MSC students graduation January 2014 at TiasNimbas in Utrecht.
TIAS LinkedIn training for full-time MBA students in Tilburg
As a social media platform for businesses and networking LinkedIn has never been stronger. With 2 new members joining every second of every day, it is no surprise that businesses in both the public and private sector are keen to capitalize on the world of connections that LinkedIn can offer.
Furthermore, LinkedIn have been active in their enhancement of site facilities. Once seen as the favored tool of choice by recruitment agencies or job seekers (and indeed still is), the site is now capable of providing a superb service for finding, targeting and addressing your potential employees and vacancies. This workshop is about how you use LinkedIn professionally, brand yourself as an authority and use it effectively to find a job.
LinkedIn Training Course Content
- The current social media “landscape”; LinkedIn trends;
- How to present yourself as a professional on LinkedIn;
- How do I build an effective and efficient LinkedIn-profile?
- Using LinkedIn for networking activities and job finding; how to collect and share information?
Training and workshop for the Part-Time MSc students of TIAS Business School in Utrecht on the power of LinkedIn, online networking and benefitting from networking via social media.
Training on social media, recruitment and a specific focus on LinkedIn for the preparation days. The audience is the group fulltime MBA students graduation Fall 2013 at TiasNimbas in Tilburg.
Slides for a talk on "Managing Your Digital Profile" given by Brian Kelly, UKOLN at the University of Bath on 11 December 2012.
See http://www.ukoln.ac.uk/web-focus/events/meetings/ukoln-managing-digital-profile-2012/
A review of social networking sites, Web 1.0 vs. Web 2.0, social media "power trio" of LinkedIn, Twitter, Facebook, Google profile, blogs, tips & takeaways
Social media portfolios: building a professional social media profile for pre...Sue Beckingham
Reflecting on recent work this paper considers how social media is being used to generate evidence of learning and professional practice by students and academic staff to populate their online professional profile. https://blogs.shu.ac.uk/socmedhe/social-media-portfolios-building-a-professional-social-media-profile-for-presentation-in-linkedin/
Developing a PLN and open co-learning opportunities #UoRsocialmediaSue Beckingham
Developing your academic online presence with social media
Workshop at the University of Reading led by Sue Beckingham SFHEA, Senior Lecturer in Information Systems and LEAD Associate at Sheffield Hallam University, this workshop will provide an opportunity to learn about new approaches and practical examples of using social media in higher education; and as co-learners share examples of effective practice and consider how these might be applied in your own contexts. The session will also provide participants some time and space to network and potentially make new connections.
The workshop aims to provide participants with an opportunity to:
Gain a better understanding of how social media can be used in a scholarly context
Appreciate the value of developing a rich professional online presence
Learn about opportunities for social and open informal learning through social media
Appreciate five elements of ‘working out loud’ (Stepper 2015) and how these can be of value to both yourself and others
Using the 5C Framework (Nerantzi and Beckingham 2014, 2015) as a lens we will consider how social media can be used to connect, communicate, curate, collaborate and create. In doing so consider the value of:
Developing a digital professional persona to share scholarly achievements
Cultivating your own personal learning network and co-learning communities
Sharing learning journeys through working out loud
Programme
Tuesday 26 April 2016
10.45-11.00 Networking and registration
11.00-12.30 Becoming a Digital Scholar using social media
12.30-13.15 Lunch
13.15 -14.30 Developing a PLN and open co-learning opportunities
Managing Your Digital Profile: For Students and Professionals by Mark WiedornMark Wiedorn
This presentation covers the basics of why you need a Professional Digital Profile which has at its core LinkedIn. This presentation was done for a university student and recent graduate audience but is applicable to to both emerging professionals and established professional.
Graduate and undergraduate students must have a "digital presence" and place their skills, attributes, achievements on targeted social media in order to be found by headhunters and recruiters. Most important tips on helping that perfect job find you!
Slides for a talk on "Managing Your Digital Profile" given by Brian Kelly, UKOLN at the University of Bath on 11 December 2012.
