This document discusses how to use social media platforms like LinkedIn, Facebook, Twitter, blogs and videos to enhance your online presence and help get a job. It recommends networking by following companies and professionals in your field, sharing relevant content, and ensuring your profiles showcase your skills, interests and personality. Maintaining an active online presence through positive engagement and sharing updates about your job search can help potential employers discover you.

1. Using Social
Media to
get a Job
Sue Beckingham | @suebecks
SHU Pathways Event | Sheffield Hallam Uni
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2. The (almost) ubiquitous
adoption of smart technology
enables individuals to access
information whenever and
wherever they choose
The (almost) ubiquitous
adoption of smart
technology enables
individuals to access
information whenever and
wherever they choose
The (almost)
ubiquitous
adoption of
smart
technology
enables
individuals
to access
information
whenever
and
wherever
they choose
The (almost)
ubiquitous
adoption of
smart
technology
enables
individuals to
access
information
whenever
and wherever
they choose

3. Consider how you use your smart devices,
and then ask the person next to you

6. How many businesses
or professionals in
your field do you
follow, like or connect
with?....

7. How can you use
social media to
enhance your online
presence and to help
you get that job?

8. Social Media is an umbrella term
for web based and mobile technology that allows any user to
produce, share and discuss information with others using text
and/or media (video, audio, images)

9. How will you ensure you
stand out from the crowd?

10. NETWORK
Classify your professional friends
→ Go to your list of friends and for each
person, click on the rectangle that says
'Friends'
→ From the pull-down menu, select 'Add
to another list' and name this
Professional
→ Target your work-related status
updates to this group
→ Let this group know you are looking for
a job
Follow companies you want to work at
→ Like their page and you will receive
news about the company directly in
your news stream
Facebook

11. Consider how to use Facebook beyond the social.
• Pages: Look at the information businesses are sharing
• Groups: Join discussions
• Events: Search for those that are career related

12. → Search for people, groups,
companies and jobs
→ Find common interest groups and
contribute to the discussions
→ Follow companies
→ Make use of LinkedIn resources
for students
https://students.linkedin.com/
LinkedIn

13. https://university.linkedin.com/content/dam/university/global/en_US/site/pdf/TipSheet_FindingaJoborInternship.pdf

14. https://university.linkedin.com/content/dam/university/global/en_US/site/pdf/TipSheet_FindingaJoborInternship.pdf

15. https://university.linkedin.com/content/dam/university/global/en_US/site/pdf/TipSheet_FindingaJoborInternship.pdf

16. https://university.linkedin.com/linkedin-for-students

17. BLOG
→ Writing a blog can demonstrate
your communication skills: writing,
audio or video
→ knowledge in your field or niche;
and your passion and enthusiasm.
Blog tools: Tumblr, WordPress and
Blogger
Tumblr

18. http://www.amielouiseblair.blogspot.co.uk/
Amie Blair @AmieBlair95
Sheffield Hallam Student

19. http://lucylwilson.com/
Lucy Wilson @LucyLWilson
Sheffield Hallam Student

20. 'HOW TO' VIDEO DEMOS
VIDEO CVs
suggested length: 1-3 mins.
x untidy background
x shuffling papers
x reading notes
x poor lighting
 dress smartly
 look to the camera
 speak clearly
 include contact info

21. Video CVs

22. Standing out from
the Crowd

23. ONLINE PORTFOLIO
Content strategy
→ 15 sec video to demonstrate a skill
→ Showcase your work/personality
→ Develop your online brand
Networking strategy
→ Adding a link to your description
section will make it easy for
followers to go straight to your
website
→ Follow companies you may want
to work for. Get an inside look at
their culture
→ Make useful connections, engage
with their contentInstagram

24. → Showcase your work and interests.
Build a digital visual CV
→ Look for inspiring CVs and business
cards
https://uk.pinterest.com/suebecks/innovative-cvs/
and
https://uk.pinterest.com/suebecks/innovative-business-
cards/
→ Use the search bar to find information
about companies to research a
potential career
→ Create a projects board if you are
looking for freelance work
→ Engaging with an organisation's
pinboard is a way to get on their radar,
and one more way to network.
Pinterest

25. NETWORK
→ Use advanced search to find people
you would like to connect
withhttps://twitter.com/search-advanced
→ Follow organisations and thought
leaders in your field - Stay up to date
with your industry and profession
→ Share things you find professionally
interesting - be someone worth
following
Twitter

26. https://twitter.com/search-advanced

28. Check out Twellow a directory for Twitter
https://www.twellow.com

29. Rory Cellan-Jones @BBCRoryCJ
Technology correspondent, BBC News

30. One or two profiles?
Both need to be professional

31. Social Media gives
you a voice
Make the most of
your 'Open Mic'
opportunities

32. But also spend time 'listening'
Positive Silent Engagement (PSE) is not
only valuable, but an essential
component of digital connectedness.
We learn by listening.
It is no different online

33. 1. PLAN
2. DESIGN
3. INTERACT

34. Share links to
your blog, website
or LinkedIn profile
using your social
media channels

35. DREAM BIG
AND
AIM HIGH

36. What colour and visual interest
can you add to your online profile?
→ Add video, images and audio to blog posts or website.
→ Consider adding presentations, visual reports or infographics to SlideShare
and embed in your Linked profile
→ Include a link to your website, blog and/or LinkedIn profile to your email
signature (and business cards)

37. What's your
story?....
Bios
Your bio is your elevator pitch
and first chance to make a good
impression.
Authenticity is key, but you also
want to stand out.
→ Who are you?
→ What are your key interests?
→ How can you be contacted?

39. The
selfie in the
mirror
The
freaky filter
overkill
The
'I'm so
serious I
hate life'
The
beyond
blurryThe default
social
media
silhouette
The
full-body
action
The
'say hello to
my cat'
The
'oops, I
[badly]
cropped my
shot'
PHOTO FAUX PAS

40. → You can be perceived as not understanding how to use
LinkedIn. It can make you seem out-of-touch with
current technology and trends. You can appear to be
technically incapable of loading on a photo.
→ “Fake” LinkedIn profiles do exist. Those without photos
may be perceived as not belonging to real people.
→ Lack of a photo keeps your profile from being 100%
complete, according to LinkedIn’s criteria. Profiles that
ARE 100% complete are more likely to show up higher
in search results, giving them an advantage over
“incomplete” profiles.
→ LinkedIn research indicates that profiles with pictures
are seven times as likely to be viewed as those without.
Why NOT having a LinkedIn photo is NOT a
good idea
Meg Guiseppi 2011

41. Passive job seeker
message people that can help you
privately
Active job seeker
let people know you are
looking

42. http://www.highfliers.co.uk/download/2016/graduate_market/GMReport16.pdf
Employers promoting
openings
Analysis of Employers’ Graduate
Recruitment Promotions in 2015-2016
The UK’s leading employers have used a
very wide variety of promotions to publicise
their graduate programmes during the
2015-2016 recruitment season.
95% used social media

43. Today it is not just
what you know
or who you know
that is important,
it's who knows you

44. reciprocity rewards generosity
share...like...retweet...comment...favourite

45. Employers are looking for
people like you to recruit.
However it can be a bit like
searching for a needle in the
proverbial haystack.
Help them find YOU!

46. Name ONE thing
you will go away
and do today?

47. Sue Beckingham | @suebecks
Educational Developer and Senior Lecturer at Sheffield Hallam University
with a research interest in the use of social media in education.
Blog: http://socialmediaforlearning.com/
LinkedIn: linkedin.com/in/suebeckingham
http://www.shupathways.co.uk/