SlideShare a Scribd company logo
Brand You:! 
! 
Managing Your 
Professional Digital 
Profile
Brand You:! 
! 
Managing Your Professional Digital 
Profile
who am I? 
mark.wiedorn@aauni.edu 
774-082-188 
Brand You: Managing Your Professional Digital Profile
cz.linkedin.com/ 
in/markwiedorn/ 
http://about.me/ 
markwiedorn 
Brand You: Managing Your Professional Digital Profile 
http:// 
www.markwiedorn.com
workshops 
Brand You: Managing Your Professional Digital Profile
“hands-on” 
Brand You: Managing Your Professional Digital Profile
Friday, October 10 
Saturday, October 11 
Friday, October 24 
Brand You: Managing Your Professional Digital Profile
www.linkedinforstudents.com 
Brand You: Managing Your Professional Digital Profile
first a short story 
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
41% of recruiters and HR 
professionals have 
rejected candidates 
based on information 
they found online. 
Online Reputation in a Connected World - Microsoft! 
download.microsoft.com/.../DPD_Online%20Reputation%20Research_o... 
Brand You: Managing Your Professional Digital Profile
...online screening a 
formal requirement 
of the hiring 
process. 
Online Reputation in a Connected World - Microsoft! 
download.microsoft.com/.../DPD_Online%20Reputation%20Research_o... 
Brand You: Managing Your Professional Digital Profile
In the United States, 89% of 
recruiters and HR 
professionals surveyed find it 
appropriate to consider 
professional online data when 
assessing a candidate 
Online Reputation in a Connected World - Microsoft! 
download.microsoft.com/.../DPD_Online%20Reputation%20Research_o... 
Brand You: Managing Your Professional Digital Profile
84% of them think it 
is proper to consider 
personal data posted 
online. 
Online Reputation in a Connected World - Microsoft! 
download.microsoft.com/.../DPD_Online%20Reputation%20Research_o... 
Brand You: Managing Your Professional Digital Profile
A positive 
Professional Digital 
Profile is important 
Brand You: Managing Your Professional Digital Profile
what we will cover 
today 
Brand You: Managing Your Professional Digital Profile
who this is for 
Brand You: Managing Your Professional Digital Profile
build your LI 
profile and the core 
of your 
Professional Digital 
Profile 
Brand You: Managing Your Professional Digital Profile
going forward:! 
! 
PDP =! 
! 
Professional 
Digital Profile 
Brand You: Managing Your Professional Digital Profile
first…some context: 
Brand You: Managing Your Professional Digital Profile
last year 
Brand You: Managing Your Professional Digital Profile
Why 
Brand You: Managing Your Professional Digital Profile 
What 
last year 
How 
of Managing Your Professional Digital Profile
today 
Brand You: Managing Your Professional Digital Profile
Why 
What 
Brand You: Managing Your Professional Digital Profile 
this year 
How 
of Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile 
did you like 
what you 
found?
Brand You: Managing Your Professional Digital Profile 
now look as if 
you were 
considering you 
for a job
Brand You: Managing Your Professional Digital Profile 
still look good?
Brand You: Managing Your Professional Digital Profile 
how much 
of your Digital 
Profile can you 
control- 100%?
Brand You: Managing Your Professional Digital Profile 
how much of 
your Digital 
Profile can you 
influence?
control 
Brand You: Managing Your Professional Digital Profile 
influence
we should do 
all we can to 
influence our 
PDP 
Brand You: Managing Your Professional Digital Profile 
influence
what does it 
take? time 
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile 
effort 
planning
planning effort 
Brand You: Managing Your Professional Digital Profile 
time
today will touch on 
what we can do to influence 
Brand You: Managing Your Professional Digital Profile 
our ! 
Professional ! 
Digital! 
Profile!
Brand You: Managing Your Professional Digital Profile 
google 
yourself as if you 
were being 
considered for a 
job/internship! 
take-away 1:
Why 
What 
Brand You: Managing Your Professional Digital Profile 
How
How 
Why 
What is at the 
core your PDP? 