See http://www.ukoln.ac.uk/web-focus/events/meetings/ukoln-managing-digital-profile-2012/
A review of social networking sites, Web 1.0 vs. Web 2.0, social media "power trio" of LinkedIn, Twitter, Facebook, Google profile, blogs, tips & takeaways
Social media portfolios: building a professional social media profile for pre...Sue Beckingham
Reflecting on recent work this paper considers how social media is being used to generate evidence of learning and professional practice by students and academic staff to populate their online professional profile. https://blogs.shu.ac.uk/socmedhe/social-media-portfolios-building-a-professional-social-media-profile-for-presentation-in-linkedin/
Developing a PLN and open co-learning opportunities #UoRsocialmediaSue Beckingham
Developing your academic online presence with social media
Workshop at the University of Reading led by Sue Beckingham SFHEA, Senior Lecturer in Information Systems and LEAD Associate at Sheffield Hallam University, this workshop will provide an opportunity to learn about new approaches and practical examples of using social media in higher education; and as co-learners share examples of effective practice and consider how these might be applied in your own contexts. The session will also provide participants some time and space to network and potentially make new connections.
The workshop aims to provide participants with an opportunity to:
Gain a better understanding of how social media can be used in a scholarly context
Appreciate the value of developing a rich professional online presence
Learn about opportunities for social and open informal learning through social media
Appreciate five elements of ‘working out loud’ (Stepper 2015) and how these can be of value to both yourself and others
Using the 5C Framework (Nerantzi and Beckingham 2014, 2015) as a lens we will consider how social media can be used to connect, communicate, curate, collaborate and create. In doing so consider the value of:
Developing a digital professional persona to share scholarly achievements
Cultivating your own personal learning network and co-learning communities
Sharing learning journeys through working out loud
Programme
Tuesday 26 April 2016
10.45-11.00 Networking and registration
11.00-12.30 Becoming a Digital Scholar using social media
12.30-13.15 Lunch
13.15 -14.30 Developing a PLN and open co-learning opportunities
Managing Your Digital Profile: For Students and Professionals by Mark WiedornMark Wiedorn
This presentation covers the basics of why you need a Professional Digital Profile which has at its core LinkedIn. This presentation was done for a university student and recent graduate audience but is applicable to to both emerging professionals and established professional.
Graduate and undergraduate students must have a "digital presence" and place their skills, attributes, achievements on targeted social media in order to be found by headhunters and recruiters. Most important tips on helping that perfect job find you!
Know how to use social media for Recruitment and why one should Incorporate Social Media in Your Recruiting Efforts .Social Media is emerging as a tool that more recruiters rely on in the hiring process. Networks such as LinkedIn, Facebook, Twitter, Viadeo, and Google+ can provide recruiters with an array of information about potential candidates, as well as new avenues for reaching passive candidates and advertising the company’s current openings.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAc
LinkedIn is a business- and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002 and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs.
LinkedIn is the world's largest professional network with more than 546 million users in more than 200 countries and territories worldwide.
This PowerPoint presentation was generated to fill a gap for transitioning military personnel, specifically, those with 20+ years of service.
Social media provides a way for us to "Brand" ourselves, from our photo, to how we describe our skills. Social media provides us forums to exhibit our leadership, knowledge, and technical expertise.
This PP helps to answer some of those questions, the do or don't, so we can make the first impression a lasting one, one that will help get us an interview.
Want to know how improve your profile and get the most out of LinkedIn? Here some quick tips and tricks that will maximize your professional networking power on LinkedIn.
Social Networks for College Students: 21st Century Career AcceleratorCSRA, Inc.
College and university students can use digital social networks to transform their educational experience WHEN they know how to use them differently. This is a how-to guide
A detailed study on LinkedIn and its associated components, the Do's and Don'ts with case studies. It will help developing an idea about fundraising too.
Het adverteren op Facebook en Instagram is een effectieve manier om zeer gericht personen te bereiken. Zowel voor het bereiken van personen die nog onbekend zijn met je organisatie als personen die al actieve interesse hebben getoond, bieden de platformen verschillende mogelijkheden. Maar hoe werkt het adverteren op Facebook en Instagram nu precies? En hoe leg je vanaf de start een goede basis voor effectieve advertentiecampagnes? De workshop ‘Effectief adverteren op Facebook & Instagram’ leert je stapsgewijs om zelfstandig advertentiecampagnes op te zetten.
De mogelijkheden om te adverteren op Facebook en Instagram zijn zeer uiteenlopend en geavanceerd. Tijdens deze workshop maak je stapsgewijs kennis met de verschillende mogelijkheden om op deze kanalen resultaten te bereiken met advertentiecampagnes. Tijdens de workshop leer je de waarde van het adverteren op Facebook & Instagram voor het behalen van marketingdoelstellingen, de verschillende mogelijkheden om zichtbaar te zijn met een advertentie en de wijze waarop het Facebook advertentieplatform werkt en is opgebouwd. Veel aandacht zal er zijn voor de verschillende doelgroep-instellingen die Facebook en Instagram bieden om zeer gericht personen te bereiken. Tenslotte zal er specifiek aandacht zijn voor het meten en experimenteren met advertentiecampagnes voor het optimaliseren om betere prestaties te behalen met hetzelfde budget.
Het inzetten van content op social media is voor veel bedrijven een effectieve manier op om social media zichtbaar te zijn en doelgroepen in beweging te krijgen. Een doelgerichte inzet van content op social media ondersteunt bedrijven bij het vergroten van bereik, het stimuleren van interactie, een betere reputatie en imago en het genereren van verkeer en leads. Deze 1 daagse NIMA workshop leert alles over het opstellen van een strategisch raamwerk om een doelgerichte content strategie voor social media te bepalen en in de praktijk te kunnen toepassen.
Het inzetten van content op social media is voor veel bedrijven een effectieve manier op om social media zichtbaar te zijn en doelgroepen in beweging te krijgen. Een doelgerichte inzet van content op social media ondersteunt bedrijven bij het vergroten van bereik, het stimuleren van interactie, een betere reputatie en imago en het genereren van verkeer en leads. Deze 1 daagse NIMA workshop leert alles over het opstellen van een strategisch raamwerk om een doelgerichte content strategie voor social media te bepalen en in de praktijk te kunnen toepassen.
Het inzetten van content op social media is voor veel bedrijven een effectieve manier op om social media zichtbaar te zijn en doelgroepen in beweging te krijgen. Een doelgerichte inzet van content op social media ondersteunt bedrijven bij het vergroten van bereik, het stimuleren van interactie, een betere reputatie en imago en het genereren van verkeer en leads. Deze 1 daagse NIMA workshop leert alles over het opstellen van een strategisch raamwerk om een doelgerichte content strategie voor social media te bepalen en in de praktijk te kunnen toepassen.
Het inzetten van content op social media is voor veel bedrijven een effectieve manier op om social media zichtbaar te zijn en doelgroepen in beweging te krijgen. Een doelgerichte inzet van content op social media ondersteunt bedrijven bij het vergroten van bereik, het stimuleren van interactie, een betere reputatie en imago en het genereren van verkeer en leads. Deze workshop gegeven tijdens de MARUG Marketing Conference leert alles over het opstellen van een strategisch raamwerk om een doelgerichte content strategie voor social media te bepalen en in de praktijk te kunnen toepassen.
Het inzetten van content op social media is voor veel bedrijven een effectieve manier op om social media zichtbaar te zijn en doelgroepen in beweging te krijgen. Een doelgerichte inzet van content op social media ondersteunt bedrijven bij het vergroten van bereik, het stimuleren van interactie, een betere reputatie en imago en het genereren van verkeer en leads. Deze 1 daagse NIMA workshop leert alles over het opstellen van een strategisch raamwerk om een doelgerichte content strategie voor social media te bepalen en in de praktijk te kunnen toepassen.
Digitalisering zorgt ervoor dat de relatie tussen bedrijven en klanten is veranderd en een ander verwachtingspatroon heeft gecreëerd bij klanten. De integratie van social media in de processen van de organisatie wordt hierdoor steeds evidenter en biedt de kans om het marketing –en salesproces te versterken. Deze NIMA masterclass biedt je in 1 dag inzicht in op welke manieren social media een bijdrage kunnen leveren aan de organisatiedoelstellingen, hoe je professionals binnen de organisatie zich optimaal via social media laat presenteren en optimaal kunt inzetten om de processen in de organisatie te versterken.
Kijk voor meer informatie op https://www.nima.nl/evenementen/van-social-media-naar-social-business/.
Het inzetten van content op social media is voor veel bedrijven een effectieve manier op om social media zichtbaar te zijn en doelgroepen in beweging te krijgen. Een doelgerichte inzet van content op social media ondersteunt bedrijven bij het vergroten van bereik, het stimuleren van interactie, een betere reputatie en imago en het genereren van verkeer en leads. Deze 1 daagse NIMA workshop leert je alles voor het opstellen van een strategisch raamwerk om een doelgerichte content strategie voor social media te bepalen en in de praktijk te kunnen toepassen.