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile 
the core
Brand You: Managing Your Professional Digital Profile
build your Professional Digital Profile around LinkedIn 
build your Professional Digital Profile around LinkedIn 
Brand You: Managing Your Professional Digital Profile
what 
about 
students? 
Brand You: Managing Your Professional Digital Profile
“I don’t have 
any job 
experience” 
Brand You: Managing Your Professional Digital Profile
just as 
important 
Brand You: Managing Your Professional Digital Profile
“what do you 
have?” 
Brand You: Managing Your Professional Digital Profile
courses, projects, papers, 
interests,internships, goals, 
activities, clubs, 
presentations, 
Brand You: Managing Your Professional Digital Profile
…recommendations, 
software knowledge, 
personality , enthusiasm, a 
desire to learn, energy 
Brand You: Managing Your Professional Digital Profile
courses, projects, papers, 
interests,internships, goals, 
activities, clubs, presentations, 
recommendations, software 
knowledge, personality , 
enthusiasm, a desire to learn, 
Brand You: Managing Your Professional Digital Profile 
energy…
these are all good things that 
prospective employers are 
interested in 
Brand You: Managing Your Professional Digital Profile
all of these can and should 
form the content and 
foundation of your LinkedIn 
Brand You: Managing Your Professional Digital Profile 
profile
content and foundation of 
your LinkedIn profile 
Brand You: Managing Your Professional Digital Profile
take-away: always 
have a link/badge to 
your LinkedIn profile 
in your email 
signature 
Brand You: Managing Your Professional Digital Profile
here is an example of a 
good student profile 
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
visuals 
are 
important 
Brand You: Managing Your Professional Digital Profile
take-away: join and 
use slideshare 
Brand You: Managing Your Professional Digital Profile
its owned by 
LinkedIn 
very easy to 
add visual 
content 
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
visuals 
add a 
personal 
touch 
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
students can have 
excellent and 
engaging 
professional 
profiles 
Brand You: Managing Your Professional Digital Profile
one last LinkedIn 
take-away… 
Brand You: Managing Your Professional Digital Profile
join groups 
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile 
why?
you can contact (and 
connect with) members 
of the group directly 
through LinkedIn..even if 
not directly connected 
with them.. 
Brand You: Managing Your Professional Digital Profile
a good way to build up 
your number of contacts 
Brand You: Managing Your Professional Digital Profile
build your Professional Digital Profile around LinkedIn 
what else 
should be a 
part of your 
PDP? 
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile 
youtube 
slideshare 
your 
website 
about.me
Why 
What 
How 
WHEN? 
Brand You: Managing Your Professional Digital Profile
Why 
What 
How 
Brand You: Managing Your Professional Digital Profile 
NOW
planning effort 
Brand You: Managing Your Professional Digital Profile 
time
workshops 
www.linkedinforstudents.com 
Brand You: Managing Your Professional Digital Profile
Thank You 
for your 
attention 
Brand You: Managing Your Professional Digital Profile
CREDITS: 
core image: slides 41,42 
http://www.extremetech.com/extreme/150551-the-500mw-molten-salt-nuclear-reactor-safe-half-the-price-of-light-water-and-shipped-to-order 
OnLine Reputation: slides 10-14 
Online Reputation in a Connected World - Microsoft! 
download.microsoft.com/.../DPD_Online%20Reputation%20Research_o...