Workshop voor het Jackiesweekend 2014 waarin mensen met een spierziekte zich als professional leren te presenteren op social media met als doelstelling het vinden van werk of opdrachten.
Social media, de perfecte tool om de klant te bereiken. Dat is alleen makkelijker gezegd dan gedaan in de B2B branche. Wil jij weten hoe je social media binnen jouw organisatie in zet?
Tijdens deze NIMA Expert Class leer je hoe je aan de hand van een gestructureerd stappenplan waarde kunt creëren voor jouw B2B-organisatie met behulp van social media en internettechnologie. Je doet inzichten op die leiden tot een aantal concrete verbeterpunten hoe je als B2B-organisatie social media strategisch en krachtig kunt inzetten om zo meer waarde te creëren voor (potentiële) klanten.
Kijk voor meer informatie op http://www.nima.nl/inspiration/ontwikkelprogramma/evenement/nima-expert-class-social-media-b2b/
Social media, de perfecte tool om de klant te bereiken. Dat is alleen makkelijker gezegd dan gedaan in de B2B branche. Wil jij weten hoe je social media binnen jouw organisatie in zet?
Tijdens deze NIMA Expert Class leer je hoe je aan de hand van een gestructureerd stappenplan waarde kunt creëren voor jouw B2B-organisatie met behulp van social media en internettechnologie. Je doet inzichten op die leiden tot een aantal concrete verbeterpunten hoe je als B2B-organisatie social media strategisch en krachtig kunt inzetten om zo meer waarde te creëren voor (potentiële) klanten.
Kijk voor meer informatie op http://www.nima.nl/inspiration/ontwikkelprogramma/evenement/nima-expert-class-social-media-b2b-1/
Training on social media, recruitment and a specific focus on LinkedIn for the preparation days. The audience is the group fulltime MSC students graduation Fall 2013 at TiasNimbas in Utrecht.
Training on social media, recruitment and a specific focus on LinkedIn for the preparation days. The audience is the group MBA students graduation Fall 2012 at TiasNimbas in Tilburg.
Training over webcare en social media voor IBN (afdeling communicatie). De training duurde twee dagdelen maar omwille van de vertrouwelijkheid van bepaalde informatie uit de slides zijn er een aantal slides uitgehaald.
More from Nederlandse Social Media Academie (NSMA) (20)
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
1. Voettekst van presentatie
LinkedIn training
Session for beginners
How to use LinkedIn professionally, brand
yourself as an authority and use it to
effectively find a job.
Ayman van Bregt
March 13, 2015
2. Introduction - Ayman van Bregt
2 LinkedIn Training
• Digital Strategist who creates
meaningful digital experiences
between companies and
customers
• Co-founder NSMA
(Dutch Social Media Academy)
• http://about.me/aymanvanbregt
• Twitter: @aymanvanbregt
3. Overview
• The social media landscape
• How to present yourself as a professional on LinkedIn
• How to build an effective LinkedIn profile
• Using LinkedIn for networking activities and job finding
N.B. Slides are available via http://www.slideshare.net/nsma
3 LinkedIn Training
6. Media has changed
6 LinkedIn Training
• Linear
• Location-bound
• Limited possibilities
• Passive
Source:
h*ps://flic.kr/p/8w5ywj
7.
8. Speed of digital and social media
8 LinkedIn Training
• Non-linear
• Location based
• Indefinite possibilities
• Passive and active (always on)
Source:h*p://flic.kr/p/8nNBUK
10. Social technographics (user activity)
10 LinkedIn Training
Inac%ves
Spectators
Joiners
Collectors
Cri%cs
Conversa%
onalists
Creators
Do
not
use
social
media
View
and
read
web-‐
content
Have
a
profile
on
a
social
network
site
Collect
web-‐
content
Respond
to
web-‐
content
Post
social
media
content
Produce
web-‐
content
15. Social media used in the Netherlands
15 LinkedIn Training
Source:
h*p://www.newcom.nl/social-‐media-‐onderzoek2014
16. Social media used in business
16 LinkedIn Training
Source:
h*p://www.b2bmarkePng.net/knowledgebank/social-‐media-‐markePng/features/infographic-‐state-‐b2b-‐social-‐media-‐2013
17. Social media and recruitment
17 LinkedIn Training
Source:
h*p://www.jobvite.com/wp-‐content/uploads/2014/10/Jobvite_SocialRecruiPng_Survey2014.pdf
18. Social media and recruitment
18 LinkedIn Training
Source:
h*p://www.jobvite.com/wp-‐content/uploads/2014/10/Jobvite_SocialRecruiPng_Survey2014.pdf
19. Social media and recruitment
19 LinkedIn Training
Source:
h*p://www.jobvite.com/wp-‐content/uploads/2014/10/Jobvite_SocialRecruiPng_Survey2014.pdf
20. Social media and recruitment
20 LinkedIn Training
Source:
h*p://www.jobvite.com/wp-‐content/uploads/2014/10/Jobvite_SocialRecruiPng_Survey2014.pdf
21. Social media and LinkedIn recruitment
21 LinkedIn Training
Source:
h*p://youtu.be/tu1ugJKXrVM
22. Social media and LinkedIn recruitment
22 LinkedIn Training
• LinkedIn takes the centre of Unilever as an employment brand
• Build engagement with communities (dynamic content)
• Using power of Unilever employees
• From proces driven approach to a talent acquisition strategy
23. Defining social media
‘Social media describes
online tools and
platforms that people
use to share opinions,
insights, experiences
and perspectives with
each other.
Social media can take
many forms, including
text, images, audio and
video. Populair social
mediums include blogs,
message boards,
podcasts, wikis and
vlogs’
- Dion Hinchcliffe -
(2006)
‘Social media are the
online conversational
channels where your
business becomes the
de facto source of
insight, information and
community through
interaction and dialogue
with your customers
and create a slow term
bond’
- Mitch Joel - (2010)
‘Media that enables you
to express and
stimulate social
behavior and gives you
the opportunity to show
interest in key persons’
- Ayman van Bregt -
(2012)
23 LinkedIn Training
24. Defining social media
‘Social media describes
online tools and
platforms that people
use to share opinions,
insights, experiences
and perspectives with
each other.
Social media can take
many forms, including
text, images, audio and
video. Populair social
mediums include blogs,
message boards,
podcasts, wikis and
vlogs’
- Dion Hinchcliffe -
(2006)
‘Social media are the
online conversational
channels where your
business becomes the
de facto source of
insight, information and
community through
interaction and dialogue
with your customers
and create a slow term
bond’
- Mitch Joel - (2010)
‘Media that enables you
to express and
stimulate social
behavior and gives you
the opportunity to show
interest in key persons’
- Ayman van Bregt -
(2012)
24 LinkedIn Training
FuncPon
Value
Behavior
25. Shift in marketing
25 LinkedIn Training
Source:
h*p://inbound.anchorstl.com/wp-‐content/uploads/2013/04/inbound-‐markePng-‐image.jpg
26. The zero moment of truth
26 LinkedIn Training
Source:
h*p://youtu.be/g40rrWBx2ok
27. The social media landscape summarized
27 LinkedIn Training
• Your potential contact decides when to look for information and via
which channel. The challenge is to be visible with the right information
the moment the person starts searching.
30. Value of LinkedIn
30 LinkedIn Training
LinkedIn can help you:
• Establish your professional profile and
control one of the top search results for
your name.
• Build and maintain a broader network of
professionals you can trust.
• Find and reconnect with colleagues and
classmates.
• Learn about other companies.
• Leverage powerful tools to find and
reach the people you need.
• Tap into the knowledge of your network.
• Discover new opportunities.