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Managing Your Digital Profile: For Students and Professionals by Mark Wiedorn

  • 1. Brand You:! ! Managing Your Professional Digital Profile
  • 2. Brand You:! ! Managing Your Professional Digital Profile
  • 3. who am I? mark.wiedorn@aauni.edu 774-082-188 Brand You: Managing Your Professional Digital Profile
  • 4. cz.linkedin.com/ in/markwiedorn/ http://about.me/ markwiedorn Brand You: Managing Your Professional Digital Profile http:// www.markwiedorn.com
  • 5. workshops Brand You: Managing Your Professional Digital Profile
  • 6. “hands-on” Brand You: Managing Your Professional Digital Profile
  • 7. Friday, October 10 Saturday, October 11 Friday, October 24 Brand You: Managing Your Professional Digital Profile
  • 8. www.linkedinforstudents.com Brand You: Managing Your Professional Digital Profile
  • 9. first a short story Brand You: Managing Your Professional Digital Profile
  • 10. Brand You: Managing Your Professional Digital Profile
  • 11. 41% of recruiters and HR professionals have rejected candidates based on information they found online. Online Reputation in a Connected World - Microsoft! download.microsoft.com/.../DPD_Online%20Reputation%20Research_o... Brand You: Managing Your Professional Digital Profile
  • 12. ...online screening a formal requirement of the hiring process. Online Reputation in a Connected World - Microsoft! download.microsoft.com/.../DPD_Online%20Reputation%20Research_o... Brand You: Managing Your Professional Digital Profile
  • 13. In the United States, 89% of recruiters and HR professionals surveyed find it appropriate to consider professional online data when assessing a candidate Online Reputation in a Connected World - Microsoft! download.microsoft.com/.../DPD_Online%20Reputation%20Research_o... Brand You: Managing Your Professional Digital Profile
  • 14. 84% of them think it is proper to consider personal data posted online. Online Reputation in a Connected World - Microsoft! download.microsoft.com/.../DPD_Online%20Reputation%20Research_o... Brand You: Managing Your Professional Digital Profile
  • 15. A positive Professional Digital Profile is important Brand You: Managing Your Professional Digital Profile
  • 16. what we will cover today Brand You: Managing Your Professional Digital Profile
  • 17. who this is for Brand You: Managing Your Professional Digital Profile
  • 18. build your LI profile and the core of your Professional Digital Profile Brand You: Managing Your Professional Digital Profile
  • 19. going forward:! ! PDP =! ! Professional Digital Profile Brand You: Managing Your Professional Digital Profile
  • 20. first…some context: Brand You: Managing Your Professional Digital Profile
  • 21. last year Brand You: Managing Your Professional Digital Profile
  • 22. Why Brand You: Managing Your Professional Digital Profile What last year How of Managing Your Professional Digital Profile
  • 23. today Brand You: Managing Your Professional Digital Profile
  • 24. Why What Brand You: Managing Your Professional Digital Profile this year How of Managing Your Professional Digital Profile
  • 25.
  • 26.
  • 27. Brand You: Managing Your Professional Digital Profile did you like what you found?
  • 28. Brand You: Managing Your Professional Digital Profile now look as if you were considering you for a job
  • 29. Brand You: Managing Your Professional Digital Profile still look good?
  • 30. Brand You: Managing Your Professional Digital Profile how much of your Digital Profile can you control- 100%?
  • 31. Brand You: Managing Your Professional Digital Profile how much of your Digital Profile can you influence?
  • 32. control Brand You: Managing Your Professional Digital Profile influence
  • 33. we should do all we can to influence our PDP Brand You: Managing Your Professional Digital Profile influence
  • 34. what does it take? time Brand You: Managing Your Professional Digital Profile
  • 35. Brand You: Managing Your Professional Digital Profile effort planning
  • 36. planning effort Brand You: Managing Your Professional Digital Profile time
  • 37. today will touch on what we can do to influence Brand You: Managing Your Professional Digital Profile our ! Professional ! Digital! Profile!