31. LinkedIn facts
31 LinkedIn Training
• 347 million users
• The US accounts for 107 million users
• Every 2 seconds a new member joins
LinkedIn
• LinkedIn has 187 million unique monthly
visitors
• LinkedIn has users in 200 countries and
territories
• In 2014 there were over 6 billion
searches
32. The LinkedIn ecosystem
32 LinkedIn Training
Source:
h*p://www.webds.com/blog/social-‐media/the-‐ecosystem-‐of-‐linkedin/
33. 1st, 2nd and 3rd degree connections
33 LinkedIn Training
37. LinkedIn Companies
37 LinkedIn Training
Total: > 7,228,000 company pages
• The Netherlands: > 149,904 company pages
• United Kingdom: > 691,617 company pages
• United States: > 2,949,099 company pages
39. LinkedIn Groups
39 LinkedIn Training
• Networking
• Knowledge sharing
• Thought leadership
• Career opportunities
40. LinkedIn Groups
40 LinkedIn Training
Total: > 2,100,000 groups
• Dutch: > 83,536 groups
• English: > 1,697785 groups
• Finance: > 16,901 groups
• Marketing: > 58,715 groups
• Change management: > 1,475 groups
44. How to present yourself as a professional on
LinkedIn
44 LinkedIn Training
• LinkedIn is more than an online
resume
45. LinkedIn profile strength
45 LinkedIn Training
Why a strong profile?
• Present yourself as a
professional
• Higher ranking in search results
46. LinkedIn profile strength
46 LinkedIn Training
Four levels:
• Beginner
• Intermediate (*)
• Expert (**)
• All-Star (***)
47. LinkedIn skills
47 LinkedIn Training
Why add skills?
• Better visibility on LinkedIn
• Personal branding
• Endorsements
• Recruiters can search for them
easily
49. Making LinkedIn work for you
Optimise
-> Become visible
Consume
-> Be informed
Present
-> Show your
knowledge
49 LinkedIn Training
50. Optimise – Assignment 1 – Shape your profile
50 LinkedIn Training
Source:
h*p://flic.kr/p/ag7QB6
51. LinkedIn profile optimization tips
51 LinkedIn Training
• Define yourself as a personal
brand in three words
• Search for these words on
LinkedIn
• Analyze the top 5 - 10 profiles
and learn how to improve your
profile
• Monitor improvement with
information and statistics of how
often you show up in searches
52. 10 steps towards an effective LinkedIn profile
52 LinkedIn Training
• Profile in multiple languages
• Company page linked to
working experiences
• Extensive description with
working experiences
• Visual content
• Contact information
• Profile picture
• Headline
• Personalized profile url
• Summary
• Skills & expertise
53. 10 steps towards an effective LinkedIn profile
53 LinkedIn Training
• Use the tips in the toolkit to your
advantage
• Compare yourself with your
classmates
54. Consume - Tips
54 LinkedIn Training
• Keep an eye on updates of
relevant LinkedIn contacts
• Follow LinkedIn Company
pages of desired companies
• Join LinkedIn Groups that
revolve around the desired
companies, desired functions
and desired topics
55. Present - Tips
55 LinkedIn Training
• Identify the top 10 desired
persons in your network (use
the results of assignment 2)
• Research the interests of your
top 10 list
• Align your knowledge with the
identified interests
57. The effect of social networking
57 LinkedIn Training
58. The effect of social networking
58 LinkedIn Training
Source:
h*ps://www.facebook.com/notes/facebook-‐data-‐team/anatomy-‐of-‐facebook/10150388519243859
59. Social media etiquette tips
59 LinkedIn Training
• Show interest in your network
• Add value
• Listen and don’t act too
defensive when you get
criticized
• Send a personal note when
inviting people into your
network
There’s no wrong or right but…
• Decide how you want to use it
(personal and / or business)
• Use your common sense
• Manage expectations
• Be transparent
60. Social media etiquette tips
60 LinkedIn Training
Source:
h*p://topdogsocialmedia.com/linkedin-‐ePque*e-‐infographic/
66. LinkedIn Job Finding - Tips
66 LinkedIn Training
• Start with a complete and
optimized profile
• Use the power of the network
(recommendations and
referrals)
• Use the right apps
• Use the ‘save search’ options
68. The potential of social media
68 LinkedIn Training
Source:
http://youtu.be/F7pYHN9iC9I
69. Getting started with LinkedIn
69 LinkedIn Training
• A complete profile with relevant keywords makes you stand out
more and contributes to get better found by recruiters on LinkedIn
• Keep in touch with connections and expand your network
• Participate in groups and get noticed by recruiters and professionals
• Find relevant jobs and apply
• Follow companies to stay up to date
• Strengthen your personal brand with LinkedIn Endorsements
70. Contact information
70 LinkedIn Training
• Slides available via:
http://www.slideshare.net/nsma
• E-mail: ayman@nsma.nl
• LinkedIn: http://linkd.in/nsma
• Twitter: @aymanvanbregt &
@nsma_