  • 38. Brand You: Managing Your Professional Digital Profile google yourself as if you were being considered for a job/internship! take-away 1:
  • 39. Why What Brand You: Managing Your Professional Digital Profile How
  • 40. How Why What is at the core your PDP? Brand You: Managing Your Professional Digital Profile
  • 41. Brand You: Managing Your Professional Digital Profile the core
  • 42. Brand You: Managing Your Professional Digital Profile
  • 43. build your Professional Digital Profile around LinkedIn build your Professional Digital Profile around LinkedIn Brand You: Managing Your Professional Digital Profile
  • 44. what about students? Brand You: Managing Your Professional Digital Profile
  • 45. “I don’t have any job experience” Brand You: Managing Your Professional Digital Profile
  • 46. just as important Brand You: Managing Your Professional Digital Profile
  • 47. “what do you have?” Brand You: Managing Your Professional Digital Profile
  • 48. courses, projects, papers, interests,internships, goals, activities, clubs, presentations, Brand You: Managing Your Professional Digital Profile
  • 49. …recommendations, software knowledge, personality , enthusiasm, a desire to learn, energy Brand You: Managing Your Professional Digital Profile
  • 50. courses, projects, papers, interests,internships, goals, activities, clubs, presentations, recommendations, software knowledge, personality , enthusiasm, a desire to learn, Brand You: Managing Your Professional Digital Profile energy…
  • 51. these are all good things that prospective employers are interested in Brand You: Managing Your Professional Digital Profile
  • 52. all of these can and should form the content and foundation of your LinkedIn Brand You: Managing Your Professional Digital Profile profile
  • 53. content and foundation of your LinkedIn profile Brand You: Managing Your Professional Digital Profile
  • 54. take-away: always have a link/badge to your LinkedIn profile in your email signature Brand You: Managing Your Professional Digital Profile
  • 55. here is an example of a good student profile Brand You: Managing Your Professional Digital Profile
  • 56. Brand You: Managing Your Professional Digital Profile
  • 57. Brand You: Managing Your Professional Digital Profile
  • 58. Brand You: Managing Your Professional Digital Profile
  • 59. visuals are important Brand You: Managing Your Professional Digital Profile
  • 60. take-away: join and use slideshare Brand You: Managing Your Professional Digital Profile
  • 61. its owned by LinkedIn very easy to add visual content Brand You: Managing Your Professional Digital Profile
  • 62. Brand You: Managing Your Professional Digital Profile
  • 63. Brand You: Managing Your Professional Digital Profile
  • 64. Brand You: Managing Your Professional Digital Profile
  • 65. Brand You: Managing Your Professional Digital Profile
  • 66. Brand You: Managing Your Professional Digital Profile
  • 67. Brand You: Managing Your Professional Digital Profile
  • 68. visuals add a personal touch Brand You: Managing Your Professional Digital Profile
  • 69. Brand You: Managing Your Professional Digital Profile
  • 70. students can have excellent and engaging professional profiles Brand You: Managing Your Professional Digital Profile
  • 71. one last LinkedIn take-away… Brand You: Managing Your Professional Digital Profile
  • 72. join groups Brand You: Managing Your Professional Digital Profile
  • 73. Brand You: Managing Your Professional Digital Profile
  • 74. Brand You: Managing Your Professional Digital Profile why?
  • 75. you can contact (and connect with) members of the group directly through LinkedIn..even if not directly connected with them.. Brand You: Managing Your Professional Digital Profile
  • 76. a good way to build up your number of contacts Brand You: Managing Your Professional Digital Profile
  • 77. build your Professional Digital Profile around LinkedIn what else should be a part of your PDP? Brand You: Managing Your Professional Digital Profile
  • 78. Brand You: Managing Your Professional Digital Profile youtube slideshare your website about.me
  • 79. Why What How WHEN? Brand You: Managing Your Professional Digital Profile
  • 80. Why What How Brand You: Managing Your Professional Digital Profile NOW
  • 81. planning effort Brand You: Managing Your Professional Digital Profile time
  • 82. workshops www.linkedinforstudents.com Brand You: Managing Your Professional Digital Profile
  • 83. Thank You for your attention Brand You: Managing Your Professional Digital Profile
  • 84. CREDITS: core image: slides 41,42 http://www.extremetech.com/extreme/150551-the-500mw-molten-salt-nuclear-reactor-safe-half-the-price-of-light-water-and-shipped-to-order OnLine Reputation: slides 10-14 Online Reputation in a Connected World - Microsoft! download.microsoft.com/.../DPD_Online%20Reputation%20Research_o...